"C-Beauty" kana "K-Beauty"? Ndiani achakunda musika werunako weIndia uri kukura?

Musi wa21 Chikunguru, K Venkataramani, CEO wekambani huru yezverunako muIndia inonzi Health & Glow (inozivikanwawo seH&G), vakapinda musangano we "Active beauty in India" wakaitwa ne "Cosmetics Design". Pamusangano uyu, Venkataramani akataura kuti musika wezverunako muIndia "uri kupenya nesimba risati ramboonekwa".

Sekureva kwemushumo weVenkataramani, sekureva kwedata reH&G mumwedzi mitatu yapfuura, kutengeswa kwezvigadzirwa zvemiromo kwakakwira ne94%; kuchiteverwa nezvikamu zvemumvuri neblush, izvo zvakawedzera ne72% ne66% zvichiteerana. Pamusoro pezvo, mutengesi akaona kuwedzera kwe57% mukutengeswa kwezvigadzirwa zvezuva, pamwe nezvigadzirwa zvemakeup nehuma.

"Hapana mubvunzo kuti vatengi vatanga mutambo wekuzvinyima zvekudya." Venkataramani akati, "Pamusoro pezvo, boka iri revatengi vezvekunaka mushure medenda iri rinoda kuwedzera ruzivo rwavo nekutsvaga zvigadzirwa zvitsva zvavasati vamboedza. Zvigadzirwa - zvinogona kubva kuChina, kana kuti zvinogona kubva kuSouth Korea."

01: Kubva pa "zvinouraya" zvechisikigo kusvika pakugamuchira kemikari 

Tsika dzekunaka dzakadzika midzi muIndia, asi ikoko, vakadzi vakakurira nemishonga yekare yeIndia. Vanotenda mukukosha kwezvinhu zvakasikwa - mafuta ekokonati ebvudzi rakatsetseka uye rakasimba, uye turmeric face masks eganda rinopenya. 

"Zvakasikwa, zvechisikigo! Vatengi vedu vaitarisira kuti zvese zviri muzvigadzirwa zvedu zvinobva muzvisikwa, uye vaifunga kuti kuwedzera makemikari emhando ipi zvayo kwaizokuvadza ganda." Anoseka Bindu Amrutham, muvambi wekambani yeIndia yekuchengetedza ganda Suganda "Zvichida vaive pamberi pemakumi emakore etsika yepasi rose (tichireva maitiro erunako e'vegan' aripo iye zvino), asi panguva iyoyo, taifanira kukwira kumusoro kwechitoro nenzwi guru uye tichidanidzira: chero zvipi zvazvo Zvishandiso zvechisikigo kana zvinhu zvemakemikari zvinofanira kutanga zvapasa bvunzo yekuchengetedzwa! Usaise muto wegungwa wakaviriswa kwemazuva gumi kumeso kwako!"

Zvakafadza Bindu kuti kushanda nesimba kwaakaita nevamwe vake hakusi kwekushaya maturo, uye musika werunako muIndia wakachinja zvikuru. Kunyange hazvo vakadzi vazhinji vekuIndia vachiri kufarira zvigadzirwa zvekunaka zvakagadzirwa kumba, vatengi vakawanda vakagamuchira tekinoroji yemazuva ano—kunyanya mukuchengetedza ganda. Kushandiswa kwezvigadzirwa zvekuchengetedza ganda muIndia kwave kuri kuwedzera mumakore mashanu apfuura, uye kambani inopa mazano kumusika Global Data inofanotaura kuti maitiro aya acharamba achikwira mune ramangwana.

02: Kubva pa "kuzvivimba" kusvika pa "kuvhura maziso kuti uone nyika"

Sekureva kwedata kubva kuNational Bureau of Statistics of India, vanhu vanosvika zviuru gumi vekuIndia vanobudirira kupinda muboka repakati zuva rega rega, uye vazhinji vavo vakadzi vanoita mabasa emaoko avo, sevakadzi vanoita mabasa emaoko pasi rese, vane mitemo yakasimba yekunaka. Uku ndikowo kunaka kweIndia pachayo. Chikonzero chikuru chekukura nekukurumidza kwemusika wezvizoro zvemavara mumakore achangopfuura. Purplle, mumwe mutengesi wezvekunaka muIndia, akasimbisawo maonero aya. 

Sekureva kwaTaneja, parizvino, zvigadzirwa zvekunze kwenyika zvinozivikanwa muIndia hazvisi zvekuEurope neUnited States, asi zveK-Beauty (zvizorwa zvekuKorea). "Zvichienzaniswa nezvigadzirwa zvekuEurope neAmerica zvakagadzirirwa varungu nevatema, zvigadzirwa zvekuKorea zvakanangana nevanhu vekuAsia zvinonyanya kufarirwa nevatengi vemuIndia. Hapana mubvunzo kuti mafungu eK-Beauty asvika zvishoma nezvishoma muIndia." 

Sezvakataurwa naTaneja, makambani ekuKorea ekushongedza zvishongo akaita seInnisfree, The Face Shop, Laneige naTOLYMOLY ari kunanga musika weIndia zvakanyanya kuti awedzere uye aise mari. Innisfree ine zvitoro zvepanyama muNew Delhi, Kolkata, Bangalore nemaguta makuru kuchamhembe kwakadziva kumabvazuva kweIndia, uye ine chinangwa chekuwedzera nzvimbo yayo nezvitoro zvitsva zvezvidhinha mumaguta ekumaodzanyemba kweIndia. Mamwe makambani ekuKorea anowanzo tanga kushandisa nzira yekutengesa yakabatana inonyanya kushandiswa online uye inowedzerwa neinternet. Sekureva kwemushumo weINDIA RETAILER paNykaa, imwe puratifomu yeIndia yekutengeserana nerunako, kubva pakasaina chibvumirano chekubatana nemamwe makambani ekuKorea ekushongedza zvishongo (asina kuburitswa naNykaa) kuti auye nawo kumusika weIndia, mari yese yekambani yakawedzera zvakanyanya.

Zvisinei, Sharon Kwek, mukuru wekupa mazano kuMintel's South Asia Beauty and Personal Care division, akataura kuti nekuda kwemutengo, kutengeswa kwe "Korean Wave" mumusika weIndia kungasave kwakanaka sezvaifungidzirwa nemunhu wese. 

"Ini ndinofunga kuti K-Beauty inodhura zvakanyanya kune vatengi vekuIndia, vanofanirwa kubhadhara mitero inodhura yekupinza zvinhu kunze kwenyika pamwe chete nedzimwe mari dzese dzezvigadzirwa izvi. Uye zvichienderana nedata redu, kushandiswa kwemunhu wega wega kwevanhu vekuIndia pazvizoro iUSD gumi nemaviri pagore. Ichokwadi kuti vanhu vepakati nepakati muIndia vari kukura zvakanyanya, asi vanewo zvimwe zvinhu zvavanoshandisa uye havashandisi mari yavo yese pazvigadzirwa zvekunaka," akadaro Sharon. 

Anotenda kuti C-Beauty yekuChina isarudzo iri nani kune vatengi vekuIndia pane K-Beauty. "Tese tinoziva kuti maChinese vane hunyanzvi hwekuronga pachine nguva, uye anenge maguta ese eIndia ane mafekitori muChina. Kana makambani ekuChina ekugadzira zvizoro achida kupinda mumusika weIndia, angangosarudza kugadzira zvigadzirwa zvavo muIndia, izvo zvichavabatsira zvikuru vatengi. Deredza mitengo. Pamusoro pezvo, mumakore achangopfuura, indasitiri yerunako nezvizoro yeChina yanga ichiramba ichivandudzwa, vane hunyanzvi mukukwezva kurudziro kubva kuzvigadzirwa zvikuru zvepasi rose uye zvakakurumbira, uye kuzvigadzirisa kuti zvigadzire zvigadzirwa zvavo, asi mutengo wacho chikamu chimwe chete muzvitatu chezvigadzirwa zvikuru. Izvi ndizvo chaizvo zvinodiwa nevatengi vekuIndia." 

“Asi kusvika pari zvino, C-Beauty yanga ichingwarira nezvemusika weIndia, uye vanoda kutarisa misika yeSoutheast Asia, yakadai seMalaysia, Indonesia neSingapore, iyo ingave ine chekuita nekusawirirana kunowanzoitika pakati penyika mbiri idzi.” Munyori wenhau we "India Times" Anjana Sasidharan akanyora mumushumo uyu, “Tora muenzaniso weC-Beauty standers PerfectDiary naFlorasis, ese ari maviri ane vateveri vakasimba pasocial media, izvo zvakavabatsira sezvo vachipinda mumisika mitsva muSoutheast Asia. Chiyero chacho chakakurumidza kusimbiswa. PaTIKTOK muIndia, unogona zvakare kuona kuti vhidhiyo yekushambadzira yaFlorasis yakagamuchira mhinduro dzinopfuura 10,000 uye dzinopfuura 30,000 dzakatumirwazve. Ko mhando yezvizoro yakaderera here?', 75% yevashandisi vepaindaneti vekuIndia vakavhota 'kwete' uye 17% chete vakavhota 'hongu'.” 

Anjana anotenda kuti vatengi vekuIndia vanoziva kunaka kweC-Beauty, uye vachagovanawo nekutumira mavhidhiyo ekushambadzira ezvizoro zvekuChina, vachichema runako rwazvo, izvo zvichave mukana wekuti C-Beauty ipinde mumusika weIndia. Asi akataurawo kuti kana mubvunzo wekuti "Ndingatenga kupi zvigadzirwa zveC-beauty zvine mazita?" pasocial media, pane nguva dzose mashoko akadai sekuti "Chenjerai, zvinobva kuvavengi vedu." "Zvakajairika, vateveri vekuIndia vePerfectDiary neFlorasis vachadzivirira zvigadzirwa zvavo zvavanofarira, nepo vavengi vachiunza vamwe vabatsiri kuti vaedze kunyaradza manzwi avo - mukukakavadzana kusingaperi, mabrandi nezvigadzirwa pachazvo zvinokanganwika. .Uye mumubvunzo wekubvunza kwekutenga zvizoro zvekuKorea, hauwanzooni chiitiko chakadaro," Anjana anopedzisa.