Kua nekehia e AmorePacific te arotahi ki ngā hokonga whakapaipai ki Amerika me Hapani

Kei te tere haere a AmorePacific, te kamupene whakapaipai matua o Kōrea ki te Tonga, ki tana pana ki te US me Hapani hei whakakapi i te puhoi o ngā hoko i Haina, i te mea kei te whakararuraru ngā rāhui mate urutā i ngā pakihi, ā, kei te kukume mai ngā kamupene ā-rohe i ngā kaihoko ā-motu.

Ko te nekehanga o te arotahi mai i te rangatira o ngā waitohu Innisfree me Sulwhasoo i puta mai i te mea i pāngia te kamupene e te mate i te hauwhā tuarua nā te hekenga o ngā moni whiwhi mai i tāwāhi, me te hekenga rua-mati i Haina i roto i ngā marama tuatahi e ono o te tau 2022.

Nā te āwangawanga o ngā kaipupuri moni mō āna mahi pakihi Hainamana, e tata ana ki te haurua o ngā hokonga ki tāwāhi a te kamupene $4 piriona, kua waiho a AmorePacific hei tētahi o ngā hea tino poto rawa atu i Korea ki te Tonga, me te hekenga o te utu hea tata ki te 40 ōrau i tēnei tau.

"He mākete nui tonu a Haina ki a mātou, engari kei te kaha haere te whakataetae i reira, i te mea kei te piki haere ngā waitohu ā-rohe waenga me ngā hua kounga utu iti i hangaia mō ngā hiahia o te rohe," te kī a Lee Jin-pyo, te āpiha rautaki matua o te kamupene, i roto i tētahi uiuinga.

"Nō reira, kei te aro nui mātou ki te US me Hapani i ēnei rā, me te arotahi ki ngā mākete tiaki kiri e tipu haere ana i reira me ā mātou ake kai me ngā tauira ahurei," tāna tāpiri.

He mea nui te whakawhānui ake i tōna aroaro ki te US mō AmorePacific, e whai ana kia noho hei "kamupene ataahua o te ao i tua atu i Āhia," te kī a Lee. "Ko tā mātou whāinga he noho hei waitohu ā-motu i te US, ehara i te mea hei kaitākaro motuhake."

I piki ake ngā hoko a te kamupene i te US mā te 65 ōrau i ngā marama tuatahi e ono o te tau 2022, e 4 ōrau te nui o āna moni whiwhi, nā ngā taonga tino hokohoko pērā i te serum whakahohe o te waitohu Sulwhasoo kounga teitei me te kirīmi makuku me te kopare moe ngutu e hokona ana e tana waitohu Laneige utu waenga.

E ai ki te Tari Tauhokohoko o Amerika, ko Kōrea ki te Tonga te tuatoru o ngā whenua kaweake nui rawa atu o ngā hua whakapaipai i te US, whai muri i a Parani me Kānata, i te mea e whakamahia ana e ngā kamupene whakapaipai te rongonui haere o te ahurea rongonui o Kōrea hei akiaki i ngā hoko, mā te whakamahi i ngā whakapakoko rongonui pērā i a BTS me Blackpink mō ā rātou mahi hokohoko.

"He nui ā mātou tumanako mō te mākete o Amerika," te kī a Lee. "Kei te titiro mātou ki ētahi whāinga hoko pea, nā te mea he huarahi pai ake tēnei ki te mārama wawe atu ki te mākete."

Kei te hoko te kamupene i te pakihi Ahitereiria, a Natural Alchemy, e whakahaere ana i te waitohu ataahua papai a Tata Harper, mō te $168 piriona tāra ($116.4 miriona) i te mea kei te piki haere te tono mō ngā hua whakapaipai taiao, e pai ana ki te taiao - he kāwai e kite ana te kamupene he iti ake te pānga o te paheketanga ōhanga o te ao.

Ahakoa kei te pāngia te kamupene e te hekenga o te tono mai i Haina, e kite ana a AmorePacific i tēnei āhuatanga he "wā poto" ā, e tumanako ana ka huri te āhua i te tau e tū mai nei whai muri i te katinga o ngā rau o ana toa tūturu waitohu waenga-mākete i Haina. Hei wāhanga o te hanganga hou o Haina, kei te ngana te kamupene ki te whakawhānui ake i tōna aroaro ki Hainan, te pokapū hokohoko kore takoha, me te whakapakari ake i te hokohoko mā roto i ngā hongere matihiko Hainamana.

"Ka tīmata te piki haere o ā mātou hua i Haina i te tau e tū mai nei ina oti i a mātou te whakarerekētanga i reira," te kī a Lee, me te tāpiri atu kei te whakamahere a AmorePacific ki te arotahi ki te mākete utu nui.

E matapaetia ana hoki e te kamupene he pikinga nui o ngā hoko a Hapani i te tau e tū mai nei, i te mea ka piki haere te rongonui o ana waitohu waenga-rahi pērā i a Innisfree me Etude i waenga i ngā kaihoko taitamariki o Hapani. Ko Korea ki te Tonga te whenua kawemai nui rawa atu o ngā mea whakapaipai o Hapani i te hauwhā tuatahi o te tau 2022, ā, mō te wā tuatahi i hipa ai i a Parani.

"E pai ake ana ki ngā rangatahi Hapanihi ngā hua waenga-rahi e tuku uara ana, engari ko te nuinga o ngā kamupene Hapanihi e aro ana ki ngā waitohu papai," te kī a Lee. "Kei te kaha ake tā mātou mahi ki te toa i ō rātou ngākau."

Heoi, e pātai ana ngā kaitātari me pēhea te nui o te mana ka taea e AmorePacific te hopu i te mākete kapi o Amerika, me te angitu hoki o te whakarerekētanga o Haina.

"Me kite te kamupene i te whakaoranga o ngā hoko o Āhia kia huri ai ngā whiwhinga moni, i te mea he iti noa te wāhanga o ana moni whiwhi o te US," te kī a Park Hyun-jin, he kaitātari i Shinhan Investment.

"Kei te uaua haere te pakaru atu o Haina mā ngā kamupene Kōrea, nā te tere o te pikinga ake o ngā kaitākaro ā-rohe," tana kī. "Kāore he wāhi nui mō tō rātou tipu i te mea kei te pēhia haere ngā waitohu Kōrea i waenga i ngā kamupene Pākehā papai me ngā kaitākaro ā-rohe iti te utu."