Ingabe Amabhrendi Azosabela Kanjani Enkingeni Yokuhlinzeka Ngezimonyo Zomhlaba Wonke?

"Abathengisi abaningi kanye nemikhiqizo ngokufanayo banethemba lokuthi izinkinga zokuthengwa kwempahla ezidalwa yilolu bhubhane ngeke ziphazamise ukuthengiswa kwethu kobuhle - yize amanani aphezulu ahlanganiswe nenkinga yezomnotho ezayo ingase yenze abathengi abengeziwe banciphise imikhiqizo eminingi."UMusab Balbale, iphini likamongameli omkhulu kanye nesikhulu esiphezulu sezentengiselwano e-CVS Health, ekhuluma emhlanganweni waminyaka yonke weNational Association of Pharmacy Chains (NACDS), ovule ngo-Ephreli 23 ePalm Beach, eFlorida.

Yasungulwa ngo-1933, i-NACDS yinhlangano emele insika yemboni yekhemisi yase-US, uchungechunge lwekhemisi.Kusukela ngawo-1980, amakhemisi e-American chain azama ukuthuthukisa ekuqondeni kwezempilo, ubuhle nokunakekelwa kwasekhaya.Imikhiqizo yabo ewumnyombo iwela ezigabeni ezintathu ezibanzi: incwadi kadokotela, i-over-the-counter, imikhiqizo yobuhle neyokunakekelwa komuntu siqu, kanye nezimonyo. 

Kubikwa ukuthi lo mhlangano kuzoba umhlangano wokuqala waminyaka yonke we-NACDS kusukela ngo-2019, futhi abaphathi bakwa-L'Oreal, Procter & Gamble, Unilever, Coty, CVS, Walmart, Rite Aid, Walgreens, Shoppers Drug Mart, njll.

Njengoba u-Balbale eshilo, izindaba ze-supply chain kuzoba ngesinye sezihloko ezishisayo okuxoxwe ngazo kule ngqungquthela, ezophinde idingide ngomthelela oqhubekayo embonini kanye nezixazululo ezinkingeni ezikhungethe amabhizinisi afana nokwehla kwamandla emali, ukwehla komnotho kanye nezinxushunxushu zezwe.

Izimonyo Zomhlaba Enkingeni Yokuhlinzeka Ngempahla

“Ukuqina kokuhlinzekwa kwempahla nokubambezeleka kokuthunyelwa kwemikhumbi kulindeleke ukuthi kudambe.Kepha ngenhlekelele yaseRussia-Ukraine, ukukhuphuka kwamanani kawoyela kanye nezinkinga zezabasebenzi kanye nezokuphuma emachwebeni aseShayina nase-US - inhlanganisela yezinto izoveza ubungozi bokuphazamiseka kokuhlinzekwa kwempahla esikhathini esizayo - le ngozi ingase ihlale engxenyeni yesibili yalo nyaka. ,” kusho uStephanie Wissink, umhlaziyi omkhulu eJefferie, ibhange lokutshala izimali lamazwe ngamazwe.

Ukuhlelwa kwe-industrial chain layout "amaqanda awekho kubhasikidi owodwa" akwaziswa kuphela yi-Coty Group.Njengomphakeli womkhiqizo wobuhle, Isikhulu Esiphezulu Sokukhula kweMesa, uScott Kestenbaum (Scott Kestenbaum), osebenza noSephora, Walmart, Target nabanye abathengisi, uphinde wathi iMesa ibisebenza kanzima ukwenza ukuthi amaFactory athuthelwe kude nezwe futhi ahlakazeke. emadolobheni ahlukahlukene.

Ngaphezu kokuhlelwa okuhlakazekile kwamafekthri, izixazululo "zokwandisa umthamo wokukhiqiza" kanye "nokugcina isitokwe" nazo zithandwa ezinye izinkampani.

Izimonyo ezithengekayo ziletha isikhathi sethuba

“Akungabazeki ukuthi ukukhuphuka kwezindleko zezithako zobuhle kanye nokwehla kwamandla emali kuzoqinisa amabhande kubathengi—kodwa okuthakazelisayo, manje kungase futhi kube yithuba elikhulu kakhuluezingabizi ubuhle brand.”Umnikeli uFaye Brookman, WWD Personality ubhale kukholamu.

“Iminyaka emibili edlule ibe yimpumelelo yethu iminyaka emibili ilandelana.Sihlangane namakhasimende amaningi amasha abelokhu enathi ngaso sonke isikhathi,” kusho uMark Griffin, umongameli kanye ne-CEO yeLewis Family Drug.“Abantu abaningi bakhetha ukuthenga inani elifinyelelekayo abalidingayo.Imikhiqizo, esikhundleni sokushayela ezitolo ezinamagama, kufanele sibe nabo ngasohlangothini lwethu. "

Ngokusho kwe-WWD, ama-blogger amaningi wobuhle ku-TikTok asanda kukhipha i-lipstick kaMilani's Color Fetish Matte njengenye indlela kaCharlotte Tilbury.Lesi senzo sihlangatshezwe ngesasasa, nesikaMilaniizindebe zomlomoithengisa ngokushesha e-Ulta kanye ne-Walgreens ithengisa ngo-300% emasontweni amabili.

Emasontweni amane aphela ngoMashi 12, 2022, ukuthengiswa kwamadola emikhiqizo yobuhle ethengekayo kukhule ngo-8.1% unyaka nonyaka, ngokusho kwe-Nielsen IQ.Embikweni wayo, i-WWD ithi ukukhuphuka kwezindleko zemikhiqizo yobuhle kungase kuzuzise imikhiqizo ethengekayo: “Kulezi zinhlobo zemikhiqizo, ukwanda kwezinto ezingavuthiwe nezindleko ngokuvamile kuzibonakalisa enanini lesigcobo sezindebe esingu-$7, manje esingamaRandi angu-8;intengo yokuqala engu-$30, $40 njengamanje - eyokuqala yamukeleka ngokwemvelo uma iqhathaniswa.”

Njengamanje, abathengisi bangeza nemikhiqizo enjalo "yentengo ehhafu", engabizi kakhulu noma ephansi.Engxenyeni yesibili ka-2022, ama-Walgreens azokwengeza imikhiqizo efana ne-Hey Humans kanye ne-Makeup Revolution ethengekayo futhi ephumelelayo, kusho u-Lauren Brindley, iphini likamongameli wezokunakekelwa komuntu siqu nobuhle kwa-Walgreens.Umkhiqizo udumile.“Ngiyethemba ukuthi amakhasimende ethu akumele adele ikhwalithi yemithi yawo yobuhle ngenxa yokunyuka kwamanani,” kusho yena."Ukukwazi ukuthengeka nekhwalithi akuhlukani." 

Njengomphakeli, uKestenbaum uphinde wathi imakethe yamanje "iyisiphepho esihle" semikhiqizo yobuhle ethengekayo.“Imikhiqizo ethengekayo isesimweni esiyingqayizivele ngesikhathi sokuwohloka komnotho,” esho, “ngoba izuza kokubili ekwenyukeni kwenani lokuhamba ngezinyawo ezindaweni zokudla, izidakamizwa nezitolo ezinkulu, kanye nakubathengi 'abaphansi' asebeqala ukufuna amanani aphansi.Idili.Bona.”