AmorePacific yachinja kutarisisa kwekutengesa zvizoro kuUS neJapan

AmorePacific, kambani inotungamira muSouth Korea yezvizoro, iri kukurumidza kupinda muUS neJapan kuti idzore kutengeswa kuri kunonoka muChina, sezvo kuvharirwa kwezvizoro muChina kuchikanganisa mabhizinesi uye makambani emuno achikwezva vatengi vanoda zvenyika.

Kuchinja kwekutarisa kwemuridzi wemakambani eInnisfree neSulwhasoo kwauya apo kambani iyi yakarasikirwa muchikamu chechipiri chegore nekuda kwekuderera kwemari inowanikwa kunze kwenyika, nekudzikira kwenhamba mbiri muChina mumwedzi mitanhatu yekutanga ya2022.

Kunetseka kwevanoisa mari pamusoro pebhizinesi ravo rekuChina, iro rinoita hafu yemitengo inodarika mabhiriyoni mana emadhora inotengeswa kunze kwenyika, kwakaita kuti AmorePacific ive imwe yemasheya akapfupikiswa zvakanyanya muSouth Korea, nemutengo wemasheya ayo wakaderera ne40 muzana kusvika pari zvino gore rino.

"China ichiri musika wakakosha kwatiri asi makwikwi ari kuwedzera ipapo, sezvo mabrandi epakati nepakati ari kukwira nezvigadzirwa zvemhando yepamusoro zvakachipa zvakagadzirirwa zvinodiwa munharaunda," Lee Jin-pyo, mukuru wezvemitemo yekambani, akadaro mubvunzurudzo.

"Saka tiri kuramba tichitarisa kuUS neJapan mazuva ano, tichitarisa misika yezvekuchengetedza ganda iri kukura ikoko nezvinhu zvedu zvakasiyana uye mafomula edu," akawedzera.

Kuwedzera kuvapo kwayo muUS kwakakosha kuAmorePacific, iyo inoshuvira kuva "kambani yepasi rose yerunako kunze kweAsia," akadaro Lee. "Chinangwa chedu ndechekuva kambani yenyika muUS, kwete kambani ine hunyanzvi."

Kutengeswa kwekambani iyi muUS kwakakwira ne65 muzana mumwedzi mitanhatu yekutanga ya2022 zvikaita kuti ive ne4 muzana yemari yayakawana, zvichikonzerwa nezvinhu zviri kutengeswa zvakanyanya zvakaita se activating serum yemhando yepamusoro yeSulwhasoo uye moisture cream and lip sleeping mask inotengeswa nekambani yayo yeLaneige ine mutengo wepakati.

South Korea yatova nyika yechitatu pakutengesa zvigadzirwa zvezvizoro kunze kwenyika muUS, mushure meFrance neCanada, sekureva kweUS Department of Commerce, sezvo makambani ezvizoro achishandisa mukurumbira uri kukura wetsika dzeKorea dzepop kuti asimudzire kutengesa, achishandisa zvinhu zvepop zvakaita seBTS neBlackpink pakushambadzira kwavo.

"Tine tarisiro huru pamusika weUS," akadaro Lee. "Tiri kutarisa zvimwe zvinangwa zvekutenga sezvo iyi ingave nzira iri nani yekunzwisisa musika nekukurumidza."

Kambani iyi iri kutenga kambani yekuAustralia inonzi Natural Alchemy, iyo inoshandisa kambani yerunako yeTata Harper, nemari inofungidzirwa kuti inosvika mabhiriyoni zana nemakumi matanhatu nemasere ($116.4mn) sezvo kudiwa kwezvinhu zvekuzora zvechisikigo, zvisingakuvadzi nharaunda kuri kuwedzera - chikamu icho kambani iyi isinganyanyi kukanganiswa nekuderera kwehupfumi hwenyika kuri kuuya.

Kunyangwe kudzikira kwezvinodiwa neChina kuri kukanganisa kambani iyi, AmorePacific inoona mamiriro acho se "enguva pfupi" uye inotarisira shanduko gore rinouya mushure mekuvhara mazana ezvitoro zvayo zvepakati muChina. Sechikamu chekugadziriswazve kweChina, kambani iri kuedza kuwedzera kuvapo kwayo muHainan, nzvimbo yekutenga isingabhadhariswe mutero, uye kusimbisa kushambadzira kuburikidza nenzira dzedhijitari dzekuChina.

"Purofiti yedu muChina ichatanga kuvandudzika gore rinouya kana tapedza kugadzirisa zvivakwa zvedu ikoko," akadaro Lee, achiwedzera kuti AmorePacific inoronga kutarisa pamusika wepamusoro-soro.

Kambani iyi inotarisirawo kuwedzera kukuru kwekutengesa kweJapan gore rinouya, sezvo mabrandi ayo epakati nepakati akadai seInnisfree neEtude achizowana mukurumbira pakati pevatengi vechidiki vekuJapan. South Korea yakava kambani huru yekutenga zvizoro muJapan muchikamu chekutanga cha2022, ichidarika France kekutanga.

"Vechidiki vekuJapan vanofarira zvigadzirwa zvepakati nepakati zvinopa mutengo wakanaka asi makambani mazhinji ekuJapan anonyanya kutarisa pazvigadzirwa zvepamusoro," akadaro Lee. "Tiri kuedza zvikuru kuti tiwane mwoyo yavo".

Asi vaongorori vanobvunza kuti AmorePacific inogona kutora mari yakawanda sei mumusika weUS wakazara uye kana kugadziridzwa kweChina kuchabudirira.

"Kambani iyi inoda kuona kuvandudzwa kwekutengesa muAsia kuti iwane mari yakawanda, tichifunga nezvechikamu chidiki chemari yayo yekuAmerica," akadaro Park Hyun-jin, nyanzvi yekuongorora kuShinhan Investment.

"China iri kuramba ichiomera makambani ekuKorea kuti awane mukana wekutengesa, nekuda kwekuwedzera kuri kuita vatambi vemuno," akadaro. "Hapana nzvimbo yakakura yekukura kwavo sezvo mabrandi ekuKorea ari kuramba achidzvanywa pakati pemakambani epamusoro ekuEurope nemakambani emuno anodhura zvishoma."