Kodi mungagulitse bwanji zodzoladzola kwa Asilamu?

"Momwe mungagulitsire chisa kwa amonke" ndi chitsanzo chabwino kwambiri m'mbiri ya malonda, ndipo poyankhulana ndi Cosmetics Business, Roshida Khanom, Mtsogoleri wa Kukongola ndi Kusamalira Munthu ku Mintel, adadzutsa mutu wina wofanana ndi uwu wakuti "Kodi Kugulitsa Zodzoladzola kwa Akazi Achisilamu Kumatani?"

“Anthu ambiri mumakampani amaona izi ngati chinthu chofanana,” adatero Khanom. “Ponena za akazi achisilamu, hijab, burqa ndi chophimba nthawi zonse zimagwirizanitsidwa mosazindikira ndi lingaliro lakuti amavala zovala zolimba kwambiri moti simukusowa komanso simungathe kuvala – koma zimenezo ndi malingaliro olakwika. Akazi achisilamu si onse ovala zovala zophimba, amakonda kukongola, ndipo ali ndi zosowa zosamalira khungu ndi zodzoladzola. Ndipo kodi ndi makampani angati omwe aona gulu la magulu osalankhula?”

01: "Chipululu chokongola" chosasangalatsa

Kampani ya L'Oreal Paris inasankha chitsanzo chachisilamu chovala hijab, Amena Khan, kukhala nkhope yoyamba ya Elvive yosamalira tsitsi mu 2018, zomwe zinkaoneka ngati kusintha kwakukulu pa kukongola pamene kampani yayikulu yokongoletsa tsitsi inalandira poyera anthu achisilamu. Komabe, patatha zaka zinayi, palibe chomwe chasintha - ndipo zimenezo zapangitsa Khanom kufunsa kuti: Kodi makampani okongola akugwirizanadi ndi ogula achisilamu?

Kwa Madiha Chan, yemwe anayambitsa kampani ya Just B cosmetics ku Pakistan, yankho lake mosakayikira ndi ayi. Mu kuyankhulana, adatchula tchuthi chofunikira kwambiri mu kalendala yachisilamu, Eid al-Fitr, mwachitsanzo, akudzudzula makampani okongola chifukwa cha malonda kapena zinthu zomwe sizikuyenda bwino pa tchuthichi.

M'malo mwake, nthawi zina makampani amaika zovala zovala hijab mu malonda awo ndi zinthu zotsatsira malonda ngati njira yodzionetsera kuti "akuphatikiza" ogula amitundu yonse, m'malo momvetsetsa bwino zikondwerero ndi miyambo ya Asilamu. Onani msika uwu.

“Ife, ndi chikondwerero chathu, sitinalandire chisamaliro choyenera,” iye anatero. “Tili ngati mphatso — momwe zimphona zimasonyezera kuti zimayamikira ogula Asilamu ndi kudzera mu mayeso a AR pa intaneti. Kuyika chitsanzo cha hijab mu zodzoladzola kapena kutsatsa — malingaliro amenewo amandikwiyitsa kwambiri ine ndi alongo anga. Si Asilamu onse omwe amavala hijab, ndi njira yokhayo.”

Maganizo ena omwe amakhumudwitsa Madiha Chan ndi chikhulupiriro chakuti Asilamu ndi odzikuza, okonda zinthu zakunja ndipo amakana kudya kapena kugwiritsa ntchito zinthu zamakono. "Tili ndi zikhulupiriro zosiyana ndi iwo (ponena za anthu akumadzulo omwe amakhulupirira Chikhristu), osati kukhala mu nthawi ina." Iye anati mopanda thandizo, "Zoonadi, zaka makumi angapo zapitazo, zodzoladzola zokha zomwe akazi aku Pakistani ankagwiritsa ntchito zinali lipstick ndi foundation. , china chilichonse ndi chachilendo kwa ife. Koma pamene intaneti ikukhala gawo lofunika kwambiri pa moyo wathu watsiku ndi tsiku, pang'onopang'ono tikuyamba kumvetsetsa njira zambiri zodzikongoletsera zodzoladzola. Akazi achisilamu amasangalala kugwiritsa ntchito ndalama pa zodzoladzola kuti azivala bwino, koma makampani ochepa okha ndi omwe amasangalala kupanga zinthu za Asilamu zomwe zikugwirizana ndi zofunikira."

Malinga ndi deta yoperekedwa ndi Mintel, ogula Asilamu amawononga ndalama zambiri pa Ramadan ndi Eid al-Fitr. Ku UK kokha, Ramadan GMV ndi osachepera £200 miliyoni (pafupifupi 1.62 biliyoni yuan). Asilamu 1.8 biliyoni padziko lonse lapansi ndi gulu lachipembedzo lomwe likukula mofulumira kwambiri m'madera amakono, ndipo mphamvu yawo yogwiritsira ntchito ndalama yakula limodzi ndi gululi - makamaka pakati pa achinyamata. Achinyamata apakati omwe amagula Asilamu, otchedwa "Generation M," akuti adawonjezera ndalama zoposa $2 thililiyoni mu GMV mu 2021.

02: Kodi chitsimikizo cha zodzoladzola cha "Halal" ndi chokhwima?

Mu kuyankhulana ndi "bizinesi ya zodzoladzola", nkhani ina yaikulu yomwe yatsutsidwa ndi makampani odzola ndi nkhani yodziwika bwino ya zodzoladzola za "halal". Eni ake a makampaniwo akuti satifiketi ya "Halal" ndi yokhwima kwambiri. Ngati mukufuna kupeza satifiketiyi, muyenera kuwonetsetsa kuti zinthu zopangira, zothandizira kukonza ndi ziwiya za chinthucho sizikuphwanya lamulo la halal: mwachitsanzo, gelatin ndi keratin zopangidwa kuchokera ku khungu la nkhumba Kapena collagen; mpweya wopangidwa kuchokera ku mafupa a nkhumba, maburashi opangidwa kuchokera ku ubweya wa nkhumba, ndi tizilombo toyambitsa matenda tomwe timapangidwa pogwiritsa ntchito zinthu zochokera ku nkhumba ndizoletsedwa. Kuphatikiza apo, mowa, womwe umagwiritsidwa ntchito kwambiri kukulitsa nthawi yogwiritsira ntchito zinthu, nawonso ndi woletsedwa. Zinthu za Halal zimaletsedwanso kugwiritsa ntchito kuyesa nyama popanga zinthu, komanso kuwonjezera zinthu zochokera ku nyama kuzinthu monga propolis, mkaka wa ng'ombe, ndi zina zotero.

Kuwonjezera pa kutsimikizira kuti zinthu zopangira zikutsatira malamulo a halal, zinthu zomwe zikufunsira satifiketi ya halal siziyenera kuphwanya malamulo achisilamu m'dzina la chinthucho, monga "Christmas limited lip balm", "Easter blush" ndi zina zotero. Ngakhale zinthu zopangira izi zili halal, ndipo mayina azinthuzo akusemphana ndi lamulo la Sharia, sizingapemphe satifiketi ya halal. Makampani ena amati izi zidzawapangitsa kutaya ogula omwe si achikhristu a Halal, zomwe mosakayikira zidzakhudza kwambiri misika ya ku Europe ndi America.

Komabe, Madiha Chan adatsutsa chizolowezi cha zodzoladzola "zamasamba okha" komanso "zopanda nkhanza" zomwe zafalikira kwambiri ku Europe ndi America m'zaka zaposachedwa, "zogulitsa "zopanda nkhanza" zimafuna kuti opanga asagwiritse ntchito zoyeserera zilizonse za nyama, ndipo zinthu zokongola za 'zamasamba okha' ndizofunika kwambiri. Zogulitsazi zilibe zosakaniza zilizonse za nyama, kodi ziwirizi sizikukwaniritsa zofunikira za zodzoladzola za 'halal'? Ndani mwa akuluakulu okongola omwe sanatsatire chizolowezi cha vegan komanso chopanda nkhanza? Nchifukwa chiyani ali okonzeka kupanga zinthu za vegan? Nanga bwanji kupempha chinthu chofananacho chovuta popanda kuganizira zofuna za ogula achisilamu?"

Monga momwe Madiha Chan adanenera,zodzoladzola 'zopanda nyama' komanso 'zopanda nkhanza'Asilamu ambiri akugwiritsa ntchito ngati njira yochepetsera zodzoladzola za 'halal', koma izi zikadali zoopsa chifukwa zodzoladzola zomwe zimakwaniritsa zofunikira zonse ziwiri zingakhalebe ndi Mowa. Pakadali pano, imodzi mwa mitundu yotchuka kwambiri ya zodzoladzola kwa Asilamu ndi zodzoladzola zachilengedwe, monga mtundu wa ku America wa Mineral Fusion. Zodzoladzola za mchere zimapangidwa kuchokera ku mchere wophwanyidwa mwachilengedwe, wotsimikizika kuti ulibe nyama, ndipo zambiri zake sizilinso ndi mowa. Mineral Fusion ndi yovomerezeka ndi mabungwe monga Federation of Islamic Councils of Australia ndi Islamic Food and Nutrition Council of America. Madiha Chan akuyembekeza kuti mtsogolomu, mitundu yambiri yodzikongoletsera ngati Mineral Fusion idzawonekera, kuyang'ana ogula Asilamu. "Kunena zoona, tikusangalala kugwiritsa ntchito ndalama, bwanji simukuzipeza?"