"C-Beauty" "K-Beauty" rānei? Ko wai ka toa i te mākete ataahua Inia e puāwai ana?

I te 21 o Hūrae, i tae atu a K Venkataramani, te Tumu Whakarae o te toa whakapaipai nui rawa atu o Īnia, a Health & Glow (e kiia nei i muri nei ko H&G), ki tētahi raina "Active beauty in India" i whakahaerehia e "Cosmetics Design". I te huihuinga, i tohu a Venkataramani kei te "kanapa haere te mākete whakapaipai o Īnia me te kaha onge".

E ai ki te pūrongo a Venkataramani, e ai ki ngā raraunga a H&G i ngā marama e toru kua pahure ake nei, kua piki ake ngā hoko o ngā hua rīpene ngutu mā te 94%; ā, muri iho ko ngā wāhanga atarangi me ngā wāhanga whero, kua piki ake mā te 72% me te 66%. Hei tāpiri, i kite te kaihokohoko i te pikinga 57% o ngā hoko o ngā hua ārai rā, tae atu ki ngā hua hanga-papa me ngā hua tukemata.

"Kāore e kore kua tīmata te karaniwha utu a ngā kaihoko." I kī a Venkataramani, "Hei tāpiri, i muri i te mate urutā, kua nui ake te hiahia o tēnei rōpū kaihoko ataahua ki te whakawhānui i ō rātou tirohanga me te tūhura i ngā hua hou kāore anō kia whakamatauria e rātou i mua. Ngā hua - nō Haina pea, nō Kōrea ki te Tonga rānei."

01: Mai i te taiao "whakamate" ki te awhi i te matū 

Kua tino whakatōkia te ahurea ataahua ki Īnia, engari i reira, i tipu ake ngā wāhine me te rongoā Īnia onamata. E whakapono ana rātou ki te uara o ngā kai taiao katoa—te hinu kokonati mō te makawe maeneene me te pakari, me ngā kopare kanohi turmeric mō te kiri kanapa. 

"He mea taiao, he mea taiao katoa! I tumanako ā mātou kaihoko kia ahu mai ngā mea katoa o ā mātou hua i te taiao, ā, i whakaaro rātou he kino ki te kiri te tāpiri i ngā matū o tētahi momo." Ka kata a Bindu Amrutham, te kaiwhakaū o te waitohu tiaki kiri Inia a Suganda "Tērā pea kua tekau tau rātou i mua i te ia o te ao (e pā ana ki te ia ataahua 'huawhenua' o nāianei), engari i taua wā, me piki mātou ki te tihi o te toa me te reo whakatangi me te karanga: ahakoa he aha ngā kai taiao, ngā matū rānei me paahitia te whakamātautau haumaru i te tuatahi! Kaua e tāpirihia te wai rimu kua whakapūmautia mō ngā rā tekau ki tō mata!"

He mea whakaharikoa ki a Bindu te kite kāore i maumauria ngā mahi a ia me āna hoa mahi, ā, kua tino rerekē te mākete ataahua o Īnia. Ahakoa he maha tonu ngā wāhine Īnia e aro nui ana ki ngā hua ataahua i hangaia i te kāinga, kua nui ake ngā kaihoko kua awhi i ngā hangarau hou—ina koa ko te tiaki kiri. Kua piki haere te whakamahinga o ngā hua tiaki kiri i Īnia i ngā tau e rima kua pahure ake nei, ā, e matapaetia ana e te kamupene tohutohu mākete a Global Data ka piki tonu tēnei ia ā muri ake nei.

02: Mai i te "whakawhirinaki ki a ia anō" ki te "kanohi tuwhera ki te kite i te ao"

E ai ki ngā raraunga mai i te Tari Tatauranga ā-Motu o Īnia, tata ki te 10,000 ngā tāngata hou o Īnia e angitu ana ki te uru atu ki te akomanga waenga i ia rā, ā, he tokomaha o rātou he wāhine mahi mā, he rite ki ngā wāhine mahi mā o te ao, he tino pakari ā rātou paerewa ataahua. Koinei anō te ataahua o Īnia. Ko te take matua tēnei mō te tere tipu o te mākete whakapaipai tae i ngā tau tata nei. I whakaū anō hoki a Purplle, tētahi atu kaihokohoko ataahua i Īnia, i tēnei tirohanga. 

E ai ki a Taneja, i tēnei wā, ko ngā hua rongonui o Īnia i tāwāhi ehara i te mea nō Ūropi me te Hononga o Amerika, engari nō K-Beauty (te whakapaipai Kōrea). "Ki te whakatauritea ki ngā hua o Ūropi me Amerika e hangaia ana mō te hunga mā me te hunga mangu, ko ngā hua Kōrea e aro ana ki ngā Āhia he mea rongonui ake i waenga i ngā kaihoko Īnia o te rohe. Kāore e kore kua tae mai te ngaru o K-Beauty ki Īnia." 

E ai ki a Taneja, ko ngā waitohu whakapaipai Kōrea pērā i a Innisfree, The Face Shop, Laneige me TOLYMOLY kei te aro nui ki te mākete Inia mō te whakawhānui me te haumi. He toa tūturu a Innisfree i New Delhi, Kolkata, Bangalore me ngā tāone nui i te raki-mā-rāwhiti o Inia, ā, e whakaaro ana kia whakawhānui ake i tōna tapuwae me ngā toa tūturu hou i ngā tāone o te tonga o Inia. Ko ētahi atu waitohu Kōrea e whakamahi ana i tētahi tikanga hoko whakakotahi e ipurangi ana, ā, e tāpirihia ana e te tuimotu. E ai ki tētahi pūrongo a INDIA RETAILER mō Nykaa, tētahi atu tūāpapa hokohoko ipurangi ataahua Inia, mai i te wā i hainatia ai e te kamupene tētahi whakaaetanga mahi tahi me ētahi waitohu whakapaipai Kōrea (kāore i whakaaturia e Nykaa) hei kawe i a rātou ki te mākete Inia, kua tino piki ake te moni whiwhi katoa a te kamupene.

Heoi, i whakahē a Sharon Kwek, te kaiwhakahaere kaitohutohu o te wāhanga Ataahua me te Tiaki Whaiaro o Āhia ki te Tonga o Mintel. I kī ia nā te utu, kāore pea te taunga o "Korean Wave" ki te mākete Inia i te maeneene pērā i te whakaaro o te katoa. 

"Ki taku whakaaro he nui rawa te utu o K-Beauty mō ngā kaihoko Inia, me utu e rātou ngā takoha kawemai nui me ngā utu katoa mō ēnei hua. Ā, e ai ki ā mātou raraunga, ko te kai a ia tangata o ngā kaihoko Inia ki ngā mea whakapaipai he 12 USD ia tau. He pono kei te tipu haere te hunga waenga o te akomanga i Inia, engari he maha atu anō ā rātou whakapaunga, ā, kāore e pau katoa ā rātou utu ki ngā hua ataahua," te kī a Sharon. 

E whakapono ana ia he pai ake a C-Beauty mai i Haina mō ngā kaihoko Inia i a K-Beauty. "E mōhio ana tātou katoa he pai ngā Hainamana ki te whakamahere i mua, ā, tata ki ngā tāone-whenua katoa o Inia he wheketere kei Haina. Mena kei te hiahia ngā kamupene whakapaipai Hainamana ki te uru atu ki te mākete Inia, tera pea ka whiriwhiri rātou ki te hanga i ā rātou hua ki Inia, ka āwhina i a rātou ki te whai hua nui ki ngā kaihoko. Whakaitihia ngā utu. Hei tāpiri, i ngā tau tata nei, kua whakapai ake tonu te umanga ataahua me te whakapaipai o Haina, he pai rātou ki te tango i te hihiri mai i ngā hua rongonui me ngā hua rongonui o te ao, me te whakarerekē i a rātou kia puta ai ā rātou ake hua, engari ko te utu he kotahi-hautoru noa iho o ngā waitohu rongonui. Koinei tonu te mea e hiahiatia ana e ngā kaihoko Inia." 

"Engari tae noa mai ki tēnei wā, kua tino tupato a C-Beauty mō te mākete Inia, ā, kua nui ake tā rātou titiro ki ngā mākete o te Tonga-mā-rāwhiti o Āhia, pērā i a Mareia, Initonīhia me Hingaiapō, e pā ana pea ki ngā pakanga maha i waenganui i ngā whenua e rua." I tuhituhi te Kairīpoata o "India Times" a Anjana Sasidharan i roto i te pūrongo, "Tangohia te tauira o ngā toa rongonui o C-Beauty, a PerfectDiary me Florasis, he kaha te hunga e whai ana i runga ipurangi i runga i ngā pāpāho pāpori, ā, kua āwhina i a rātou i a rātou e uru atu ana ki ngā mākete hou i te Tonga-mā-rāwhiti o Āhia. Kua tere te whakatūnga o te tauine. I runga i a TIKTOK i Inia, ka kite hoki koe kua neke atu i te 10,000 ngā kōrero i riro mai i te ataata whakatairanga a Florasis me te neke atu i te 30,000 ngā tukurua. He iti te kounga o ngā whakapaipai?', 75% o ngā kaiwhakamahi ipurangi Inia i pōti 'kāo' ā, 17% anake i pōti 'āe'." 

E whakapono ana a Anjana e mōhio ana ngā kaihoko Inia ki te kounga o C-Beauty, ā, ka tohatoha me te tuku atu hoki i ngā ataata whakatairanga o ngā mea whakapaipai Hainamana, me te tangi mō tō rātou ataahua, ka waiho hei painga mō C-Beauty ki te uru atu ki te mākete Inia. Engari i tohu anō ia ina puta te pātai "Kei hea ahau e hoko ai i ngā hua waitohu C-beauty?" i runga i ngā pāpāho pāpori, ka puta tonu ngā kōrero pēnei i te "Kia tūpato, nō ō tātou hoariri ēnei." "Ko te tikanga, ka tiakina e ngā kaiwhaiwhai Inia o PerfectDiary me Florasis ā rātou hua tino pai, ko ngā hoa whawhai ka kawe mai i ētahi atu hoa tautoko hei ngana ki te whakamutu i ō rātou reo - i roto i te tautohetohe mutunga kore, ka warewarehia ngā waitohu me ngā hua tonu. .Ā, i roto i te pātai e pātai ana ko hea te hoko i ngā mea whakapaipai Korea, he onge te kite i tētahi whakaaturanga pēnei," te whakatau a Anjana.