I-AmorePacific itshintshe indlela yokuthengisa izinto zobuhle eMelika naseJapan

I-AmorePacific, inkampani yezithambiso ehamba phambili eMzantsi Korea, ikhawulezisa ukungena kwayo e-US naseJapan ukuze ihlawulele ukuthengiswa okucothayo eTshayina, njengoko ukuvalwa kwezindlu ngenxa yobhubhane kuphazamisa amashishini kunye neenkampani zasekhaya zinomtsalane kubathengi abathanda ilizwe labo.

Ukutshintsha kwengqwalasela kumnini weempawu ze-Innisfree kunye ne-Sulwhasoo kuza njengoko inkampani ilahlekelwe yimali kwikota yesibini ngenxa yokuhla kwengeniso yamanye amazwe, kunye nokuhla okuphindwe kabini eTshayina kwiinyanga ezintandathu zokuqala zika-2022.

Inkxalabo yabatyali-mali malunga neshishini layo laseTshayina, elimalunga nesiqingatha seentengiso zenkampani phesheya ezixabisa i-$4bn, yenze i-AmorePacific yaba yenye yezona zabelo zifutshane kakhulu eMzantsi Korea, apho ixabiso lezabelo zayo lehla malunga nama-40 ekhulwini ukuza kuthi ga ngoku kulo nyaka.

“ITshayina isengumakethi obalulekileyo kuthi kodwa ukhuphiswano luya luqina apho, njengoko iimpawu zasekuhlaleni eziphakathi zinyuka ngeemveliso ezisemgangathweni ezifikelelekayo ezenzelwe iincasa zasekuhlaleni,” utshilo uLee Jin-pyo, igosa eliyintloko leqhinga lenkampani, kudliwanondlebe.

“Ngoko ke sigxila ngakumbi eMelika naseJapan kule mihla, sijolise kwiimarike ezikhulayo zokhathalelo lolusu apho ngezithako zethu ezikhethekileyo kunye neefomyula,” wongezelela.

Ukwandisa ubukho bayo e-US kubalulekile kwi-AmorePacific, enqwenela ukuba "yinkampani yobuhle yehlabathi ngaphaya kwe-Asia," utshilo uLee. "Sijonge ukuba luphawu lwesizwe e-US, kungekhona umdlali okhethekileyo."

Intengiso yenkampani e-US inyuke ngama-65 ekhulwini kwiinyanga ezintandathu zokuqala zika-2022 ukuze ichaze i-4 ekhulwini yengeniso yayo, iqhutywa zizinto ezithengiswa kakhulu ezifana ne-activating serum yophawu lweSulwhasoo oluphambili kunye nemaski yokulala yomswakama kunye nemilebe ethengiswa luphawu lwayo lweLaneige olunexabiso eliphakathi.

ISouth Korea sele ingumthumeli wesithathu ngobukhulu weemveliso zezithambiso eMelika, emva kweFrance neKhanada, ngokutsho kweSebe lezoRhwebo lase-US, njengoko iinkampani zezithambiso zisebenzisa ukuthandwa okukhulayo kwenkcubeko ye-pop yaseKorea ukuqhuba ukuthengisa, zisebenzisa izithixo ze-pop ezifana neBTS kunye neBlackpink kwi-stuffing yazo yokuthengisa.

“Silindele lukhulu kwimarike yaseMelika,” utshilo uLee. “Sijonge ezinye zeenjongo zokuthenga ezinokubakho kuba le yindlela engcono yokuqonda imakethi ngokukhawuleza.”

Le nkampani ithenga ishishini lase-Australia i-Natural Alchemy, eliqhuba uphawu lobuhle oluphambili iTata Harper, ngexabiso eliqikelelwa kwi-Won168bn ($116.4mn) njengoko imfuno ikhula kwiimveliso zezithambiso zendalo, ezinobuhlobo nokusingqongileyo - udidi inkampani elubona lungachaphazeleki kangako kukwehla koqoqosho lwehlabathi okuzayo.

Nangona ukuncipha kwemfuno yaseTshayina kuyichaphazela kakhulu inkampani, i-AmorePacific ibona le meko "njengeyexeshana" kwaye ilindele utshintsho kunyaka ozayo emva kokuvala amakhulu eevenkile zayo eziphakathi eTshayina. Njengenxalenye yohlengahlengiso lwaseTshayina, inkampani izama ukwandisa ubukho bayo eHainan, indawo yokuthenga engenarhafu, kunye nokuqinisa ukuthengisa ngeendlela zedijithali zaseTshayina.

“Inzuzo yethu eTshayina iza kuqala ukuphucuka kunyaka ozayo xa sigqibe uhlengahlengiso lwethu apho,” utshilo uLee, wongeza ngelithi i-AmorePacific iceba ukugxila kwimarike yeprimiyamu.

Le nkampani ikwalindele ukunyuka okukhulu kwintengiso yaseJapan kunyaka ozayo, njengoko iimpawu zayo eziphakathi ezifana ne-Innisfree kunye ne-Etude zifumana ukuthandwa phakathi kwabathengi abancinci baseJapan. UMzantsi Korea waba ngumthengisi omkhulu wezithambiso waseJapan kwikota yokuqala ka-2022, udlula iFransi okokuqala.

“Ulutsha lwaseJapan luthanda iimveliso eziphakathi ezibonelela ngexabiso kodwa uninzi lweenkampani zaseJapan zigxila kwiimpawu ezikumgangatho ophezulu,” utshilo uLee. “Senza umzamo omkhulu wokuzuza iintliziyo zabo”.

Kodwa abahlalutyi bayazibuza ukuba ingakanani i-AmorePacific enokuyithatha kwimarike yase-US egcwele abantu abaninzi kunye nokuba uhlengahlengiso lwaseTshayina luya kuphumelela na.

“Le nkampani kufuneka ibone ukubuyiselwa kwentengiso yaseAsia ukuze ifumane ingeniso, ngenxa yenxalenye encinci yengeniso yayo yaseMelika,” utshilo uPark Hyun-jin, umhlalutyi kwiShinhan Investment.

“ITshayina iya isiba nzima ngakumbi kwiinkampani zaseKorea ukuba ziqhagamshele, ngenxa yokwanda ngokukhawuleza kwabadlali basekuhlaleni,” utshilo. “Akukho ndawo ingako yokukhula kwabo njengoko iimpawu zaseKorea ziqhubeka zixinene phakathi kweenkampani zaseYurophu ezikumgangatho ophezulu kunye nabadlali basekuhlaleni abangabizi kakhulu.”