AmorePacific ta mayar da hankali kan sayar da kayan kwalliya ga Amurka da Japan

Kamfanin kayan kwalliya na AmorePacific, babban kamfanin kayan kwalliya na Koriya ta Kudu, yana hanzarta tura Amurka da Japan don rama jinkirin tallace-tallace a China, yayin da kulle-kullen annoba ke kawo cikas ga kasuwanci kuma kamfanonin cikin gida suna jan hankalin masu siyayya masu kishin ƙasa.

Sauya matsayin mai kamfanin Innisfree da Sulwhasoo ya zo ne yayin da kamfanin ya yi asara a kwata na biyu saboda raguwar kudaden shiga daga kasashen waje, inda ya ragu da kashi biyu cikin uku a kasar Sin a cikin watanni shida na farko na shekarar 2022.

Damuwar da masu zuba jari ke nunawa kan harkokin kasuwancinta na kasar Sin, wanda ya kai kusan rabin tallace-tallacen da kamfanin ke yi a kasashen waje na dala biliyan 4, ya sanya AmorePacific ta zama daya daga cikin hannun jari mafi raguwa a Koriya ta Kudu, inda farashin hannun jarinta ya fadi da kusan kashi 40 cikin 100 a wannan shekarar.

"Kasar Sin har yanzu muhimmiyar kasuwa ce a gare mu amma gasa tana ƙara ƙarfi a can, yayin da samfuran gida masu matsakaicin matsayi ke ƙaruwa tare da samfuran inganci masu araha waɗanda aka tsara don dandano na gida," in ji Lee Jin-pyo, babban jami'in dabarun kamfanin, a cikin wata hira.

"Don haka muna ƙara mai da hankali kan Amurka da Japan a kwanakin nan, muna mai da hankali kan kasuwannin kula da fata da ke ƙaruwa a can tare da namu sinadaran da dabarun," in ji shi.

Faɗaɗa kasancewarta a Amurka yana da matuƙar muhimmanci ga AmorePacific, wacce ke da burin zama "kamfanin kwalliya na duniya bayan Asiya," in ji Lee. "Muna da burin zama kamfani na ƙasa a Amurka, ba ɗan wasa na musamman ba."

Tallace-tallacen kamfanin a Amurka sun karu da kashi 65 cikin 100 a cikin watanni shida na farko na 2022, wanda ya kai kashi 4 cikin 100 na kudaden shigarsa, wanda ya samo asali ne daga kayayyaki mafi sayarwa kamar su sinadarin Sulwhasoo mai inganci da kuma man shafawa da kuma abin rufe fuska na lebe da kamfanin Laneige mai matsakaicin farashi ke sayarwa.

Koriya ta Kudu ta riga ta kasance ƙasa ta uku mafi yawan fitar da kayayyakin kwalliya a Amurka, bayan Faransa da Kanada, a cewar Ma'aikatar Kasuwanci ta Amurka, yayin da kamfanonin kayan kwalliya ke amfani da karuwar shaharar al'adun gargajiya na Koriya don haɓaka tallace-tallace, suna amfani da gumakan pop kamar BTS da Blackpink don tallan su.

"Muna da babban tsammanin da ake da shi game da kasuwar Amurka," in ji Lee. "Muna duba wasu manufofin da za a iya cimmawa domin wannan zai zama hanya mafi kyau ta fahimtar kasuwar cikin sauri."

Kamfanin yana siyan wani kamfanin Australiya mai suna Natural Alchemy, wanda ke gudanar da kamfanin kayan kwalliya na alfarma Tata Harper, akan kimanin Yun biliyan 168 ($116.4m) yayin da buƙatar kayayyakin kwalliya na halitta masu dacewa da muhalli ke ƙaruwa - wani nau'in da kamfanin ke ganin ba shi da tasiri sosai sakamakon koma bayan tattalin arziki da ke tafe a duniya.

Duk da raguwar buƙatar China na kawo cikas ga kamfanin, AmorePacific na ganin lamarin a matsayin "na ɗan lokaci" kuma tana tsammanin za a sake fasalin kamfanin a shekara mai zuwa bayan rufe ɗaruruwan shagunansa na tsakiyar kasuwa a China. A matsayin wani ɓangare na sake fasalin China, kamfanin yana ƙoƙarin faɗaɗa kasancewarsa a Hainan, cibiyar siyayya mara haraji, da kuma ƙarfafa tallatawa ta hanyoyin dijital na China.

"Ribar da muke samu a China za ta fara inganta a shekara mai zuwa da zarar mun kammala sake fasalin tattalin arzikinmu a can," in ji Lee, yana mai kara da cewa AmorePacific na shirin mai da hankali kan kasuwar farashi mai rahusa.

Kamfanin yana kuma sa ran samun karuwar tallace-tallace a Japan a shekara mai zuwa, yayin da kamfanonin sa na matsakaicin farashi kamar Innisfree da Etude suka samu karbuwa a tsakanin matasan masu sayen kayan kwalliya na Japan. Koriya ta Kudu ta zama babbar mai shigo da kayan kwalliya a Japan a kwata na farko na 2022, inda ta zarce Faransa a karon farko.

"Matan Japan sun fi son kayayyakin da ke da matsakaicin farashi mai daraja, amma yawancin kamfanonin Japan sun fi mayar da hankali kan manyan kamfanoni," in ji Lee. "Muna yin babban ƙoƙari don jan hankalin zukatansu."

Amma masu sharhi suna tambayar ko AmorePacific za ta iya kwace kasuwar Amurka mai cike da cunkoso da kuma ko sake fasalin China zai yi nasara.

"Kamfanin yana buƙatar ganin an samu ci gaba a tallace-tallace a Asiya don samun sauyi a ribar da yake samu, idan aka yi la'akari da ƙaramin kaso na kuɗaɗen shigarsa a Amurka," in ji Park Hyun-jin, wani manazarci a Shinhan Investment.

"Kasar Sin na ƙara yin wahala ga kamfanonin Koriya su karya doka, saboda saurin karuwar 'yan wasan cikin gida," in ji ta. "Babu isasshen sarari ga ci gaban su yayin da kamfanonin Koriya ke ƙara matsa lamba tsakanin manyan kamfanonin Turai da 'yan wasan cikin gida masu rahusa."