AmorePacific yasintha njira yogulitsira zodzoladzola ku US ndi Japan

Kampani ya AmorePacific, yomwe ndi kampani yotsogola kwambiri ku South Korea yokonza zodzoladzola, ikupititsa patsogolo ntchito zake ku US ndi Japan kuti ipeze ndalama zogulitsira zinthu pang'onopang'ono ku China, chifukwa kutsekedwa kwa misika yazachuma kukusokoneza mabizinesi ndi makampani am'nyumba omwe akukopa ogula omwe amakonda kwambiri dziko lawo.

Kusintha kwa chidwi cha mwini wa kampani ya Innisfree ndi Sulwhasoo kukubwera pamene kampaniyo idataya ndalama mu kotala lachiwiri chifukwa cha kutsika kwa ndalama zomwe amapeza kunja, ndi kutsika kwa manambala awiri ku China m'miyezi isanu ndi umodzi yoyambirira ya 2022.

Nkhawa ya amalonda pa bizinesi yawo yaku China, yomwe imawerengera pafupifupi theka la malonda a kampaniyi akunja a $4 biliyoni, yapangitsa kuti AmorePacific ikhale imodzi mwa masheya omwe achepetsedwa kwambiri ku South Korea, pomwe mtengo wa masheya ake watsika pafupifupi 40 peresenti chaka chino.

"China ikadali msika wofunika kwambiri kwa ife koma mpikisano ukukulirakulira kumeneko, pamene makampani am'deralo akukwera ndi zinthu zabwino zotsika mtengo zomwe zimapangidwira zokonda zakomweko," Lee Jin-pyo, mkulu wa zamalamulo a kampaniyo, adatero poyankhulana.

"Chifukwa chake tikuyang'ana kwambiri ku US ndi Japan masiku ano, tikuyang'ana kwambiri misika yosamalira khungu yomwe ikukula kumeneko ndi zosakaniza zathu zapadera komanso njira zathu," adatero.

Kukulitsa kupezeka kwake ku US n'kofunika kwambiri ku AmorePacific, yomwe ikufuna kukhala "kampani yokongola padziko lonse lapansi kupatula Asia," adatero Lee. "Cholinga chathu ndi kukhala kampani yotchuka ku US, osati kampani yapadera."

Malonda a kampaniyo ku US adakwera ndi 65 peresenti m'miyezi isanu ndi umodzi yoyambirira ya 2022 zomwe zidapangitsa kuti 4 peresenti ya ndalama zake zipezeke, chifukwa cha zinthu zogulitsidwa kwambiri monga seramu yogwira ntchito ya kampani yapamwamba ya Sulwhasoo ndi chigoba chogona cha moisture cream ndi lip sleeping mask chomwe chimagulitsidwa ndi kampani yake ya Laneige yotsika mtengo.

South Korea ili kale dziko lachitatu padziko lonse lapansi lomwe limatumiza zinthu zodzoladzola kunja kwambiri ku US, pambuyo pa France ndi Canada, malinga ndi Unduna wa Zamalonda ku US, pamene makampani odzola akugwiritsa ntchito kutchuka kwa chikhalidwe cha anthu aku Korea kuti alimbikitse malonda, pogwiritsa ntchito anthu otchuka monga BTS ndi Blackpink pamalonda awo.

"Tili ndi ziyembekezo zazikulu pamsika wa ku America," adatero Lee. "Tikuyang'ana zolinga zina zomwe zingatheke chifukwa iyi ingakhale njira yabwino yomvetsetsera msika mwachangu."

Kampaniyo ikugula kampani yaku Australia ya Natural Alchemy, yomwe imayang'anira kampani yokongola ya Tata Harper, pamtengo wokwana Won168bn ($116.4mn) pamene kufunikira kwa zinthu zachilengedwe zodzoladzola zosawononga chilengedwe kukukula - gulu lomwe kampaniyo silikukhudzidwa kwambiri ndi mavuto azachuma padziko lonse lapansi omwe akubwera.

Ngakhale kuti kuchepa kwa kufunikira kwa kampani ya ku China kukuvutitsa kampaniyo, AmorePacific ikuona kuti vutoli ndi "lakanthawi" ndipo ikuyembekeza kusintha chaka chamawa itatseka mazana a masitolo ake akuluakulu ku China. Monga gawo la kukonzanso kwa China, kampaniyo ikuyesera kukulitsa kupezeka kwake ku Hainan, malo ogulitsira opanda msonkho, ndikulimbitsa malonda kudzera munjira za digito zaku China.

"Phindu lathu ku China lidzayamba kukwera chaka chamawa tikamaliza kukonzanso zinthu kumeneko," adatero Lee, ndikuwonjezera kuti AmorePacific ikukonzekera kuyang'ana kwambiri pamsika wapamwamba.

Kampaniyo ikuyembekezeranso kukwera kwakukulu kwa malonda aku Japan chaka chamawa, pomwe mitundu yake yapakatikati monga Innisfree ndi Etude ikutchuka pakati pa ogula achinyamata aku Japan. South Korea idakhala kampani yayikulu kwambiri yogulitsa zodzoladzola ku Japan mu kotala yoyamba ya 2022, ikuposa France koyamba.

"Achinyamata aku Japan amakonda zinthu zapakatikati zomwe zimakhala ndi phindu koma makampani ambiri aku Japan amayang'ana kwambiri zinthu zapamwamba," adatero Lee. "Tikuyesetsa kwambiri kuti tikope mitima yawo".

Koma akatswiri akukayikira kuchuluka kwa AmorePacific komwe kungalande msika wodzaza wa ku America komanso ngati kukonzanso kwa China kudzapambana.

"Kampaniyo ikufunika kuwona kuchira kwa malonda aku Asia kuti ipeze phindu, poganizira gawo laling'ono la ndalama zomwe amapeza ku US," adatero Park Hyun-jin, katswiri wa Shinhan Investment.

"China ikuvutika kwambiri kuti makampani aku Korea apeze phindu, chifukwa cha kukwera mofulumira kwa osewera akumaloko," adatero. "Palibe malo okwanira oti akule chifukwa makampani aku Korea akuchulukirachulukira pakati pa makampani apamwamba aku Europe ndi osewera otsika mtengo akumaloko."