Matengesiro ezvizoro kuvaMuslim anotengesa sei?

"Maitiro ekutengesa muchina wemuchina kumumongi" inyaya yekare munhoroondo yekushambadzira, uye mubvunzurudzo neCosmetics Business, Roshida Khanom, Mutungamiriri weRunako neKutarisirwa Kwemunhu kuMintel, akataura nezveimwe nyaya yakafanana neiyi "Maitiro Ekutengesa Zvizoro kuvakadzi vechiMuslim?"

“Vanhu vazhinji muindasitiri iyi vanoona izvi senzira isina kugadzikana,” akadaro Khanom. “Kana zvasvika kuvakadzi vechiMuslim, hijab, burqa nejira rekuvhara bvudzi zvinogara zvichibatanidzwa nepfungwa yekuti vanozviputira zvakasimba zvekuti haufanirwe kuzvipfeka zvakanaka – asi izvozvo zvinongoitikawo. Vakadzi vechiMuslim havasi vese vakapfeka zvipfeko zvekuvhara muviri, vanoda runako, uye vanoda zvekuchengetedza ganda uye zvekuzora. Uye isu Mangani mabhurendi akaona boka iri remapoka akanyarara?”

01: "Runako rwegwenga" rwakashata

L'Oreal Paris yakatumidza modhi wechiMuslim akapfeka hijab kuti Amena Khan ndiye wekutanga kusarudzwa kweElvive muna 2018, danho rakaonekwa panguva iyoyo senzvimbo yekuchinja runako sezvo hofori yezvigadzirwa zvekuzora yakazogamuchira pachena vatengi vechiMuslim. Zvisinei, makore mana gare gare, hapana chachinja - uye izvozvo zvinoita kuti Khanom abvunze kuti: Ko mabhurugwa ezvekunaka anonyatsobatana nevatengi vechiMuslim here?

Kuna Madiha Chan, mumwe wevakatanga Just B cosmetics brand muPakistan, mhinduro yacho haina mubvunzo. Mubvunzurudzo iyi, akataura nezvezororo rakakosha zvikuru mukarenda yeIslam, Eid al-Fitr, semuenzaniso, achipomera mabhizinesi erunako kuti ndiwo anokonzera kushambadzira kana zvigadzirwa zvezororo iri.

Pane kudaro, dzimwe nguva makambani anowanzo pfeka mannequin akapfeka hijab mukushambadzira kwavo uye zvinhu zvekusimudzira senzira yekuratidza kuti "vanosanganisira" vatengi vemarudzi ese, kwete kuburikidza nekunzwisisa kwakadzama kwemitambo netsika dzechiMuslim. Ongorora musika uyu.

"Isu, nemutambo wedu, hatina kumbobvira tawana kutariswa kwakakodzera," akadaro. "Takaita sechipo - nzira iyo hofori dzinoratidza kuti dzinokoshesa vatengi vechiMuslim ndeye kuburikidza nekuyedza AR online. Kuisa modhi yehijab muzvizoro kana kushambadza - pfungwa iyoyo inoita kuti ini nehanzvadzi dzangu titsamwe zvikuru. Havasi vese vechiMuslim vanopfeka hijab, ingori sarudzo."

Imwe pfungwa inotsamwisa Madiha Chan ndeyekuti maMuslim anozvinyima, anofarira zvinhu zvemazuva ano uye anoramba kudya kana kushandisa zvinhu zvemazuva ano. "Tine zvitendero zvakasiyana navo (tichireva vanhu vekuMadokero vanotenda muchiKristu), vasingararami munguva yakasiyana." Akadaro asina simba, "Zvechokwadi, makumi emakore apfuura, zvizoro chete zvaishandiswa nevakadzi vekuPakistan zvaive lipstick nefoundation. , zvimwe zvese hazvizivikanwe kwatiri. Asi sezvo internet ichiva chikamu chakakosha chehupenyu hwedu hwezuva nezuva, tiri kutanga zvishoma nezvishoma kunzwisisa nzira dzakawanda dzekupfeka zvizoro. Vakadzi vechiMuslim vanofara kushandisa mari pazvizoro kuti vazvipfeke, Asi mabrandi mashoma anofara kugadzira zvigadzirwa zvevaMuslim zvinosangana nezvinodiwa."

Sekureva kwedata rakapihwa neMintel, vatengi vechiMuslim vanoshandisa mari yakawanda panguva yeRamadan neEid al-Fitr. MuUK chete, Ramadan GMV inosvika £200 miriyoni (inenge 1.62 bhiriyoni yuan). MaMuslim ane mabhiriyoni 1.8 pasi rose ndiwo boka rechitendero riri kukura nekukurumidza munharaunda yemazuva ano, uye simba ravo rekushandisa mari rakawedzera pamwe chete nazvo - kunyanya pakati pevechidiki. Vechidiki vechiMuslim vane kirasi yepakati, vanonzi "Generation M," vanonzi vakawedzera mari inodarika $2 trillion muGMV muna 2021.

02: Chitupa chezvizoro che "Halal" chakasimba here?

Mubvunzurudzo ne "bhizinesi rezvekushongedza", imwe nyaya huru yakatsoropodzwa nemakambani ezvekushongedza inyaya yakajairika yezvizoro zve "halal". Varidzi vemakambani vanoti chitupa che "Halal" chakanyanya kuoma. Kana uchida kuwana chitupa, unofanirwa kuve nechokwadi chekuti zvinhu zvakagadzirwa, zvinhu zvinobatsira pakugadzira nemidziyo yechigadzirwa hazvityore mutemo we halal: semuenzaniso, gelatin ne keratin zvakagadzirwa neganda renguruve Kana collagen; activated carbon kubva kumapfupa enguruve, mabhurashi akagadzirwa nebvudzi renguruve, uye tupukanana tunogadzirwa uchishandisa zvinhu zvinobva kunguruve zvinorambidzwa. Pamusoro pezvo, doro, iro rinoshandiswa zvakanyanya kuwedzera hupenyu hwezvigadzirwa, rinorambidzwawo. Zvigadzirwa zveHalal zvinorambidzwawo kushandisa bvunzo dzemhuka mukugadzira zvigadzirwa, pamwe nekuwedzera zvinhu zvinobva kumhuka kuzvigadzirwa, zvakaita se propolis, mukaka wemombe, nezvimwewo.

Pamusoro pekusimbisa kutevedzera mitemo yeHalal yezvinhu zvakagadzirwa, zvigadzirwa zvinonyorera chitupa cheHalal hazvifanirwe kutyora mutemo wechiIslam muzita rechigadzirwa, zvakaita se "Christmas limited lip balm", "Easter blush" nezvimwewo. Kunyangwe zvigadzirwa zvezvigadzirwa izvi zviri halal, uye mazita ezvigadzirwa achipesana nemutemo weSharia, hazvigone kunyorera chitupa cheHalal. Mamwe mabrandi anoti izvi zvichaita kuti varasikirwe nevatengi vasiri veHalal Christian, izvo pasina mubvunzo zvichakanganisa misika yeEurope neAmerica zvakanyanya.

Zvisinei, Madiha Chan akapikisa maitiro ezvizoro zve "vegan" uye "zvisina hutsinye" zvapararira munharaunda yeEurope neAmerica mumakore achangopfuura, "zvigadzirwa 'zvisina hutsinye' zvinoda kuti vagadziri vasashandise chero kuyedza kwemhuka, uye zvigadzirwa zverunako zve "vegan" zviri kutoda zvakanyanya. Zvigadzirwa hazvina chero zvinhu zvemhuka, izvi zviviri hazvisanganisi zvinodiwa zvezvizoro zve "halal" here? Ndiani pakati pemagamba makuru erunako asina kuramba achitevedzera maitiro evegan uye asina hutsinye? Sei vachida kugadzira vegan? Ko kukumbira chigadzirwa chakafanana chakaoma vasina kufunga nezvezvinodiwa nevatengi vechiMuslim?"

Sezvakataurwa naMadiha Chan,zvizoro zve 'vegan' uye 'zvisina hutsinye'Zviri kushandiswa nevaMuslim vazhinji senzira yekutsiva yakaderera kana pasina zvizoro zve 'halal', asi danho iri richiri nengozi sezvo zvizoro zvinosangana nezvinodiwa zvese zviri zviviri zvingave zvichiri neDoro. Pari zvino, imwe yemhando dzakakurumbira dzezvizoro zvevaMuslim ndeyezvizoro zvechisikigo zvechisikigo, zvakaita serudzi rweAmerican Mineral Fusion. Zvizoro zvechisikigo zvinogadzirwa nezvizoro zvakapwanywa, zvinovimbiswa kuti hazvina mhuka, uye zvizhinji zvacho hazvinawo doro. Mineral Fusion ine chitupa cheHalal nemasangano akadai seFederation of Islamic Councils of Australia neIslamic Food and Nutrition Council of America. Madiha Chan anotarisira kuti mune ramangwana, mamwe marudzi ezvizoro akaita seMineral Fusion achaonekwa, achitarisa vatengi vechiMuslim. "Kutaura pachena, tinofara kushandisa mari, sei musingaiwane?"