Me pēhea te hoko atu i ngā mea whakapaipai ki ngā Mahometa?

He tauira tawhito tēnei i roto i te hītori o te hokohoko, "Me pēhea te hoko atu i tētahi heru ki tētahi mōneka", ā, i roto i tētahi uiuinga ki a Cosmetics Business, i whakaarahia e Roshida Khanom, te Kaiwhakahaere o te Ataahua me te Tiaki Whaiaro i Mintel, tētahi atu kaupapa rite tonu "Me pēhea te hoko atu i ngā mea whakapaipai ki ngā wāhine Muhirama?"

"He tokomaha ngā tāngata o te umanga e kite ana i tēnei hei arai mate," te kī a Khanom. "Mō ngā wāhine Muhirama, ko te hijab, te burqa me te arai he hononga huna tonu ki te whakaaro ka takai pūmau rātou i a koe anō kia kore ai e hiahiatia, kia kore ai hoki e taea te whakakakahu i a koe anō - engari he momo āhua kē tēnā. Ehara i te mea he arai katoa ngā wāhine Muhirama, he pai ki a rātou te ataahua, ā, he hiahia tiaki kiri me te hanga-kanohi tā rātou. Ā, e hia ngā waitohu kua kite i tēnei rōpū o ngā rōpū wahangu?"

01：He "kōraha ataahua" whakamā

I te tau 2018, i whakaingoatia e L'Oreal Paris te tauira Muhirama e mau ana i te hijab, ko Amena Khan te kanohi tuatahi o te raina tiaki makawe a Elvive, he nekehanga i kitea i taua wā hei huringa nui i roto i te ataahua i te mea kua awhi whānuitia e te kamupene whakapaipai nui ngā kaihoko Muhirama. Heoi, e whā tau i muri mai, he iti noa iho ngā mea i rerekē - ā, kei te pātai a Khanom: Kei te hono pono ngā waitohu ataahua ki ngā kaihoko Muhirama?

Ki a Madiha Chan, te kaiwhakaū o te waitohu whakapaipai Just B i Pakitāne, kāore he feaa o te whakautu. I roto i te uiuinga, i whakahuatia e ia te hararei tino nui o te maramataka Ihirama, te Eid al-Fitr, hei tauira, me te whakapae i ngā waitohu ataahua mō te kore rawa o ngā kaupapa hokohoko, o ngā hua rānei e whai hua ana mō te hararei.

Engari, i ētahi wā ka tāpirihia e ngā waitohu he tauira e mau ana i te hijab ki roto i ā rātou pānuitanga me ngā rauemi whakatairanga hei whakaatu i a rātou anō he "whakauru" ki ngā momo kaihoko katoa, kaua mā te māramatanga hohonu ki ngā hakari me ngā tikanga Muhirama. Tūhurahia tēnei mākete.

"Kāore mātou, me tā mātou hakari, i whiwhi i te aro e tika ana," tana kī. "He rite mātou ki tētahi tuku taonga - ko te huarahi e whakaatu ai ngā nunui i tō rātou whakaute ki ngā kaihoko Muhirama ko te whakamahi i ngā whakamātautau AR ipurangi. Mā te tāpiri i tētahi tauira hijab ki roto i te whakapaipai, i te pānuitanga rānei - ka tino riri mātou ko ōku tuahine ki tēnā momo āhua. Ehara i te mea ko ngā Muhirama katoa e mau hijab ana, he kōwhiringa noa iho."

Ko tētahi atu momo whakaaro e whakararuraru ana i a Madiha Chan ko te whakapono he hunga whakahihi ngā Muhirama, he hunga pōrangi, ā, e kore e kai, e whakamahi rānei i ngā taonga hou. "He rerekē noa iho ō tātou whakapono i a rātou (e pā ana ki ngā tāngata o te Hauāuru e whakapono ana ki te Karaitianatanga), kāore i te noho i tētahi wā rerekē." I mea ia me te kore āwhina, "Ina hoki, i ngā tekau tau ki muri, ko ngā mea whakapaipai anake i whakamahia e ngā wāhine Pakitāne ko te rīpene ngutu me te paninga kanohi. , he mea tauhou ki a tātou ngā mea katoa. Engari i te mea ka noho te ipurangi hei wāhanga nui o tō tātou oranga o ia rā, kei te tīmata mārire tātou ki te mārama ki ngā huarahi maha atu hei mau i te meikitanga. He harikoa ngā wāhine Muhirama ki te whakapau moni ki te meikitanga hei whakakakahu i a rātou anō, engari he iti noa ngā waitohu e harikoa ana ki te hoahoa hua mō ngā Muhirama e tutuki ana i ngā whakaritenga."

E ai ki ngā raraunga i tukuna mai e Mintel, he nui ngā moni e whakapaua ana e ngā kaihoko Muhirama i te wā o Ramadan me Eid al-Fitr. I te UK anake, ko te GMV o Ramadan he £200 miriona pea (tata ki te 1.62 piriona yuan). Ko ngā Muhirama 1.8 piriona o te ao te rōpū whakapono tino tere te tipu i roto i te hapori hou, ā, kua piki haere ō rātou mana whakapau moni - inā koa i waenga i ngā taiohi. E ai ki ngā pūrongo kua tāpirihia e ngā kaihoko Muhirama taitamariki o te akomanga waenga, ko "Generation M" te ingoa, neke atu i te $2 trillion i roto i te GMV i te tau 2021.

02：He tino pakari te tiwhikete whakapaipai "Halal"?

I roto i tētahi uiuinga ki te "pakihi whakapaipai", ko tētahi atu take nui kua whakahēngia e ngā waitohu whakapaipai ko te take paerewa o ngā whakapaipai "halal". E kī ana ngā kaipupuri waitohu he tino kaha rawa te tiwhikete "Halal". Ki te hiahia koe ki te whiwhi i te tiwhikete, me whakarite kia kaua ngā rauemi mata, ngā taputapu tukatuka me ngā taputapu o te hua e takahi i te tapu halal: hei tauira, ko te gelatin me te keratin i hangaia mai i te kiri poaka, te collagen rānei; ko te waro whakahohe mai i ngā wheua poaka, ko ngā paraihe i hangaia mai i te huruhuru poaka, me ngā moroiti i hangaia mai i te whakamahi i ngā rauemi i ahu mai i te poaka, kua rāhuitia. Hei tāpiri, ko te waipiro, e whakamahia whānuitia ana hei whakaroa i te roa o te oranga o ngā hua, kua rāhuitia hoki. Kua rāhuitia hoki ngā hua Halal ki te whakamahi i ngā whakamātautau kararehe i roto i te tukanga hanga hua, me te tāpiri i ngā matū i ahu mai i te kararehe ki ngā hua, pērā i te propolis, te miraka kau, me ētahi atu.

Haunga te whakaū i te tutuki o ngā rauemi mata ki te ture halal, kaua ngā hua e tono ana mō te tiwhikete halal e takahi i te ture Ihirama i roto i te ingoa hua, pērā i te "Christmas limited lip balm", "Easter blush" me ērā atu. Ahakoa he halal ngā rauemi mata o ēnei hua, ā, he rerekē ngā ingoa hua ki te ture Sharia, kāore e taea e rātou te tono mō te tiwhikete halal. E kī ana ētahi waitohu ka ngaro i a rātou ngā kaihoko Karaitiana ehara i te halal, ā, kāore e kore ka pā kino tēnei ki ngā mākete o Ūropi me Amerika.

Heoi, i whakahē a Madiha Chan ki te ia o ngā whakapaipai "huawhenua" me te "kore-whakaeke" kua horapa puta noa i te hapori Pākehā me Amerika i ngā tau tata nei, "ko ngā hua 'kore-whakaeke' me kī kāore ngā kaihanga e whakamahi i ngā whakamātautau kararehe, ā, he nui ake te tono mō ngā hua ataahua 'huawhenua'. Kāore he kai kararehe i roto i ngā hua, kāore ianei ēnei e rua e tutuki i ngā whakaritenga o ngā whakapaipai 'halal'? Ko wai i roto i ngā kamupene whakapaipai nui kāore i te whai i te ia o te vegan me te kore-whakaeke? He aha rātou i pai ai ki te hoahoa mō ngā vegan? Me pēhea te tono mō te hua uaua kotahi me te kore e whai whakaaro ki ngā tono a ngā kaihoko Muslim?"

E ai ki a Madiha Chan,ngā whakapaipai 'huawhenua' me te 'kore mahi nanakia'kei te whakamahia e te tini o ngā Mahometa hei whakakapinga taumata-iti ina kāore he whakapaipai 'halal', engari he morearea tonu tēnei nekehanga nā te mea ko ngā whakapaipai e tutuki ana i ngā whakaritenga e rua kei roto tonu pea he Waipiro. I tēnei wā, ko tētahi o ngā momo whakapaipai tino rongonui mō ngā Mahometa ko te whakapaipai kohuke tūturu, pērā i te waitohu Amerikana a Mineral Fusion. Ko ngā whakapaipai kohuke he mea hanga mai i ngā kohuke tūturu, kua oatihia kia kore he kararehe, ā, ko te nuinga he kore waipiro. Kua whakamanahia a Mineral Fusion he halal e ngā whakahaere pērā i te Federation of Islamic Councils of Australia me te Islamic Food and Nutrition Council of America. Ko te tumanako a Madiha Chan ā muri ake nei, ka puta ake ētahi atu waitohu whakapaipai pērā i a Mineral Fusion, e aro ana ki ngā kaihoko Mahometa. "Ki te kī tika, e harikoa ana mātou ki te whakapau moni, he aha koe te whiwhi ai?"