Ni gute Ibigo Bizakira Ikibazo cy'Uruhererekane rw'Ibintu Bisa Ku Isi?

“Abacuruzi benshi n’ibigo by’ubucuruzi bafite icyizere ko ibibazo by’ibicuruzwa byatewe n’icyorezo bitazahungabanya ubucuruzi bwacu bw’ubwiza buri kuzamuka – nubwo ibiciro biri hejuru hamwe n’ikibazo cy’ubukungu kirimo kwiyongera bishobora gutuma abaguzi benshi bagabanya ibicuruzwa byinshi.” Musab Balbale, visi perezida mukuru akaba n’umuyobozi mukuru w’ubucuruzi muri CVS Health, yavuze mu nama ngarukamwaka y’Ishyirahamwe ry’Igihugu ry’Imiyoboro y’Imiti (NACDS), yatangijwe ku ya 23 Mata i Palm Beach, muri Florida.

NACDS yashinzwe mu 1933, ni umuryango uhagarariye inkingi ikomeye y’inganda za farumasi zo muri Amerika, uruhererekane rw’imiti. Kuva mu myaka ya 1980, farumasi zo muri Amerika zagerageje gutera imbere mu rwego rw’ubuzima, ubwiza no kwita ku ngo. Ibicuruzwa byabo by’ingenzi biri mu byiciro bitatu binini: imiti itangwa na muganga, imiti igurishwa ku giciro cya muganga, imiti y’ubwiza n’iy’umuntu ku giti cye, ndetse n’imiti yo kwisiga. 

Bivugwa ko iyi nama izaba ari yo nama ya mbere ngarukamwaka ya NACDS kuva mu 2019, kandi abayobozi ba L'Oreal, Procter & Gamble, Unilever, Coty, CVS, Walmart, Rite Aid, Walgreens, Shoppers Drug Mart, n'abandi bazitabira.

Nkuko Balbale yabivuze, ibibazo by’uruhererekane rw’ibicuruzwa bizaba ari bimwe mu bintu bishyushye cyane bizaganirwaho muri iyi nama, izaganira kandi ku ngaruka zikomeje ku nganda n’ibisubizo ku bibazo byugarije ubucuruzi nko kuzamuka kw’ibiciro, ihungabana ry’ubukungu n’ihungabana rya politiki.

Ibyuma byo kwisiga ku isi biri mu kibazo cy'uruhererekane rw'ibikoresho

“Biteganijwe ko guhagarara kw’ibicuruzwa n’ubukererwe bw’ibicuruzwa bizagabanuka. Ariko bitewe n’ikibazo cy’Uburusiya na Ukraine, izamuka ry’ibiciro bya peteroli ndetse n’ibibazo by’abakozi n’ibicuruzwa bikigaragara ku byambu by’Ubushinwa na Amerika – ibintu byinshi bizatera ibyago byo kubura isoko ry’ibicuruzwa mu gihe kizaza – ibi bishobora kuzamara igice cya kabiri cy’uyu mwaka,” ibi byavuzwe na Stephanie Wissink, umusesenguzi mukuru muri Jefferie, banki y’ishoramari mpuzamahanga.

Igenamigambi ry’imiterere y’inganda ry’ “amagi ntabwo ari mu gitebo kimwe” ntirihabwa agaciro na Coty Group gusa. Nk’umucuruzi w’ibicuruzwa by’ubwiza, Umuyobozi Mukuru w’Iterambere rya Mesa, Scott Kestenbaum (Scott Kestenbaum), ukorana na Sephora, Walmart, Target n’abandi bacuruzi, na we yavuze ko Mesa yakomeje gukora cyane kugira ngo inganda zimurwe kure cyane mu gihugu hose kandi zigakwirakwizwa mu mijyi itandukanye.

Uretse imiterere y’inganda zitandukanye, ibisubizo byo “kongera ubushobozi bwo gukora” no “gukusanya ingano” nabyo birakundwa n’andi masosiyete.

Ibikoresho byo kwisiga bihendutse bitanga amahirwe menshi

“Nta gushidikanya ko ibiciro by’ibintu byo kwisiga bizamuka ndetse n’izamuka ry’ibiciro bizagabanya imikandara y’abaguzi—ariko igishimishije ni uko ubu nabwo bushobora kuba amahirwe akomeye kuriibirango by'ubwiza bihendutse.” Uwatanze ikiganiro Faye Brookman, WWD Personality yanditse mu gice cy’inkuru.

“Imyaka ibiri ishize ni yo myaka ibiri twishimiye cyane. Twahuye n’abakiriya benshi bashya bagiye babana natwe igihe cyose,” ibi byavuzwe na Mark Griffin, perezida akaba n’umuyobozi mukuru wa Lewis Family Drug. “Abantu benshi bahitamo kugura igiciro gihendutse bakeneye. Ibirango, aho gutwara imodoka tujya mu maduka azwi, tugomba kubigira ku ruhande rwacu.”

Nk’uko WWD ibivuga, bamwe mu bandika ku mbuga z’ubwiza kuri TikTok baherutse gushyira ahagaragara lipstick ya Milani yitwa Color Fetish Matte nk’indi lipstick ya Charlotte Tilbury. Igikorwa cyakiriwe neza cyane, Milani’siminwa yo mu bwoko bwa lipstickkugurisha vuba ku bicuruzwa bya Ulta na Walgreens byazamutseho 300% mu byumweru bibiri.

Mu byumweru bine byarangiye ku ya 12 Werurwe 2022, kugurisha ibicuruzwa by’ubwiza bihendutse byazamutseho 8.1% ugereranyije n’umwaka ushize, nk’uko bivugwa na Nielsen IQ. Muri raporo yayo, WWD ivuga ko izamuka ry’ibiciro by’ibicuruzwa by’ubwiza rishobora kugirira akamaro ibigo bihendutse: “Muri ibi bigo, kwiyongera kw’ibikoresho fatizo n’ibiciro bikunze kugaragara mu giciro cy’amavuta yo kwisiga ku minwa ari $7, ubu akaba ari $8; igiciro cy’umwimerere cya $30, $40 ubu ngubu - icya mbere gisanzwe cyemewe ugereranije.”

Muri iki gihe, abacuruzi barimo kongeramo ibicuruzwa nk'ibi "bihenze cyane" kandi bitaba bihenze cyane. Mu gice cya kabiri cya 2022, Walgreens izongeramo ibicuruzwa nka Hey Humans na Makeup Revolution bihendutse kandi bifite akamaro, nk'uko byatangajwe na Lauren Brindley, visi perezida ushinzwe kwita ku buzima n'ubwiza muri Walgreens. Iki gicuruzwa kirazwi cyane. Yagize ati: "Nizeye ko abakiriya bacu batagomba kwirengagiza ireme ry'uburyo bwabo bwo kwisiga kubera izamuka ry'ibiciro." "Kugura no kwisiga ntabwo ari ibintu bifitanye isano." 

Nk’umucuruzi, Kestenbaum yavuze kandi ko isoko ririho ubu ari "inkubi y'umuyaga mwiza" ku birango by'ubwiza bihendutse. Yagize ati: "Ibirango bihendutse biri mu mwanya udasanzwe mu gihe cy'ihungabana ry'ubukungu," kuko bifitiye inyungu haba mu kwiyongera kw'urujya n'uruza rw'abantu mu maduka acuruza ibiryo, imiti n'ibicuruzwa binini, ndetse no mu baguzi 'bagabanya' ibiciro batangiye gushaka ibiciro biri hasi. Amasezerano. Bo."