Ta Yaya Kamfanonin Kayayyaki Za Su Mayar Da Martani Kan Matsalar Kayayyakin Kwalliya ta Duniya?

"Masu sayar da kayayyaki da kuma kamfanonin da ke da alaƙa da su suna da fatan cewa matsalolin sarkar samar da kayayyaki da annobar ta haifar ba za su kawo cikas ga tallace-tallacen kwalliyarmu da ke farfadowa ba - kodayake hauhawar farashi tare da rikicin tattalin arziki da ke tafe na iya sa masu sayayya da yawa su rage yawan samfuran da ake sayarwa." Musab Balbale, babban mataimakin shugaban ƙasa kuma babban jami'in kasuwanci a CVS Health, yana magana a taron shekara-shekara na Ƙungiyar Masu Sarrafa Magunguna ta Ƙasa (NACDS), wanda aka buɗe a ranar 23 ga Afrilu a Palm Beach, Florida.

An kafa NACDS a shekarar 1933, ƙungiya ce da ke wakiltar babban tushen masana'antar magunguna ta Amurka, wato sarkar magunguna. Tun daga shekarun 1980, shagunan sayar da magunguna na Amurka sun yi ƙoƙarin haɓaka a fannin lafiya, kyau da kula da gida. Kayayyakinsu na asali sun faɗi cikin manyan rukunoni uku: takardar likita, kayayyakin da ba a saya ba, kayan kwalliya da na kula da kai, da kuma kayan kwalliya. 

An ruwaito cewa wannan taron zai zama taron shekara-shekara na farko na NACDS tun daga shekarar 2019, kuma shugabannin kamfanoni daga L'Oreal, Procter & Gamble, Unilever, Coty, CVS, Walmart, Rite Aid, Walgreens, Shoppers Drug Mart, da sauransu za su halarta.

Kamar yadda Balbale ya ce, batutuwan sarkar samar da kayayyaki za su kasance ɗaya daga cikin batutuwan da aka tattauna a wannan taron, wanda kuma zai tattauna tasirin da ake ci gaba da yi wa masana'antar da kuma hanyoyin magance matsalolin da ke addabar kasuwanci kamar hauhawar farashin kaya, koma bayan tattalin arziki da kuma rikicin siyasa.

Kayan Kwalliya Na Duniya A Cikin Matsalar Sarkar Samar Da Kayayyaki

"Ana sa ran za a rage matsin lamba kan samar da kayayyaki da kuma jinkirin jigilar kayayyaki. Amma tare da rikicin Rasha da Ukraine, hauhawar farashin mai da kuma matsalolin aiki da samar da kayayyaki a tashoshin jiragen ruwa na China da Amurka - hadewar abubuwa za su gabatar da barazanar katsewar sarkar samar da kayayyaki a nan gaba - wannan hadarin na iya ɗaukar tsawon lokaci har zuwa rabin na biyu na wannan shekarar," in ji Stephanie Wissink, babbar mai sharhi a Jefferie, wani bankin saka hannun jari na kasa da kasa.

Ba wai kawai Coty Group ke da daraja tsarin tsarin masana'antu na "ƙwai ba sa cikin kwando ɗaya ba". A matsayinsa na mai samar da kayayyakin kwalliya, Babban Jami'in Ci Gaban Mesa Scott Kestenbaum (Scott Kestenbaum), wanda ke aiki tare da Sephora, Walmart, Target da sauran dillalai, ya kuma ce Mesa tana aiki tuƙuru don ganin an ƙaura da masana'antu zuwa wurare masu nisa kamar yadda zai yiwu kuma an rarraba su zuwa birane daban-daban.

Baya ga tsarin masana'antu da aka rarraba, wasu kamfanoni kuma suna fifita hanyoyin "ƙara ƙarfin samarwa" da "tattara kaya".

Kayan kwalliya masu araha suna haifar da lokacin dama

"Babu shakka cewa hauhawar farashin kayan kwalliya da hauhawar farashi za su ƙara wa masu amfani ƙwazo - amma abin sha'awa, yanzu kuma na iya zama babbar dama gasamfuran kwalliya masu araha"Mai ba da gudummawa Faye Brookman, WWD Personality ya rubuta a cikin shafi.

"Shekaru biyu da suka gabata sun kasance mafi kyawun shekaru biyu a jere. Mun haɗu da sabbin abokan ciniki da yawa waɗanda suka kasance tare da mu a kowane lokaci," in ji Mark Griffin, shugaban kuma babban jami'in gudanarwa na Lewis Family Drug. "Mutane da yawa suna zaɓar siyan farashi mai araha da suke buƙata. Kamfanoni, maimakon tuƙi zuwa shagunan da aka fi sani, dole ne mu kasance tare da su."

A cewar WWD, wasu masu rubutun ra'ayin kanka a yanar gizo a TikTok kwanan nan sun fitar da lipstick na Milani's Color Fetish Matte a madadin Charlotte Tilbury. An gamu da sha'awa sosai, tare da na Milani'slipstickssayar da kaya cikin sauri a Ulta da Walgreens ya karu da kashi 300% cikin makonni biyu.

A cikin makonni huɗu da suka ƙare a ranar 12 ga Maris, 2022, tallace-tallace na kayayyakin kwalliya masu araha na dala ya karu da kashi 8.1% a kowace shekara, a cewar Nielsen IQ. A cikin rahotonta, WWD ta yi jayayya cewa hauhawar farashin kayayyakin kwalliya na iya amfanar samfuran kwalliya masu araha: "A cikin waɗannan samfuran, karuwar kayan masarufi da farashi yawanci yana bayyana kanta a cikin farashin man shafawa na lebe a $7, wanda yanzu shine $8; farashin asali na $30, $40 a yanzu - na farko a zahiri ya fi karɓuwa idan aka kwatanta."

A halin yanzu, dillalan kayayyaki suna ƙara irin waɗannan samfuran "rabin farashi", waɗanda ba su da tsada ko ƙasa da haka. A rabin na biyu na 2022, Walgreens za ta ƙara kayayyaki kamar Hey Humans da Makeup Revolution waɗanda suke da araha kuma masu inganci, in ji Lauren Brindley, mataimakiyar shugabar kula da kai da kyau a Walgreens. Samfurin ya shahara. "Ina fatan abokan cinikinmu ba za su sadaukar da ingancin tsarin kwalliyarsu ba saboda hauhawar farashi," in ji ta. "Samar da araha da inganci ba su da alaƙa da juna." 

A matsayinsa na mai samar da kayayyaki, Kestenbaum ya kuma ce kasuwar da ake da ita a yanzu "tana da kyau" ga samfuran kwalliya masu araha. "Kayayyakin kwalliya masu araha suna cikin wani yanayi na musamman a lokacin koma bayan tattalin arziki," in ji shi, "saboda suna amfana daga karuwar zirga-zirgar ƙafa a gidajen abinci, magunguna da manyan shagunan sayar da kayayyaki, da kuma daga masu siyayya 'rage darajar' waɗanda suka fara neman farashi mai rahusa. Yarjejeniya. Su."