Lub Hom Lag Luam Zam MLB Pib Muag Cov Khoom Siv Pleev Xim?

Hauv kev lag luam khoom siv uas hloov pauv sai, kev zoo nkauj yog ib qho "ncuav mog qab zib loj" uas tsis muaj kev pheej hmoo thiab muaj txiaj ntsig zoo. Lub hom khaub ncaws niaj hnub MLB, uas tsis tau ua cov kauj ruam tshiab ntev lawm, tau qhib ib tus account "MLB Beauty" ntawm cov platform social media xws li Tuam Tshoj, thiab kuj tau sau npe nws lub khw muag khoom ntawm lub platform e-commerce.

Tam sim no, lub khw muaj tag nrho 562 tus kiv cua. Los ntawm qhov pom ntawm tus nqi thiab kev tsim qauv, qhov chaw ntawm MLB kev zoo nkauj txuas ntxiv mus rau qhov sib txawv ntawm cov khaub ncaws. Cov khoom lag luam thawj zaug npog peb cov tshuaj tsw qab thiab oblub hauv paus cua cushionTxhua lub tshuaj tsw qab muaj ob lub ntim ntawm 10ml thiab 50ml, tus nqi ntawm 220 yuan thiab 580 yuan. Lub ntsej muag ntawm lub hauv paus ua kua cua muaj ob xim: "High Street Black" thiab "Wildberry Barbie". Lub plhaub thiab lub plawv hloov pauv raug muag sib cais. Tus nqi ntawm tus thawj yog 160 yuan, thiab tus nqi ntawm tus tom kawg yog 200 yuan.

Hauv peb hnub ntawm kev qhib lub khw tshiab, 87 tus neeg tau them rau lub hauv paus cua cushion, thiab qee tus neeg siv khoom tau hais hauv qab qhov txuas khoom, "Kuv yuav nws vim qhov zoo li ntawm cov khoom, thiab cov pleev thiab kev ruaj khov kuj yog 'online'."

Tau ntev heev lawm, kev sib xyaw ua ke ntawm cov hom lag luam zam yeej ib txwm yog qhov chaw kub hauv kev lag luam. Ntau lub hom lag luam tau tsim cov khoom lag luam sib koom ua ke, cov khaub ncaws, thiab cov thawv khoom plig, thiab cim lawv nrog cov ntawv lo "txwv", tas li txhawb cov neeg siv khoom lub siab xav yuav khoom tshiab. Niaj hnub no, nyob rau hauv kev cuam tshuam ntawm ntau yam sab nraud, qhov nrov ntawm kev sib koom ua ke hla ciam teb tab tom ploj mus. Hloov chaw, ntau lub hom lag luam zam tau tsim lawv tus kheej lub portals los koom nrog "kev lag luam sab" hauv kev pleev xim.

Thaum lub Tsib Hlis xyoo no, tus tsim qauv Virgil Abloh uas tuag lawm tau tawm hauv PAPERWORK cov koob tshuaj pleev ib ce rau nws tus kheej lub npe Off-White ntawm lub platform e-commerce khoom kim heev Farfetch. Nws tau tshaj tawm tias qhov no yog Off-White thawj zaug nkag mus rau hauv kev zoo nkauj. Cov khoom lag luam thawj zaug tau tso tawm yog cov tshuaj tsw qab hu ua "SOLUTION". Txij thaum ntawd los, nws kuj tau tso tawm cov pleev ntsej muag, kev saib xyuas lub cev, pleev rau tes thiab lwm yam khoom ib leeg, ua rau kev zoo nkauj nthuav dav. Thaum lub Peb Hlis xyoo no, Dries Van Noten, lub npe zam hauv qab Spanish PUIG Group, kuj tau tso tawm tshuaj tsw qab thiab lipstick thawj zaug, nkag mus rau hauv kev zoo nkauj.

Ntxiv rau cov hom lag luam zam tshiab, cov hom lag luam khoom kim heev xws li Valentino, Hermes, thiab Prada kuj tau ua haujlwm tas mus li hauv kev zoo nkauj hauv ob xyoos dhau los, txhawm rau tsim kom muaj cov hauv paus tshiab rau kev loj hlob. Hauv daim ntawv qhia txog nyiaj txiag ntawm Hermès rau peb lub hlis thawj xyoo 2022, cov nyiaj tau los ntawm lub chaw ua haujlwm tshuaj tsw qab thiab kev zoo nkauj tau nce 20% txhua xyoo. Hauv xyoo tas los no, Hermès tau nthuav dav pawg pleev xim los ntawmdaim di ncaujthiab tshuaj tsw qab rau tes thiab ntsej muag pleev.

Nws tsis nyuaj rau pom tias thaum cov hom zam thawj zaug nkag mus rau hauv kev zoo nkauj, lawv feem ntau xaiv ob pawg: mem pleev di ncauj thiab tshuaj tsw qab. Qee tus neeg sab hauv kev lag luam tau taw qhia tias piv rau cov pawg xws li pleev kom zoo nkauj thiab cov khoom saib xyuas tawv nqaij, uas xav tau kev xav ntawm daim tawv nqaij zoo dua, mem pleev di ncauj thiab tshuaj tsw qab muaj qhov qis dua rau kev lees txais ntawm cov neeg siv khoom, thiab tuaj yeem qhia tam sim ntawd txog kev paub piv txwv.

Txhua lub hom lag luam tab tom nrhiav txoj hauv kev tshiab. Cov khoom siv zoo nkauj uas pheej yig tab sis tuaj yeem muaj nyiaj tau los ntau tau ntes tau "qhov mob" ntawm feem ntau cov hom lag luam uas tab tom nrhiav kev loj hlob tshiab.

Yog li, MLB, uas pib nrog cov khoom lag luam nyob ib puag ncig Major League Baseball, puas tuaj yeem dhau los ua "tus yeeb ncuab" ntawm cov khoom kim heev hauv kev zoo nkauj?

Cov ntaub ntawv pej xeem qhia tau hais tias lub npe tag nrho ntawm MLB yog Major League Baseball (Major League Baseball, tom qab no hu ua "Major League"), tab sis cov khaub ncaws nrog lub logo MLB tsis yog muag ncaj qha los ntawm lub koom haum loj, tab sis tso cai rau lub tuam txhab thib peb ua haujlwm, Lub tuam txhab South Kauslim F&F Group yog ib lub tuam txhab tau tso cai.

Cov ntaub ntawv tseem ceeb ntawm MLB Beauty WeChat tus account qhia tau hais tias nws lub tuam txhab ua haujlwm yog Shanghai Fankou Cosmetics Trading Co., Ltd. (tom qab no hu ua "Fankou Cosmetics"). Fanko Cosmetics yog ib lub tuam txhab me ntawm F&F Group hauv Suav teb, uas yog lub luag haujlwm tseem ceeb rau kev muag khoom thiab kev ua haujlwm ntawm pawg neeg lub npe zoo nkauj BANILA CO thiab lub npe saib xyuas tawv nqaij KU:S.

Cov ntaub ntawv qhia tau tias xyoo 2005, F&F Group tau tsim BANILA CO, uas tau qhia rau hauv kev lag luam Suav teb xyoo 2009. Raws li nws cov khoom lag luam tseem ceeb, Zero Cleansing Cream tau nrov hauv Suav teb. Txawm li cas los xij, nrog rau qhov kev hloov pauv ntawm kev pleev xim Kauslim, BANILA CO tsis muaj cov khoom lag luam tshiab. Raws li lub vev xaib official ntawm BANILA CO, nws cov txee xaj khoom lag luam offline tau raug txo kom txog 25, feem ntau hauv cov nroog thib peb thiab thib plaub. Tib lub sijhawm, KU:S tseem muag hauv Suav teb loj los ntawm kev lag luam e-lag luam hla ciam teb, thiab tseem tsis tau qhib kev lag luam offline.

Hauv kev lag luam kev zoo nkauj sib tw tam sim no, puas tuaj yeem lees txais qhov kev hloov pauv uas MLB Beauty xav tsim kom tau txais los ntawm cov neeg siv khoom? Hauv qhov no, Wu Daiqi, CEO ntawm Shenzhen Siqisheng Co., Ltd., tau hais tias nws yog ib txwm rau cov hom zam los tsim cov kab kev zoo nkauj. "Feem ntau cov hom zam muaj lawv lub ntsiab lus kab lis kev cai thiab cov voj voog ntawm cov neeg, thiab lawv yuav koom nrog ntau pawg, xws li khaub ncaws, tshuaj tsw qab, thiab kev zoo nkauj. , hniav nyiaj hniav kub, thiab lwm yam. Tom qab lub hom tsim ib qho txiaj ntsig kab lis kev cai sab hauv ib puag ncig ib qho voj voog, nws yuav sib sau ua ke cov neeg siv khoom no thiab tsim nws tus kheej qhov zoo, yog li nws yuav ua ntau qhov kev sim. "

Txog seb cov neeg siv khoom puas them taus, hauv Wu Daiqi qhov kev xav, nws nyob ntawm seb lub hom lag luam puas muaj qhov chaw meej thiab yuav ua haujlwm li cas. "Raws li MLB, kev nkag mus rau hauv kev lag luam kev zoo nkauj muaj nws qhov zoo, uas yog, cov kab lis kev cai ntawm lub hom lag luam uas tau tsim tsa thiab cov pab pawg neeg ncaj ncees; qhov tsis zoo yog tias cov kab lis kev cai baseball Asmeskas tej zaum yuav 'tsis haum' hauv Suav teb, lossis nws koom nrog cov kab lis kev cai tshwj xeeb, thiab nws lub hom lag luam pleev xim nyuaj rau ua lub npe nrov."