Nzira yekutengesa zvizorwa kune vaMuslim?

"Maitiro ekutengesa muzinga kune monk" inyaya yakasarudzika munhoroondo yekushambadzira, uye mubvunzurudzo neCosmetics Business, Roshida Khanom, Director weRunako uye Personal Care kuMintel, akasimudza imwe nyaya yakafanana "Kutengesa zvizorwa kuMuslim. vakadzi?”

"Vanhu vazhinji vari muindasitiri vanoona izvi semagumo akafanana," akadaro Khanom."Kana zvasvika kune vakadzi vechiMuslim, hijab, burqa uye chidzitiro zvinogara zvichibatanidzwa nepfungwa yekuti vanozviputira zvakasimba zvekuti haudi uye haugone kuzvipfekedza - asi iyo stereotype.Vakadzi vechiMuslim havasi vese vakafukidzwa, vanoda runako, uye vane skincare uye zvinodikanwa zvekuzora.Uye isu Ma brand mangani aona boka iri remapoka akanyarara? "

01: Awkward "runako renje"

L'Oreal Paris yakatumidza hijab-akapfeka Muslim modhi Amena Khan chiso chekutanga cheElvive's hair care line muna 2018, danho rakaonekwa panguva iyoyo sekuchinja kwerunako sezvo hofori yezvizoro yakazombundira pachena vatengi vechiMuslim.Makore mana zvichienda mberi, zvisinei, zvishoma zvachinja - uye izvo zvine Khanom kubvunza: Idzo mhando dzerunako dziri kunyatsobatana nevatengi vechiMuslim?

Kuna Madiha Chan, muvambi weJust B cosmetics brand muPakistan, mhinduro haina mubvunzo kwete.Mubvunzurudzo, akataura nezvezororo rakanyanya kukosha mukarenda yeIslam, Eid al-Fitr, semuenzaniso, achipa mhosva mhando dzerunako kune kashoma kushambadzira kana zvigadzirwa zvezororo.

Pane kudaro, mabhii dzimwe nguva anosanganisira hijab-akapfeka mannequin mukushambadzira kwavo uye zvigadzirwa zvekusimudzira senzira yekuzviratidza "kusanganisira" yemarudzi ose evatengi, pane kuburikidza nekunzwisisa kwakadzama kwemitambo yeMuslim uye tsika.Ongorora musika uyu.

"Isu, nemutambo wedu, hatina kumbowana kutariswa kwazvaikodzera," akadaro."Isu takaita sekupa - nzira iyo hofori dzinoratidza kuti dzinokoshesa vatengi vechiMuslim ndeye kuburikidza nemiedzo yepamhepo AR.Kuisa modhi yehijab mukugadzira kana kushambadza - stereotype iyoyo inondishatirisa ini nevanin'ina vangu.Havasi vese vaMuslim vanopfeka hijab, ingori sarudzo. "

Imwe stereotype inogumbura Madiha Chan ndeyekutenda kuti vaMuslim vane hutsinye, vane hutsinye uye vanoramba kudya kana kushandisa zvinhu zvemazuva ano.“Tinongova nezvitendero zvakasiyana kubva kwavari (zvichireva vanhu vokuMadokero vanodavira chiKristu), vasingararami munguva yakasiyana.”Akataura asingabatsiri, "Chokwadi, makumi emakore apfuura, zvizoro chete izvo vakadzi vePakistani vainyatsoshandisa yaive lipstick uye hwaro., zvimwe zvose hatizivi.Asi sezvo internet inova chikamu chakakosha chehupenyu hwedu hwezuva nezuva, isu tiri kutanga zvishoma nezvishoma kunzwisisa nzira dzakawanda dzekupfeka.Vakadzi vechiMuslim vanofara kushandisa mari kugadzira makeup kuti vazvipfekedze, Asi ma brand mashoma anofara kugadzira zvigadzirwa zvevaMuslim zvinozadzisa zvinodiwa. "

Zvinoenderana nedata rakapihwa naMintel, vatengi vechiMuslim vanopedza mari yakawanda panguva yeRamadan uye Eid al-Fitr.MuUK chete, Ramadan GMV inokwana £200 miriyoni (inenge 1.62 bhiriyoni yuan).MaMuslim anosvika bhiriyoni nemazana masere epasi rose ndiro boka rechitendero riri kukura nekukurumidza munzanga yemazuva ano, uye simba ravo rekushandisa rakura pamwe chete nazvo - kunyanya pakati pevechidiki.Vepakati-kirasi vechidiki vechiMuslim vatengi, vanonzi "Generation M," vanonzi vakawedzera mari inodarika madhora maviri emadhora muGMV muna 2021.

02: "Halal" cosmetics certification yakasimba?

Mubvunzurudzo ne "bhizinesi rezvizoro", imwe nyaya hombe yakashoropodzwa nemhando dzezvizoro inyaya yakajairwa ye "halal" cosmetics.Varidzi vema brand vanoti "Halal" chitupa chakanyanya kuomarara.Kana iwe uchida kuwana chitupa, unofanirwa kuve nechokwadi chekuti zvigadzirwa, zvigadzirwa zvekugadzira uye midziyo yechigadzirwa hazvityore halal taboo: semuenzaniso, gelatin uye keratin yakagadzirwa kubva kunguruve yenguruve Kana collagen;activated kabhoni kubva kumapfupa enguruve, mabhurashi akagadzirwa nemvere dzenguruve, uye tupukanana tunogadzirwa uchishandisa nguruve-inotorwa media inorambidzwa.Mukuwedzera, doro, iro rinoshandiswa zvakanyanya kuwedzera mararamiro ehupenyu hwezvigadzirwa, rinorambidzwawo.Zvigadzirwa zveHalal zvinorambidzwawo kushandisa kuongororwa kwemhuka mukugadzira zvigadzirwa, pamwe nekuwedzera zvinhu zvinobva kumhuka kune zvigadzirwa, senge propolis, mukaka wemombe, nezvimwe.

Pamusoro pekusimbisa kuteedzera halal kwezvinhu zvakabikwa, zvigadzirwa zvinonyorera halal certification hazvifanirwe kutyora mutemo wechiIslam muzita rechigadzirwa, senge "Kisimusi yakaganhurwa lip balm", "Easter blush" zvichingodaro.Kunyangwe kana zvigadzirwa zvezvigadzirwa izvi zviri halal, uye mazita echigadzirwa achipokana nemutemo weSharia, havagone kunyorera halal certification.Mamwe mabhureki anoti izvi zvichaita kuti varasikirwe nevatengi vasiri veHalal Christian, izvo pasina mubvunzo zvicharova misika yeEurope neAmerica zvakanyanya.

Nekudaro, Madiha Chan akapokana nemaitiro e "vegan" uye "asina hutsinye" cosmetics zvakatsvaira nzanga yeEurope neAmerica mumakore achangopfuura, "'zvisina hutsinye' zvigadzirwa zvinoda kuti vanogadzira vasashandise chero kuyedza mhuka, uye 'vegan. ' Zvigadzirwa zverunako zvinotonyanya kudiwa Zvigadzirwa hazvina chero zvimiro zvemhuka, izvi zviviri hazvizadzise zvinodiwa zve 'halal' cosmetics?Ndiani pakati pehofori huru dzerunako asina kuramba aine vegan uye hutsinye husina maitiro?Sei vachida kugadzira vegans Zvakadini nekukumbira chigadzirwa chakaoma chakafanana pasina kufunga zvinodiwa nevatengi vechiMuslim? "

Sezvakataurwa naMadiha Chan,'vegan' uye 'hutsinye-husina' zvizorozviri kushandiswa nemaMuslim mazhinji sechinzvimbo chepasi-pasi kana pasina 'halal' zvizorwa, asi kufamba uku kuchiri nenjodzi sezvo zvizoro zvinozadzisa zvese zvinodiwa zvinogona kunge zvichine Doro.Parizvino, imwe yeanonyanya kufarirwa mafomu ekuzora evaMuslim ndeye echisikigo mineral makeup, senge American brand Mineral Fusion.Mineral cosmetics inogadzirwa kubva kune yakasikwa yakapwanyika zvicherwa, yakavimbiswa kuve isina mhuka, uye iyo yakawanda zvakare haina doro.Mineral Fusion yakasimbiswa halal nemasangano akadai seFederation of Islamic Councils yeAustralia uye Islamic Chikafu uye Nutrition Council yeAmerica.Madiha Chan anotarisira kuti mune ramangwana, mamwe mabhureki ezvizorwa seMineral Fusion achaonekwa, achitarisa kune vatengi vechiMuslim.“Kutaura pachena, tinofara kushandisa mari, sei usingaiwane?”