“C-Beauty” cyangwa “K-Beauty”? Ni nde uzatsindira isoko ry’ubwiza ry’Abahinde riri gutera imbere?

Ku ya 21 Nyakanga, K Venkataramani, Umuyobozi Mukuru w’ikigo kinini cy’ubucuruzi bw’ubwiza mu Buhinde cyitwa Health & Glow (cyane cyane H&G), yitabiriye ibirori bya “Active beauty in India” byateguwe na “Cosmetics Design”. Muri iyo nama, Venkataramani yagaragaje ko isoko ry’ubwiza mu Buhinde “ririmo imbaraga zidasanzwe”.

Nk’uko raporo ya Venkataramani ibivuga, nk’uko amakuru ya H&G abigaragaza mu mezi atatu ashize, ibicuruzwa bya lipstick byazamutseho 94%; hagakurikiraho ibyiciro by’igicucu n’amabara y’umukara, byiyongereyeho 72% na 66%. Byongeye kandi, uyu mucuruzi yabonye ko ibicuruzwa bya sunscreen byazamutseho 57%, ndetse n’ibikomoka ku kwisiga no kwisiga ku gahanga.

“Nta gushidikanya ko abaguzi batangije gahunda yo kwihorera ku biryo biryoshye.” Venkataramani yagize ati: “Byongeye kandi, iri tsinda ry’abaguzi b’ubwiza nyuma y’icyorezo ryiteguye kwagura icyerekezo cyabo no gushakisha ibicuruzwa bishya batigeze bagerageza mbere. Ibicuruzwa — bishobora kuba bikomoka mu Bushinwa, cyangwa bishobora kuba bikomoka muri Koreya y’Epfo.”

01: Kuva ku "bintu byica" karemano kugeza ku kwakira shimi 

Umuco w'ubwiza washinze imizi cyane mu Buhinde, ariko aho ngaho, abagore bakuriye mu buvuzi bwa kera bw'Abahinde. Bemera agaciro k'ibintu bisanzwe nk'amavuta ya kokonati kugira ngo umusatsi woroshye kandi ukomeye, n'udupfukamunwa twa turmeric kugira ngo uruhu rubengerane. 

“Bisanzwe, byose ni karemano! Abaguzi bacu bakundaga kwitega ko ibintu byose biri mu bicuruzwa byacu biva mu bidukikije, kandi batekerezaga ko kongeramo imiti y’ubwoko ubwo aribwo bwose byangiza uruhu.” Bindu Amrutham, washinze ikirango cy’ubuvuzi bw’uruhu cyo mu Buhinde cyitwa Suganda, araseka ati: “Ahari koko bari imbere y’imyaka myinshi y’ubwiza bw’isi (aha twavuga nk’ubwiza bw’abarya inyama), ariko icyo gihe, twagombaga kuzamuka hejuru y’iduka dufite indangururamajwi maze tugatera hejuru tuti: ibintu byose bisanzwe cyangwa imiti igomba kubanza gutsinda ikizamini cy’umutekano! Ntugashyire umutobe w’ibimera byo mu mazi utetse mu maso mu minsi icumi!”

Bindu yashimishijwe n'uko imbaraga we na bagenzi be bashyize mu bikorwa atari imfabusa, kandi isoko ry'ubwiza mu Buhinde ryarahindutse cyane. Nubwo abagore benshi b'Abahinde bagikunda cyane ibikoresho by'ubwiza byo mu rugo, abaguzi benshi bagiye bakoresha ikoranabuhanga rigezweho—cyane cyane mu kwita ku ruhu. Ikoreshwa ry'ibikoresho byita ku ruhu mu Buhinde ryakomeje kwiyongera mu myaka itanu ishize, kandi ikigo cyita ku isoko Global Data giteganya ko iyi gahunda izakomeza kwiyongera mu gihe kizaza.

02: Kuva ku "kwiyizera" kugeza ku "gufungura amaso kugira ngo urebe isi"

Dukurikije amakuru aturuka mu Kigo cy’Igihugu gishinzwe Ibarurishamibare mu Buhinde, abasore bagera ku 10.000 b’Abahinde binjira mu cyiciro cyo hagati buri munsi, kandi benshi muri bo ni abagore b’abazungu, kimwe n’abagore b’abazungu ku isi, bafite amahame y’ubwiza akomeye. Iyi ni na yo bwiza bw’Ubuhinde ubwabwo. Impamvu nyamukuru y’iterambere ryihuse ry’isoko ry’amavuta yo kwisiga mu myaka ya vuba aha. Purplle, undi mucuruzi w’ubwiza mu Buhinde, na we yemeje iki gitekerezo. 

Nk’uko Taneja abivuga, muri iki gihe, ibicuruzwa bikunzwe cyane mu Buhinde mu mahanga ntabwo biva mu Burayi no muri Leta Zunze Ubumwe za Amerika, ahubwo ni K-Beauty (makeup yo muri Koreya). “Ugereranyije n’ibicuruzwa by’i Burayi n’Amerika byagenewe ahanini abazungu n’abirabura, ibicuruzwa byo muri Koreya byibasira Abanyaziya bikunzwe cyane n’abaguzi b’Abahinde bo muri ako gace. Nta gushidikanya ko umuraba wa K-Beauty wagiye ugera buhoro buhoro mu Buhinde.” 

Nkuko Taneja yabivuze, ibigo by’ubwiza byo muri Koreya nka Innisfree, The Face Shop, Laneige na TOLYMOLY biri kwibasira cyane isoko ry’Ubuhinde kugira ngo byaguke kandi bishore imari. Innisfree ifite amaduka asanzwe i New Delhi, Kolkata, Bangalore n’imijyi minini mu majyaruguru y’uburasirazuba bw’Ubuhinde, kandi irateganya gukomeza kwagura ubucuruzi bwayo hamwe n’amaduka mashya y’amatafari n’ibumba mu mijyi yo mu majyepfo y’Ubuhinde. Ibindi bigo by’Abanya Koreya bikunze gukoresha uburyo bwo kugurisha buhuriweho ahanini kuri interineti kandi bwuzuzwa no hanze ya interineti. Nk’uko raporo ya INDIA RETAILER ibigaragaza kuri Nykaa, urundi rubuga rw’ubucuruzi bw’ubwiza bwo mu Buhinde, kuva aho isosiyete isinyiye amasezerano y’ubufatanye n’ibindi bigo by’ubwiza byo muri Koreya (Nykaa itatangaje) kugira ngo bijye ku isoko ry’Ubuhinde, inyungu yose y’isosiyete yariyongereye cyane.

Ariko, Sharon Kwek, umuyobozi w’inama mu ishami rya Mintel rishinzwe ubwiza n’ubuvuzi bw’umuntu ku giti cye muri Aziya y’Epfo, yashimangiye ko bitewe n’igiciro, ko "Korean Wave" igera ku isoko ry’Ubuhinde ishobora kutazagenda neza nk’uko abantu bose babyibwiraga. 

“Ndatekereza ko K-Beauty ihenze cyane ku baguzi b’Abahinde, bagomba kwishyura imisoro ihenze itumizwa mu mahanga n’andi mafaranga yose kuri ibyo bicuruzwa. Kandi dukurikije amakuru yacu, ikoreshwa ry’abaguzi b’Abahinde ku bicuruzwa byo kwisiga ku muntu ku mwaka ni 12 USD. Ni ukuri ko urwego rwo hagati mu Buhinde ruri kwiyongera cyane, ariko bafite n’andi mafaranga kandi ntibakoresha umushahara wabo wose ku bicuruzwa byo kwisiga,” Sharon yagize ati. 

Yizera ko C-Beauty yo mu Bushinwa ari amahitamo meza ku baguzi b'Abahinde kuruta K-Beauty. Ati: “Twese tuzi ko Abashinwa bazi gutegura mbere y'igihe, kandi hafi ya buri mijyi yose mu Buhinde ifite inganda mu Bushinwa. Niba amasosiyete y'ubwiza yo mu Bushinwa afite umugambi wo kwinjira ku isoko ry'Ubuhinde, birashoboka cyane ko azahitamo gukorera ibicuruzwa byayo mu Buhinde, bizabafasha cyane kugirira akamaro abaguzi. Kugabanya ikiguzi. Byongeye kandi, mu myaka ya vuba aha, inganda z'ubwiza n'ubwiza mu Bushinwa zakomeje kuzamuka, ni abahanga mu gukurura ibitekerezo ku bicuruzwa bikomeye mpuzamahanga kandi bikunzwe, no kubihindura kugira ngo bikore ibicuruzwa byabo bwite, ariko igiciro ni kimwe cya gatatu gusa cy'ibicuruzwa bikomeye. Ibi nibyo abaguzi b'Abahinde bakeneye.” 

“Ariko kugeza ubu, C-Beauty yitonze cyane ku isoko ry’Ubuhinde, kandi biteguye kurebera amasoko yo mu majyepfo y’uburasirazuba bwa Aziya, nka Maleziya, Indoneziya na Singapuru, ashobora kuba afitanye isano n’amakimbirane akunze kugaragara hagati y’ibihugu byombi.” Umunyamakuru wa “India Times” Anjana Sasidharan yanditse muri iyo raporo ati: “Dufate urugero rw’ibihangange bya C-Beauty nka PerfectDiary na Florasis, byombi bifite abayoboke benshi kuri interineti ku mbuga nkoranyambaga, byabafashaga mu gihe binjira mu masoko mashya muri Aziya y’uburasirazuba. Igipimo cyashyizwe ahagaragara vuba. Kuri TIKTOK mu Buhinde, ushobora kandi kubona ko videwo ya Florasis yo kwamamaza yakiriwe n’abantu barenga 10.000 n’abarenga 30.000 basubijwe kuri interineti. Ese ubuziranenge bw’ubwiza bw’ibihangano byo kwisiga buri hasi?', 75% by’abakoresha interineti b’Abahinde batoye 'oya' naho 17% gusa ni bo batoye 'yego'.” 

Anjana yizera ko abaguzi b'Abahinde bazi ubwiza bwa C-Beauty, kandi ko azanasangiza kandi atange amashusho yo kwamamaza amavuta yo kwisiga yo mu Bushinwa, yinubira ubwiza bwayo, ibyo bikaba akarusho kuri C-Beauty kwinjira ku isoko ry'Ubuhinde. Ariko yanagaragaje ko iyo ikibazo kigira kiti “Ni hehe nagura ibicuruzwa bya C-beauty?” ku mbuga nkoranyambaga, buri gihe haba hari ibitekerezo nka “Mwirinde, ni ibyaturutse ku banzi bacu.” “Mu by’ukuri, abakunzi b’Abahinde ba PerfectDiary na Florasis bazarengera ibicuruzwa bakunda, mu gihe ababarwanya bazazana abandi bafatanya kugira ngo bagerageze gucecekesha amajwi yabo - mu gihe cy’urugamba rudashira, ibirango n’ibicuruzwa ubwabyo byibagiranye. .Kandi mu kibazo kibaza aho wagura amavuta yo kwisiga yo muri Koreya, ntukunze kubona ahantu nk’aho,” Anjana asoza.