Cov Hom Lag Luam Yuav Teb Li Cas Rau Qhov Kev Kub Ntxhov Thoob Ntiaj Teb Txog Kev Muab Khoom Siv Pleev Xim?

"Cov khw muag khoom loj thiab cov hom lag luam zoo ib yam muaj kev cia siab tias cov teeb meem ntawm cov khoom xa tuaj los ntawm tus kab mob sib kis yuav tsis cuam tshuam rau peb cov kev muag khoom zoo nkauj rov zoo - txawm hais tias cov nqi siab dua ua ke nrog kev kub ntxhov kev lag luam yuav ua rau cov neeg siv khoom ntau dua kom txo cov hom lag luam loj." Musab Balbale, tus lwm thawj coj laus thiab tus thawj coj ua lag luam ntawm CVS Health, hais lus ntawm lub rooj sib tham txhua xyoo ntawm National Association of Pharmacy Chains (NACDS), uas tau qhib rau lub Plaub Hlis 23 hauv Palm Beach, Florida.

NACDS tau tsim tsa xyoo 1933, yog ib lub koom haum sawv cev rau lub hauv paus tseem ceeb ntawm kev lag luam tshuaj hauv Tebchaws Meskas, uas yog cov saw hlau muag tshuaj. Txij li xyoo 1980, cov khw muag tshuaj hauv Tebchaws Meskas tau sim tsim kho kev noj qab haus huv, kev zoo nkauj thiab kev saib xyuas hauv tsev. Lawv cov khoom tseem ceeb muaj peb pawg loj: cov tshuaj uas yuav tau daim ntawv yuav tshuaj, cov tshuaj uas yuav tsis tas yuav muaj daim ntawv yuav tshuaj, cov khoom zoo nkauj thiab cov khoom saib xyuas tus kheej, thiab cov tshuaj pleev ib ce. 

Muaj kev tshaj tawm tias lub rooj sib tham no yuav yog thawj lub rooj sib tham txhua xyoo ntawm NACDS txij li xyoo 2019, thiab cov thawj coj los ntawm L'Oreal, Procter & Gamble, Unilever, Coty, CVS, Walmart, Rite Aid, Walgreens, Shoppers Drug Mart, thiab lwm yam tuaj koom.

Raws li Balbale tau hais, cov teeb meem ntawm cov khoom xa tuaj yuav yog ib qho ntawm cov ncauj lus kub tshaj plaws uas tau tham txog ntawm lub rooj sib tham no, uas tseem yuav tham txog qhov cuam tshuam rau kev lag luam thiab cov kev daws teeb meem rau cov teeb meem uas ua rau cov lag luam muaj teeb meem xws li kev nce nqi, kev lag luam poob qis thiab kev kub ntxhov hauv ntiaj teb.

Cov Tshuaj Pleev Xim Thoob Ntiaj Teb nyob rau hauv Kev Kub Ntxhov ntawm Kev Muab Khoom

"Kev nruj ntawm kev muab khoom thiab kev ncua sijhawm xa khoom yuav txo qis. Tab sis nrog rau kev kub ntxhov ntawm Lavxias-Ukrainian, cov nqi roj nce siab thiab tseem muaj teeb meem kev ua haujlwm thiab kev xa khoom ntawm cov chaw nres nkoj Suav thiab Asmeskas - kev sib xyaw ua ke ntawm cov yam yuav ua rau muaj kev pheej hmoo ntawm kev cuam tshuam ntawm cov khoom xa tuaj yav tom ntej - qhov kev pheej hmoo no yuav kav ntev mus txog rau ib nrab xyoo no, "Stephanie Wissink, tus kws tshuaj ntsuam xyuas laus ntawm Jefferie, lub tsev txhab nyiaj thoob ntiaj teb hais.

Txoj kev npaj tsim cov saw hlau lag luam ntawm "qe tsis nyob hauv ib lub pob tawb" tsis yog tsuas yog Coty Group suav tias muaj nqis xwb. Ua tus neeg muab khoom zoo nkauj, Mesa Tus Thawj Coj Saib Xyuas Kev Loj Hlob Scott Kestenbaum (Scott Kestenbaum), uas ua haujlwm nrog Sephora, Walmart, Target thiab lwm tus khw muag khoom, kuj tau hais tias Mesa tau ua haujlwm hnyav kom nws cov Hoobkas tau tsiv mus deb li deb tau thiab faib mus rau ntau lub nroog.

Ntxiv rau qhov kev teeb tsa ntawm cov chaw tsim khoom uas tawg ua tej daim me me, cov kev daws teeb meem rau "nce peev xwm tsim khoom" thiab "khaws khoom cia" kuj raug lwm lub tuam txhab nyiam.

Cov tshuaj pleev ib ce pheej yig coj mus rau lub sijhawm muaj txiaj ntsig

"Tsis muaj ib qho kev poob siab tias tus nqi ntawm cov khoom xyaw zoo nkauj thiab kev nce nqi yuav ua rau cov neeg siv khoom siv zog dua - tab sis qhov nthuav yog, tam sim no kuj tseem yuav yog lub sijhawm loj tshaj plaws raucov npe khoom zoo nkauj pheej yig.” Tus neeg pab txhawb nqa Faye Brookman, WWD Personality tau sau rau hauv kab ntawv.

"Ob xyoos dhau los no yog peb ob xyoos zoo tshaj plaws sib law liag. Peb tau ntsib ntau tus neeg siv khoom tshiab uas tau nrog peb txhua lub sijhawm," Mark Griffin, tus thawj tswj hwm thiab CEO ntawm Lewis Family Drug hais. "Muaj ntau tus neeg xaiv yuav tus nqi pheej yig uas lawv xav tau. Cov hom lag luam, es tsis txhob tsav tsheb mus rau cov khw muag khoom muaj npe nrov, peb yuav tsum muaj lawv nyob ntawm peb sab."

Raws li WWD, ntau tus neeg sau blog txog kev zoo nkauj ntawm TikTok nyuam qhuav tso tawm Milani's Color Fetish Matte lipstick ua lwm txoj hauv kev rau Charlotte Tilbury. Qhov kev nqis tes ua tau ntsib nrog kev zoo siab, nrog Milani'scov tshuaj pleev di ncaujmuag tawm sai sai ntawm Ulta thiab Walgreens cov khoom muag nce 300% hauv ob lub lis piam.

Hauv plaub lub lis piam uas xaus rau lub Peb Hlis 12, 2022, kev muag khoom pheej yig ntawm cov khoom zoo nkauj tau nce 8.1% txhua xyoo, raws li Nielsen IQ. Hauv nws daim ntawv tshaj tawm, WWD sib cav tias cov nqi khoom zoo nkauj nce siab tuaj yeem pab tau cov hom lag luam pheej yig: "Hauv cov hom lag luam no, kev nce ntxiv ntawm cov khoom siv raw thiab cov nqi feem ntau pom tseeb hauv tus nqi ntawm cov tshuaj pleev di ncauj ntawm $ 7, uas tam sim no yog $ 8; tus nqi qub ntawm $ 30, $ 40 tam sim no - tus qub yog qhov lees txais ntau dua los ntawm kev sib piv."

Tam sim no, cov khw muag khoom kuj tseem ntxiv cov khoom "ib nrab nqi", uas tsis kim dhau thiab tsis qis dua. Hauv ib nrab xyoo 2022, Walgreens yuav ntxiv cov khoom zoo li Hey Humans thiab Makeup Revolution uas pheej yig thiab ua tau zoo, Lauren Brindley, tus lwm thawj coj ntawm kev saib xyuas tus kheej thiab kev zoo nkauj ntawm Walgreens tau hais. Cov khoom no nto moo. "Kuv vam tias peb cov neeg siv khoom tsis tas yuav txi qhov zoo ntawm lawv cov kev kho kom zoo nkauj vim yog tus nqi nce," nws hais. "Kev pheej yig thiab qhov zoo tsis yog sib cais." 

Ua ib tug neeg muag khoom, Kestenbaum kuj tau hais tias kev ua lag luam tam sim no yog "cua daj cua dub zoo meej" rau cov hom khoom zoo nkauj pheej yig. "Cov hom khoom pheej yig nyob rau hauv qhov chaw tshwj xeeb thaum lub sijhawm muaj kev lag luam poob qis," nws hais, "vim tias lawv tau txais txiaj ntsig los ntawm kev nce ntxiv ntawm cov neeg taug kev ntawm cov khw muag khoom noj, tshuaj thiab cov khw muag khoom loj, nrog rau los ntawm cov neeg yuav khoom 'qis dua' uas tab tom pib nrhiav tus nqi qis dua. Ib qho kev pom zoo. Lawv."