I-AmorePacific ishintsha ukugxila ekuthengisweni kwezimonyo e-US nase-Japan

I-AmorePacific, inkampani yezimonyo ehamba phambili eNingizimu Korea, isheshisa ukungena kwayo e-US naseJapan ukuze ilungise ukuthengiswa okuhamba kancane eShayina, njengoba ukuvalwa kwezwe ngenxa yobhubhane kuphazamisa amabhizinisi kanye nezinkampani zasekhaya zikhanga abathengi abathanda ubuzwe.

Ukushintsha kokugxila kumnikazi wemikhiqizo i-Innisfree ne-Sulwhasoo kuza njengoba inkampani ilahlekelwe yimali kwikota yesibili ngenxa yokwehla kwemali engenayo kwamanye amazwe, kanye nokwehla kwezinombolo ezimbili eShayina ezinyangeni eziyisithupha zokuqala zika-2022.

Ukukhathazeka kwabatshalizimali ngebhizinisi layo laseShayina, elibiza cishe ingxenye yentengo yenkampani yaphesheya kwezilwandle ebiza u-$4bn, kwenze i-AmorePacific yaba ngelinye lamasheya ancishisiwe kakhulu eNingizimu Korea, njengoba intengo yamasheya ayo yehle cishe ngamaphesenti angama-40 kuze kube manje kulo nyaka.

“IShayina iseyimakethe ebalulekile kithi kodwa ukuncintisana kuyaqina lapho, njengoba imikhiqizo yendawo ephakathi nendawo ikhuphuka ngemikhiqizo yekhwalithi engabizi eyenzelwe ukunakwa kwendawo,” kusho uLee Jin-pyo, isikhulu esiphezulu secebo lenkampani, engxoxweni.

“Ngakho-ke sigxila kakhulu e-US naseJapan kulezi zinsuku, sigxile ezimakethe zokunakekelwa kwesikhumba ezikhulayo lapho ngezithako zethu ezihlukile kanye namafomula,” enezela.

Ukwandisa ukuba khona kwayo e-US kubalulekile kwi-AmorePacific, efisa ukuba “yinkampani yobuhle yomhlaba wonke ngale kwe-Asia,” kusho uLee. “Sihlose ukuba uphawu lwesizwe e-US, hhayi umdlali okhethekile.”

Ukuthengiswa kwale nkampani e-US kukhuphuke ngamaphesenti angama-65 ezinyangeni eziyisithupha zokuqala zika-2022 ukuze kubike amaphesenti ama-4 emali engenayo yayo, okubangelwa yizinto ezithengiswa kakhulu njenge-activating serum yomkhiqizo we-Sulwhasoo osezingeni eliphezulu kanye nemaski yokulala yomswakama kanye nezindebe ethengiswa ngumkhiqizo wayo we-Laneige oshibhile.

INingizimu Korea isivele iyinkampani yesithathu ngobukhulu ethumela imikhiqizo yezimonyo e-US, ngemuva kweFrance neCanada, ngokusho koMnyango Wezohwebo wase-US, njengoba izinkampani zezimonyo zisebenzisa ukuthandwa okwandayo kwesiko laseKorea elidumile ukuze kuqhutshwe ukuthengisa, zisebenzisa izithixo ze-pop ezifana ne-BTS ne-Blackpink ukuze zithengise.

“Silindele lukhulu emakethe yase-US,” kusho uLee. “Sibheka ezinye zezinhloso zokuthenga ezingaba khona njengoba lokhu kungaba yindlela engcono yokuqonda imakethe ngokushesha.”

Le nkampani ithenga ibhizinisi lase-Australia i-Natural Alchemy, eliqhuba umkhiqizo wobuhle obusezingeni eliphezulu i-Tata Harper, ngemali elinganiselwa ku-Won168bn ($116.4mn) njengoba isidingo sikhula semikhiqizo yezimonyo yemvelo, enobungani nemvelo - isigaba inkampani esibona singathinteki kakhulu ngenxa yokuwohloka komnotho womhlaba okuzayo.

Nakuba ukuncipha kwesidingo saseShayina kuyilimaza inkampani, i-AmorePacific ibona lesi simo “njengesesikhashana” futhi ilindele ushintsho ngonyaka ozayo ngemuva kokuvala amakhulu ezitolo zayo ezithengisa imikhiqizo ephakathi eShayina. Njengengxenye yokwakhiwa kabusha kweShayina, inkampani izama ukwandisa ukuba khona kwayo eHainan, isikhungo sokuthenga esingenantela, kanye nokuqinisa ukumaketha ngeziteshi zedijithali zaseShayina.

“Inzuzo yethu eShayina izoqala ukuthuthuka ngonyaka ozayo uma sesiqede ukuhlela kabusha imboni yethu lapho,” kusho uLee, enezela ngokuthi i-AmorePacific ihlela ukugxila emakethe ye-premium.

Le nkampani ilindele nokwenyuka okukhulu kokuthengiswa kwemikhiqizo yaseJapan ngonyaka ozayo, njengoba imikhiqizo yayo ephakathi nendawo efana ne-Innisfree kanye ne-Etude ithola ukuthandwa phakathi kwabathengi abasebasha baseJapan. INingizimu Korea yaba ngumthengisi wezimonyo omkhulu kunabo bonke eJapani kwikota yokuqala ka-2022, yadlula iFrance okokuqala.

“Intsha yaseJapan ithanda imikhiqizo ephakathi nendawo enikeza inani kodwa izinkampani eziningi zaseJapan zigxila emikhiqizweni esezingeni eliphezulu,” kusho uLee. “Senza umzamo omkhulu wokuzuza izinhliziyo zabo”.

Kodwa abahlaziyi bayazibuza ukuthi i-AmorePacific ingawuthatha kangakanani umakethe wase-US ogcwele abantu nokuthi ngabe ukuhlelwa kabusha kweShayina kuzophumelela yini.

“Le nkampani idinga ukubona ukusimama ekuthengisweni kwe-Asia ukuze ithole inzuzo, uma kubhekwa ingxenye encane yemali engenayo yase-US,” kusho uPark Hyun-jin, umhlaziyi kwaShinhan Investment.

“IShayina iba nzima kakhulu ezinkampanini zaseKorea ukuphumelela, ngenxa yokwanda okusheshayo kwabadlali bendawo,” kusho yena. “Akunasikhala esikhulu sokukhula kwabo njengoba imikhiqizo yaseKorea iqhubeka nokubanda phakathi kwezinkampani zaseYurophu eziphezulu kanye nabadlali bendawo ababiza kancane.”