Sidee ayay Summadaha uga jawaabi doonaan Dhibaatada Silsiladda Sahayda Qurxinta ee Adduunka?

"Tafaariiqlayaasha waaweyn iyo noocyada kala duwanba waxay rajo ka qabaan in arrimaha silsiladda sahayda ee ay sababeen masiibada aysan carqaladeyn doonin iibkeena quruxda ee soo kabanaya - inkastoo qiimaha sare oo ay weheliso dhibaatada dhaqaale ee soo socota ay ku qasbi karto macaamiil badan inay yareeyaan noocyada waaweyn." Musab Balbale, madaxweyne ku xigeenka sare iyo madaxa ganacsiga ee CVS Health, isagoo ka hadlayay shirka sanadlaha ah ee Ururka Qaranka ee Silsiladaha Farmashiyaha (NACDS), kaasoo furmay Abriil 23 Palm Beach, Florida.

NACDS, oo la aasaasay 1933, waa urur matalaya qaybta ugu muhiimsan warshadaha farmashiyaha Mareykanka, silsiladda farmashiyaha. Tan iyo 1980-meeyadii, farmashiyada silsiladaha Mareykanka waxay isku dayeen inay horumariyaan jihada caafimaadka, quruxda iyo daryeelka guriga. Alaabooyinkooda asaasiga ah waxay u qaybsan yihiin saddex qaybood oo ballaaran: warqad dhakhtar qoray, alaab aan dhakhtar qorin, alaab qurux iyo daryeel shaqsiyeed, iyo sidoo kale qurxinta. 

Waxaa la soo sheegayaa in kulankan uu noqon doono shirkii sanadlaha ahaa ee ugu horreeyay ee NACDS tan iyo 2019, waxaana ka soo qayb geli doona madaxda sare ee L'Oreal, Procter & Gamble, Unilever, Coty, CVS, Walmart, Rite Aid, Walgreens, Shoppers Drug Mart, iwm.

Sida Balbale sheegay, arrimaha silsiladda saadka ayaa noqon doona mid ka mid ah mowduucyada ugu kulul ee laga wada hadli doono shirkan, kaas oo sidoo kale ka hadli doona saameynta socota ee warshadaha iyo xalalka arrimaha saameeya ganacsiyada sida sicir bararka, hoos u dhaca dhaqaalaha iyo jahwareerka juqraafiyeed.

Qurxinta Caalamiga ah ee ku jirta Xiisadda Silsiladda Sahayda

"Caadsanaanta sahayda iyo dib u dhaca maraakiibta ayaa la filayaa inay yaraadaan. Laakiin iyadoo ay jirto xiisadda Ruushka iyo Yukrayn, kororka qiimaha saliidda iyo weli arrimaha shaqada iyo wax soo saarka ee dekedaha Shiinaha iyo Mareykanka - isku-darka arrimo ayaa soo bandhigi doona khatarta ah in mustaqbalka ay carqaladeeyaan silsiladda sahayda - khatartani waxay sii socon kartaa ilaa qaybta labaad ee sanadkan," ayay tiri Stephanie Wissink, oo ah falanqeeye sare oo ka tirsan Jefferie, oo ah bangi maalgashi oo caalami ah.

Qorsheynta qaabaynta silsiladda warshadaha ee "ukunta hal dambiil kuma jiraan" ma aha oo kaliya mid ay qiimeyso Coty Group. Iyada oo ah shirkad bixisa alaabada qurxinta, Madaxa Kobaca Mesa Scott Kestenbaum (Scott Kestenbaum), oo la shaqeeya Sephora, Walmart, Target iyo tafaariiqleyaal kale, ayaa sidoo kale sheegay in Mesa ay si adag uga shaqeyneysay sidii loo sameyn lahaa Warshadaha waxaa loo raray dhulka fog intii suurtagal ah oo loo kala firdhiyey magaalooyin kala duwan.

Marka laga soo tago qaab-dhismeedka kala firirsan ee warshadaha, xalalka lagu "kordhiyo awoodda wax soo saarka" iyo "keydinta" waxaa sidoo kale doorbidaya shirkadaha kale.

Qurxinta la awoodi karo waxay fursad siisaa

"Shaki kuma jiro in kororka qiimaha maaddooyinka qurxinta iyo sicir bararku ay adkeyn doonaan suunka macaamiisha - laakiin si xiiso leh, hadda waxay sidoo kale noqon kartaa fursadda ugu weyn eeNoocyada quruxda la awoodi karo"Qofka wax ku darsada Faye Brookman, WWD Personality ayaa ku qortay tiirka.

"Labadii sano ee la soo dhaafay waxay ahaayeen labadii sano ee ugu fiicneyd ee aan soo marnay. Waxaan la kulanay macaamiil badan oo cusub oo nala joogay mar walba," ayuu yiri Mark Griffin, madaxweynaha iyo madaxa shirkadda Lewis Family Drug. "Dad badan ayaa dooranaya inay iibsadaan qiimaha la awoodi karo ee ay u baahan yihiin. Summadaha, halkii ay u wadi lahaayeen dukaamada caanka ah, waa inaan dhinaceena ka haysannaa."

Sida laga soo xigtay WWD, dhowr baloog oo qurux badan oo ku jira TikTok ayaa dhawaan soo saaray lipstick-ga Color Fetish Matte ee Milani oo beddel u ah Charlotte Tilbury. Ficilka waxaa si xamaasad leh ula kulmay Milani'slipsticks-kaIibka Ulta iyo Walgreens si dhakhso ah ayuu kor ugu kacay 300% laba toddobaad gudahood.

Afartii toddobaad ee ku dhammaaday Maarso 12, 2022, iibka doollarka ee alaabada qurxinta ee la awoodi karo ayaa kordhay 8.1% sannadba sannadka ka dambeeya, sida laga soo xigtay Nielsen IQ. Warbixinteeda, WWD waxay ku doodaysaa in qiimaha sii kordhaya ee alaabada qurxinta ay ka faa'iideysan karaan noocyada la awoodi karo: "Summadahan, kororka agabka ceeriin iyo kharashku waxay caadi ahaan isu muujiyaan qiimaha balmka bushimaha ee $7, kaas oo hadda ah $8; qiimaha asalka ah ee $30, $40 hadda - kan hore si dabiici ah ayaa loo aqbali karaa marka la barbardhigo."

Hadda, tafaariiqleyaashu waxay sidoo kale ku darayaan badeecooyin "nus-qiimo" ah, kuwaas oo aan aad qaali u ahayn ama aan ka hooseyn. Qaybta labaad ee 2022, Walgreens waxay ku dari doontaa badeecooyin sida Hey Humans iyo Makeup Revolution oo la awoodi karo oo wax ku ool ah, ayay tiri Lauren Brindley, madaxweyne ku xigeenka daryeelka shakhsi ahaaneed iyo quruxda ee Walgreens. Badeecadani waa mid caan ah. "Waxaan rajeynayaa in macaamiisheennu aysan u baahnayn inay u huraan tayada nidaamyada qurxinta sababtoo ah kororka qiimaha," ayay tiri. "Lacagta la awoodi karo iyo tayada iskuma mid aha kuwo iskaa wax u qabso ah." 

Kestenbaum oo ah alaab-qeybiye, ayaa sidoo kale sheegay in suuqa hadda jira uu yahay "duufaan qumman" oo loogu talagalay noocyada qurxinta ee la awoodi karo. "Summadaha la awoodi karo waxay ku jiraan xaalad gaar ah inta lagu jiro dhaqaale xumida," ayuu yiri, "sababtoo ah waxay ka faa'iideystaan ​​​​labadaba socodka socodka ee cuntada, daroogada iyo tafaariiqlayaasha waaweyn ee sanduuqyada waaweyn, iyo sidoo kale dukaameystayaasha 'hoos u dhigista' kuwaas oo bilaabaya inay raadiyaan qiimo jaban. Heshiis. Iyaga."