Kua tīmata te kamupene ahua MLB ki te hoko hua whakapaipai?

I roto i te ao o ngā taonga hokohoko tere te neke, he "keke nui" te ataahua, he iti te mōrearea, he nui hoki te hua. Ko te waitohu kakahu rongonui a MLB, kua roa nei kāore i te mahi i ngā nekehanga hou, kua whakatuwherahia e ia he pūkete "MLB Beauty" i runga i ngā papaaho pāpāho pāpori pēnei i a Haina, ā, kua rēhitatia hoki e ia tana ake toa i runga i te papaaho hokohoko ipurangi.

I tēnei wā, e 562 ngā kaiwhaiwhai o te toa. Mai i te tirohanga utu me te hoahoa, ko te tūnga o te ataahua MLB kei te haere tonu i te ia o ngā kākahu. Ko te raupapa hua tuatahi e kapi ana i ngā kakara e toru me ngā kakara e ruangā turanga urunga hauE rua ngā rahinga o ia hinu kakara, 10ml me te 50ml, ko te utu he 220 yuan me te 580 yuan. E rua ngā tae o te āhua o te turanga wai urunga hau: "High Street Black" me "Wildberry Barbie". Ka hokona motuhake te anga me te matua whakakapinga. Ko te utu o te mea tuatahi he 160 yuan, ā, ko te utu o te mea tuarua he 200 yuan.

I roto i ngā rā e toru o te whakatuwheratanga o te toa hou, e 87 ngā tāngata i utu mō te turanga urunga hau, ā, i kōrero ētahi kaihoko i raro i te hononga hua, "I hokona e au mō te āhua o te hua, ā, kei te 'ipurangi' hoki te meikitanga me te pakari."

Mō te wā roa, ko te whakawhitiwhiti o ngā waitohu ahua he wāhi rongonui tonu i roto i te umanga. He maha ngā waitohu kua whakarewa i ngā hua waitohu-tahi, ngā hūtu, me ngā pouaka koha, ā, kua tohua ki ngā tapanga "iti", e whakaoho tonu ana i te hiahia hou o ngā kaihoko ki te hoko. I ēnei rā, i raro i te awe o ngā āhuatanga maha o waho, kei te memeha haere te rongonui o te waitohu-tahi whakawhiti-rohe. Engari, kua whakatūhia e ngā waitohu ahua maha ā rātou ake tomokanga hei whakauru atu ki te "pakihi taha" i roto i te mara o te whakapaipai.

I te marama o Mei o tēnei tau, i wehe atu te kaihoahoa kua mate, a Virgil Abloh, i te raupapa ataahua PAPERWORK mō tana waitohu kakahu tiriti whaiaro, a Off-White, i runga i te papaaho hokohoko tuihono papai a Farfetch. E ai ki ngā pūrongo koinei te urunga tuatahi a Off-White ki te ao ataahua. Ko te puranga tuatahi o ngā hua i whakarewaina he raupapa kakara e kiia nei ko "SOLUTION". Mai i taua wā, kua whakarewahia hoki e ia te hanga kanohi, te tiaki tinana, te whakakanapa whao me ētahi atu hua takitahi, ā, kua whānui ake te ao ataahua. . I te marama o Poutū-te-rangi o tēnei tau, i whakarewahia hoki e Dries Van Noten, he waitohu ahua i raro i te Rōpū PUIG Pāniora, te hinu kakara me te rīpene ngutu mō te wā tuatahi, ā, kua uru mana ki te ao ataahua.

Haunga ngā waitohu ahua hou, kua whakapau kaha tonu ngā waitohu papai pērā i a Valentino, Hermes, me Prada ki te ao o te ataahua i ngā tau e rua kua pahure ake nei, kia whakatūria ai he pou tipu hou. I roto i te pūrongo pūtea a Hermès mō te hauwhā tuatahi o te tau 2022, kua piki ake te moni whiwhi a te tari kakara me te ataahua mā te 20% i ia tau. I te tau kua pahure ake nei, kua whakawhānui ake a Hermès i te wāhanga whakapaipai mai irīpene ngutume te hinu kakara mō te meikitanga ringa me te mata.

Ehara i te mea uaua ki te kite i te wā e tīmata ai ngā waitohu ahua ki te ao o te ataahua, e rua ngā wāhanga e whiriwhiria ana e rātou: te rīpene ngutu me te hinu kakara. I kī ētahi o ngā tohunga o te umanga, ki te whakatauritea ki ngā wāhanga pēnei i te hanga-ake me ngā hua tiaki kiri, e hiahia ana ki te kaha ake o te kiri, he iti ake te paepae o ngā rīpene ngutu me ngā hinu kakara kia manakohia e te kaihoko, ā, ka taea tonu te whakaatu i tētahi wheako whakarite.

Kei te rapu huarahi hou ia waitohu. Ko ngā hua ataahua he iti te utu engari he nui te moni whiwhi, kua mau kē te "wāhi mamae" o te nuinga o ngā waitohu e rapu ana i ngā tipu hou.

Nō reira, ka taea e te MLB, i tīmata me ngā hua huri noa i te Major League Baseball, te noho hei "hoariri" mō ngā waitohu papai i te ao ataahua?

E whakaatu ana ngā mōhiohio a te marea ko te ingoa katoa o MLB ko Major League Baseball (Major League Baseball, e kiia nei i muri nei ko "Major League"), engari ko ngā kākahu me te tohu waitohu MLB kāore i te hokona tika e te Major League, engari kua whakamanahia ki tētahi kamupene tuatoru hei whakahaere, ko te kamupene kua rārangihia ki Kōrea ki te Tonga, ko F&F Group tētahi o ngā kamupene kua whakamanahia.

Ko ngā mōhiohio matua o te pūkete mana o MLB Beauty WeChat e whakaatu ana ko tana kamupene whakahaere ko Shanghai Fankou Cosmetics Trading Co., Ltd. (e kiia nei i muri nei ko "Fankou Cosmetics"). He apiti a Fanko Cosmetics nō F&F Group i Haina, ko rātou te kawenga matua mō ngā hoko me te whakahaere o te waitohu ataahua a te rōpū, arā, ko BANILA CO, me te waitohu tiaki kiri, arā, ko KU:S.

E whakaatu ana ngā tatauranga i te tau 2005, i whakatūria e te F&F Group a BANILA CO, ā, i whakaurua ki te mākete Haina i te tau 2009. I rongonui a Zero Cleansing Cream i Haina, hei hua matua mōna. Heoi, i te memeha haere o te whakapaipai o Korea, kāore he hua matua hou a BANILA CO. E ai ki te paetukutuku mana o BANILA CO, kua whakaitihia āna kaute waitohu ota tuimotu ki te 25, ko te nuinga kei ngā tāone tuatoru me te tuawhā. I taua wā anō, kei te hokona tonutia a KU:S i Haina tuawhenua mā te hokohoko ipurangi whakawhiti-rohe, ā, kāore anō kia whakatuwherahia te mākete tuimotu.

I roto i te mākete ataahua whakataetae o nāianei, ka taea e ngā kaihoko te whakaae ki te tūnga auaha e hiahia ana a MLB Beauty ki te waihanga? I runga i tēnei whakaaro, i kī a Wu Daiqi, te Tumu Whakarae o Shenzhen Siqisheng Co., Ltd., he mea noa mō ngā waitohu ahua te whakawhanake i ngā raina ataahua. "Ko te tikanga he tikanga ahurea ā-roto me ngā porowhita tangata ō ngā waitohu ahua, ā, ka uru atu ki roto he maha ngā kāwai, pērā i te kākahu, te hinu kakara, me te ataahua. , ngā whakapaipai, me ētahi atu. I muri i te hanganga o te waitohu i tētahi uara ahurea ā-roto huri noa i tētahi porowhita, ka whakakotahi i tēnei rōpū kiritaki me te hanga i ōna ake painga, nō reira ka nui ake āna ngana."

Mō te āheinga o ngā kaihoko ki te utu, ki tā Wu Daiqi titiro, he nui ake te whakawhirinaki ki te tūnga mārama o te waitohu me te āhua o te whakahaere. "Mō te MLB, he painga tō te urunga ki te umanga ataahua, arā, ko te ahurea waitohu kua whakapumautia me ngā rōpū pono; ko te ngoikoretanga ko te ahurea pēihipaoro o Amerika kāore pea i te 'tika' ki Haina, nō tētahi ahurea motuhake rānei, ā, he uaua ki te waitohu whakapaipai te noho hei waitohu rongonui."