Ungazithengisa kanjani izimonyo kumaSulumane?

"Indlela yokuthengisela indela ikamu" iyisibonelo esivamile emlandweni wokumaketha, futhi engxoxweni ne-Cosmetics Business, uRoshida Khanom, uMqondisi Wezobuhle Nokunakekelwa Komuntu Siqu kwaMintel, uphakamise esinye isihloko esifanayo esithi "Indlela Yokuthengisa Izimonyo Kwabesifazane AbangamaSulumane?"

“Abantu abaningi embonini babona lokhu njengento efanayo,” kusho uKhanom. “Uma kukhulunywa ngabesifazane abangamaSulumane, i-hijab, i-burqa kanye ne-veil kuhlale kuhlotshaniswa nomqondo wokuthi bazimboza ngokuqinile kangangokuthi awudingi futhi awukwazi ukuzigqoka – kodwa lokho kuyinkolelo-mbono. Abesifazane abangamaSulumane abagqokile bonke, bathanda ubuhle, futhi banezidingo zokunakekelwa kwesikhumba kanye nokulungisa izimonyo. Futhi thina Zingaki izinhlobo eziqaphele leli qembu lamaqembu athule?”

01: "Ugwadule lobuhle" olubi

I-L'Oreal Paris yaqamba imodeli yamaSulumane egqoke i-hijab u-Amena Khan njengobuso bokuqala bomugqa wokunakekelwa kwezinwele ka-Elvive ngo-2018, isinyathelo esabonwa ngaleso sikhathi njengesikhathi sokushintsha kobuhle njengoba inkampani yezimonyo ekugcineni yamukela abathengi bamaSulumane obala. Nokho, eminyakeni emine kamuva, kuncane okushintshile - futhi lokho kwenza uKhanom wazibuza: Ingabe imikhiqizo yobuhle ixhumana ngempela nabathengi bamaSulumane?

KuMadiha Chan, umsunguli we-Just B cosmetics brand ePakistan, impendulo ngokungangabazeki ingu-cha. Engxoxweni, wacaphuna iholide elibaluleke kakhulu ekhalendeni lamaSulumane, i-Eid al-Fitr, njengesibonelo, esola izinkampani zobuhle ngemikhankaso noma imikhiqizo yokumaketha ephumelelayo yeholide.

Esikhundleni salokho, imikhiqizo ngezinye izikhathi ifaka umodeli ogqoke i-hijab ezintweni zayo zokukhangisa nezokukhangisa njengendlela yokuzibonakalisa "ibandakanya" zonke izinhlobo zabathengi, kunokuba iqonde ngokujulile imikhosi namasiko amaSulumane. Hlola le makethe.

“Thina, kanye nomkhosi wethu, asikaze sithole ukunakwa okufanele,” kusho yena. “Sifana nesipho — indlela iziqhwaga ezibonisa ngayo ukuthi ziyabazisa abathengi abangamaSulumane iwukuzama i-AR eku-inthanethi. Ukufaka imodeli ye-hijab ezimonyweni noma ekukhangiseni — lowo mbono ophambene usenza mina nodadewethu sithukuthele kakhulu. Akuwona wonke amaSulumane agqoka i-hijab, kumane kuyinketho.”

Esinye isimo sengqondo esicasula uMadiha Chan yinkolelo yokuthi amaSulumane angabantu abazidelayo, abathanda kakhulu futhi bayenqaba ukudla noma ukusebenzisa izimpahla zesimanje. “Sinezinkolelo ezihlukile kubo (ebhekisela kubantu baseNtshonalanga abakholelwa ebuKristwini), abaphili enkathini ehlukile.” Uthe engenakuzisiza, “Ngempela, emashumini eminyaka edlule, izimonyo kuphela abesifazane basePakistan abazisebenzisa ngempela kwakuyi-lipstick kanye ne-foundation. , konke okunye akujwayelekile kithi. Kodwa njengoba i-inthanethi iba yingxenye ebalulekile yokuphila kwethu kwansuku zonke, kancane kancane siqala ukuqonda izindlela eziningi zokugqoka izimonyo. Abesifazane abangamaSulumane bayakujabulela ukusebenzisa imali ezimonyweni ukuze bazigqoke kahle, Kodwa bambalwa kakhulu abajabulela ukuklama imikhiqizo yamaSulumane ehlangabezana nezidingo.”

Ngokusho kwedatha enikezwe yiMintel, abathengi abangamaSulumane bachitha imali eningi ngesikhathi seRamadan kanye ne-Eid al-Fitr. E-UK kuphela, iRamadan GMV okungenani ingama-£200 million (cishe ama-yuan ayizigidi eziyizinkulungwane eziyi-1.62). AmaSulumane ayizigidi eziyizinkulungwane eziyi-1.8 emhlabeni yiqembu lenkolo elikhula ngokushesha emphakathini wanamuhla, futhi amandla abo okusebenzisa imali akhule kanye nalo - ikakhulukazi phakathi kwentsha. Abathengi abangamaSulumane abasebasha abasezingeni eliphakathi, ababizwa ngokuthi “isizukulwane M,” kubikwa ukuthi bangeze imali engaphezu kwama-$2 trillion ku-GMV ngo-2021.

02: Ingabe isitifiketi sezimonyo "se-Halal" siqinile?

Engxoxweni ne-"cosmetics business", enye inkinga enkulu egxekwe yimikhiqizo yezimonyo udaba olujwayelekile lwezimonyo "ze-halal". Abanikazi bomkhiqizo bathi isitifiketi "se-Halal" siqine kakhulu. Uma ufuna ukuthola isitifiketi, kufanele uqinisekise ukuthi izinto zokusetshenziswa, izinsiza zokucubungula kanye nezitsha zomkhiqizo aziphuli umthetho we-halal: isibonelo, i-gelatin ne-keratin ezenziwe ngesikhumba sengulube Noma i-collagen; i-activated carbon evela emathanjeni engulube, amabhulashi enziwe ngoboya bengulube, kanye nama-microorganisms akhiqizwa kusetshenziswa izinto ezithathwe yingulube akuvunyelwe. Ngaphezu kwalokho, utshwala, obusetshenziswa kabanzi ukwandisa impilo yeshelufu yemikhiqizo, nabo abuvunyelwe. Imikhiqizo ye-Halal nayo ayivunyelwe ukusebenzisa ukuhlolwa kwezilwane enkambisweni yokukhiqiza imikhiqizo, kanye nokufaka izinto ezithathwe yizilwane emikhiqizweni, njenge-propolis, ubisi lwenkomo, njll.

Ngaphezu kokuqinisekisa ukuhambisana kwe-halal kwezinto zokusetshenziswa, imikhiqizo efaka isicelo sesitifiketi se-halal akumele yephule umthetho wamaSulumane egameni lomkhiqizo, njenge-"Christmas limited lip balm", "Easter blush" njalo njalo. Ngisho noma izinto zokusetshenziswa zale mikhiqizo ziyi-halal, futhi amagama emikhiqizo ephikisana nomthetho we-Sharia, ayikwazi ukufaka isicelo sesitifiketi se-halal. Amanye amabhrendi athi lokhu kuzobenza balahlekelwe ngabathengi abangamaKristu abangewona ama-Halal, okungangabazeki ukuthi kuzothinta kakhulu izimakethe zaseYurophu naseMelika.

Kodwa-ke, uMadiha Chan waphikisana nomkhuba wezimonyo “ze-vegan” “nezingenalo unya” oye wasakazeka emphakathini waseYurophu naseMelika eminyakeni yamuva nje, “imikhiqizo “engenalo unya” idinga abakhiqizi ukuthi bangasebenzisi noma yiziphi izivivinyo zezilwane, futhi imikhiqizo yobuhle “ye-vegan” ifuna kakhulu. Imikhiqizo ayinazo izithako zezilwane, ingabe lezi ezimbili azihlangabezani nezidingo zezimonyo “ze-halal”? Ngubani phakathi kweziqhwaga ezinkulu zobuhle ongazange ahambisane nomkhuba we-vegan nowokungabi nalunya? Kungani bezimisele ukuklama ama-vegan Kuthiwani ngokucela umkhiqizo ofanayo oyinkimbinkimbi ngaphandle kokunaka izidingo zabathengi abangamaSulumane?”

Njengoba uMadiha Chan eshilo,izimonyo 'ze-vegan' 'nezingenalo unya'Zisetshenziswa amaSulumane amaningi njengendlela yokufaka esikhundleni sezinga eliphansi lapho kungekho izimonyo 'ze-halal', kodwa lesi sinyathelo siseyingozi njengoba izimonyo ezihlangabezana nazo zombili izidingo zingase zibe notshwala. Okwamanje, enye yezinhlobo zezimonyo ezithandwa kakhulu kumaSulumane izimonyo zemvelo zamaminerali, njengomkhiqizo waseMelika i-Mineral Fusion. Izimonyo zamaminerali zenziwe ngamaminerali achotshoziwe ngokwemvelo, okuqinisekisiwe ukuthi azinazo izilwane, kanti iningi lazo alinazo utshwala. I-Mineral Fusion iqinisekiswe yi-halal yizinhlangano ezifana ne-Federation of Islamic Councils of Australia kanye ne-Islamic Food and Nutrition Council of America. I-Madiha Chan inethemba lokuthi esikhathini esizayo, kuzovela imikhiqizo eminingi yezimonyo efana ne-Mineral Fusion, igxile kubathengi abangamaSulumane. "Ukukubeka ngokusobala, siyajabula ukusebenzisa imali, kungani ungayitholi?"