Ikirango cy'imideli MLB cyatangiye kugurisha ibikoresho byo kwisiga?

Mu rwego rw'ibicuruzwa bicuruzwa byihuta, ubwiza nta gushidikanya ko ari "umugati munini" utagira ingaruka mbi kandi utanga umusaruro mwinshi. Iki kigo cy'imyenda igezweho cya MLB, kitarakora impinduka nshya igihe kirekire, cyafunguye konti ya "MLB Beauty" ku mbuga nkoranyambaga nk'Ubushinwa, ndetse cyanandikishije iduka ryacyo ku rubuga rw'ubucuruzi bwo kuri interineti.

Kuri ubu, iduka rifite abafana 562. Ukurikije igiciro n'imiterere, imiterere y'ubwiza bwa MLB ikomeje kugaragara mu myambarire. Urutonde rwa mbere rw'ibicuruzwa rukubiyemo impumuro eshatu n'izindi ebyiri.ishingiro ry'umusego w'umwukaBuri mpumuro iboneka mu mibare ibiri ya 10ml na 50ml, igura 220 yuan na 580 yuan. Ishusho y'umusemburo w'amazi ukozwe mu mwuka ifite amabara abiri: "High Street Black" na "Wildberry Barbie". Igikonoshwa n'igice cy'imbere bigurishwa ukwabyo. Igiciro cy'icya mbere ni 160 yuan, naho igiciro cy'icya nyuma ni 200 yuan.

Mu minsi itatu iduka rishya rimaze gufungura, abantu 87 bishyuye fondasiyo y'umusego w'umwuka, kandi bamwe mu baguzi bagize icyo bavuga ku rubuga rw'ibicuruzwa bati: “Nayiguze kubera imiterere y'ibicuruzwa, kandi kwisiga no kuramba nabyo biri kuri interineti.”

Kuva kera, uruhurirane rw'ibirango by'imideli rwahoraga rukunzwe cyane muri uru ruganda. Ibigo byinshi byashyize ahagaragara ibicuruzwa byahuje ikirango, amakoti, n'udusanduku tw'impano, kandi byanditseho "ibirango bike", bihora bitera abakiriya icyifuzo gishya cyo kugura. Muri iki gihe, bitewe n'ibintu byinshi byo hanze, gukundwa kw'ibirango byambukiranya imipaka birimo kugenda bigabanuka. Ahubwo, ibigo bitandukanye by'imideli byashinze inzira zabyo zo gukora "ubucuruzi bw'inyongera" mu rwego rwo kwisiga.

Muri Gicurasi uyu mwaka, umushushanyi Virgil Abloh wapfuye yavuye muri PAPERWORK ubwiza bw'uruhererekane rw'imyenda ye bwite yo mu muhanda yitwa Off-White ku rubuga rw'ubucuruzi bw'ikoranabuhanga rwa Farfetch. Bivugwa ko iyi ari yo nshuro ya mbere Off-White itangiye mu rwego rw'ubwiza. Itsinda rya mbere ry'ibicuruzwa byatangijwe ni uruhererekane rw'impumuro nziza rwitwa "SOLUTION". Kuva icyo gihe, yanatangije kwisiga mu maso, kwita ku mubiri, irangi ry'inzara n'ibindi bicuruzwa bimwe na bimwe, bikongera ku mugaragaro urwego rw'ubwiza. Muri Werurwe uyu mwaka, Dries Van Noten, ikigo cy'imideli kiri munsi ya Espagne PUIG Group, na cyo cyatangije ku mugaragaro imibavu na lipstick ku nshuro ya mbere, cyinjiye ku mugaragaro mu rwego rw'ubwiza.

Uretse ibirango by’imideli igezweho, ibirango by’ibihembo nka Valentino, Hermes, na Prada nabyo byakomeje gushyira imbaraga mu bijyanye n’ubwiza mu myaka ibiri ishize, kugira ngo bishyireho inkingi nshya zo gukura. Muri raporo y’imari ya Hermès y’igihembwe cya mbere cya 2022, amafaranga yinjiraga mu ishami ry’impumuro nziza n’ubwiza yiyongereyeho 20% uko umwaka ugenda uhita. Mu mwaka ushize, Hermès yongereye icyiciro cy’imitako kuva kurilipstickn'amavuta yo kwisiga ku ntoki no mu maso.

Ntabwo bigoye kubona ko iyo amasosiyete y’imideli yinjiye mu rwego rw’ubwiza bwa mbere, akunze guhitamo ibyiciro bibiri: lipstick na parufe. Bamwe mu bahanga mu nganda bavuze ko ugereranyije n’ibyiciro nka maquillage isanzwe n’ibicuruzwa byo kwita ku ruhu, bisaba uruhu rukomeye, lipstick na parufe bifite urwego rwo hasi rwo kwemerwa n’abaguzi, kandi bishobora guhita bigaragaza ubunararibonye bw’ikigereranyo.

Buri kirango kirimo gushaka uburyo bushya bwo kugisohokamo. Ibikoresho by'ubwiza bihendutse ariko bishobora kugira inyungu nyinshi byafashe "agahinda" k'ibirango byinshi bishaka iterambere rishya.

None se, MLB, yatangiye n'ibicuruzwa bijyanye na Major League Baseball, ishobora kuba "umwanzi" w'ibirango by'akataraboneka mu rwego rw'ubwiza?

Amakuru rusange agaragaza ko izina ryuzuye rya MLB ari Major League Baseball (Major League Baseball, izwi hano ku izina rya "Major League"), ariko imyenda iriho ikirango cya MLB ntigurishwa na shampiyona nkuru, ahubwo yemerewe sosiyete y’abandi gukora, sosiyete iri ku rutonde rwa Koreya y'Epfo F&F Group ni imwe muri sosiyete zemewe.

Amakuru y'ingenzi aturuka kuri konti yemewe ya MLB Beauty WeChat agaragaza ko ikigo cyayo gikorera ari Shanghai Fankou Cosmetics Trading Co., Ltd. (hanyuma yitwa "Fankou Cosmetics"). Fanko Cosmetics ni ishami rya F&F Group mu Bushinwa, rishinzwe cyane cyane kugurisha no gukoresha ikirango cy'ubwiza cy'itsinda BANILA CO n'ikirango cyita ku ruhu KU:S.

Imibare igaragaza ko mu 2005, F&F Group yashinze BANILA CO, yashyizwe ku isoko ry’Ubushinwa mu 2009. Nk’umusaruro wayo w’icyamamare, Zero Cleansing Cream yahoze ikunzwe cyane mu Bushinwa. Ariko, bitewe n’uko ibintu byo kwisiga bya Koreya byari bitangiye kugenda bigabanuka, BANILA CO nta bicuruzwa bishya by’icyamamare yari ifite. Nk’uko urubuga rwemewe rwa BANILA CO rubivuga, aho bagurisha ibicuruzwa byabo byaguzwe kugeza kuri 25, cyane cyane mu mijyi yo mu cyiciro cya gatatu n’icya kane. Muri icyo gihe, KU:S iracyagurishwa mu Bushinwa binyuze mu bucuruzi bwa interineti bukorerwa ku mipaka, kandi ntabwo irafungura isoko ryo hanze.

Mu isoko ry’ubwiza ririmo guhangana, ese aho MLB Beauty ishaka gushyiraho hashobora kwemerwa n’abaguzi? Muri urwo rwego, Wu Daiqi, Umuyobozi Mukuru wa Shenzhen Siqisheng Co., Ltd., yavuze ko ari ibisanzwe ko ibirango by’imideli biteza imbere ubwiza. “Ubusanzwe ibirango by’imideli bifite icyo bisobanuye mu muco wabyo n’ingeri z’abantu, kandi bizaba birimo ibyiciro byinshi, nko kwambara, imibavu, n’ubwiza, imitako, n’ibindi. Nyuma yuko ikirango cyubatse indangagaciro y’umuco mu ruziga runaka, kizahuza iri tsinda ry’abakiriya kandi kigire inyungu zacyo, bityo kizagerageza byinshi.”

Ku bijyanye no kumenya niba abaguzi bashobora kwishyura, nk'uko Wu Daiqi abibona, biterwa cyane cyane niba ikirango gifite aho gihagaze neza n'uko gikora. “Ku bijyanye na MLB, kwinjira mu nganda z'ubwiza bifite ibyiza byabyo, ni ukuvuga umuco w'ikirango washyizweho n'amatsinda y'indahemuka; ikibi ni uko umuco wa baseball wo muri Amerika ushobora kuba 'udakwiriye' mu Bushinwa, cyangwa ukaba uri mu muco w'umwihariko, kandi ikirango cyacyo cyo kwisiga biragoye kuba ikirango gikunzwe.”