"C-Beauty" los yog "K-Beauty"? Leej twg yuav yeej lub lag luam kev zoo nkauj hauv Is Nrias teb uas tab tom loj hlob sai?

Thaum Lub Xya Hli 21st, K Venkataramani, CEO ntawm lub khw muag khoom zoo nkauj loj tshaj plaws hauv Is Nrias teb Health & Glow (tom qab no hu ua H&G), tau mus koom ib kab "Active beauty in India" uas "Cosmetics Design" tuav. Ntawm lub rooj sib tham, Venkataramani tau taw qhia tias kev lag luam zoo nkauj hauv Is Nrias teb "ci ntsa iab nrog lub zog tsis tau muaj dua".

Raws li daim ntawv tshaj tawm Venkataramani, raws li cov ntaub ntawv H&G dhau peb lub hlis dhau los, kev muag khoom ntawm cov khoom siv pleev di ncauj tau nce siab txog 94%; ua raws li cov pawg duab ntxoov ntxoo thiab ntsej mua, uas tau nce 72% thiab 66% feem. Tsis tas li ntawd, tus khw muag khoom tau pom tias muaj kev nce 57% ntawm kev muag khoom ntawm cov khoom siv tiv thaiv hnub, nrog rau cov khoom pleev xim thiab cov khoom siv rau ntawm qhov muag.

"Tsis muaj ib qho kev tsis ntseeg tias cov neeg siv khoom tau pib ua kev lom zem ua pauj." Venkataramani hais tias, "Tsis tas li ntawd, pawg neeg siv khoom zoo nkauj no tom qab muaj kev sib kis kab mob no txaus siab nthuav lawv lub qab ntug thiab tshawb nrhiav cov khoom tshiab uas lawv tsis tau sim ua ntej. Cov khoom - lawv yuav los ntawm Tuam Tshoj, lossis lawv yuav los ntawm Kaus Lim Qab Teb."

01: Los ntawm "tuag taus" ntuj mus rau kev txais yuav chemistry 

Kev kab lis kev cai zoo nkauj yog ib yam uas muaj keeb kwm tob hauv Is Nrias teb, tab sis nyob ntawd, cov poj niam loj hlob nrog cov tshuaj Is Nrias teb thaum ub. Lawv ntseeg tias cov khoom xyaw ntuj tsim muaj nqis heev - roj txiv maj phaub rau cov plaub hau du thiab muaj zog, thiab cov ntaub npog ntsej muag turmeric rau cov tawv nqaij ci ntsa iab. 

"Ntuj, txhua yam ntuj! Peb cov neeg siv khoom ib txwm xav tias txhua yam hauv peb cov khoom yuav yog los ntawm ntuj, thiab lawv xav tias kev ntxiv cov tshuaj lom neeg ntawm txhua yam yuav ua rau daim tawv nqaij puas tsuaj." Luag Bindu Amrutham, tus tsim ntawm Indian skincare hom Suganda "Tej zaum lawv yeej tau ua ntej ntau xyoo ntawm qhov sib txawv thoob ntiaj teb (hais txog qhov kev zoo nkauj 'vegan' tam sim no), tab sis thaum lub sijhawm ntawd, peb yuav tsum nce mus rau saum lub khw nrog lub suab nrov thiab qw: txawm cov khoom xyaw ntuj lossis cov tshuaj lom neeg yuav tsum dhau qhov kev xeem kev nyab xeeb ua ntej! Tsis txhob muab cov kua txiv seaweed fermented kaum hnub rau ntawm koj lub ntsej muag!"

Ua rau Bindu zoo siab, qhov kev siv zog uas nws thiab nws cov npoj yaig tau muab tso rau hauv tsis yog qhov tsis muaj txiaj ntsig, thiab kev lag luam kev zoo nkauj hauv Is Nrias teb tau hloov pauv loj heev. Txawm hais tias ntau tus poj niam Is Nrias teb tseem nyiam cov khoom siv zoo nkauj hauv tsev, ntau tus neeg siv khoom tau txais kev siv thev naus laus zis niaj hnub - tshwj xeeb tshaj yog hauv kev saib xyuas tawv nqaij. Kev siv cov khoom saib xyuas tawv nqaij hauv Is Nrias teb tau nce siab hauv tsib xyoos dhau los, thiab kev lag luam kev lag luam Global Data kwv yees tias qhov sib txawv no yuav txuas ntxiv nce ntxiv yav tom ntej.

02: Los ntawm "kev vam khom tus kheej" mus rau "qhib qhov muag pom lub ntiaj teb"

Raws li cov ntaub ntawv los ntawm Lub Chaw Haujlwm Saib Xyuas Kev Txheeb Xyuas Hauv Tebchaws Is Nrias teb, yuav luag 10,000 tus neeg pib ua lag luam Is Nrias teb tau nkag mus rau hauv chav kawm nruab nrab txhua hnub, thiab ntau tus ntawm lawv yog cov poj niam ua haujlwm dawb uas, zoo li cov poj niam ua haujlwm dawb thoob ntiaj teb, muaj cov qauv kev zoo nkauj nruj. Qhov no kuj yog qhov zoo nkauj ntawm Is Nrias teb nws tus kheej. Qhov laj thawj tseem ceeb rau kev loj hlob sai ntawm kev lag luam tshuaj pleev ib ce xim hauv xyoo tas los no. Purplle, lwm lub khw muag khoom zoo nkauj hauv Is Nrias teb, kuj tau lees paub qhov kev xav no. 

Raws li Taneja hais, tam sim no, cov khoom lag luam txawv teb chaws uas nrov tshaj plaws hauv Is Nrias teb tsis yog los ntawm Tebchaws Europe thiab Tebchaws Meskas, tab sis yog K-Beauty (Korean pleev ib ce). "Piv rau cov khoom lag luam European thiab Asmeskas uas feem ntau yog tsim los rau cov neeg dawb thiab cov neeg dub, cov khoom lag luam Kauslim uas tsom rau cov neeg Esxias nrov dua nrog cov neeg siv khoom hauv Is Nrias teb. Tsis muaj kev poob siab tias nthwv dej ntawm K-Beauty tau maj mam tuaj txog hauv Is Nrias teb." 

Raws li Taneja tau hais, cov khoom lag luam pleev ib ce Kauslim xws li Innisfree, The Face Shop, Laneige thiab TOLYMOLY tab tom tsom mus rau kev lag luam hauv Is Nrias teb rau kev nthuav dav thiab kev nqis peev. Innisfree muaj cov khw muag khoom hauv New Delhi, Kolkata, Bangalore thiab cov nroog loj hauv sab qaum teb sab hnub tuaj Is Nrias teb, thiab npaj siab yuav nthuav dav nws cov hneev taw nrog cov khw muag khoom tshiab hauv cov nroog sab qab teb Is Nrias teb. Cov hom lag luam Kauslim feem ntau siv txoj kev muag khoom ua ke uas feem ntau yog online thiab ntxiv los ntawm offline. Raws li daim ntawv tshaj tawm los ntawm INDIA RETAILER ntawm Nykaa, lwm lub platform kev lag luam hauv Is Nrias teb, txij li lub tuam txhab tau kos npe rau daim ntawv cog lus koom tes nrog qee lub npe pleev ib ce Kauslim (uas Nykaa tsis tau qhia) los coj lawv mus rau kev lag luam hauv Is Nrias teb, Lub tuam txhab cov nyiaj tau los tag nrho tau loj hlob ntau heev.

Txawm li cas los xij, Sharon Kwek, tus thawj coj pab tswv yim ntawm Mintel's South Asia Beauty and Personal Care division, tau tawm tsam. Nws taw qhia tias vim tus nqi, qhov kev tsaws ntawm "Korean Wave" hauv kev lag luam Is Nrias teb yuav tsis yooj yim li txhua tus xav. 

"Kuv xav tias K-Beauty kim heev rau cov neeg siv khoom Is Nrias teb, lawv yuav tsum tau them cov se ntshuam kim thiab lwm yam nqi rau cov khoom no. Thiab raws li peb cov ntaub ntawv, kev siv cov tshuaj pleev ib ce ntawm cov neeg siv khoom Is Nrias teb yog 12 ib xyoos USD. Nws yog qhov tseeb tias cov chav kawm nruab nrab hauv Is Nrias teb tab tom loj hlob ntau heev, tab sis lawv kuj muaj lwm yam kev siv nyiaj thiab tsis siv lawv cov nyiaj hli tag nrho rau cov khoom zoo nkauj, "Sharon hais. 

Nws ntseeg tias C-Beauty los ntawm Tuam Tshoj yog qhov kev xaiv zoo dua rau cov neeg siv khoom Is Nrias teb dua li K-Beauty. "Peb txhua tus paub tias cov neeg Suav zoo ntawm kev npaj ua ntej, thiab yuav luag txhua lub nroog-xeev hauv Is Nrias teb muaj cov chaw tsim khoom hauv Suav teb. Yog tias cov tuam txhab tshuaj pleev ib ce Suav npaj siab nkag mus rau hauv kev lag luam Is Nrias teb, lawv yuav xaiv los tsim lawv cov khoom hauv Is Nrias teb, uas yuav pab lawv tau txais txiaj ntsig zoo rau cov neeg siv khoom. Txo cov nqi. Tsis tas li ntawd, nyob rau xyoo tas los no, kev lag luam kev zoo nkauj thiab tshuaj pleev ib ce hauv Tuam Tshoj tau hloov kho tas li, lawv zoo ntawm kev kos duab los ntawm cov khoom lag luam thoob ntiaj teb loj thiab nrov, thiab kho lawv kom tsim lawv cov khoom, tab sis tus nqi tsuas yog ib feem peb ntawm cov npe loj. Qhov no yog qhov tseeb uas cov neeg siv khoom Is Nrias teb xav tau. " 

"Tab sis txog tam sim no, C-Beauty tau ceev faj txog kev ua lag luam Is Nrias teb, thiab lawv txaus siab nrhiav kev ua lag luam Es Xias Qab Teb, xws li Malaysia, Indonesia thiab Singapore, uas tej zaum yuav muaj feem cuam tshuam nrog kev tsis sib haum xeeb ntawm ob lub teb chaws." Tus kws sau xov xwm "India Times" Anjana Sasidharan tau sau hauv daim ntawv tshaj tawm, "Siv piv txwv ntawm C-Beauty cov neeg sawv cev PerfectDiary thiab Florasis, ob qho tib si muaj cov neeg ua raws li online ntawm kev tshaj xov xwm, uas tau pab lawv thaum lawv tawg mus rau hauv kev ua lag luam tshiab hauv Es Xias Qab Teb. Qhov ntsuas tau tsim sai sai. Ntawm TIKTOK hauv Is Nrias teb, koj tuaj yeem pom tias Florasis cov yeeb yaj kiab tshaj tawm tau txais ntau dua 10,000 cov lus tawm tswv yim thiab ntau dua 30,000 retweets. Puas yog qhov zoo ntawm cov tshuaj pleev ib ce qis?', 75% ntawm cov neeg Is Nrias teb tau pov npav 'tsis yog' thiab tsuas yog 17% tau pov npav 'yog'." 

Anjana ntseeg tias cov neeg siv khoom Is Nrias teb yeej paub txog qhov zoo ntawm C-Beauty, thiab yuav qhia thiab xa cov yeeb yaj kiab tshaj tawm ntawm cov tshuaj pleev ib ce Suav teb, quaj ntsuag lawv qhov zoo nkauj, uas yuav ua rau C-Beauty nkag mus rau hauv kev lag luam Is Nrias teb. Tab sis nws kuj tau taw qhia tias thaum cov lus nug "Kuv tuaj yeem yuav cov khoom lag luam C-beauty qhov twg?" ntawm kev tshaj xov xwm hauv zej zog, yeej ib txwm muaj cov lus hais zoo li "Ceev faj, lawv yog los ntawm peb cov yeeb ncuab." "Ntawm chav kawm, cov kiv cua Is Nrias teb ntawm PerfectDiary thiab Florasis yuav tiv thaiv lawv cov khoom nyiam, thaum cov neeg sib tw yuav coj ntau tus phooj ywg los sim ua kom lawv lub suab ntsiag to - hauv kev sib ntaus sib tua tsis kawg, cov hom thiab cov khoom lawv tus kheej raug hnov ​​​​​​qab. .Thiab hauv ib lo lus nug nug qhov twg yuav cov tshuaj pleev ib ce Kauslim, koj tsis tshua pom qhov xwm txheej zoo li no," Anjana xaus lus.