Ungazithengisa njani izinto zokuthambisa kumaSilamsi?

"Indlela yokuthengisa ikama kwimonki" ngumzekelo oqhelekileyo kwimbali yokuthengisa, kwaye kudliwanondlebe neCosmetics Business, uRoshida Khanom, uMlawuli woBuhle kunye noKhathalelo loMntu eMintel, uphakamise esinye isihloko esifanayo esithi "Indlela yokuthengisa izithambiso kubafazi bamaSilamsi?"

“Abantu abaninzi kweli shishini babona oku njengento engafanelekanga,” utshilo uKhanom. “Xa kufikwa kubafazi abangamaSilamsi, i-hijab, i-burqa kunye nesigqubuthelo zihlala zinxulunyaniswa ngokungaziyo nengcamango yokuba bazigquma ngokuqinileyo kangangokuba awudingi kwaye awukwazi ukuzinxiba – kodwa loo nto yingcamango eqhelekileyo. Abafazi abangamaSilamsi abagqunywanga, bathanda ubuhle, kwaye banemfuno yokhathalelo lolusu kunye ne-makeup. Kwaye thina Zingaphi iimpawu eziye zaphawula eli qela lamaqela angathethiyo?”

01: "Intlango yobuhle" engaqhelekanga

I-L'Oreal Paris iqambe imodeli yamaSilamsi enxibe i-hijab u-Amena Khan njengobuso bokuqala bomgca wokhathalelo lweenwele ka-Elvive ngo-2018, inyathelo elabonwa ngelo xesha njengenguqu kubuhle njengoko inkampani enkulu yezithambiso ekugqibeleni yamkela abathengi bamaSilamsi esidlangalaleni. Nangona kunjalo, emva kweminyaka emine, akukho nto ingako itshintshileyo - kwaye oko kwenza uKhanom azibuze: Ngaba iimpawu zobuhle zidibana ngokwenene nabathengi bamaSilamsi?

KuMadiha Chan, umseki weJust B cosmetics brand ePakistan, impendulo ngokungathandabuzekiyo nguhayi. Kudliwanondlebe, ukhankanye iholide ebaluleke kakhulu kwikhalenda yamaSilamsi, i-Eid al-Fitr, njengomzekelo, etyhola iimpawu zobuhle ngokungabalulekanga kangako kwiiphulo zokuthengisa okanye iimveliso zeholide.

Endaweni yoko, iimpawu ngamanye amaxesha ziquka imodeli enxibe i-hijab kwintengiso yazo nakwizinto zokukhuthaza njengendlela yokubonisa ukuba "zibandakanya" zonke iintlobo zabathengi, endaweni yokuqonda ngokunzulu iminyhadala namasiko amaSilamsi. Hlola le marike.

“Thina, kunye nomnyhadala wethu, asizange sifumane ngqalelo ifanelekileyo,” utshilo. “Sifana nesipho — indlela ezi zigebenga ezibonisa ngayo ukuba ziyabaxabisa abathengi bamaSilamsi kukwenza uvavanyo lwe-AR kwi-intanethi. Ukubeka imodeli ye-hijab kwi-makeup okanye kwintengiso — loo ngcamango indenza ndibe nomsindo kakhulu mna noodadewethu. Ayingabo bonke amaSilamsi abanxiba i-hijab, lukhetho nje.”

Enye ingcamango ecaphukisa uMadiha Chan kukukholelwa ukuba amaSilamsi ayazincama, adlamkileyo kwaye akafuni ukutya okanye ukusebenzisa izinto zanamhlanje. “Sineenkolelo ezahlukeneyo kubo (ebhekisa kubantu baseNtshona abakholelwa kubuKristu), abaphili kwixesha elahlukileyo.” Uthe engenakuzinceda, “Enyanisweni, kwiminyaka emininzi eyadlulayo, izinto zokuthambisa kuphela ezazisetyenziswa ngabafazi basePakistan yayiyilipstick kunye nesiseko. , yonke enye into ayiqhelekanga kuthi. Kodwa njengoko i-intanethi iba yinxalenye ebalulekileyo yobomi bethu bemihla ngemihla, siqala ukuqonda kancinci iindlela ezininzi zokuthambisa. Abafazi abangamaSilamsi bayavuya ukuchitha imali kwizithambiso ukuze bazihombise, kodwa bambalwa abanomdla wokwenza iimveliso zamaSilamsi ezihlangabezana neemfuno.”

Ngokwedatha ebonelelwe yiMintel, abathengi bamaSilamsi bachitha imali eninzi ngexesha leRamadan kunye ne-Eid al-Fitr. E-UK kuphela, iRamadan GMV ixabisa ubuncinane i-£200 yezigidi (malunga ne-1.62 yeebhiliyoni zeeyuan). AmaSilamsi ayi-1.8 yeebhiliyoni kwihlabathi lelona qela lenkolo likhula ngokukhawuleza kuluntu lwanamhlanje, kwaye amandla abo okusebenzisa imali akhule kunye nalo - ingakumbi phakathi kolutsha. Abathengi bamaSilamsi abancinci abakwizinga eliphakathi, ababizwa ngokuba yi-"Generation M," kuthiwa bongeze ngaphezulu kwe- $2 trillion kwiGMV ngo-2021.

02: Ngaba isiqinisekiso sezinto zokuthambisa "seHalal" singqongqo?

Kudliwanondlebe ne-"cosmetics business", enye ingxaki enkulu egxekwe ziimpawu zezithambiso ngumba oqhelekileyo wezithambiso ze-"halal". Abanini beempawu bathi isiqinisekiso se-"Halal" singqongqo kakhulu. Ukuba ufuna ukufumana isiqinisekiso, kufuneka uqinisekise ukuba izinto eziluhlaza, izixhobo zokucubungula kunye nezixhobo zemveliso aziphuli umthetho we-halal: umzekelo, i-gelatin kunye ne-keratin ezenziwe ngesikhumba sehagu Okanye i-collagen; i-activated carbon evela kumathambo ehagu, iibhrashi ezenziwe ngoboya behagu, kunye neentsholongwane eziveliswa kusetyenziswa izixhobo zehagu azivumelekanga. Ukongeza, utywala, obusetyenziswa kakhulu ukwandisa ubomi beshelufu yeemveliso, nabo abuvumelekanga. Iimveliso ze-Halal nazo azivumelekanga ukusebenzisa uvavanyo lwezilwanyana kwinkqubo yokwenza iimveliso, kunye nokongeza izinto ezivela kwizilwanyana kwiimveliso, ezifana ne-propolis, ubisi lwenkomo, njl.

Ukongeza ekuqinisekiseni ukuthotyelwa kwe-halal kwezinto eziluhlaza, iimveliso ezifaka isicelo sesiqinisekiso se-halal akufuneki ziphule umthetho wamaSilamsi kwigama lemveliso, njenge-"Christmas limited lip balm", "Easter blush" njalo njalo. Nokuba izinto eziluhlaza zezi mveliso ziyi-halal, kwaye amagama emveliso aphikisana nomthetho weSharia, azinakufaka isicelo sesiqinisekiso se-halal. Ezinye iimpawu zithi oku kuya kubenza balahlekelwe ngabathengi abangamaKristu abangengabo abe-Halal, nto leyo ngokungathandabuzekiyo eya kuchaphazela kakhulu iimarike zaseYurophu naseMelika.

Nangona kunjalo, uMadiha Chan uchasene nomkhwa wezithambiso "ze-vegan" kunye "nezingenankohlakalo" eziye zasasazeka kuluntu lwaseYurophu naseMelika kwiminyaka yakutshanje, "iimveliso 'ezingenankohlakalo' zifuna abavelisi ukuba bangasebenzisi naluphi na uvavanyo lwezilwanyana, kwaye iimveliso zobuhle 'ze-vegan' zifuna kakhulu. Iimveliso azinazo izithako zezilwanyana, ngaba ezi zimbini azihlangabezani neemfuno zezithambiso 'ze-halal'? Ngubani phakathi kwezona nkampani zinkulu zobuhle ongazange ahambisane nomkhwa we-vegan kunye nowokungabikho kobundlobongela? Kutheni bezimisele ukuyila abantu abangadli nyama Kuthekani ngokucela imveliso efanayo eyinkimbinkimbi ngaphandle kokuqwalasela iimfuno zabathengi abangamaSilamsi?"

Njengoko uMadiha Chan watshoyo,Izithambiso 'ze-vegan' kunye 'nezingenankohlakalo'Zisetyenziswa ngamaSilamsi amaninzi njengendawo yokutshintsha izinto ezikumgangatho ophantsi xa kungekho zimonyo 'ze-halal', kodwa eli nyathelo lisenobungozi njengoko izimonyo ezihlangabezana nazo zombini iimfuno zisenokuba zisenotywala. Okwangoku, enye yezona ndlela zidumileyo zokuzilungisa kumaSilamsi kukuzilungisa ngokwendalo okucocekileyo, okufana nophawu lwaseMelika iMineral Fusion. Izimonyo zeminerali zenziwe ngeeminerali ezicoliweyo ngokwendalo, eziqinisekisiweyo ukuba azinazilwanyana, kwaye uninzi lwazo alunatywala. IMineral Fusion iqinisekiswe yiHalal yimibutho efana neFederation of Islamic Councils of Australia kunye neIslamic Food and Nutrition Council of America. IMadiha Chan inethemba lokuba kwixesha elizayo, kuza kuvela ezinye iimpawu zokuzilungisa ezifana neMineral Fusion, zigxile kubathengi abangamaSilamsi. "Ukubeka ngokuphandle, siyavuya ukuchitha imali, kutheni ungayifumani?"