Kamfanin MLB Ya Fara Sayar da Kayan Kwalliya?

A fannin kayan masarufi masu saurin tafiya, babu shakka kwalliya ba ta da wani babban abin ci gaba, kuma mai yawan amfani. Kamfanin tufafi na zamani na MLB, wanda bai daɗe da yin sabbin abubuwa ba, ya buɗe asusun "MLB Beauty" a shafukan sada zumunta kamar China, kuma ya yi rijistar shagonsa a dandalin kasuwanci na e-commerce.

A halin yanzu, shagon yana da jimillar magoya baya 562. Daga hangen farashi da ƙira, matsayin kyawun MLB ya ci gaba da kasancewa a cikin yanayin tufafi. Jerin samfuran farko ya ƙunshi ƙamshi uku da biyuharsashin matashin iskaKowanne ƙamshi yana samuwa a cikin juzu'i biyu na 10ml da 50ml, farashinsa ya kai yuan 220 da yuan 580. Bayyanar harsashin ruwa na matashin iska yana da launuka biyu: "High Street Black" da "Wildberry Barbie". Ana sayar da harsashi da kuma tsakiyar maye gurbin daban. Farashin na farko shine yuan 160, kuma farashin na biyu shine yuan 200.

A cikin kwanaki uku da aka buɗe sabon shagon, mutane 87 sun biya kuɗin ginin matashin kai na iska, kuma wasu masu amfani sun yi tsokaci a ƙarƙashin hanyar haɗin samfurin, "Na saye shi ne don bayyanar samfurin, kuma kayan shafa da dorewa suma suna 'kan layi'."

Na dogon lokaci, bambancin samfuran kayan kwalliya ya kasance abin jan hankali a masana'antar. Kamfanoni da yawa sun ƙaddamar da kayayyaki, suttura, da akwatunan kyauta, kuma sun yi musu alama da "iyakance", wanda ke ci gaba da ƙarfafa sha'awar masu saye na siye. A yau, ƙarƙashin tasirin dalilai da yawa na waje, shaharar samfuran haɗin gwiwa tsakanin ƙasashe yana raguwa. Madadin haka, nau'ikan samfuran kayan kwalliya daban-daban sun kafa nasu hanyoyin shiga don shiga cikin "kasuwanci na gefe" a fannin kayan kwalliya.

A watan Mayu na wannan shekarar, marigayi mai zane Virgil Abloh ya bar shirin kwalliya na PAPERWORK don kamfaninsa na tufafi na titi Off-White a dandalin kasuwancin e-commerce na alfarma na Farfetch. An ruwaito cewa wannan shine karo na farko da Off-White ya fara shiga fannin kyau. An ƙaddamar da rukunin farko na kayayyakin da aka yi da wani shirin ƙamshi mai suna "MAFITA". Tun daga lokacin, ta kuma ƙaddamar da kayan shafa na fuska, kula da jiki, goge farce da sauran kayayyaki guda ɗaya, inda a hukumance ta faɗaɗa fannin kyau. A watan Maris na wannan shekarar, Dries Van Noten, wata alama ta kayan kwalliya a ƙarƙashin ƙungiyar PUIG ta Spain, ita ma ta ƙaddamar da turare da jan baki a karon farko, inda ta shiga fagen kyau a hukumance.

Baya ga samfuran kayan kwalliya na zamani, samfuran alfarma kamar Valentino, Hermes, da Prada suma sun ci gaba da yin ƙoƙari a fannin kyau a cikin shekaru biyu da suka gabata, don kafa sabbin ginshiƙan ci gaba. A cikin rahoton kuɗi na Hermès na kwata na farko na 2022, kudaden shiga na sashen ƙamshi da kwalliya sun ƙaru da kashi 20% duk shekara. A cikin shekarar da ta gabata, Hermès ta faɗaɗa rukunin kayan kwalliya dagalipstickda kuma turare ga kayan shafa hannu da fuska.

Ba abu ne mai wahala a ga cewa lokacin da kamfanonin kwalliya suka fara shiga fagen kwalliya, galibi suna zaɓar nau'ikan kwalliya guda biyu: lipstick da turare. Wasu masana a fannin sun nuna cewa idan aka kwatanta da nau'ikan kwalliya kamar kayan kwalliya na asali da kayan kula da fata, waɗanda ke buƙatar ƙarfin fata, lipsticks da turare suna da ƙarancin iyaka ga karɓar masu amfani, kuma nan take za su iya nuna wata alama ta musamman.

Kowace alama tana neman sabuwar hanyar fita. Kayayyakin kwalliya masu rahusa amma kuma suna iya samun kuɗi mai yawa sun jawo hankalin yawancin samfuran da ke neman sabuwar ci gaba.

To, shin MLB, wacce ta fara da kayayyakin da ke kewaye da Babban Wasan Baseball, za ta iya zama "abokin gaba" na samfuran alfarma a fagen kyau?

Bayanan jama'a sun nuna cewa cikakken sunan MLB shine Major League Baseball (Baseball na Major League, wanda daga baya ake kira "Major League"), amma tufafin da ke ɗauke da tambarin alamar MLB ba manyan lig ne ke sayar da su kai tsaye ba, amma an ba su izini ga wani kamfani na uku su yi aiki, kamfanin da aka jera a Koriya ta Kudu F&F Group yana ɗaya daga cikin kamfanonin da aka ba da izini.

Babban bayanin da ke cikin asusun MLB Beauty WeChat ya nuna cewa kamfanin da ke gudanar da kamfanin shine Shanghai Fankou Cosmetics Trading Co., Ltd. (wanda daga nan ake kiransa da "Fankou Cosmetics"). Fanko Cosmetics wani reshe ne na F&F Group a China, wanda ke da alhakin tallace-tallace da gudanar da alamar kwalliya ta ƙungiyar BANILA CO da alamar kula da fata KU:S.

Kididdiga ta nuna cewa a shekarar 2005, F&F Group ta kafa BANILA CO, wanda aka gabatar a kasuwar kasar Sin a shekarar 2009. A matsayinta na fitacciyar samfurinta, Zero Cleansing Cream ya shahara a kasar Sin a da. Duk da haka, tare da raguwar salon kwalliya na kasar Koriya, BANILA CO ba ta da sabbin kayayyaki masu kayatarwa. A cewar gidan yanar gizon hukuma na BANILA CO, an rage yawan kayayyakinta na yin oda ta intanet zuwa 25, galibi a birane na uku da na hudu. A lokaci guda, ana sayar da KU:S a babban yankin kasar Sin ta hanyar kasuwancin intanet na ketare iyaka, kuma har yanzu ba ta bude kasuwar intanet ba.

A kasuwar kwalliya ta yanzu, shin masu saye za su iya amincewa da yanayin da MLB Beauty ke son ƙirƙira? Dangane da wannan, Wu Daiqi, Shugaba na Shenzhen Siqisheng Co., Ltd., ya ce al'ada ce ga kamfanonin kwalliya su ƙirƙiri layukan kwalliya. "Yawancin lokaci kamfanonin kwalliya suna da ma'anar al'adunsu da kuma da'irar mutane, kuma za su ƙunshi nau'ikan kayayyaki da yawa, kamar tufafi, turare, da kyau., kayan ado, da sauransu. Bayan kamfanin ya gina wani ƙima na al'ada na ciki a kusa da wani da'ira, zai haɗa wannan ƙungiyar abokan ciniki kuma ya samar da nasa fa'idodi, don haka zai yi ƙarin ƙoƙari."

Dangane da ko masu sayayya za su iya biya, a ganin Wu Daiqi, ya fi dogara ne akan ko alamar tana da matsayi mai kyau da kuma yadda za ta yi aiki. "Game da MLB, shiga masana'antar kwalliya yana da fa'idodinsa, wato, al'adar alama da aka kafa da ƙungiyoyi masu aminci; rashin amfani shine cewa al'adar wasan baseball ta Amurka na iya zama 'ba ta dace ba' a China, ko kuma tana cikin al'adar musamman, kuma alamar kwalliyarta tana da wuya ta zama sanannen alama."