Kodi ndani adzapambana msika wokongola wa ku India womwe ukutukuka kwambiri?

Pa Julayi 21, K Venkataramani, CEO wa kampani yayikulu kwambiri yogulitsa zinthu zokongoletsa ku India yotchedwa Health & Glow (yomwe tsopano ikutchedwa H&G), adapita ku msonkhano wa “Active beauty in India” womwe unachitika ndi “Cosmetics Design”. Pa msonkhanowu, Venkataramani adati msika wa zinthu zokongoletsa ku India “ukuwala ndi mphamvu zomwe sizinachitikepo.”

Malinga ndi lipoti la Venkataramani, malinga ndi deta ya H&G m'miyezi itatu yapitayi, malonda a zinthu zopaka milomo akwera ndi 94%; kutsatiridwa ndi magulu a mithunzi ndi blush, omwe akwera ndi 72% ndi 66% motsatana. Kuphatikiza apo, wogulitsayo adawona kuwonjezeka kwa 57% kwa malonda a zinthu zopaka sunscreen, komanso zodzoladzola zoyambira ndi zinthu zopaka mphuno.

"Palibe kukayika kuti ogula ayambitsa mwambo wobwezera mowa." Venkataramani anati, "Kuphatikiza apo, gulu la ogula zinthu zokongolali pambuyo pa mliriwu likufunitsitsa kukulitsa malingaliro awo ndikufufuza zinthu zatsopano zomwe sanayesepo kale. Zogulitsa - zitha kuchokera ku China, kapena zitha kuchokera ku South Korea."

01: Kuchokera ku zachilengedwe "zakupha" mpaka kulandira mankhwala 

Chikhalidwe cha kukongola chili chozama kwambiri ku India, koma kumeneko, akazi anakulira ndi mankhwala akale aku India. Amakhulupirira kufunika kwa zosakaniza zachilengedwe—mafuta a kokonati kuti tsitsi likhale losalala komanso lolimba, ndi zophimba nkhope za turmeric kuti khungu likhale lowala. 

“Zachilengedwe, zachilengedwe! Ogula athu ankayembekezera kuti chilichonse chomwe chili muzinthu zathu chimachokera ku chilengedwe, ndipo ankaganiza kuti kuwonjezera mankhwala amtundu uliwonse kungakhale kovulaza khungu.” Akuseka Bindu Amrutham, yemwe anayambitsa kampani yosamalira khungu ku India ya Suganda “Mwina anali patsogolo kwambiri pazaka makumi ambiri padziko lonse lapansi (ponena za kukongola kwa 'vegan'), koma panthawiyo, tinkayenera kukwera pamwamba pa sitolo ndi cholankhulira ndikufuula: chilichonse Zosakaniza zachilengedwe kapena mankhwala ayenera kupambana mayeso achitetezo kaye! Musaike madzi a m'nyanja okhuthala masiku khumi pankhope panu!”

Mosangalatsa Bindu, khama lomwe iye ndi anzake achita silinapite pachabe, ndipo msika wa kukongola ku India wasintha kwambiri. Ngakhale kuti akazi ambiri aku India akadali okonda zinthu zokongoletsera zopangidwa kunyumba, ogula ambiri agwiritsa ntchito ukadaulo wamakono—makamaka pa chisamaliro cha khungu. Kugwiritsa ntchito zinthu zosamalira khungu ku India kwakhala kukuchulukirachulukira m'zaka zisanu zapitazi, ndipo kampani yopereka upangiri pamsika ya Global Data ikuneneratu kuti izi zipitilira kukwera mtsogolo.

02: Kuchokera ku "kudzidalira" mpaka "kutsegula maso kuti muwone dziko lapansi"

Malinga ndi deta yochokera ku National Bureau of Statistics of India, akazi odziwika bwino aku India pafupifupi 10,000 amalowa bwino m'gulu la anthu apakati tsiku lililonse, ndipo ambiri mwa iwo ndi akazi odzisunga omwe, monga akazi odzisunga padziko lonse lapansi, ali ndi miyezo yokhwima yokongoletsa. Ichi ndi kukongola kwa India komweko. Chifukwa chachikulu cha kukula kwa msika wa zodzoladzola zamitundu m'zaka zaposachedwa. Purplle, wogulitsa wina wodzisunga ku India, nayenso watsimikizira izi. 

Malinga ndi Taneja, pakadali pano, zinthu zodziwika kwambiri ku India zakunja sizichokera ku Europe ndi United States, koma ku K-Beauty (zodzoladzola zaku Korea). "Poyerekeza ndi zinthu zaku Europe ndi America zomwe zimapangidwa makamaka kwa azungu ndi akuda, zinthu zaku Korea zomwe cholinga chake ndi anthu aku Asia ndizodziwika kwambiri kwa ogula aku India. Palibe kukayika kuti mafunde a K-Beauty afika pang'onopang'ono ku India." 

Monga momwe Taneja adanenera, makampani okongoletsa aku Korea monga Innisfree, The Face Shop, Laneige ndi TOLYMOLY akuyang'ana kwambiri msika waku India kuti akule komanso kuyika ndalama. Innisfree ili ndi masitolo akuluakulu ku New Delhi, Kolkata, Bangalore ndi mizinda ikuluikulu kumpoto chakum'mawa kwa India, ndipo ikufuna kukulitsa malo ake ndi masitolo atsopano opangidwa ndi njerwa m'mizinda yakum'mwera kwa India. Makampani ena onse aku Korea amakonda kugwiritsa ntchito njira yogulitsira yomwe imapezeka pa intaneti komanso yowonjezeredwa ndi intaneti. Malinga ndi lipoti la INDIA RETAILER pa Nykaa, nsanja ina yogulitsa zinthu zokongola ku India, kuyambira pomwe kampaniyo idasaina mgwirizano ndi makampani ena okongoletsa aku Korea (omwe Nykaa sanawulule) kuti awabweretse pamsika waku India, ndalama zonse za kampaniyo zakula kwambiri.

Komabe, Sharon Kwek, mkulu wopereka uphungu ku dipatimenti ya Mintel ku South Asia Beauty and Personal Care, adatsutsa. Iye adati chifukwa cha mtengo wake, kufika kwa "Korean Wave" pamsika wa India sikungakhale kosalala monga momwe aliyense amaganizira. 

"Ndikuganiza kuti K-Beauty ndi yokwera mtengo kwambiri kwa ogula aku India, ayenera kulipira misonkho yokwera mtengo yochokera kunja ndi ndalama zina zonse pazinthu izi. Ndipo malinga ndi deta yathu, kugwiritsa ntchito kwa munthu aliyense ku India pa zodzoladzola ndi 12 USD pachaka. N'zoona kuti anthu apakati ku India akukula kwambiri, koma alinso ndi ndalama zina ndipo sagwiritsa ntchito malipiro awo onse pazinthu zokongoletsa," adatero Sharon. 

Iye akukhulupirira kuti C-Beauty yochokera ku China ndi chisankho chabwino kwa ogula aku India kuposa K-Beauty. "Tonse tikudziwa kuti aku China ndi aluso pokonzekera pasadakhale, ndipo pafupifupi mzinda uliwonse ku India uli ndi mafakitale ku China. Ngati makampani odzola aku China akufuna kulowa mumsika waku India, mwina adzasankha kupanga zinthu zawo ku India, zomwe zidzawathandiza kwambiri ogula. Kuchepetsa ndalama. Kuphatikiza apo, m'zaka zaposachedwa, makampani okongoletsa ndi zodzoladzola aku China akhala akusintha nthawi zonse, ndi aluso potengera kudzoza kuchokera kuzinthu zodziwika bwino komanso zodziwika padziko lonse lapansi, ndikuzisintha kuti zipange zinthu zawo, koma mtengo wake ndi gawo limodzi mwa magawo atatu okha azinthu zodziwika bwino. Izi ndi zomwe ogula aku India amafunikira." 

“Koma mpaka pano, C-Beauty yakhala yosamala kwambiri ndi msika wa ku India, ndipo ikufunitsitsa kuyang'ana kwambiri misika ya Kumwera chakum'mawa kwa Asia, monga Malaysia, Indonesia ndi Singapore, zomwe zingakhale zokhudzana ndi mikangano yomwe imachitika kawirikawiri pakati pa mayiko awiriwa.” Mtolankhani wa “India Times” Anjana Sasidharan analemba mu lipotilo kuti, “Tengani chitsanzo cha anthu otchuka a C-Beauty monga PerfectDiary ndi Florasis, omwe onse ali ndi otsatira amphamvu pa intaneti, zomwe zawathandiza pamene akulowa m'misika yatsopano ku Southeast Asia. Kukula kwa malonda kwakhazikika mwachangu. Pa TIKTOK ku India, mutha kuwonanso kuti kanema wotsatsa wa Florasis walandira ndemanga zoposa 10,000 ndi ma retweets oposa 30,000. Kodi mtundu wa zodzoladzola ndi wotsika?', 75% ya ogwiritsa ntchito intaneti aku India adavota 'ayi' ndipo 17% yokha ndi omwe adavota 'inde'.” 

Anjana amakhulupirira kuti ogula aku India amazindikira ubwino wa C-Beauty, ndipo adzagawananso ndikutumiza makanema otsatsa zodzoladzola zaku China, akudandaula za kukongola kwawo, zomwe zidzakhala mwayi kwa C-Beauty kulowa mumsika waku India. Koma adanenanso kuti funso lakuti "Ndingagule kuti zinthu zopangidwa ndi C-beauty?" pa malo ochezera a pa Intaneti, nthawi zonse pamakhala ndemanga monga "Chenjerani, ndi za adani athu." "Mwachibadwa, okonda aku India a PerfectDiary ndi Florasis adzateteza zinthu zomwe amakonda, pomwe otsutsa adzabweretsa anzawo ambiri kuti ayesere kuletsa mawu awo - pakukangana kosatha, mitundu ndi zinthu zomwezo zimaiwalika. .Ndipo mu funso lofunsa komwe mungagule zodzoladzola zaku Korea, simuwona kawirikawiri chochitika chotere," akutero Anjana.