Brand yeFashoni MLB Yatanga Kutengesa Zvigadzirwa zveMakeup?

Munyaya yezvinhu zvinotengeswa zvinokurumidza, runako pasina mubvunzo i "keke hombe" ine njodzi shoma uye inobereka zvakawanda. Kambani yembatya dzemazuva ano yeMLB, iyo isina kufambira mberi kwenguva yakareba, yakavhura account ye "MLB Beauty" pamapuratifomu enhau dzemagariro evanhu akadai seChina, uye yakanyoresawo chitoro chayo papuratifomu ye e-commerce.

Parizvino, chitoro ichi chine mafeni anokwana 562. Kubva pamaonero emutengo nekugadzirwa, kusarudzwa kwerunako rweMLB kuri kuramba kuchienderera mberi nefashoni yezvipfeko. Nhevedzano yekutanga yezvigadzirwa inosanganisira zvinonhuhwirira zvitatu uye zvivirinheyo dzemutsigiro wemhepo. Munhuwi wega wega unowanikwa muzvikamu zviviri zve10ml ne50ml, mutengo wawo uri pa220 yuan ne580 yuan. Chitarisiko chechigadziko chemvura chinopfachukira chine mavara maviri: "High Street Black" ne "Wildberry Barbie". Goko nepakati pechinhu chinotsiva zvinotengeswa zvakasiyana. Mutengo wepakutanga i160 yuan, uye mutengo wekupedzisira i200 yuan.

Mumazuva matatu ekuvhurwa kwechitoro chitsva, vanhu makumi masere nevanomwe vakabhadhara foundation ye air cushion, uye vamwe vatengi vakataura pasi pelink yechigadzirwa ichi vachiti, "Ndakachitenga nekuda kwechitarisiko chechigadzirwa ichi, uye makeup nekugara kwenguva refu zviriwo 'paindaneti'."

Kwenguva yakareba, kusanganiswa kwemafashoni kwagara kuri nzvimbo inonyanya kufarirwa muindasitiri iyi. Makambani mazhinji akatanga zvigadzirwa zvemafashoni, masutu, nemabhokisi ezvipo, uye akazvimaka nemazita "ashoma", zvichikurudzira vatengi kuti vade kutenga. Nhasi, nekuda kwezvinhu zvakawanda zvekunze, kufarirwa kwemakambani emafashoni ari kupera. Pane kudaro, makambani akasiyana-siyana emafashoni akagadzira masuo awo ekuita "bhizinesi reparutivi" mumunda wekugadzira makeup.

Muna Chivabvu wegore rino, mugadziri wefashoni Virgil Abloh akasiya PAPERWORK runako series achitora kambani yake yeOff-White papuratifomu yekutengeserana yepamhepo yeFarfetch. Zvinonzi iyi ndiyo yekutanga Off-White kupinda mumunda werunako. Boka rekutanga rezvigadzirwa zvakatangwa imhando yezvinonhuwira zvinonzi "SOLUTION". Kubva ipapo, yakatangawo kugadzira makeup yechiso, kuchengetedza muviri, nail polish nezvimwe zvigadzirwa zvega, zvichiwedzera zviri pamutemo munda werunako. Muna Kurume gore rino, Dries Van Noten, kambani yemafashoni iri pasi peSpanish PUIG Group, yakaburitsawo perfume nelipstick kekutanga, ichipinda zviri pamutemo mumunda werunako.

Kuwedzera kune mafashoni ane mafashoni, mabhizinesi emhando yepamusoro akadai saValentino, Hermes, naPrada akaedzawo kuramba achishanda nesimba munyaya dzerunako mumakore maviri apfuura, kuitira kuti pave nepfungwa itsva dzekukura. Mumushumo wezvemari wekota yekutanga ya2022 waHermès, mari inowanikwa nedhipatimendi rezvinonhuwira nerunako yakawedzera ne20% gore negore. Mugore rapfuura, Hermès akawedzera chikamu chezvipfeko kubva pamuromo wemuromouye zvinonhuhwirira zvekuzora pamaoko nekumeso.

Hazvina kuoma kuona kuti kana mabhurocha emafashoni apinda mumunda werunako, anowanzo sarudza mapoka maviri: lipstick neperfume. Vamwe vanhu vari mukati meindasitiri vakataura kuti kana tichienzanisa nemapoka akadai sezvigadzirwa zvemakeup zvepakutanga uye zvekuchengetedza ganda, zvinoda kunzwa kwakasimba kweganda, lipstick neperfume zvine mwero wakaderera wekugamuchirwa nevatengi, uye zvinogona kuratidza chiitiko chekufananidzira.

Brand yega yega iri kutsvaga nzira itsva yekubuda nayo. Zvigadzirwa zvekunaka zvisingadhuri asi zvinogona kuwana mari yakawanda zvakangobata "nzvimbo inorwadza" yebrand zhinji dziri kutsvaga kukura kutsva.

Saka, MLB, yakatanga nezvigadzirwa zveMajor League Baseball, inogona here kuva "muvengi" wemhando dzemhando yepamusoro munyaya dzerunako?

Ruzivo rweveruzhinji runoratidza kuti zita rakazara reMLB ndiMajor League Baseball (Major League Baseball, pano inonzi "Major League"), asi mbatya dzine logo yeMLB hadzitengeswi zvakananga neligi huru, asi dzakatenderwa kukambani yechitatu kuti dzishande, kambani yakanyorwa kuSouth Korea F&F Group ndeimwe yemakambani ane mvumo.

Ruzivo rukuru rweakaundi yepamutemo yeMLB Beauty WeChat runoratidza kuti kambani yayo inoshanda iShanghai Fankou Cosmetics Trading Co., Ltd. (inozivikanwa se "Fankou Cosmetics"). Fanko Cosmetics ikambani iri pasi peF&F Group muChina, iyo inonyanya kutarisira kutengesa nekushanda kwekambani yerunako yeBANILA CO uye kambani yekuchengetedza ganda KU:S.

Nhamba dzinoratidza kuti muna 2005, F&F Group yakavamba BANILA CO, iyo yakaunzwa mumusika weChina muna 2009. Sechigadzirwa chayo chikuru, Zero Cleansing Cream yaimbove yakakurumbira muChina. Zvisinei, nekufamba kuri kuita tsika yekuzora yeKorea, BANILA CO yakanga isina zvigadzirwa zvitsva zvenyeredzi. Sekureva kwewebhusaiti yepamutemo yeBANILA CO, macounter ayo ekutengesa zvinhu zvisina kutengwa aderedzwa kusvika pa25, kunyanya mumaguta echitatu nechina. Panguva imwe chete, KU:S ichiri kutengeswa munyika yeChina kuburikidza ne e-commerce, uye haisati yavhura musika wekutengesa zvinhu zvisina kutengwa.

Mumusika werunako uri kukwikwidzana, ko mamiriro ezvinhu ari kuda kugadzirwa neMLB Beauty anogona kugamuchirwa nevatengi here? Panyaya iyi, Wu Daiqi, CEO weShenzhen Siqisheng Co., Ltd., akati zvakajairika kuti mabrandi emafashoni agadzire mhando dzerunako. "Kazhinji mabrandi emafashoni ane zvaari kureva mutsika uye vanhu vakasiyana-siyana, uye anosanganisira mhando dzakasiyana-siyana, dzakadai sezvipfeko, zvinonhuhwirira, uye runako, zvishongo, nezvimwewo. Mushure mekunge mabrandi avakira tsika dzakakosha mukati medenderedzwa rakati, achabatanidza boka iri revatengi uye ogadzira zvakanakira zvaro, saka achaedza zvakawanda."

Kana vatengi vachikwanisa kubhadhara, mumaonero aWu Daiqi, zvinoenderana nekuti kambani iyi ine chinzvimbo chakajeka here uye kuti inoshanda sei. "Kana tichitaura nezveMLB, kupinda muindasitiri yerunako kune zvakanakira, kureva kuti, tsika dzekambani dzakagara dziripo uye mapoka akavimbika; dambudziko nderekuti tsika dzebaseball dzekuAmerica dzingave 'dzisina kukodzera' muChina, kana kuti ndedzetsika dzakati wandei, uye mhando yayo yekuzora inonetsa kuva kambani inozivikanwa."