Ingaba ubuchule bemveliso abubalulekanga?

Kwiminyaka emibini edlulileyo, ingxoxo ngeengcinga zemveliso kwiingqungquthela ezinkulu zoshishino ayicacanga emehlweni. Iinkokheli zebhrendi zikhetha ukuthetha ngendlela esebenzisekayo malunga nokusebenza kakuhle kwemveliso kunye nokwahluka kwezinto eziluhlaza endaweni yokuphefumlelwa kobuchule.
Kwiveki ephelileyo, usomashishini wezinto zokuthambisa ubhale kwi-Twitter esithi uyirhoxisile inkampani yakhe yokudala imveliso, ebhala athi: “Oko kufuneka kakhulu kwixesha lokusebenza kakuhle asikokucinga ngemveliso, kodwa yimiqobo yemveliso.”
Lo somashishini ushwankathele izizathu zokungaphumeleli kwenkampani: “Ngokufika kwexesha lokusebenza kakuhle, ukongezwa kwengcinga kuyacinezelwa, kwaye ukongezwa okusebenzayo kunye novavanyo lokusebenza kakuhle kunyusa kakhulu ixabiso leemveliso. (Iinkampani zezithambiso) azinakufikelela ekuphindaphindweni ngokukhawuleza kwaye zifuna ixesha elide lemveliso. Ke ngoko, kuyimfuneko ukudala imiqobo yemveliso enzima ukuyiphinda, kungekhona iingcamango zemveliso ezilula ukuyiphinda.”
Ngaphakathi kwinkampani yezimonyo, ukuzalwa kwemveliso entsha kufuneka kudlule kwiikhonkco ezininzi ezifana nokudalwa kwemveliso, uphando lwemarike, uhlalutyo lwemveliso olukhuphisanayo, uhlalutyo lokwenzeka kwayo, isindululo semveliso, ukukhethwa kwezinto eziluhlaza, uphuhliso lwefomula, ukuhlolwa kwabathengi, kunye nemveliso yovavanyo. Njengesiqalo seemveliso ezintsha, ukususela ekupheleni kwenkulungwane edlulileyo ukuya ekuqaleni kwenkulungwane yama-21, ingcamango yemveliso inokumisela impumelelo okanye ukusilela kweshishini leempahla zabathengi basekhaya.

Kukwakho neemeko ezininzi ezinjalo kwicandelo lezinto zokuthambisa. Ngowama-2007, uYe Maozhong, umcwangcisi wentengiso, wacebisa uBaoya ukuba abe ngumlandeli wesizukulwana sokuqala "sengcamango yamanzi aphilayo", waza wabeka imveliso "njengengcali yokufumisa ngokunzulu". Le ntsebenziswano yabeka ngokuthe ngqo isiseko sophuhliso olukhawulezileyo lweProya kwiminyaka elishumi ezayo.

Ngowama-2014, ngenxa yenzuzo eyahlukileyo "ye-oyile ye-silicone engenazo ii-silicone", izinga le-Seeyoung lenyuka ngokukhawuleza kwimarike yokuhlamba nokunyamekela ekhuphisana kakhulu. Olu phawu luye lwafumana umgangatho wekhemikhali wemihla ngemihla we-Hunan Satellite TV, lwasebenzisana nomphathi wezicwangciso uYe Maozhong ukudubula i-blockbuster yentengiso yobuchule, lwasayina isivumelwano neenkwenkwezi zaseKorea uSong Hye Kyo njengesithethi, lwaza lwayikhuthaza ngokupheleleyo kwiintengiso zeTV, kwiimagazini zefashoni nakwimidiya ekwi-intanethi… Ke ngoko, “i-Vision Source ayinazo ii-silicone oil, ayinazo ii-silicone oil yingcamango “yomthombo” igxile nzulu ezintliziyweni zabantu kwaye ibe luphawu olukhokelayo kolu didi luncinci.
Nangona kunjalo, ngokuhamba kwexesha, amatyala aphumeleleyo afana neProya kunye neSeeyoung aye aba nzima ngakumbi ukuwaphinda. Iintsuku apho uphawu lwalunokukhula ngokukhawuleza ngengcamango enye yemveliso kunye nesilogeni esinye ziphelile. Namhlanje, izimvo zobuhle zisaxabisekile, kodwa azinaxabiso kangako, ngenxa yezizathu ezine.

Okokuqala, imeko-bume yonxibelelwano oluphakathi ayisekho apho.

Kwizinto zokuthambisa, iingcinga zemveliso zihlala zichazwa njengeenkcazo ezilula zomsebenzi, ekufuneka ziphunyezwe ngonxibelelwano kunye nemfundo yemarike. Ngexesha lokudibanisa imithombo yeendaba, abanini beempawu banokufikelela kwiingcinga zemveliso ezikumgangatho ophezulu emva kokufumana iingcinga zemveliso ezikumgangatho ophezulu, kwaye bavumele iingcinga zemveliso okanye uphawu "eziqatshelwe kwangaphambili" zithathe indawo kwiingqondo zabathengi kwaye zakhe ulwazi ngokuvula imidiya ephakathi kunye neTV njengomqobo ophambili.

Kodwa namhlanje, kuthungelwano lokusasazwa kolwazi olusasazwa kwiindawo ezahlukeneyo, indawo yeendaba apho abathengi bahlala khona ngamawaka abantu, kwaye ngaphambi kokuba imiqobo yokuqonda yophawu okanye imveliso imiselwe, ubuchule bayo bemveliso busenokuba buthatyathelwe indawo ngabalingisi.

Okwesibini, iindleko zovavanyo kunye neempazamo zinyuka kakhulu.

Kukho imigaqo emibini yokuyila, eyokuqala kukukhawuleza ngokwaneleyo, eyesibini kukuba bukhali ngokwaneleyo. Umzekelo, omnye umntu osebenza ngaphakathi kwezobuchwepheshe wakha wathi, “Ukuba iingcamango zinokuziswa kwimarike ngokulula, ungabona ngokukhawuleza ukuba kukho into engalunganga ngazo, uze wenze izilungiso, ubeke emngciphekweni imveliso ngemali encinci, kwaye ukuba kulula kakhulu ukuyiyeka ukuba ayisebenzi.”
Nangona kunjalo, kwindawo yezithambiso, imeko-bume yokutyhalela phambili ngokukhawuleza ayisekho. I-"Cosmetics Efficacy Claims Evaluation Specification" eyaqaliswa kunyaka ophelileyo ifuna ukuba ababhalisi bezithambiso kunye nababhalisi befayile bafanele bavavanye amabango okusebenza kakuhle kwezithambiso ngexesha elithile, kwaye balayishe isishwankathelo sesiseko samabango okusebenza kakuhle kwemveliso.
Oku kuthetha ukuba iimveliso ezintsha ziphuma ixesha elide kwaye zibiza ngaphezulu. Iinkampani zezithambiso azisakwazi ukuqalisa inani elikhulu leemveliso njengangaphambili, kwaye azikwazi ukuqhubeka nokusebenzisa iimveliso ezintsha ukukhuthaza amaqela abathengi, kwaye iindleko zovavanyo kunye neempazamo zokudala iimveliso nazo zinyuke kakhulu.

Okwesithathu, ukongezwa kwengcamango akukwazi ukugcinwa.

Ngaphambi kokusetyenziswa kwe-"Administrative Measures for Cosmetics Labeling", ukongezwa kwengcamango kwakuyimfihlo evulekileyo kwishishini lezithambiso. Ekuphuhlisweni kwemveliso, injongo yokongeza izinto ezisetyenzisiweyo kukwenza kube lula ukuthengiswa kweemveliso zamva nje. Akubonakalisi ukusebenza kakuhle okanye ukuziva ulusu, kodwa kufuneka kuphela ukuqinisekisa ukhuseleko kunye nozinzo kwifomyula.

Kodwa ngoku, ukuphunyezwa kwemigaqo yolawulo lweeleyibhile kuthetha ukuba ukongezwa kwengcamango yezinto zokuthambisa akukho ndawo yokuzifihla phantsi kwemigaqo eneenkcukacha, okushiya indawo kwicandelo lobugcisa lemveliso ukubalisa amabali.

Okokugqibela, ukusetyenziswa kwezithambiso kudla ngokuba sengqiqweni.

Ukongeza kwimimiselo, okubaluleke ngakumbi, ngokulingana kolwazi olukwi-intanethi, abathengi baye baba nengqiqo ngakumbi. Kunye nomnqweno we-KOLs, amaqela amaninzi ezithako kunye namaqela efomula avele kwimarike. Baxabisa ngakumbi ukusebenza kakuhle kwezithako kwaye babanyanzela ukuba basebenzise izithako zeCosmetics ukwakha imiqobo engenakuphindwa lula ngabakhuphisana nabo. Umzekelo, iinkampani ezininzi zezithako ze-cosmetic ngoku zifuna ukusebenzisana nabathengisi bezinto eziluhlaza ukuphuhlisa nokubonelela ngezinto eziluhlaza ezenzelwe wena, kunye nokuseka imiqobo ephambili ngokusebenzisa izithako eziphambili ezizodwa.

I-cosmetics ibisoloko ilishishini elixhomekeke kakhulu ekuthengiseni, kodwa ngoku, lonke eli shishini likwinqanaba lokutshintsha: xa ixesha lokuzila yonke into ifikelela esiphelweni, iinkampani ze-cosmetics kufuneka zifunde ukucotha, zidlule kwinkqubo "yokungabi namava", kwaye zisebenzise umoya wobugcisa. Ukuzifuna, ukuma ngamandla emveliso, ukulinganisela uthungelwano lokubonelela amashumi eminyaka, ukwenza uphando olusisiseko kunye nokuvelisa izinto ezintsha kwinqanaba elisezantsi, kunye nokudala imiqobo enzima ukuyiphinda ngokuvelisa izinto ezintsha kunye neepatenti.