Hoʻomaka ka MLB Fashion Brand e kūʻai aku i nā huahana makeup?

Ma ke kahua o nā waiwai kūʻai wikiwiki, ʻo ka nani he "keke nui" haʻahaʻa ka pilikia a me ka hua kiʻekiʻe. ʻO ka brand lole ʻano hou ʻo MLB, ka mea i hana ʻole i nā neʻe hou no ka manawa lōʻihi, ua wehe i kahi moʻokāki "MLB Beauty" ma nā kahua pāpili kaiapili e like me Kina, a ua hoʻopaʻa inoa pū i kāna hale kūʻai ponoʻī ma ka kahua e-commerce.

I kēia manawa, he 562 mau mea pā o ka hale kūʻai. Mai ka manaʻo o ke kumukūʻai a me ka hoʻolālā, hoʻomau ke kūlana o ka nani MLB i ke ʻano o nā lole. Uhi ka moʻo huahana mua i ʻekolu mau ʻala a me ʻeluanā kumu uluna eaLoaʻa kēlā me kēia ʻala i ʻelua mau nui o 10ml a me 50ml, ʻo ke kumukūʻai he 220 yuan a me 580 yuan. ʻElua kala o ke ʻano o ka foundation wai cushion ea: "High Street Black" a me "Wildberry Barbie". Kūʻai ʻokoʻa ʻia ka pūpū a me ke kumu pani. ʻO ke kumukūʻai o ka mea mua he 160 yuan, a ʻo ke kumukūʻai o ka mea hope he 200 yuan.

I loko o nā lā ʻekolu o ka wehe ʻana o ka hale kūʻai hou, ua uku aku he 87 mau kānaka no ke kumu hoʻokumu cushion ea, a ua ʻōlelo kekahi poʻe kūʻai ma lalo o ka loulou huahana, "Ua kūʻai au no ke ʻano o ka huahana, a ʻo ka mea hoʻonaninani a me ke kūpaʻa hoʻi he 'pūnaewele'."

No ka manawa lōʻihi, ua lilo mau ke keʻa ʻana o nā lama hana i wahi wela i ka ʻoihana. Ua hoʻokuʻu aku nā lama he nui i nā huahana co-branded, nā lole komo, a me nā pahu makana, a ua hōʻailona iā lākou me nā lepili "palena", e hoʻoulu mau ana i ka makemake hou o nā mea kūʻai aku e kūʻai. I kēia lā, ma lalo o ka mana o nā kumu o waho he nui, ke mae nei ke kaulana o ka co-branding ma waena o nā palena. Akā, ua hoʻokumu nā lama hana like ʻole i kā lākou mau puka ponoʻī e komo i ka "ʻoihana ʻaoʻao" ma ke kahua o ka makeup.

I Mei o kēia makahiki, ua haʻalele ka mea hoʻolālā i hala aku nei ʻo Virgil Abloh i ka moʻo nani PAPERWORK no kāna hōʻailona streetwear pilikino ʻo Off-White ma ka paepae e-commerce hanohano ʻo Farfetch. Ua hōʻike ʻia ʻo kēia ka hoʻomaka mua ʻana o Off-White i ke kahua o ka nani. ʻO ka pūʻulu huahana mua i hoʻokuʻu ʻia he moʻo ʻala i kapa ʻia ʻo "SOLUTION". Mai ia manawa, ua hoʻokuʻu pū ia i ka hoʻonaninani maka, ka mālama kino, ka pena kui a me nā huahana hoʻokahi ʻē aʻe, e hoʻonui kūhelu ana i ke kahua nani. . I Malaki o kēia makahiki, ua hoʻokuʻu pū ʻo Dries Van Noten, kahi hōʻailona ʻano ma lalo o ka Spanish PUIG Group, i ka mea ʻala a me ka lipstick no ka manawa mua, e komo kūhelu ana i ke kahua o ka nani.

Ma waho aʻe o nā lama hana lole hou, ua hana pū nā lama hanohano e like me Valentino, Hermes, a me Prada i nā hoʻoikaika mau i ke kahua o ka nani i nā makahiki ʻelua i hala iho nei, i mea e hoʻokumu ai i nā kia ulu hou. Ma ka hōʻike kālā hapaha mua o 2022 a Hermès, ua piʻi ka loaʻa kālā o ka ʻoihana ʻala a me ka nani ma 20% i kēlā me kēia makahiki. I ka makahiki i hala, ua hoʻonui ʻo Hermès i ka māhele hoʻonaninani mailipsticka me ka mea ʻala no ka hoʻonani lima a me ka maka.

ʻAʻole paʻakikī ke ʻike i ka wā e komo mua ai nā lama hoʻolālā i ke kahua o ka nani, koho pinepine lākou i ʻelua mau māhele: lipstick a me ka mea ʻala. Ua kuhikuhi kekahi poʻe loea o ka ʻoihana i ka hoʻohālikelike ʻia me nā māhele e like me ke kumu hoʻonaninani a me nā huahana mālama ʻili, e pono ai ka ʻili ikaika, ʻoi aku ka haʻahaʻa o ka paepae o nā lipsticks a me nā mea ʻala no ka ʻae ʻia e ka mea kūʻai aku, a hiki ke hōʻike koke i kahi ʻike hoʻohālikelike.

Ke ʻimi nei kēlā me kēia lama i kahi ala hou. ʻO nā huahana hoʻonani haʻahaʻa ke kumukūʻai akā hiki ke loaʻa ka loaʻa kālā nui ua loaʻa wale nei i ka "kikowaena ʻeha" o ka hapa nui o nā lama e ʻimi nei i ka ulu hou.

No laila, hiki iā MLB, ka mea i hoʻomaka me nā huahana a puni ka Major League Baseball, ke lilo i "ʻenemi" o nā lama hanohano ma ke kahua o ka nani?

Hōʻike ka ʻike lehulehu ʻo ka inoa piha o MLB ʻo Major League Baseball (Major League Baseball, i kapa ʻia ma hope aku ʻo "Major League"), akā ʻaʻole kūʻai pololei ʻia nā lole me ka logo MLB e ka līkī nui, akā ua ʻae ʻia i kahi hui ʻaoʻao ʻekolu e hana, ʻo ka hui i helu ʻia ma Kōlea Hema ʻo F&F Group kekahi o nā hui i ʻae ʻia.

ʻO ka ʻike nui o ka moʻokāki kūhelu o MLB Beauty WeChat e hōʻike ana ʻo kāna ʻoihana hana ʻo Shanghai Fankou Cosmetics Trading Co., Ltd. (i kapa ʻia ma hope aku ʻo "Fankou Cosmetics"). He lālā ʻo Fanko Cosmetics no F&F Group ma Kina, nona ke kuleana nui no ke kūʻai aku a me ka hana o ka brand nani o ka hui ʻo BANILA CO a me ka brand mālama ʻili ʻo KU:S.

Ua hōʻike ʻia nā helu helu i ka makahiki 2005, ua hoʻokumu ʻo F&F Group iā BANILA CO, kahi i hoʻolauna ʻia i ka mākeke Kina i ka makahiki 2009. Ma ke ʻano he huahana hōkū, ua kaulana ʻo Zero Cleansing Cream ma Kina. Eia naʻe, me ka nalowale ʻana o ke ʻano o ka hoʻonaninani Korea, ʻaʻohe huahana hōkū hou a BANILA CO. Wahi a ka pūnaewele kūhelu o BANILA CO, ua hoʻemi ʻia kāna mau helu kauoha ma waho pūnaewele i 25, ʻo ia hoʻi ma nā kūlanakauhale papa ʻekolu a me ʻehā. I ka manawa like, ke kūʻai ʻia nei ʻo KU:S ma Kina nui ma o ke kālepa uila ma waena o nā palena, a ʻaʻole i wehe i ka mākeke ma waho pūnaewele.

I loko o ka mākeke nani hoʻokūkū o kēia manawa, hiki i nā mea kūʻai ke ʻae ʻia ke kūlana ʻano a MLB Beauty e makemake ai e hana? Ma kēia ʻano, ua ʻōlelo ʻo Wu Daiqi, Luna Nui o Shenzhen Siqisheng Co., Ltd., he mea maʻamau no nā lama hana ke hoʻomohala i nā laina nani. "ʻO ka maʻamau, loaʻa i nā lama hana ko lākou manaʻo moʻomeheu kūlohelohe a me nā pōʻai o ka poʻe, a e pili ana lākou i nā ʻano he nui, e like me ke kapa, ka ʻala, a me ka nani. , nā mea hoʻonani, a pēlā aku. Ma hope o ke kūkulu ʻana o ka lama i kahi waiwai moʻomeheu kūloko a puni kahi pōʻai, e hoʻopaʻa ia i kēia hui mea kūʻai aku a hana i kona mau pono ponoʻī, no laila e hoʻāʻo hou aku ia."

No ka hiki i nā mea kūʻai ke uku, ma ka manaʻo o Wu Daiqi, ʻoi aku ka hilinaʻi ma ka loaʻa ʻana o kahi kūlana maopopo o ka brand a pehea e hana ai. "No MLB, ʻo ke komo ʻana i ka ʻoihana nani he mau pono kona, ʻo ia hoʻi, ka moʻomeheu brand i hoʻokumu ʻia a me nā hui kūpaʻa; ʻo ka hemahema, ʻo ka moʻomeheu baseball ʻAmelika he 'kūpono ʻole' paha ma Kina, a no kahi moʻomeheu niche paha, a he paʻakikī ke lilo i brand kaulana."