Tu siab kawg li! Kev Lag Luam Tshuaj Pleev Xim Hauv Tebchaws UK Poob Qis

Thaum Lub Peb Hlis 18 xyoo no, tsoomfwv Askiv tau tshaj tawm tias yuav tshem tawm txhua qhov kev txwv rau tus kab mob sib kis tshiab, uas yog lub cim qhia txog kev hloov pauv tag nrho ntawm UK los ntawm theem tiv thaiv kev sib kis mus rau theem "pw tiaj tus".

Raws li cov ntaub ntawv tshaj tawm los ntawm IMRG Capgemini Online Retail Index, kev muag khoom hauv online hauv UK tau poob 12% txhua xyoo rau lub Plaub Hlis 2022 tom qab UK tau tshem tawm tag nrho nws txoj cai tiv thaiv kev sib kis hauv lub Peb Hlis. Thaum lub Tsib Hlis tom ntej, kev muag khoom hauv online hauv UK tau poob 8.7% txhua xyoo—piv rau 12% txhua xyoo nce hauv lub Plaub Hlis 2021 thiab 10% txhua xyoo nce hauv lub Tsib Hlis 2021, Capgemini Strategy and Insights Department tus thawj coj Andy Mulcahy tau hais lo lus "kev tu siab" rau cov lej rau tib lub sijhawm xyoo no.

"Tsis muaj dab tsi yuav zais, kev muag khoom tau phem heev hauv ob lub hlis dhau los," nws hais hauv kev xam phaj nrog Financial Times. "Tom qab tshem tawm qhov kev thaiv kev sib kis, txhua tus neeg tab tom tos ntsoov yuav rov qab mus rau qib ua ntej muaj kev sib kis tshiab. Tab sis peb tau taug qab ntau dua 200 tus khw muag khoom hauv online, thiab kev ua tau zoo ntawm kev muag khoom tau poob qis los ntawm 5% mus rau 15%." Nws tau hais txog UK tus lej ib lub tuam txhab zam sai Boohoo ua piv txwv, lub tuam txhab tau tshaj tawm rau lub Tsib Hlis 31. Hauv nws daim ntawv qhia txog kev khwv tau nyiaj hauv peb lub hlis thawj zaug, cov nyiaj tau los poob qis 8%.

Ntawm ntau pawg ntawm British e-commerce platforms, kev zoo nkauj thiab tshuaj pleev ib ce ua tau qhov phem tshaj plaws, nrog rau kev muag khoom poob qis 28% xyoo-rau-xyoo.

Mulcahy ntseeg tias tsoomfwv Askiv yuav tsum yog tus lav ris rau qhov no, thiab nws liam tias tsoomfwv tau nce se ntau zaus rau ntawm cov platform e-commerce: "Lub 10th (Chaw Ua Haujlwm ntawm Tus Thawj Fwm Tsav Tebchaws) xav kom cov neeg siv khoom rov qab mus rau cov khw muag khoom offline, thiab tau teeb tsa ntau zaus nce se. Cov se muag khoom online siab tau yuam cov khw muag khoom kom nce tus nqi khoom, ua rau cov neeg siv khoom mus yuav khoom ntawm cov khw muag khoom pheej yig dua. Thaum muaj kev sib kis, kev lag luam e-commerce thiab kev muag khoom online tau suav tias yog tus cawm seej ntawm kev lag luam Askiv rau hnub 10th. Tam sim no Thaum muaj kev sib kis tas, peb tuaj yeem raug ntiab tawm, puas yog?"

Ob qho tib si kev muag khoom hauv online thiab offline tab tom poob qis, yog li cov nyiaj ntawm cov neeg siv khoom mus qhov twg? Cov lus teb ntawm The Guardian yog siv los ntawm tus nqi ntawm kev ua neej uas nce siab heev.

Qhov tseeb, UK tab tom ntsib nws qhov kev nce nqi phem tshaj plaws hauv 40 xyoo, nrog rau tus nqi nce nqi ntawm 9.1%, uas tau ua rau UK mus rau tus nqi nce nqi siab tshaj plaws hauv G7 (G7). Lub Tsev Txhab Nyiaj ntawm Askiv tau ceeb toom tias kev nce nqi hauv UK tuaj yeem tshaj 11% thaum Lub Kaum Hli.

"The Guardian" tau hais tias vim yog qhov tshwm sim ntev los ntawm tus kab mob tshiab, ntau tus neeg hnub nyoog ntawm 16 thiab 64 tau tawm ntawm kev ua lag luam hauv tebchaws Askiv. Qhov no ua rau muaj kev tsis txaus ntawm cov haujlwm muag khoom, xws li cov neeg tsav tsheb thauj khoom thiab cov neeg ua haujlwm logistics. Kev tsis txaus ntawm cov neeg xa khoom ua rau cov khw muag khoom ntsib teeb meem loj heev, thiab lawv yuav tsum nce cov nyiaj hli them rau cov haujlwm no kom ua tiav qhov cuam tshuam ntawm "khoom plig hnyav, yuav tsum muaj cov txiv neej siab tawv" - thiab qhov kev siv nyiaj ntxiv no, Ntuj tau dhau mus rau cov khoom.

Tus nqi siab ntawm kev ua neej nyob ua rau cov neeg siv khoom siv zog, nrog rau ib ntawm peb tus neeg Askiv hais tias lawv pib tso tseg tshuaj yej kub thiab haus dej txias xwb kom txuag tau cov nqi hluav taws xob. Tus Thawj Fwm Tsav Tebchaws Askiv Johnson txawm tawm tswv yim rau txhua tus kom txo cov nqi siv nyiaj los ntawm "noj tsawg dua". "Peb tau tso tseg kev siv nyiaj rau txhua yam tshwj tsis yog zaub mov thiab xauj tsev," Dimi Hunter, 43, tau hais lus tso dag hauv kev xam phaj nrog The Guardian. "Tam sim no kuv tus poj niam thiab kuv noj tsuas yog ob pluag mov ib hnub, los teb rau tus Thawj Fwm Tsav Tebchaws qhov kev hu."

Nyob rau hauv cov xwm txheej zoo li no, cov khw muag khoom pleev ib ce offline feem ntau tsis muaj neeg yuav. "Tsoomfwv tau hais rau peb tias tus kab mob sib kis tau tas lawm. Tab sis cov neeg ua haujlwm tseem rov kis tus kab mob dua, lawv pheej hu xov tooj tuaj rau cov neeg mob. Kuv tsuas tuaj yeem txuas ntxiv nrhiav cov neeg ua haujlwm tshiab - thiab them cov nyiaj them rau cov neeg mob qub tib lub sijhawm. Yog tias tus neeg ua haujlwm tshiab kuj kis tus kab mob, thiab Elizabeth Riley, tus tswv ntawm lub khw muag khoom pleev ib ce hauv Brixton, sab qab teb London, tau yws tias, "cov neeg siv khoom qub tau tuaj nug kuv: vim li cas koj thiaj muag RIMMEL (Rimmel) Mystery) Lub hauv paus kua kim dua li tus nqi ntawm lub vev xaib raug cai? Vim li cas koj tsis ua luv nqi? Kuv tsuas tuaj yeem teb lawv, yog, tau kawg kuv tuaj yeem luv nqi lossis txo tus nqi, thiab tom qab ntawd lub lim tiam tom ntej, koj yuav pom kuv ntim khoom thiab tawm mus. "

Hauv qhov no, tus tuav ntaub ntawv lag luam Askiv Paul Scully tau tawm tswv yim tshiab: cia cov neeg ua haujlwm mus ua haujlwm thaum muaj mob. Thiab hu kom lawv ua raws li tus qauv ntawm poj huab tais hnub nyoog 95 xyoo, "Ib tug txiv neej laus uas muaj hnub nyoog zoo li no tuaj yeem ua haujlwm ntxiv, vim li cas koj ua tsis tau?" 

Qhov kev thov no tau raug ntsib tam sim ntawd nrog cua daj cua dub ntawm Riley thiab nws cov neeg ua haujlwm. "Tus poj huab tais muaj tag nrho cov peev txheej kho mob hauv UK los txhawb nqa nws txhua lub sijhawm, thiab peb yuav tsum tos hauv kab ntawm daim ntawv tos ntawm kaum tawm txhiab tus neeg tos cov kws kho mob kom pom ib tus zuj zus." Cov neeg ua haujlwm Maria Walker hais tias: "Nws tsis zoo rau kev mob, txawm tias nws yog Covid-19 lossis Nrog mob khaub thuas, kuv yuav muaj kev txham tas li, ntswg ntws, kiv taub hau thiab mob taub hau, thiab kuv yuav tsis tuaj yeem pab cov neeg siv khoom txhua."

Riley hais tias, "Vajtswv, leej twg xav mus rau hauv lub khw muag khoom siv pleev ib ce uas txhua tus neeg ua haujlwm zoo siab rau lub kaus mom tshiab? Thaum koj thiab koj cov phooj ywg tab tom xaiv cov khoom, lawv txham tom qab? Thaum koj tab tom pleev koj cov plaub muag, nws yuav tsum nres hauv nruab nrab kom tshuab kuv lub qhov ntswg? Hauv tsawg dua ib lub lim tiam, kuv yuav muaj ntau cov lus tsis txaus siab thiab cov ntawv ya tuaj!"

Thaum kawg ntawm kev xam phaj, Riley tau hais tias nws tsis zoo siab txog yav tom ntej ntawm kev lag luam muag khoom hauv tebchaws Askiv, thiab hais tias nws yuav kaw lub khw muag khoom pleev ib ce hauv London, uas tau qhib ntau tshaj 30 xyoo, thiab rov qab mus rau Yorkshire teb chaws kom so haujlwm. "Tom qab tag nrho, tib neeg tsis tuaj yeem them rau mov ci, yog li leej twg yuav mob siab yog tias lawv lub ntsej muag zoo nkauj?" nws thuam.