Kodi MLB Yayamba Kugulitsa Zodzoladzola?

Pankhani ya zinthu zogulitsidwa mwachangu, kukongola mosakayikira ndi "keke yayikulu" yotsika mtengo komanso yopindulitsa kwambiri. Kampani yogulitsa zovala zamtundu wa MLB, yomwe sinapange zinthu zatsopano kwa nthawi yayitali, yatsegula akaunti ya "MLB Beauty" pa malo ochezera a pa Intaneti monga China, ndipo yalembetsanso sitolo yakeyake pa nsanja ya e-commerce.

Pakadali pano, sitoloyo ili ndi mafani okwana 562. Malinga ndi mtengo ndi kapangidwe kake, kukongola kwa MLB kumapitilizabe chizolowezi cha zovala. Mndandanda woyamba wazinthu umakhudza zonunkhira zitatu ndi ziwirimaziko a pilo ya mpweyaFungo lililonse limapezeka m'mavoliyumu awiri a 10ml ndi 50ml, mtengo wake ndi 220 yuan ndi 580 yuan. Mawonekedwe a maziko amadzimadzi a air cushion ali ndi mitundu iwiri: "High Street Black" ndi "Wildberry Barbie". Chipolopolocho ndi pakati pake zimagulitsidwa padera. Mtengo wa woyamba ndi 160 yuan, ndipo mtengo wa womaliza ndi 200 yuan.

M'masiku atatu sitolo yatsopano itatsegulidwa, anthu 87 adalipira maziko a air cushion, ndipo ogula ena adati pansi pa ulalo wa malonda, "Ndinagula chifukwa cha mawonekedwe a malondawo, ndipo zodzoladzola ndi kulimba kwake zilinso 'pa intaneti'."

Kwa nthawi yayitali, kusakanikirana kwa mitundu ya mafashoni kwakhala malo otchuka kwambiri mumakampani. Mitundu yambiri yayamba kugulitsa zinthu zodziwika bwino, masuti, ndi mabokosi amphatso, ndipo yalembapo zilembo "zochepa", zomwe nthawi zonse zimakulitsa chikhumbo chatsopano cha ogula chogula. Masiku ano, motsogozedwa ndi zinthu zambiri zakunja, kutchuka kwa mitundu yosiyanasiyana ya mafashoni kukutha. M'malo mwake, mitundu yosiyanasiyana ya mafashoni yakhazikitsa malo awoawo kuti izichita "bizinesi yapambali" pankhani yodzoladzola.

Mu Meyi chaka chino, wopanga mafashoni Virgil Abloh adasiya mndandanda wa PAPERWORK wokongola ndi kampani yake ya Off-White pa nsanja yapamwamba yamalonda apaintaneti ya Farfetch. Akuti uwu ndi ulendo woyamba wa Off-White m'munda wa kukongola. Gulu loyamba la zinthu zomwe zayambitsidwa ndi mndandanda wa zonunkhira wotchedwa "SOLUTION". Kuyambira pamenepo, yakhazikitsanso zodzoladzola pankhope, kusamalira thupi, kupukuta misomali ndi zinthu zina, zomwe zakulitsa mwalamulo munda wa kukongola. Mu Marichi chaka chino, Dries Van Noten, kampani ya mafashoni yomwe ili pansi pa Spanish PUIG Group, idayambitsanso zodzoladzola ndi milomo koyamba, kulowa mwalamulo munda wa kukongola.

Kuwonjezera pa mafashoni otchuka, makampani apamwamba monga Valentino, Hermes, ndi Prada ayesetsanso nthawi zonse pankhani yokongola m'zaka ziwiri zapitazi, kuti akhazikitse maziko atsopano okulira. Mu lipoti la zachuma la Hermès la kotala loyamba la 2022, ndalama zomwe dipatimenti ya zonunkhira ndi kukongola inapeza zinawonjezeka ndi 20% chaka ndi chaka. Chaka chatha, Hermès wawonjezera gulu la zodzoladzola kuchokera kumilomo yopaka pakamwandi mafuta onunkhira pamanja ndi nkhope.

Sikovuta kuona kuti makampani opanga mafashoni akayamba kulowa m'munda wa kukongola, nthawi zambiri amasankha magulu awiri: milomo ndi mafuta onunkhira. Anthu ena odziwa bwino ntchito yawo adanenanso kuti poyerekeza ndi magulu monga zodzoladzola zoyambira ndi zinthu zosamalira khungu, zomwe zimafuna kuti khungu likhale lolimba, milomo ndi mafuta onunkhira zimakhala ndi malire ochepa oti ogula azilandira, ndipo zimatha kuwonetsa nthawi yomweyo zomwe zimawachitikira.

Kampani iliyonse ikufuna njira yatsopano yotulukira. Zogulitsa zokongoletsera zomwe ndi zotsika mtengo koma zomwe zimakhala ndi ndalama zambiri zangozindikira "zovuta" za makampani ambiri omwe akufuna kukula kwatsopano.

Ndiye, kodi MLB, yomwe idayamba ndi zinthu zokhudzana ndi Major League Baseball, ingakhale "mdani" wa mitundu yapamwamba pankhani yokongola?

Chidziwitso cha anthu onse chikuwonetsa kuti dzina lonse la MLB ndi Major League Baseball (Major League Baseball, yomwe imadziwikanso kuti "Major League"), koma zovala zomwe zili ndi logo ya MLB sizigulitsidwa mwachindunji ndi ligi yayikulu, koma zavomerezedwa ku kampani yachitatu kuti izigwira ntchito, kampani yolembetsedwa ku South Korea F&F Group ndi imodzi mwa makampani ovomerezeka.

Chidziwitso chachikulu cha akaunti yovomerezeka ya MLB Beauty WeChat chikuwonetsa kuti kampani yake yogwira ntchito ndi Shanghai Fankou Cosmetics Trading Co., Ltd. (yomwe tsopano ikutchedwa "Fankou Cosmetics"). Fanko Cosmetics ndi kampani yothandizidwa ndi F&F Group ku China, yomwe makamaka imayang'anira kugulitsa ndi kuyendetsa kampani yokongola ya gululo ya BANILA CO ndi kampani yosamalira khungu ya KU:S.

Ziwerengero zikusonyeza kuti mu 2005, F&F Group idakhazikitsa BANILA CO, yomwe idayambitsidwa pamsika waku China mu 2009. Monga chinthu chake chapamwamba, Zero Cleansing Cream inali yotchuka ku China. Komabe, chifukwa cha kuchepa kwa zodzoladzola zaku Korea, BANILA CO sinali ndi zinthu zatsopano za nyenyezi. Malinga ndi tsamba lovomerezeka la BANILA CO, ma counter ake oyitanitsa opanda zingwe achepetsedwa kufika pa 25, makamaka m'mizinda yachitatu ndi yachinayi. Nthawi yomweyo, KU:S ikugulitsidwabe ku China kudzera mu malonda apaintaneti, ndipo sinatsegulebe msika wopanda zingwe.

Mu msika wamakono wopikisana wa kukongola, kodi malo omwe MLB Beauty ikufuna kupanga angavomerezedwe ndi ogula? Pachifukwa ichi, Wu Daiqi, CEO wa Shenzhen Siqisheng Co., Ltd., adati ndi zachilendo kuti makampani opanga mafashoni apange mitundu yokongola. "Nthawi zambiri makampani opanga mafashoni amakhala ndi tanthauzo lawo lachikhalidwe komanso magulu a anthu, ndipo amaphatikizapo magulu angapo, monga zovala, mafuta onunkhira, ndi kukongola, zodzikongoletsera, ndi zina zotero. Kampaniyo ikamanga chikhalidwe chamkati mozungulira gulu linalake, idzalimbitsa gulu la makasitomala ndikupanga zabwino zake, kotero idzayesanso kwambiri."

Ponena za ngati ogula angathe kulipira, malinga ndi maganizo a Wu Daiqi, zimatengera kwambiri ngati kampaniyi ili ndi malo omveka bwino komanso momwe ingagwirire ntchito. "Ponena za MLB, kulowa mumakampani okongoletsa kuli ndi zabwino zake, kutanthauza chikhalidwe cha kampani yodziwika bwino komanso magulu okhulupirika; vuto lake ndilakuti chikhalidwe cha baseball cha ku America chingakhale 'chosayenera' ku China, kapena ndi cha chikhalidwe chapadera, ndipo mtundu wake wodzoladzola ndi wovuta kukhala wotchuka."