Izimonyo zaseShayina azidingi “osaziwayo be-inthanethi” eJapane

Angikaze ngicabange ukuthi ngelinye ilanga ngizokwazi ukuthenga uhlobo lwasekhaya olufanaImbali Iyaziezitolo ezinkulu zaseJapan. “UXiaoqi, intombazane eyafunda eJapan, wayevame ukusiza odade basekhaya ukuthi bathenge izimonyo zansuku zonke, kodwa eminyakeni emibili edlule, uthole ukuthi amantombazane amaningi aseJapan asebenzisa izimonyo zasekhaya.” Kumabhrendi ezimonyo afana neFlower Knows, kunezitsha ezikhethekile eLoFt eJapan. Igama elisetshenziswayo lithi flower knows.

Muva nje, i-palette ye-eyeshadow evela kumkhiqizo wobuhle waseShayina i-Florasis ivele ochungechungeni lwethelevishini lwaseJapan i-“ANIMALS”. Lo mkhiqizo wobuhle basekhaya usuvele ufake izikhangiso kumadrama athandwayo aseJapan, futhi umkhiqizo oyinhloko yileli “Ipuleti Lokwenza I-Makeup le-Hundred Birds Chaofeng”. Iphethini eqoshiwe yesitayela saseShayina kanye nezici zesikrini zakudala, kuhlanganiswe nombala obomvu okhanyayo negolide, kwenze izilaleli zaseShayina ezazibukele idrama zaqaphela i-Florasis ngokushesha, zithi: “Umkhiqizo wasekhaya usuphelile ekugcineni!”

Ngemva kokuba umkhiqizo wezimonyo waseShayina uye phesheya kwezilwandle eJapan, awuzange nje uthandwe kakhulu, kodwa futhi "wawuphinde kabili inani lawo". Futhi uwupende wezindebe ovela kumkhiqizo omusha wezimonyo wasekhaya. Intengo yasekhaya ingama-yuan angama-60-70, kodwa ngemuva kokuya phesheya kwezilwandle eJapan, intengo ikhuphuke yaya kuma-yen angama-2,200 (cishe ama-yuan ayi-110).

Sekuyinkambiso yamanje embonini yemikhiqizo yobuhle yasekhaya ukuthi iye phesheya kwezilwandle. Ngokusho kwedatha evela ku-China Customs, inani lokuthunyelwa kwamanye amazwe kwezimonyo zobuhle kanye nezinto zokugeza zaseShayina ngo-2021 lizofinyelela ku-4.852 billion zamaRandi aseMelika (cishe ama-yuan ayizigidigidi ezingama-30.7), okuwukwenyuka okungu-14.4% unyaka nonyaka.

Njengoba sibhekene nesimo samanje sokuthi ukuhweba nge-inthanethi kwasekhaya kuya ngokuya “kuthuthuka”, futhi imikhiqizo yezimonyo yasekhaya “iyashintshashintsha”,imikhiqizo yezimonyo yentshaI-colorkey ne-Florosis sezivele ziqalise "ukuphuma" ukuze zisakazeke emakethe yaseJapan naseNingizimu-mpumalanga ye-Asia. . Ngisho naseJapan, indawo lapho ubuhle buthuthuke khona kakhulu, izimonyo ezinesitayela saseShayina esinamandla sezithandwa kakhulu.

Eqinisweni, kusukela ngo-2019, imikhiqizo yezimonyo yaseShayina isiqalile umgwaqo "wokuya phesheya kwezilwandle".Kusukela ku-Herborist yokuqala kuya eYurophu, isitolo savulwa eFrance, uMarieDalgar wangena emakethe yaseSingapore, i-One leaf, i-ZEESEA, njll. yaba yigagasi lokuqala lemikhiqizo yaseShayina "ukudla izinkalankala" emakethe yobuhle yaseJapan.

Uma kuqhathaniswa nezimakethe zaseYurophu naseMelika ezinomncintiswano omkhulu wemikhiqizo yobuhle yomkhiqizo wamazwe ngamazwe, iJapane neNingizimu-mpumalanga ye-Asia kancane kancane ziye zaba izimakethe ezikhethwayo zezimonyo zasekhaya zokuya phesheya kwezilwandle.

Ikakhulukazi eJapane, ukuthengiswa kwesitolo esisodwa kanye nokusabela ku-inthanethi kwemikhiqizo yezimonyo yaseShayina engene eJapan eminyakeni emibili edlule kube kuhle.Iqembu lentsha lendawo linamandla amakhulu okusebenzisa imali, futhi isiko lobuhle livamile. Iziteshi zokuthengisa ezingaxhunyiwe ku-inthanethi nazo zicebile kakhulu, futhi imikhiqizo yezimonyo yaseShayina yamukelwa kalula.

Selokhu izimonyo zokulingisa zesitayela saseShayina zombhali webhulogi waseJapan u-“鹿の間” zasakazeka kakhulu kwi-inthanethi ekupheleni kuka-2019, izinkundla zokuxhumana zaseJapan zisakaze “izimonyo zaseShayina”, ezivame ukubonakala ngamashiya athambile kanye nezimonyo zezindebe ezikhanyayo.

"Izimonyo zikaHan" kancane kancane seziphenduke isigaba sezimonyo esingancintisana "nezimonyo zaseJapan" kanye "nezimonyo zaseKorea".Njengamanje, izinhlobo zobuhle zaseShayina ezivuleke emakethe yaseJapan zifaka phakathi iFlorose, i-colorkey, i-Flower Knows njalo njalo.

UGuo Xiruo, umsunguli weMold Breaking Moke, obelokhu ekhuthaza imikhiqizo yezimonyo yaseShayina ukuthi iye eJapan iminyaka eminingi, utshele iXiaguang Club, “Nakuba lezi kuyimikhiqizo yobuhle yaseShayina ethengiswa kahle emakethe yaseJapan, empeleni, lokho okuvezwa yile mikhiqizo. Izimfanelo zangaphakathi ezikhanga ngempela abathengi baseJapan zihlukile kakhulu.”

Nakuba izimonyo zasekhaya zincike ekwakhiweni okusha kanye nokuhlangenwe nakho okusha kokusetshenziswa, amantombazane aseJapan ayahlanya "ukutshala utshani". Kukhona futhi nemikhiqizo eminingi yezimonyo yaseShayina eye yaphumelela eJapane futhi yaba "iqembu lokuqala labadli bezinkalankala", kodwa "uphahla olungabonakali" lwemikhiqizo eminingi yobuhle yasekhaya encane lusekhona.

Amachweba okuthengisa aseJapan asekhulile kakhulu, kodwa ukuhweba nge-inthanethi kuyisengezo. EJapane, ukuthengiswa kwezimonyo zombala okungaphezu kuka-90% kwenziwa yizitolo ezingaxhunyiwe ku-inthanethi. Amantombazane aseJapan azimisele kakhulu ukuya ezitolo zokudla zansuku zonke ezingaxhunyiwe ku-inthanethi ukuze akhethe imikhiqizo yezimonyo zombala. Emnyango wezitolo ezingaxhunyiwe ku-inthanethi, kuvame ukuba nenani elikhulu lezinto ezibonakalayo zokukhangisa umkhiqizo zokukhuthaza ukuthengisa.

Ngesikhathi esifanayo, izinkampani zokuhlobisa zasekhaya zaseJapan zikhathalela kakhulu ukunamathela kwabasebenzisi kanye nomuzwa wokugcina amakhasimende amadala. Isibonelo, izinkampani eziningi zithumela ama-imeyili njalo kumakhasimende amadala ukuze zidlulisele imizwa yazo ngemiyalezo ethile yokubingelela.

Kungabonakala ukuthi "ukuthengisa izimpahla" kumane nje kuyisiqalo semikhiqizo yezimonyo yaseShayina eya phesheya kwezilwandle eJapane. Uma ufuna ukuthola indawo eqinile emakethe yezimonyo zaphesheya isikhathi eside, kufanele ucabangele ukusungulwa nokuthuthukiswa kwethonya lomkhiqizo.

Ngokombono wokukhiqiza, umjikelezo we-R&D kanye nowokukhiqiza wezimonyo zombala waseJapan mude futhi ukutshalwa kwezimali nakho kukhulu. Umphakathi waseJapan ubheka ukubaluleka okukhulu ekwethembekeni kwebhizinisi, futhi uma imikhiqizo yezimonyo yaseShayina ethembele kakhulu ekuthunyelweni kwasekhaya ifuna ukuthuthuka eJapane isikhathi eside, kudingeka iphume “emikhiqizweni eya phesheya” ibe “imikhiqizo eya phesheya.”

Kunoma ikuphi, njengoba ubuhle baseShayina buthandwa kakhulu eJapane, kunezinto eziningi kakhulu okudingeka izinkampani zakwamanye amazwe zifunde futhi zivumelane nazo.

“Izimonyo zaseShayina zinhle kakhulu!” UYukina, umbhali webhulogi wobuhle osebenze embonini yobuhle yaseJapan iminyaka eyi-16, wabhala ekhasini lakhe eliyisiqalo. “Isibonelo, i-lip balm entsha ye-INTO U iyizimonyo zaseShayina ezidumile ezidonse ukunaka okukhulu. Ithengiswe amabhodlela angaphezu kwezigidi eziyi-10 eJapan nase-Asia, futhi nemisebenzi yayo nayo mihle impela.Izimonyo zaseShayinaziya ngokuya zithandwa kakhulu!