Yuav ua li cas muag cov tshuaj pleev ib ce rau cov neeg Muslim?

"Yuav ua li cas muag ib lub zuag rau ib tug pov thawj" yog ib qho piv txwv zoo hauv keeb kwm ntawm kev lag luam, thiab hauv kev xam phaj nrog Cosmetics Business, Roshida Khanom, Tus Thawj Coj ntawm Kev Zoo Nkauj thiab Kev Saib Xyuas Tus Kheej ntawm Mintel, tau tsa lwm lub ncauj lus zoo sib xws "Yuav Ua Li Cas Muag cov tshuaj pleev ib ce rau cov poj niam Muslim?"

"Muaj ntau tus neeg hauv kev lag luam pom qhov no zoo li qhov kawg tuag," Khanom hais. "Thaum nws los txog rau cov poj niam Muslim, hijab, burqa thiab daim ntaub thaiv yeej ib txwm cuam tshuam nrog lub tswv yim tias lawv qhwv koj tus kheej nruj heev uas koj tsis xav tau thiab tsis tuaj yeem hnav koj tus kheej - tab sis qhov ntawd yog ib qho kev xav. Cov poj niam Muslim tsis yog txhua tus npog ntsej muag, lawv nyiam kev zoo nkauj, thiab muaj kev xav tau kev saib xyuas tawv nqaij thiab pleev xim. Thiab peb Muaj pes tsawg lub npe tau pom pawg neeg ntsiag to no?"

01: "suab puam zoo nkauj" txawv txawv

L'Oreal Paris tau xaiv tus qauv Muslim uas hnav hijab Amena Khan ua lub ntsej muag thawj zaug ntawm Elvive cov kab saib xyuas plaub hau hauv xyoo 2018, qhov kev txav mus los uas pom tau tias yog lub sijhawm hloov pauv hauv kev zoo nkauj thaum lub tuam txhab tshuaj pleev ib ce loj thaum kawg tau txais tos cov neeg siv khoom Muslim. Txawm li cas los xij, plaub xyoos tom qab, tsis muaj dab tsi hloov pauv - thiab qhov ntawd ua rau Khanom nug: Cov hom lag luam zoo nkauj puas txuas nrog cov neeg siv khoom Muslim tiag?

Rau Madiha Chan, tus neeg koom tsim lub npe Just B cosmetics hauv Pakistan, cov lus teb yog tsis muaj. Hauv kev xam phaj, nws tau hais txog hnub so tseem ceeb tshaj plaws hauv daim ntawv qhia hnub Islamic, Eid al-Fitr, ua piv txwv, liam tias cov npe khoom zoo nkauj tsis tshua muaj kev tshaj tawm lossis cov khoom lag luam zoo rau hnub so.

Hloov chaw, qee zaum cov hom lag luam muab tus qauv hnav hijab tso rau hauv lawv cov ntaub ntawv tshaj tawm thiab kev txhawb nqa ua ib txoj hauv kev los qhia lawv tus kheej "suav nrog" txhua hom neeg siv khoom, es tsis yog los ntawm kev nkag siab tob txog cov kev ua koob tsheej thiab kev lis kev cai ntawm Muslim. Tshawb nrhiav kev lag luam no.

"Peb, thiab peb lub koob tsheej, yeej tsis tau txais kev saib xyuas uas nws tsim nyog," nws hais. "Peb zoo li kev muab khoom plig - txoj kev uas cov neeg loj qhia tias lawv saib taus cov neeg siv khoom Muslim yog los ntawm kev sim AR online. Muab tus qauv hijab tso rau hauv kev pleev xim lossis kev tshaj tawm - qhov kev xav ntawd ua rau kuv thiab kuv cov muam npau taws heev. Tsis yog txhua tus Muslim hnav hijabs, nws tsuas yog ib qho kev xaiv xwb."

Lwm tus qauv uas ua rau Madiha Chan chim siab yog kev ntseeg tias cov neeg Muslim yog cov neeg tsis ntseeg Vajtswv, nyiam ua si lom zem thiab tsis kam noj lossis siv cov khoom niaj hnub. "Peb tsuas muaj kev ntseeg txawv ntawm lawv (hais txog cov neeg sab hnub poob uas ntseeg kev ntseeg Vajtswv), tsis nyob hauv lub sijhawm txawv." Nws hais tsis muaj zog, "Muaj tseeb tiag, ntau xyoo dhau los, cov tshuaj pleev ib ce uas cov poj niam Pakistani siv tiag tiag yog cov tshuaj pleev di ncauj thiab cov tshuaj pleev hauv paus. , txhua yam yog txawv rau peb. Tab sis thaum internet dhau los ua ib feem tseem ceeb ntawm peb lub neej txhua hnub, peb maj mam pib nkag siab ntau txoj hauv kev los pleev xim. Cov poj niam Muslim zoo siab siv nyiaj rau pleev xim kom lawv tus kheej zoo nkauj, Tab sis ob peb lub npe zoo siab tsim cov khoom rau cov neeg Muslim uas ua tau raws li qhov yuav tsum tau ua."

Raws li cov ntaub ntawv los ntawm Mintel, cov neeg siv khoom Muslim siv nyiaj ntau heev thaum lub sijhawm Ramadan thiab Eid al-Fitr. Tsuas yog nyob rau hauv UK xwb, Ramadan GMV yog tsawg kawg yog £ 200 lab (kwv yees li 1.62 billion yuan). Cov neeg Muslim thoob ntiaj teb 1.8 billion yog pawg ntseeg uas loj hlob sai tshaj plaws hauv zej zog niaj hnub no, thiab lawv lub hwj chim siv nyiaj tau loj hlob nrog nws - tshwj xeeb tshaj yog ntawm cov tub ntxhais hluas. Cov neeg siv khoom Muslim hluas hauv chav kawm nruab nrab, hu ua "Generation M," tau tshaj tawm tias tau ntxiv ntau dua $ 2 trillion hauv GMV hauv xyoo 2021.

02: Daim ntawv pov thawj tshuaj pleev ib ce "Halal" nruj heev?

Hauv kev xam phaj nrog "kev lag luam pleev ib ce", lwm qhov teeb meem loj uas tau raug thuam los ntawm cov hom tshuaj pleev ib ce yog qhov teeb meem txheem ntawm "halal" tshuaj pleev ib ce. Cov tswv hom lag luam hais tias daim ntawv pov thawj "Halal" nruj dhau. Yog tias koj xav tau daim ntawv pov thawj, koj yuav tsum xyuas kom meej tias cov khoom siv raw, cov khoom siv ua tiav thiab cov khoom siv ntawm cov khoom tsis ua txhaum halal taboo: piv txwv li, gelatin thiab keratin ua los ntawm daim tawv nqaij npua lossis collagen; cov pa roj carbon ua los ntawm cov pob txha npua, txhuam ua los ntawm cov plaub hau npua, thiab cov kab mob me me uas tsim los ntawm cov khoom siv npua raug txwv. Tsis tas li ntawd, cawv, uas siv dav los txuas lub neej txee ntawm cov khoom, kuj raug txwv. Cov khoom Halal kuj raug txwv tsis pub siv kev sim tsiaj hauv cov txheej txheem ntawm kev tsim cov khoom, nrog rau kev ntxiv cov tshuaj los ntawm tsiaj rau cov khoom, xws li propolis, mis nyuj, thiab lwm yam.

Ntxiv rau kev lees paub qhov ua raws li halal ntawm cov khoom siv raw, cov khoom thov rau daim ntawv pov thawj halal yuav tsum tsis txhob ua txhaum txoj cai Islamic hauv lub npe khoom, xws li "Christmas limited lip balm", "Easter blush" thiab lwm yam. Txawm tias cov khoom siv raw ntawm cov khoom no yog halal, thiab cov npe khoom tsis sib haum nrog Sharia txoj cai, lawv tsis tuaj yeem thov rau daim ntawv pov thawj halal. Qee lub npe hais tias qhov no yuav ua rau lawv poob cov neeg siv khoom tsis yog Halal Christian, uas yuav ua rau cov lag luam European thiab Asmeskas nyuaj.

Txawm li cas los xij, Madiha Chan tau tawm tsam qhov sib txawv ntawm cov tshuaj pleev ib ce "vegan" thiab "tsis muaj kev lim hiam" uas tau kis mus rau hauv lub zej zog European thiab Asmeskas hauv xyoo tas los no, "cov khoom 'tsis muaj kev lim hiam' xav kom cov chaw tsim khoom tsis txhob siv cov tsiaj sim, thiab cov khoom zoo nkauj 'vegan' tseem xav tau ntau dua Cov khoom tsis muaj cov khoom xyaw tsiaj, puas yog ob qho no tsis ua tau raws li qhov yuav tsum tau ua ntawm cov tshuaj pleev ib ce 'halal'? Leej twg ntawm cov tuam txhab loj tshaj plaws kev zoo nkauj tsis tau ua raws li qhov sib txawv ntawm vegan thiab kev tsis muaj kev lim hiam? Vim li cas lawv thiaj kam tsim rau cov neeg tsis noj nqaij Yuav ua li cas txog kev thov cov khoom nyuaj tib yam yam tsis tau xav txog qhov xav tau ntawm cov neeg siv khoom Muslim?"

Raws li Madiha Chan tau hais,Cov tshuaj pleev ib ce 'vegan' thiab 'tsis muaj kev lim hiam'tab tom raug siv los ntawm ntau tus Muslims ua qhov hloov pauv qis dua thaum tsis muaj cov tshuaj pleev ib ce 'halal', tab sis qhov kev txav no tseem muaj kev pheej hmoo vim tias cov tshuaj pleev ib ce uas ua tau raws li ob qho tib si yuav tseem muaj Cawv. Txog tam sim no, ib qho ntawm cov qauv pleev ib ce nrov tshaj plaws rau cov Muslims yog cov tshuaj pleev ib ce ntuj tsim, xws li American hom Mineral Fusion. Cov tshuaj pleev ib ce mineral yog ua los ntawm cov zaub mov ntuj tsim, lav tias tsis muaj tsiaj, thiab feem ntau kuj tsis muaj cawv. Mineral Fusion tau ntawv pov thawj halal los ntawm cov koom haum xws li Federation of Islamic Councils of Australia thiab Islamic Food and Nutrition Council of America. Madiha Chan vam tias yav tom ntej, ntau lub npe tshuaj pleev ib ce zoo li Mineral Fusion yuav tshwm sim, tsom mus rau cov neeg siv khoom Muslim. "Yuav kom hais meej, peb zoo siab siv nyiaj, vim li cas koj tsis khwv tau nws?"