Me pēhea te urupare a ngā waitohu ki te raruraru o te mekameka tuku taonga whakapaipai o te ao?

"E tumanako ana ngā kaihokohoko papatipu me ngā waitohu e kore ngā raruraru mekameka tuku i puta mai i te mate urutā e whakararuraru i ā tātou hoko ataahua e ora ake ana - ahakoa ko ngā utu teitei me te raruraru ōhanga e tata mai ana ka akiaki i ngā kaihoko ki te whakaiti i ngā waitohu papatipu." Ko Musab Balbale, te tumuaki tuarua me te āpiha arumoni matua i CVS Health, i tana kōrero i te hui ā-tau a te National Association of Pharmacy Chains (NACDS), i whakatuwheratia i te 23 o Paenga-whāwhā i Palm Beach, Florida.

I whakatūria i te tau 1933, ko te NACDS he whakahaere e tohu ana i te poutokomanawa o te umanga rongoā o Amerika, arā, te mekameka rongoā. Mai i te tekau tau atu i 1980, kua ngana ngā mekameka rongoā o Amerika ki te whanake i roto i te huarahi hauora, ataahua me te tiaki kāinga. E toru ngā wāhanga whānui o ā rātou hua matua: ngā hua rongoā, ngā hua hoko kore utu, ngā hua ataahua me te tiaki whaiaro, me ngā mea whakapaipai anō hoki. 

E ai ki ngā pūrongo ko tēnei hui te hui ā-tau tuatahi a te NACDS mai i te tau 2019, ā, ka tae mai ngā kaiwhakahaere matua o L'Oreal, Procter & Gamble, Unilever, Coty, CVS, Walmart, Rite Aid, Walgreens, Shoppers Drug Mart, me ētahi atu.

E ai ki tā Balbale, ko ngā take mekameka tuku taonga tētahi o ngā kaupapa tino wera e kōrerohia ana i tēnei huihuinga, e matapakihia ai hoki te pānga tonu ki te umanga me ngā otinga ki ngā take e pāngia ana e ngā pakihi pēnei i te pikinga utu, te ōhanga ōhanga me te raruraru ā-ao.

Ngā Whakapaipai o te Ao i roto i te Raruraru o te Mekameka Tuku

"E matapaetia ana ka māmā ake te iti o te tuku me te whakaroa o ngā kaipuke. Engari i te mea kei waenganui i a Ruhia me Ukraine te raruraru, kei te piki haere ngā utu hinu, me ngā raruraru mahi me te tuku i ngā tauranga o Haina me Amerika – ka puta he mōrearea o ngā whakararuraru mekameka tuku ā muri ake nei nā te huinga o ngā āhuatanga – ka roa pea tēnei mōrearea tae noa ki te haurua tuarua o tēnei tau," te kī a Stephanie Wissink, te kaitātari matua i Jefferie, he peeke haumi ā-ao.

Ehara i te mea ko te whakamahere tahora mekameka ahumahi "kāore ngā hua manu i roto i te kete kotahi" anake te mea e whakanuia ana e Coty Group. Hei kaiwhakarato hua ataahua, i kī atu a Scott Kestenbaum, te Tumu Whakatipu Matua o Mesa, e mahi tahi ana me Sephora, Walmart, Target me ētahi atu kaihokohoko, kei te kaha te mahi a Mesa kia nekehia ngā wheketere ki uta rawa atu, ā, kua marara ki ngā tāone rerekē.

Haunga te whakatakotoranga marara o ngā wheketere, e paingia ana hoki e ētahi atu kamupene ngā otinga hei "whakanui ake i te kaha whakaputa" me te "whakakī taonga".

Ko ngā whakapaipai utu iti e arahi ana i tētahi wā whai wāhitanga

"Kāore e kore ka whakakahangia ngā whitiki o ngā kaihoko e te pikinga o ngā utu o ngā kai whakapaipai me te pikinga utu—engari he mea whakamīharo, koinei pea te whai wāhitanga nui rawa atu mōngā waitohu ataahua utu iti"I tuhituhi a Faye Brookman, te kaituhi o WWD Personality i roto i te pou.

"Ko ngā tau e rua kua pahure ake nei ko ā mātou tau e rua pai rawa atu karapīpiti. He maha ngā kiritaki hou kua tūtaki mātou ki a mātou i ngā wā katoa," te kī a Mark Griffin, te perehitini me te Tumu Whakarae o Lewis Family Drug. "He tokomaha te hunga e whiriwhiri ana ki te hoko i te utu e tika ana mā rātou. Ko ngā waitohu, kaua e haere ki ngā toa waitohu rongonui, me noho rātou ki tō mātou taha."

E ai ki te WWD, he maha ngā kaituhi pukapuka ataahua i runga i te TikTok i tuku tata nei i te rīpene ngutu Color Fetish Matte a Milani hei whakakapi mō Charlotte Tilbury. I tino harikoa te mahi, me te rīpene ngutu a Milaningā rīpene ngutui tere te hokonga katoa o ngā hoko a Ulta me Walgreens mā te 300% i roto i ngā wiki e rua.

I roto i ngā wiki e whā i mutu i te 12 o Poutū-te-rangi, 2022, i piki ake te hokonga tāra o ngā hua ataahua utu iti mā te 8.1% i ia tau, e ai ki a Nielsen IQ. I roto i tana pūrongo, e kī ana a WWD ka whai hua pea ngā waitohu utu iti ki te pikinga o ngā utu o ngā hua ataahua: "I roto i ēnei waitohu, ko te pikinga o ngā rauemi mata me ngā utu ka kitea i roto i te utu o te hinu ngutu i te $7, ko te $8 inaianei; ko te utu taketake o te $30, $40 i tēnei wā - he pai ake te utu o mua ina whakaritea."

I tēnei wā, kei te tāpirihia hoki e ngā kaihokohoko ēnei hua "haurua-utu", kāore i te tino utu nui, kāore hoki i te iti iho. I te haurua tuarua o te tau 2022, ka tāpirihia e Walgreens ngā hua pēnei i a Hey Humans me Makeup Revolution he utu tika, he whai hua hoki, e ai ki a Lauren Brindley, te tumuaki tuarua o te tiaki whaiaro me te ataahua i Walgreens. He rongonui te hua. "Ko taku tumanako kāore ā mātou kiritaki e hiahia ki te whakarērea te kounga o ā rātou tikanga ataahua nā te pikinga o ngā utu," tana kī. "Kāore te utu tika me te kounga e tū motuhake ana." 

Hei kaiwhakarato, i kī atu a Kestenbaum ko te mākete o nāianei he "āwhā tino pai" mō ngā waitohu ataahua utu iti. "Kei te tūnga ahurei ngā waitohu utu iti i te wā o te ōhanga," tana kī, "nā te mea ka whai hua rātou i te pikinga o te haere o ngā tāngata ki ngā toa kai, rongoā me ngā toa hokohoko nui, tae atu ki ngā kaihoko 'whakaheke' e tīmata ana ki te rapu utu iti iho. He whakaaetanga. Rātou."