AmorePacific yahinduye uburyo bwo kugurisha ubwiza ku rwego rwa Amerika n'Ubuyapani

AmorePacific, ikigo gikomeye cyo muri Koreya y'Epfo gishinzwe kwisiga, kirimo kwihutisha gahunda yacyo yo kujya muri Amerika no mu Buyapani kugira ngo gikemure ikibazo cy'igurishwa rike mu Bushinwa, kubera ko icyorezo cyateje akaga ubucuruzi n'amasosiyete yo mu gihugu akurura abaguzi bakunda igihugu cyabo.

Impinduka mu kwibanda ku ba nyiri ikirango Innisfree na Sulwhasoo ibaye mu gihe isosiyete yagize igihombo mu gihembwe cya kabiri bitewe no kugabanuka kw'amafaranga yinjiraga mu mahanga, aho mu Bushinwa hagabanutseho imibare ibiri mu mezi atandatu ya mbere ya 2022.

Impungenge z’abashoramari ku bucuruzi bwabo bw’Abashinwa, bungana na kimwe cya kabiri cy’ibicuruzwa bya sosiyete mu mahanga bifite agaciro ka miliyari 4 z’amadolari, byatumye AmorePacific iba imwe mu migabane yagabanutse cyane muri Koreya y’Epfo, aho igiciro cy’imigabane yabo cyagabanutseho hafi 40% muri uyu mwaka.

“Ubushinwa buracyari isoko ry’ingenzi kuri twe ariko ipiganwa ririmo kwiyongera aho, kuko ibicuruzwa byo mu gace k’ibicuruzwa biciriritse bizamuka hamwe n’ibicuruzwa byiza bihendutse byagenewe ibyo abantu bakunda,” Lee Jin-pyo, umuyobozi mukuru w’igenamigambi ry’ikigo, yagize ati mu kiganiro twagiranye.

Yongeyeho ati: “Rero muri iyi minsi turimo kwibanda cyane kuri Amerika n’Ubuyapani, twibanda ku masoko y’ubuvuzi bw’uruhu arimo kwiyongera dukoresheje ibikoresho byacu byihariye n’amafimu yacu.”

Lee yagize ati: “Kugira ngo AmorePacific irusheho kuba muri Amerika ni ingenzi cyane kuri AmorePacific, yifuza kuba “ikigo cy’ubwiza ku isi yose kitari Aziya.” “Tugamije kuba ikirango cy’igihugu muri Amerika, ntabwo ari ikigo cy’umwihariko.”

Ibicuruzwa by’iyi sosiyete muri Amerika byazamutseho 65% mu mezi atandatu ya mbere ya 2022 bingana na 4% by’inyungu zayo, bitewe n’ibintu byagurishijwe cyane nka serum ikora ya Sulwhasoo isanzwe hamwe na mask yo kunyweraho ubushyuhe n’iminwa igurishwa n’ikirango cyayo cya Laneige gihendutse cyane.

Koreya y'Epfo yamaze kuba iya gatatu mu kohereza ibicuruzwa byo kwisiga mu mahanga muri Amerika, nyuma y'Ubufaransa na Kanada, nk'uko bitangazwa n'Ishami ry'Ubucuruzi rya Amerika, mu gihe amasosiyete y'ubwiza akoresha umuco w'ibihangano bya Koreya uzwi cyane kugira ngo agurishe, akoresheje abantu bakunda ibintu bigezweho nka BTS na Blackpink mu kwamamaza.

Lee yagize ati: “Dufite icyizere kinini ku isoko rya Amerika. Turimo kureba intego zimwe na zimwe zishobora kugerwaho kuko ubu bwaba ari bwo buryo bwiza bwo gusobanukirwa isoko vuba.”

Iyi kompanyi irimo kugura ikigo cyo muri Ositaraliya cyitwa Natural Alchemy, gikorera ikirango cy’ubwiza cy’akataraboneka cya Tata Harper, ku giciro cy’ama-won agera kuri miliyari 168 (amadolari miliyoni 116.4) mu gihe umubare w’ibikoresho byo kwisiga bisanzwe kandi bitangiza ibidukikije ugenda wiyongera - iki cyiciro iyo kompanyi ibona ko kitazagerwaho cyane n’ihungabana ry’ubukungu ku isi.

Nubwo kugabanuka kw'ibikenewe mu Bushinwa biri kugira ingaruka mbi kuri iyi sosiyete, AmorePacific ibona ko ibintu ari "iby'igihe gito" kandi itegereje impinduka mu mwaka utaha nyuma yo gufunga amaduka amagana y'ubucuruzi bwayo buciriritse mu Bushinwa. Mu rwego rwo kuvugurura Ubushinwa, iyi sosiyete irimo kugerageza kwagura ubwitabire bwayo i Hainan, ikigo cy'ubucuruzi kidasoreshwa, no kongera imbaraga mu kwamamaza binyuze mu miyoboro y'ikoranabuhanga yo mu Bushinwa.

Lee yagize ati: “Inyungu zacu mu Bushinwa zizatangira kwiyongera umwaka utaha nitumara kurangiza kuvugurura aho hantu,” yongeraho ko AmorePacific iteganya kwibanda ku isoko ry’ubucuruzi ry’ibiciro bihanitse.

Iyi kompanyi kandi yiteze ko umwaka utaha hazabaho ukwiyongera gukomeye mu bucuruzi bw'Abayapani, kuko ibirango byayo byo mu rwego rwo hagati nka Innisfree na Etude bizakundwa cyane n'abakiri bato b'Abayapani. Koreya y'Epfo yabaye ikigo gikomeye mu Buyapani mu gutumiza amavuta yo kwisiga mu gihembwe cya mbere cya 2022, irusha Ubufaransa ku nshuro ya mbere.

Lee yagize ati: “Abayapani bakiri bato bakunda ibicuruzwa biri hagati kandi bifite agaciro, ariko ibigo byinshi byo mu Buyapani byibanda ku bicuruzwa bigezweho. Turimo gukora ibishoboka byose kugira ngo twigarurire imitima yabo”.

Ariko abasesenguzi bibaza uburyo AmorePacific ishobora kwigarurira isoko ryuzuye muri Amerika ndetse niba ivugurura ry’Ubushinwa rizagenda neza.

“Isosiyete igomba kubona impinduka mu kugurisha kwa Aziya kugira ngo inyungu igere ku isoko, bitewe n’igice gito cy’amafaranga yinjira muri Amerika,” ibi byavuzwe na Park Hyun-jin, umusesenguzi muri Shinhan Investment.

Yagize ati: “Ubushinwa burimo kugora amasosiyete yo muri Koreya, bitewe n’ubwiyongere bw’abakinnyi bo mu gihugu. Nta mwanya munini wo gukura kwabo kuko ibirango byo muri Koreya birushaho kwiyongera hagati y’amasosiyete meza yo mu Burayi n’abakinnyi bo mu gihugu bahendutse.”