"C-Beauty" a i ʻole "K-Beauty"?ʻO wai ka mea e lanakila i ka mākeke nani o India?

Ma Iulai 21st, K Venkataramani, Luna Nui o ka hale kūʻai nani nui loa o India ʻo Health & Glow (ma hope i kapa ʻia ʻo H&G), i hele i kahi laina "Active beauty in India" i mālama ʻia e "Cosmetics Design".Ma ka ʻaha kūkā, ua kuhikuhi ʻo Venkataramani i ka mākeke nani o India "e ʻālohilohi me ka ikaika ʻole i ʻike ʻia".

Wahi a ka Venkataramani hōʻike, e like me ka H&G data i nā mahina ʻekolu i hala iho nei, ua piʻi ka kūʻai ʻana o nā huahana lipstick e 94%;ukali ʻia e nā ʻāpana aka a me ka ʻulaʻula, i hoʻonui ʻia e 72% a me 66% pakahi.Eia kekahi, ua ʻike ka mea kūʻai aku i ka piʻi ʻana o 57% o ke kūʻai aku ʻana i nā huahana sunscreen, a me nā mea hoʻonaninani kumu a me nā huahana brow.

"ʻAʻohe kānalua ua hoʻomaka nā mea kūʻai aku i ka carnival ʻai hoʻopaʻi."Ua ʻōlelo ʻo Venkataramani, "Eia kekahi, ʻoi aku ka makemake o kēia hui o nā mea kūʻai aku ma hope o ka maʻi maʻi e hoʻonui i ko lākou mau ʻike a ʻimi i nā huahana hou a lākou i hoʻāʻo ʻole ai ma mua.Nā huahana - hiki mai lākou mai Kina, a i ʻole mai South Korea.

01: Mai ka "make" kūlohelohe i ka hoʻopaʻa ʻana i ka kemika 

Ua paʻa loa ka moʻomeheu nani i India, akā ma laila, ua ulu nā wahine me nā lāʻau lapaʻau India kahiko.Ke manaʻoʻiʻo nei lākou i ka waiwai o nā mea kūlohelohe āpau - ka aila niu no ka lauoho paheʻe a ikaika, a me nā pale maka turmeric no ka ʻili ʻālohilohi. 

“Maoli, kūlohelohe!Manaʻo kā mākou mea kūʻai i nā mea a pau o kā mākou huahana mai ke ʻano maoli, a manaʻo lākou e hoʻohui ʻia nā kemika o kēlā me kēia ʻano i mea pōʻino i ka ʻili.ʻO Laughs Bindu Amrutham, ka mea nāna i hoʻokumu i ka ʻili ʻili ʻili ʻo Suganda "Malia paha he mau makahiki lākou ma mua o ke ʻano o ka honua (e pili ana i ka ʻano nani 'vegan' o kēia manawa), akā i kēlā manawa, pono mākou e piʻi i luna o ka hale kūʻai me ka leo leo a me ka uē ʻana: ʻo nā mea kūlohelohe a i ʻole nā ​​​​mea kemika e pono e hele mua i ka hoʻāʻo palekana!Mai kau ʻoe i ka wai limu ʻumi lā ma luna o kou maka!”

No ka hōʻoluʻolu o Bindu, ʻaʻole i makehewa nā hana āna a me kāna mau hoa hana, a ua loli maoli ka mākeke nani India.ʻOiai ka nui o nā wāhine India e makaʻala mau nei i nā huahana nani i hana ʻia i ka home, ua ʻoi aku ka nui o nā mea kūʻai aku i ka ʻenehana hou - ʻoi loa i ka mālama ʻili.Ke piʻi aʻe nei ka hoʻohana ʻana i nā huahana mālama ʻili ma India i nā makahiki ʻelima i hala iho nei, a ua wānana ka ʻikepili mākeke Global Data e piʻi mau kēia ʻano i ka wā e hiki mai ana.

02: Mai ka "paʻi ʻana iā ia iho" a "e wehe i nā maka e ʻike i ka honua"

Wahi a ka ʻikepili mai ka National Bureau of Statistics of India, kokoke i ka 10,000 Indian upstarts i kūleʻa i ka papa waena i kēlā me kēia lā, a ʻo ka hapa nui o lākou he mau wahine kola keʻokeʻo, e like me nā wahine kola keʻokeʻo a puni ka honua, he mau kūlana nani koʻikoʻi.ʻO kēia hoʻi ka nani o India ponoʻī.ʻO ke kumu nui o ka ulu wikiwiki o ka mākeke kala kala i nā makahiki i hala.ʻO Purplle, kahi mea kūʻai nani ma India, ua hōʻoia pū i kēia ʻike. 

Wahi a Taneja, i kēia manawa, ʻaʻole mai ʻEulopa a me ʻAmelika nā huahana kaulana loa o India, akā ʻo K-Beauty (Korean makeup)."Hoʻohālikelike ʻia i nā huahana ʻEulopa a me ʻAmelika i hoʻolālā nui ʻia no nā keʻokeʻo a me nā ʻeleʻele, ʻoi aku ka kaulana o nā huahana Korea i manaʻo ʻia i nā ʻAsia me nā mea kūʻai aku o India.ʻAʻohe kānalua ua hōʻea mālie ka nalu o K-Beauty i India. 

E like me ka ʻōlelo ʻana a Taneja, ʻo nā mea hoʻonaninani Korea e like me Innisfree, The Face Shop, Laneige a me TOLYMOLY e hoʻoikaika ikaika nei i ka mākeke India no ka hoʻonui a me ka hoʻopukapuka.He mau hale kūʻai kino ko Innisfree ma New Delhi, Kolkata, Bangalore a me nā kūlanakauhale nui ma ka hikina ʻākau o India, a ke manaʻo nei e hoʻonui hou i kona wāwae me nā hale kūʻai brick-a-mortar hou ma nā kūlanakauhale hema o India.ʻO ke koena o nā hōʻailona Korea e hoʻohana i kahi ala kūʻai i hui pū ʻia ma ka pūnaewele a hoʻohui ʻia e waho.Wahi a kahi hōʻike e INDIA RETAILER ma Nykaa, kahi kahua e-commerce nani ʻē aʻe o India, ʻoiai ua kau inoa ka hui i kahi kuʻikahi hui me kekahi mau mea hoʻonaninani Korea (ʻaʻole i hōʻike ʻo Nykaa) e lawe iā lākou i ka mākeke India, Ua loaʻa ka huina kālā o ka hui. ulu nui.

Eia naʻe, ua hāpai ʻo Sharon Kwek, ka luna kūkākūkā o Mintel's South Asia Beauty and Personal Care division, i kahi kūʻē.Ua kuhikuhi ʻo ia ma muli o ke kumukūʻai, ʻaʻole maʻalahi ka pae ʻana o "Korean Wave" i ka mākeke India e like me ka manaʻo o kēlā me kēia. 

"Ke manaʻo nei au he kumukūʻai nui loa ʻo K-Beauty no nā mea kūʻai aku o India, pono lākou e uku i nā dute import a me nā uku ʻē aʻe no kēia mau huahana.A e like me kā mākou ʻikepili, ʻo ka hoʻohana ʻana i kēlā me kēia kapita o nā mea kūʻai aku o India ma nā mea hoʻonaninani he 12 i kēlā me kēia makahiki USD.He ʻoiaʻiʻo ke ulu nui nei ka papa waena ma India, akā loaʻa iā lākou nā koina ʻē aʻe a ʻaʻole hoʻolilo i kā lākou uku holoʻokoʻa i nā huahana nani, "wahi a Sharon. 

Manaʻo ʻo ia he koho maikaʻi loa ʻo C-Beauty mai Kina no nā mea kūʻai aku ma mua o K-Beauty."Ua ʻike mākou a pau he maikaʻi ka poʻe Kina i ka hoʻolālā ʻana ma mua, a kokoke i kēlā me kēia kūlanakauhale-mokuʻāina ma India he mau hale hana ma Kina.Inā manaʻo nā hui hoʻonaninani Kina e komo i ka mākeke India, e koho paha lākou e hana i kā lākou huahana ma India, e kōkua nui iā lākou e pōmaikaʻi nui i nā mea kūʻai.E hoemi i na koina.Eia kekahi, i nā makahiki i hala iho nei, ke hoʻomaikaʻi mau nei ka ʻoihana nani a me nā mea hoʻonaninani o Kina, maikaʻi lākou i ka huki ʻana mai ka inoa nui o ka honua a me nā huahana kaulana, a hoʻoponopono iā lākou e hana i kā lākou huahana ponoʻī, akā hoʻokahi hapakolu o ke kumukūʻai. nā inoa inoa nui.ʻO kēia ka mea e pono ai nā mea kūʻai mai India. " 

"Akā i kēia manawa, ua makaʻala loa ʻo C-Beauty e pili ana i ka mākeke India, a ua makemake nui lākou e nānā i nā mākeke ʻĀkia Hema, e like me Malaysia, Indonesia a me Singapore, e pili ana paha i nā hakakā pinepine ma waena o nā ʻāina ʻelua. ”Ua kākau ka mea kākau moʻolelo ʻo "India Times" ʻo Anjana Sasidharan i ka hōʻike, "E lawe i ka hiʻohiʻona o C-Beauty standouts PerfectDiary a me Florasis, ʻelua mau mea ikaika e hahai ana ma ka pūnaewele media, i kōkua iā lākou i ka wā e haki ai lākou i nā mākeke hou ma Asia Hema. .Ua hoʻokumu kokeʻia ka pālākiō.Ma TIKTOK ma India, hiki iā ʻoe ke ʻike ua loaʻa ka wikiō hoʻolaha a Florasis ma mua o 10,000 mau manaʻo a ʻoi aku ma mua o 30,000 retweets.He haʻahaʻa anei ka maikaʻi o nā mea hoʻonaninani?', 75% o ka poʻe netizen India i koho 'ʻaʻole' a ʻo 17% wale nō i koho 'ʻae'. 

Manaʻo ʻo Anjana e ʻike nā mea kūʻai mai India i ka maikaʻi o C-Beauty, a e kaʻana like a hoʻolaha i nā wikiō hoʻolaha o nā mea hoʻonaninani Kina, e kanikau ana i ko lākou nani, e lilo ia i mea pono no C-Beauty e komo i ka mākeke India.Akā ua kuhikuhi pū ʻo ia i ka nīnau "Ma hea wau e kūʻai ai i nā huahana C-beauty branded?"ma ka pāpili kaiapili, loaʻa mau nā ʻōlelo e like me "E makaʻala, no ko mākou ʻenemi lākou.""Ma keʻano maoli, e pale aku ka poʻe India o PerfectDiary a me Florasis i kā lākou huahana punahele, aʻo nā hoa paio e lawe mai i nā hoa aloha hou aʻe e hoʻāʻo e hoʻopaʻa i ko lākou mau leo ​​​​ - i ka sparring pau ʻole, poina ʻia nā hōʻailona a me nā huahana ponoʻī..A ma kahi nīnau e nīnau ana i kahi e kūʻai ai i nā mea hoʻonaninani Korea, ʻike ʻole ʻoe i kahi hiʻohiʻona like ʻole, "hoʻopau ʻo Anjana.