Ni gute wagurisha amavuta yo kwisiga ku Bayisilamu?

"Uburyo bwo kugurisha isuka ku mumonaki" ni urugero rusanzwe mu mateka y'ubucuruzi, kandi mu kiganiro na Cosmetics Business, Roshida Khanom, Umuyobozi w'Ubwiza n'Ubuvuzi bw'Umuntu muri Mintel, yavuze indi ngingo isa nayo igira iti "Nigute wagurisha ubwiza ku bagore b'Abayisilamu?"

“Abantu benshi mu nganda babona ibi nk’ibintu bisa n’ibi. Ku bijyanye n’abagore b’abayisilamu, hijab, burqa na briefing bihora bifitanye isano n’igitekerezo cy’uko bipfuka cyane ku buryo udakeneye kandi udashobora kwambara neza – ariko ibyo ni imyumvire idasobanutse. Abagore b’abayisilamu si ko bose bipfuka, bakunda ubwiza, kandi bakeneye kwisiga no kwisiga. Kandi se ni bangahe babonye iri tsinda ry’amatsinda adacecetse?”

01: "Ubutayu bw'ubwiza" buteye ubwoba

L'Oreal Paris yise umunyamideli w’Umuyisilamu wambaye hijab Amena Khan isura ya mbere y’umurongo w’ubwiza bw’umusatsi wa Elvive mu 2018, icyo gihe igikorwa cyafatwaga nk'impinduka mu bwiza ubwo iki kigo cy’ubwiza cyakiraga abaguzi b’Abayisilamu ku mugaragaro. Nyuma y’imyaka ine, ariko, nta cyahindutse - kandi ibyo byatumye Khanom yibaza: Ese koko amasosiyete y’ubwiza afitanye isano n’abaguzi b’Abayisilamu?

Kuri Madiha Chan, umwe mu bashinze ikirango cy’ubwiza cya Just B muri Pakisitani, igisubizo nta gushidikanya ni oya. Mu kiganiro, yavuze ku munsi mukuru ukomeye cyane mu ngengabihe ya Kiyisilamu, Eid al-Fitr, nk'urugero, ashinja ibigo by’ubwiza ko ari byo bituma habaho kwamamaza cyangwa ibicuruzwa bifatika ku munsi mukuru.

Ahubwo, rimwe na rimwe ibigo by’ubucuruzi bishyiramo ikoti ryambaye hijab mu kwamamaza no mu kwamamaza ibikoresho byabo kugira ngo bigaragaze ko "biha agaciro" abaguzi b’ubwoko bwose, aho kubasobanurira byimbitse iminsi mikuru n’imigenzo y’Abayisilamu. Suzuma iri soko.

Yagize ati: “Twe, n'iserukiramuco ryacu, ntitwigeze tubona icyubahiro gikwiye. Tumeze nk'impano - uburyo ibihangange bigaragaza ko biha agaciro abaguzi b'Abayisilamu ni ukubikoresha mu igerageza rya AR ryo kuri interineti. Gushyira icyitegererezo cya hijab mu maquillage cyangwa kwamamaza - iyo myumvire irandakaza cyane njye na bashiki banjye. Abayisilamu bose si abambara hijab, ni amahitamo gusa.”

Indi myumvire ibabaza Madiha Chan ni ukwemera ko Abayisilamu ari abantu bikunda kwiyima, bahora bahindagura kandi banga kurya cyangwa gukoresha ibintu bigezweho. Yagize ati: “Dufite imyizerere itandukanye nabo (dukurikije Abanyaburayi bemera Ubukristo), ntabwo tubaho mu gihe gitandukanye.” Yagize ati: “Mu by’ukuri, mu myaka ibarirwa muri za mirongo ishize, amavuta yo kwisiga abagore ba Pakisitani bakoreshaga yari lipstick na fondation. , ibindi byose ni amayobera kuri twe. Ariko uko interineti igenda iba igice cy’ingenzi mu buzima bwacu bwa buri munsi, buhoro buhoro dutangira gusobanukirwa uburyo bwinshi bwo kwisiga. Abagore b’Abayisilamu bishimira gukoresha amafaranga mu kwisiga kugira ngo biyorohereze, ariko ni bake mu bigo bishimira gushushanya ibikoresho byujuje ibisabwa ku Bayisilamu.”

Dukurikije imibare yatanzwe na Mintel, abaguzi b’abayisilamu bakoresha amafaranga menshi cyane mu gihe cya Ramadan na Eid al-Fitr. Mu Bwongereza honyine, Ramadan GMV ingana nibura na miliyoni 200 z’amapawundi (hafi miliyari 1.62 z’amayuan). Abayisilamu miliyari 1.8 ku isi ni bo bagize itsinda ry’abanyamadini riri gukura cyane mu muryango wa none, kandi imbaraga zabo zo gukoresha amafaranga zariyongereye hamwe na ryo - cyane cyane mu rubyiruko. Abaguzi b’abayisilamu bakiri bato bo mu cyiciro cyo hagati, bise "Generation M," bivugwa ko bongereyeho arenga tiriyari 2 z’amadolari muri GMV mu 2021.

02: Icyemezo cy'ubwiza bwa "Halal" gihamye?

Mu kiganiro na "ubucuruzi bw'ubwiza", ikindi kibazo gikomeye cyanenzwe n'ibirango by'ubwiza ni ikibazo gisanzwe cy'ubwiza bwa "halal". Ba nyir'ibirango bavuga ko icyemezo cya "halal" gikabije cyane. Niba ushaka kubona icyemezo, ugomba kugenzura neza ko ibikoresho fatizo, ibikoresho byo gutunganya n'ibikoresho by'ibicuruzwa bitanyuranyije n'amategeko ya halal: urugero, gelatin na keratin bikozwe mu ruhu rw'ingurube Cyangwa kolajeni; karubone ikomoka ku magufwa y'ingurube, uburoso bukozwe mu bwoya bw'ingurube, na mikorobe bikorerwa hakoreshejwe ibikoresho bikomoka ku ngurube birabujijwe. Byongeye kandi, inzoga, ikoreshwa cyane mu kongera igihe cyo kumara ibicuruzwa, nayo irabujijwe. Ibicuruzwa bya halal nabyo birabujijwe gukoresha isuzuma ry'amatungo mu gukora ibicuruzwa, ndetse no kongeramo ibintu bikomoka ku matungo ku bicuruzwa, nka propolis, amata y'inka, nibindi.

Uretse kwemeza ko ibikoresho fatizo byemewe na halal, ibicuruzwa bisaba icyemezo cya halal ntibigomba kurenga ku mategeko ya Islam mu izina ry'ibicuruzwa, nka "Christmas limited lip balm", "Easter blush" n'ibindi. Nubwo ibikoresho fatizo by'ibi bicuruzwa ari halal, kandi amazina y'ibicuruzwa akaba anyuranyije n'amategeko ya Sharia, ntibishobora gusaba icyemezo cya halal. Amwe mu masosiyete avuga ko ibi bizatuma batakaza abakirisitu batari aba Halal, nta gushidikanya ko bizabangamira amasoko y'i Burayi na Amerika cyane.

Ariko, Madiha Chan yahanganye n'icyerekezo cy'ubwiza bw'abantu badafite inyamaswa n' "butagira ubugome" byakwirakwiriye mu muryango w'i Burayi na Amerika mu myaka yashize, "ibicuruzwa 'bitagira ubugome' bisaba abakora ibintu kudakoresha igerageza ry'inyamaswa, kandi ibicuruzwa by'ubwiza by'abantu badafite inyamaswa birasaba cyane. Ibi bikoresho nta bintu birimo ku nyamaswa, ese ibi byombi ntibihuye n'ibisabwa ku mavuta yo kwisiga ya 'halal'? Ni nde mu bihangange bikomeye by'ubwiza utakomeje gahunda yo kwisiga indyo yuzuye kandi itagira ubugome? Kuki biteguye gushushanya abarya inyama? Bite ho gusaba ibicuruzwa bimwe bigoye batitaye ku byo abaguzi b'abayisilamu bakeneye?"

Nkuko Madiha Chan yabivuze,amavuta yo kwisiga 'atagira inyamaswa' kandi 'atagira ubugome'Abayisilamu benshi bakoreshwa nk'ibisimbura ku rwego rwo hasi iyo nta mavuta yo kwisiga ya 'halal' ihari, ariko iki gikorwa kiracyari akaga kuko mavuta yo kwisiga yujuje ibisabwa byombi ashobora kuba arimo Alcool. Kugeza ubu, bumwe mu bwoko bw'amavuta akunzwe cyane ku Bayisilamu ni mavuta yo kwisiga karemano, nka Mineral Fusion y'ikirango cy'Abanyamerika. Amavuta yo kwisiga akorwa mu mabuye y'agaciro yashwanyagujwe karemano, yemejwe ko nta nyamaswa zirimo, kandi menshi cyane nta n'inzoga. Mineral Fusion yemejwe na halal n'imiryango nka Federation of Islamic Councils of Ositaraliya n'Inama y'Ibiribwa n'Imirire ya Kiyisilamu muri Amerika. Madiha Chan yizeye ko mu gihe kizaza, hazabaho andi mavuta yo kwisiga nka Mineral Fusion, yibanda ku baguzi b'Abayisilamu. “Mu magambo make, twishimiye gukoresha amafaranga, kuki mutayabona?”