"C-Beauty" a i ʻole "K-Beauty"? ʻO wai ka mea e lanakila i ka mākeke nani India e ulu nui nei?

Ma Iulai 21, ua hele ʻo K Venkataramani, ka Luna Nui o ka mea kūʻai aku nani nui loa o India ʻo Health & Glow (i kapa ʻia ma hope ʻo H&G), i kahi laina "Active beauty in India" i mālama ʻia e "Cosmetics Design". Ma ka ʻaha kūkā, ua kuhikuhi ʻo Venkataramani e "ʻālohilohi ana ka mākeke nani o India me ka ikaika i manaʻo ʻole ʻia".

Wahi a ka hōʻike a Venkataramani, e like me ka ʻikepili H&G i nā mahina ʻekolu i hala iho nei, ua piʻi aʻe ke kūʻai aku ʻana o nā huahana lipstick ma 94%; ukali ʻia e nā ʻano aka a me nā blush, i piʻi aʻe ma 72% a me 66%. Eia kekahi, ua ʻike ka mea kūʻai aku i ka piʻi ʻana o 57% o ke kūʻai aku ʻana o nā huahana sunscreen, a me nā huahana makeup kumu a me nā huahana kuʻemaka.

"ʻAʻohe kānalua ua hoʻomaka nā mea kūʻai aku i ka ʻaha hoʻopau hoʻopaʻi." Ua ʻōlelo ʻo Venkataramani, "Eia kekahi, ʻoi aku ka makemake o kēia hui o nā mea kūʻai aku nani ma hope o ke ahulau e hoʻonui i ko lākou ʻike a ʻimi i nā huahana hou a lākou i hoʻāʻo ʻole ai ma mua. Nā huahana - hiki mai lākou mai Kina mai, a i ʻole hiki mai lākou mai Kōlea Hema mai."

01: Mai ke kūlohelohe "make" a hiki i ka ʻapo ʻana i ka kemika 

Ua paʻa loa ka moʻomeheu nani ma India, akā ma laila, ua ulu aʻe nā wāhine me ka lāʻau lapaʻau kahiko o India. Manaʻoʻiʻo lākou i ka waiwai o nā mea kūlohelohe āpau—ʻaila niu no ka lauoho laumania a ikaika, a me nā pale maka ʻālohilohi no ka ʻili ʻālohilohi. 

"Maoli, kūlohelohe a pau! Ua manaʻo kā mākou mea kūʻai aku e loaʻa nā mea āpau i kā mākou huahana mai ke kūlohelohe, a ua manaʻo lākou ʻo ka hoʻohui ʻana i nā kemika o kēlā me kēia ʻano he mea hōʻino ia i ka ʻili." ʻAkaʻaka ʻo Bindu Amrutham, ka mea nāna i hoʻokumu i ka brand skincare India ʻo Suganda "Malia paha ua ʻoi aku lākou ma mua o ke au honua (e pili ana i ke ʻano nani 'vegan' o kēia manawa), akā i kēlā manawa, pono mākou e piʻi i luna o ka hale kūʻai me kahi leo nui a hoʻōho: ʻo nā mea kūlohelohe a i ʻole nā ​​​​mea kemika e pono e hala i ka hoʻāʻo palekana mua! Mai kau i ka wai limu i hoʻomoʻa ʻia i nā lā he ʻumi ma kou maka!"

I mea e hōʻoluʻolu ai iā Bindu, ʻaʻole makehewa nā hana āna a me kāna mau hoa hana i hoʻokomo ai, a ua loli nui ka mākeke nani India. ʻOiai he nui nā wahine India e makemake nui nei i nā huahana nani i hana ʻia i ka home, ua ʻapo ka nui o nā mea kūʻai aku i ka ʻenehana hou—ʻoi aku hoʻi i ka mālama ʻili. Ua piʻi ka hoʻohana ʻana i nā huahana mālama ʻili ma India i nā makahiki ʻelima i hala iho nei, a ua wānana ka ʻoihana kūkākūkā mākeke ʻo Global Data e hoʻomau kēia ʻano i ka wā e hiki mai ana.

02: Mai ka "hilinaʻi ponoʻī" a i ka "maka hāmama e ʻike i ke ao nei"

Wahi a ka ʻikepili mai ka National Bureau of Statistics of India, kokoke i 10,000 mau poʻe India upstarts e komo kūleʻa ana i ka papa waena i kēlā me kēia lā, a he nui o lākou he mau wahine kola keʻokeʻo, e like me nā wahine kola keʻokeʻo a puni ka honua, he mau kūlana nani koʻikoʻi. ʻO kēia nō hoʻi ka nani o India ponoʻī. ʻO ke kumu nui o ka ulu wikiwiki ʻana o ka mākeke hoʻonaninani kala i nā makahiki i hala iho nei. ʻO Purplle, kekahi mea kūʻai aku nani ma India, ua hōʻoia pū i kēia manaʻo. 

Wahi a Taneja, i kēia manawa, ʻo nā huahana kaulana loa o India ma waho ʻaʻole mai ʻEulopa a me ʻAmelika Hui Pū ʻIa, akā ʻo K-Beauty (mea hoʻonaninani Korea). "Ke hoʻohālikelike ʻia me nā huahana ʻEulopa a me ʻAmelika i hoʻolālā nui ʻia no nā keʻokeʻo a me nā ʻeleʻele, ʻoi aku ka kaulana o nā huahana Korea i kuhikuhi ʻia i nā poʻe ʻAsia me nā mea kūʻai aku India kūloko. ʻAʻohe kānalua ua hōʻea mālie ka nalu o K-Beauty i India." 

E like me ka ʻōlelo a Taneja, ke kuhikuhi ikaika nei nā lama hoʻonani Korea e like me Innisfree, The Face Shop, Laneige lāua ʻo TOLYMOLY i ka mākeke India no ka hoʻonui ʻana a me ka hoʻopukapuka kālā. Loaʻa iā Innisfree nā hale kūʻai kino ma New Delhi, Kolkata, Bangalore a me nā kūlanakauhale nui ma ka ʻākau hikina o India, a ke manaʻo nei e hoʻonui hou aku i kona kapuaʻi me nā hale kūʻai brick-and-mortar hou ma nā kūlanakauhale hema o India. ʻO ke koena o nā lama Korea e hoʻohana i kahi ʻano kūʻai i hui pū ʻia ma ka pūnaewele a hoʻohui ʻia e ka offline. Wahi a kahi hōʻike a INDIA RETAILER ma Nykaa, kahi kahua e-commerce nani India ʻē aʻe, mai ka wā i kau inoa ai ka hui i kahi ʻaelike hui pū me kekahi mau lama hoʻonani Korea (ʻaʻole i hōʻike ʻo Nykaa) e lawe mai iā lākou i ka mākeke India, ua ulu nui ka loaʻa kālā o ka hui.

Eia nō naʻe, ua hāpai ʻo Sharon Kwek, ka luna kūkākūkā o ka mahele ʻo Mintel's South Asia Beauty and Personal Care, i kahi kūʻē. Ua kuhikuhi ʻo ia ma muli o ke kumukūʻai, ʻaʻole paha e maʻalahi ka pae ʻana o "Korean Wave" ma ka mākeke India e like me ka mea i manaʻo ʻia e nā mea a pau. 

"Manaʻo wau he pipiʻi loa ʻo K-Beauty no nā mea kūʻai aku India, pono lākou e uku i nā ʻauhau lawe mai pipiʻi a me nā uku ʻē aʻe no kēia mau huahana. A e like me kā mākou ʻikepili, ʻo ka hoʻohana ʻana o kēlā me kēia kanaka o nā mea kūʻai aku India ma nā mea hoʻonani he 12 USD i kēlā me kēia makahiki. He ʻoiaʻiʻo e ulu nui ana ka papa waena ma India, akā he mau lilo ʻē aʻe kā lākou a ʻaʻole hoʻolilo i kā lākou uku holoʻokoʻa i nā huahana nani," wahi a Sharon. 

Manaʻoʻiʻo ʻo ia he koho maikaʻi ʻo C-Beauty mai Kina no nā mea kūʻai aku India ma mua o K-Beauty. "Ua ʻike mākou a pau he akamai ka poʻe Kina i ka hoʻolālā ʻana i mua, a kokoke i kēlā me kēia kūlanakauhale-mokuʻāina ma India he mau hale hana ma Kina. Inā manaʻo nā ʻoihana hoʻonani Kina e komo i ka mākeke India, e koho paha lākou e hana i kā lākou huahana ma India, kahi e kōkua nui ai iā lākou e pōmaikaʻi i nā mea kūʻai aku. E hōʻemi i nā kumukūʻai. Eia kekahi, i nā makahiki i hala iho nei, ua hoʻomaikaʻi mau ʻia ka ʻoihana nani a me nā mea hoʻonani o Kina, ua akamai lākou i ka huki ʻana i ka hoʻoikaika ʻana mai nā huahana kaulana a kaulana o ka honua, a hoʻoponopono iā lākou e hana i kā lākou huahana ponoʻī, akā ʻo ke kumukūʻai he hapakolu wale nō o nā hōʻailona inoa nui. ʻO kēia ka mea e pono ai nā mea kūʻai aku India." 

"Akā a hiki i kēia manawa, ua akahele loa ʻo C-Beauty e pili ana i ka mākeke India, a ua makemake nui lākou e nānā i nā mākeke Hikina Hema o ʻAsia, e like me Malaysia, Indonesia a me Singapore, kahi e pili ana paha i nā hakakā pinepine ma waena o nā ʻāina ʻelua." Ua kākau ka mea kākau moʻolelo "India Times" ʻo Anjana Sasidharan ma ka hōʻike, "E lawe i ka laʻana o nā mea kū i waho o C-Beauty ʻo PerfectDiary lāua ʻo Florasis, ʻelua mau mea i loaʻa ka poʻe hahai pūnaewele ikaika ma ka pāpili kaiapili, kahi i kōkua iā lākou i ko lākou komo ʻana i nā mākeke hou ma Hikina Hema o ʻAsia. Ua hoʻokumu koke ʻia ke ana. Ma TIKTOK ma India, hiki iā ʻoe ke ʻike ua loaʻa i ke wikiō hoʻolaha a Florasis ma mua o 10,000 mau manaʻo a ʻoi aku ma mua o 30,000 mau retweets. Haʻahaʻa anei ke ʻano o nā mea hoʻonani?', 75% o nā netizens India i koho 'ʻaʻole' a he 17% wale nō i koho 'ʻae'." 

Manaʻoʻiʻo ʻo Anjana ua ʻike nā mea kūʻai aku India i ka maikaʻi o C-Beauty, a e kaʻana like a hoʻouna aku i nā wikiō hoʻolaha o nā mea hoʻonani Kina, e kanikau ana i ko lākou nani, kahi e lilo ai i mea maikaʻi no C-Beauty e komo i ka mākeke India. Akā ua kuhikuhi pū ʻo ia i ka wā e nīnau ai "Ma hea e hiki ai iaʻu ke kūʻai i nā huahana hōʻailona C-beauty?" ma nā pāpili kaiapili, aia mau nā manaʻo e like me "E makaʻala, no ko mākou poʻe ʻenemi lākou." "ʻOiaʻiʻo, e pale aku nā mea pā India o PerfectDiary lāua ʻo Florasis i kā lākou huahana punahele, ʻoiai e lawe mai nā hoa paio i nā hoa pili hou aʻe e hoʻāʻo e hoʻopau i ko lākou leo ​​- i ka hoʻopaʻapaʻa pau ʻole, ua poina nā lama a me nā huahana ponoʻī. .A ma kahi nīnau e nīnau ana i kahi e kūʻai ai i nā mea hoʻonani Korea, ʻaʻole ʻoe e ʻike pinepine i ia ʻano hiʻohiʻona," hoʻopau ʻo Anjana.