AmorePacific e fetola tlhokomelo ea thekiso ea litlolo ho US le Japane

AmorePacific, k'hamphani e etellang pele ea litlolo Korea Boroa, e potlakisa ho kenella ha eona US le Japane ho lefella thekiso e liehang Chaena, kaha ho koaloa ha seoa ho sitisa likhoebo le lik'hamphani tsa malapeng li ipiletsa ho bareki ba ntseng ba eketseha ba ratang naha.

Phetoho e shebaneng le mong'a mabitso a Innisfree le Sulwhasoo e tla ha khamphani e lahlehetsoe kotara ea bobeli ka lebaka la ho theoha ha lekeno la mose ho maoatle, ka ho theoha ha linomoro tse peli Chaena likhoeling tse tšeletseng tsa pele tsa 2022.

Matšoenyeho a batsetedi mabapi le khoebo ea bona ea Chaena, e etsang hoo e ka bang halofo ea thekiso ea k'hamphani ea kantle ho naha ea $4bn, a entse hore AmorePacific e be e 'ngoe ea li-stock tse fokolitsoeng ka ho fetisisa Korea Boroa, 'me theko ea li-stock tsa eona e theohile ka hoo e ka bang 40% ho fihlela joale selemong sena.

“Chaena e ntse e le mmaraka oa bohlokoa ho rona empa tlholisano e ntse e eketseha moo, ha lihlahisoa tsa lehae tse mahareng li ntse li phahama ka lihlahisoa tsa boleng bo tlase tse etselitsoeng litakatso tsa lehae,” ho boletse Lee Jin-pyo, ofisiri e kholo ea maano a k'hamphani puisanong.

“Kahoo re ntse re tsepamisa maikutlo haholoanyane ho US le Japane matsatsing ana, re shebane le mebaraka e ntseng e hola ea tlhokomelo ea letlalo moo ka metsoako le mekhoa ea rona e ikhethang,” a eketsa.

Ho atolosa boteng ba eona ba US ho bohlokoa bakeng sa AmorePacific, e labalabelang ho ba "khamphani ea botle ea lefats'e ka bophara ho feta Asia," ho boletse Lee. "Re ikemiselitse ho ba lets'oao la naha US, eseng sebapali se ikhethileng."

Thekiso ea k'hamphani ea Amerika e nyolohile ka 65% likhoeling tse tšeletseng tsa pele tsa 2022 ho ikarabella bakeng sa 4% ea lekeno la eona, e susumetsoang ke lintho tse rekisoang haholo tse kang serum e sebetsang ea lets'oao la boleng bo holimo la Sulwhasoo le maske ea ho robala ea mongobo le ea molomo e rekisoang ke lets'oao la eona la Laneige le theko e tlase.

Korea Boroa e se e ntse e le naha ea boraro e kholo ka ho fetisisa e romellang lihlahisoa tsa litlolo kantle ho naha US, kamora Fora le Canada, ho ea ka Lefapha la Khoebo la US, ha lik'hamphani tsa litlolo li sebelisa botumo bo ntseng bo hola ba setso sa pop sa Korea ho khanna thekiso, li sebelisa litšoantšo tsa pop tse kang BTS le Blackpink bakeng sa papatso ea tsona.

“Re na le litebello tse phahameng bakeng sa 'maraka oa Amerika,” ho boletse Lee. “Re shebile lipheo tse ling tse ka bang teng tsa ho reka kaha ena e ka ba tsela e betere ea ho utloisisa 'maraka kapele.”

Khamphani e reka kgwebo ya Australia ya Natural Alchemy, e tsamaisang letshwao la botle ba mabothobotho la Tata Harper, ka tjhelete e hakanyetswang ho Won168bn ($116.4mn) ha tlhokeho e ntse e hola ya dihlahiswa tsa ditlolo tsa tlhaho, tse sireletsang tikoloho - sehlopha seo khamphani e bonang se sa angwe haholo ke ho putlama ha moruo wa lefatshe ho tlang.

Leha tlhoko e fokotsehang ya China e ntse e ama khamphani hampe, AmorePacific e bona boemo bona e le ba "nakoana" mme e lebeletse phetoho selemong se tlang kamora ho kwala mabenkele a yona a makgolo a mmaraka o mahareng Chaena. Jwalo ka karolo ya ho hlophisa botjha Chaena, khamphani e leka ho atolosa boteng ba yona Hainan, setsi sa mabenkele se se nang lekgetho, le ho matlafatsa papatso ka dikanale tsa dijithale tsa China.

Lee o itse, “Phaello ea rona Chaena e tla qala ho ntlafala selemong se tlang hang ha re qeta ho hlophisa bocha khoebo ea rona moo,” a eketsa ka hore AmorePacific e rera ho tsepamisa maikutlo 'marakeng oa premium.

Khamphani e boetse e lebeletse keketseho e matla thekisong ea Majapane selemong se tlang, kaha lihlahisoa tsa eona tse mahareng tse kang Innisfree le Etude li fumana botumo har'a bareki ba bacha ba Majapane. Korea Boroa e bile morekisi e moholo oa litlolo oa Japane kotara ea pele ea 2022, e feta Fora ka lekhetlo la pele.

“Bacha ba Majapane ba rata dihlahiswa tse mahareng tse fanang ka boleng empa dikhamphani tse ngata tsa Majapane di shebana le dihlahiswa tse hodimo,” ho boletse Lee. “Re ntse re ikitlaetsa ho hapa dipelo tsa bona”.

Empa bahlahlobisisi ba ipotsa hore na AmorePacific e ka hapa 'maraka o tletseng batho ba Amerika hakae le hore na tokiso ea Chaena e tla atleha.

“Khamphani e hloka ho bona ntlafatso thekisong ea Asia bakeng sa phetoho ea chelete e kenang, ka lebaka la karolo e nyane ea chelete ea eona ea US,” ho boletse Park Hyun-jin, mohlahlobi oa Shinhan Investment.

“Chaena e ntse e thatafalloa ke lik'hamphani tsa Korea ho li sebelisa, ka lebaka la keketseho e potlakileng ea libapali tsa lehae,” o boletse joalo. “Ha ho na sebaka se seholo bakeng sa kholo ea tsona kaha lihlahisoa tsa Korea li ntse li petetsana haholo lipakeng tsa lik'hamphani tsa maemo a holimo tsa Europe le libapali tsa lehae tse theko e tlase.”