Izithambiso zaseTshayina azidingi “abantu abadumileyo kwi-intanethi” eJapan

Andizange ndicinge ukuba ngenye imini ndiya kukwazi ukuthenga uphawu lwasekhaya olufanaIntyatyambo iyayazikwiivenkile ezinkulu zaseJapan. “UXiaoqi, intombazana eyafunda eJapan, wayenceda oodade basekhaya ukuba bathenge izinto zokuthambisa zemihla ngemihla, kodwa kwiminyaka emibini edlulileyo, ufumanise ukuba amantombazana amaninzi aseJapan asebenzisa izinto zokuthambisa zasekhaya.” Kwiimveliso zokuthambisa ezifana neFlower Knows, kukho izikhongozeli ezikhethekileyo eLoFt eJapan. Igama elisetyenzisiweyo yiflower knows.

Kutshanje, ipeyinti yemibala yeliso evela kwibhrendi yobuhle yaseTshayina iFlorasis ivele kuthotho lweTV lwaseJapan oluthi “IZILWANYANA”. Le mveliso yobuhle basekhaya sele ibeke iintengiso kwiidrama zaseJapan ezidumileyo, kwaye imveliso ephambili yile “Ipleyiti yeZipho zeChaofeng zeHundred Birds”. Ipateni ehonjiswe ngesitayile saseTshayina kunye nezinto zesikrini zakudala, kunye nombala obomvu oqaqambileyo nogolide, zenze abaphulaphuli baseTshayina ababukele idrama bayiqonda iFlorasis ngokujonga nje, bekhwaza besithi: “Imveliso yasekhaya ekugqibeleni iphumile!”

Emva kokuba uphawu lwezimonyo lwaseTshayina luye phesheya eJapan, aluzange ludume kakhulu nje kuphela, kodwa “lwaphinda kabini ixabiso lalo”. Lukwaluphawu lwelipstick oluvela kuphawu olutsha lwezimonyo lwasekhaya. Ixabiso lasekhaya limalunga ne-60-70 yuan, kodwa emva kokuya phesheya eJapan, ixabiso liye lanyuka laya kwi-2,200 yen (malunga ne-110 yuan).

Sele iyinto eqhelekileyo kushishino ngoku ukuba iimveliso zobuhle zasekhaya ziye phesheya. Ngokwedatha evela kwiChina Customs, ixabiso lokuthumela ngaphandle izinto zobuhle zaseTshayina kunye nezinto zokuhlamba ngo-2021 liza kufikelela kwi-4.852 yeebhiliyoni zeedola zaseMelika (malunga ne-30.7 yeebhiliyoni zeeyuan), ukunyuka kwe-14.4% unyaka nonyaka.

Njengoko sijongene nemeko yangoku yokuba urhwebo lwe-e-commerce lwasekhaya luya lusanda “ukusasazeka”, kwaye iimpawu zokuthambisa zasekhaya “ziyatshintshatshintsha”,iimpawu zokuthambisa eziselulaEzifana neColorkey kunye neFlorosis sele ziqalise "ukuphuma" ukuze zisasazeke kwiimarike zaseJapan naseMzantsi-mpuma Asia. . KwanaseJapan, indawo apho ubuhle buphuhliswe khona kakhulu, izimonyo ezinesitayile esinamandla saseTshayina ziye zathandwa ngakumbi nangakumbi.

Enyanisweni, ukusukela ngo-2019, iimpawu zokuthambisa zaseTshayina ziqalise indlela "yokuya phesheya".Ukususela kwiHerborist yokuqala ukuya eYurophu, ivenkile yavulwa eFransi, uMarieDalgar wangena kwimarike yaseSingapore, iOne leaf, iZEESEA, njl.njl. yaba luphawu lokuqala lweempawu zaseTshayina "ukutya iinkala" kwimarike yobuhle yaseJapan.

Xa kuthelekiswa neemarike zaseYurophu naseMelika ezinokhuphiswano olukhulu lweemveliso zobuhle zamazwe ngamazwe, iJapan kunye ne-Southeast Asia ziye zaba ziimarike ezikhethwayo zokuthambisa zasekhaya ukuya phesheya.

Ingakumbi eJapan, ukuthengiswa kwevenkile enye kunye nempendulo kwi-intanethi yeebhrendi zezimonyo zaseTshayina ezingene eJapan kwiminyaka emibini edlulileyo kube kuhle.Iqela elitsha lasekuhlaleni linamandla amakhulu okusebenzisa imali, kwaye inkcubeko yobuhle ixhaphakile. Iitshaneli zokuthengisa ezingaxhunyiwe kwi-intanethi nazo zityebile kakhulu, kwaye iimpawu zokuthambisa zaseTshayina zamkelwe lula.

Ukususela oko i-makeup yokulingisa yesiTshayina ye-blogger yaseJapan ethi “鹿の間” yasasazeka kwi-intanethi ekupheleni kuka-2019, imidiya yoluntu yaseJapan iye yazisa udumo lwe-“makeup yaseTshayina”, edla ngokubonakala ngeentshiya ezithambileyo kunye ne-makeup yemilebe eqaqambileyo.

"I-Han makeup" iye yaba ludidi lwe-makeup olunokukhuphisana "ne-Japanese makeup" kunye "ne-Korean makeup".Okwangoku, iimpawu zobuhle zaseTshayina ezivulelekileyo kwimarike yaseJapan ziquka iFlorose, icolorkey, iFlower Knows njalo njalo.

UGuo Xiruo, umsunguli weMold Breaking Moke, obesoloko ekhuthaza iimpawu zokuthambisa zaseTshayina ukuba ziye eJapan kangangeminyaka emininzi, uxelele iXiaguang Club, “Nangona ezi ziimpawu zobuhle zaseTshayina ezithengiswa kakuhle kwimarike yaseJapan, eneneni, oko ezi mpawu zikubonisayo. Iimpawu zangaphakathi ezinomtsalane kubathengi baseJapan zahlukile kakhulu.”

Nangona izimonyo zasekhaya zixhomekeke kuyilo olutsha kunye namava okusetyenziswa ngokutsha, amantombazana aseJapan ayathanda “ukutyala ingca”. Kukwakho neemveliso ezininzi zezimonyo zaseTshayina eziye zaya eJapan ngempumelelo kwaye zaba “liqela lokuqala labantu abatya iinkala”, kodwa “uphahla olungabonakaliyo” lweemveliso ezininzi ezincinci zobuhle zasekhaya lusasekho.

Iindawo zokuthengisa zaseJapan zikhulile kakhulu, kodwa urhwebo lwe-e-commerce olukwi-intanethi luyongezelelo. EJapan, ngaphezulu kwe-90% yentengiso yezithambiso ezinemibala igqitywa ziivenkile ezingaxhunyiwe kwi-intanethi. Amantombazana aseJapan azimisele ngakumbi ukuya kwiivenkile zokutya ezingaxhunyiwe kwi-intanethi zemihla ngemihla ukuze akhethe iimveliso zezithambiso ezinemibala. Ekungeneni kweevenkile ezingaxhunyiwe kwi-intanethi, kuhlala kukho inani elikhulu lezinto ezibonakalayo zokukhuthaza imveliso ukuze kukhuthazwe ukuthengiswa.

Kwangaxeshanye, iimpawu zokuthambisa zasekhaya zaseJapan zikhathalele ngakumbi ukunamathela kwabasebenzisi kunye nemvakalelo yokugcina abathengi abadala. Umzekelo, iimpawu ezininzi zihlala zithumela ii-imeyile kubathengi abadala ukuze bavakalise iimvakalelo zabo ngemiyalezo yokubulisa.

Kuyabonakala ukuba "ukuthengisa iimpahla" sisiqalo nje seempawu zezithambiso zaseTshayina eziya phesheya eJapan. Ukuba ufuna ukufumana indawo eqinileyo kwimarike yezithambiso zaphesheya ixesha elide, kufuneka ucinge ngokuseka nokuphucula impembelelo yeempawu.

Ngokwembono yemveliso, umjikelo wophando nophuhliso kunye nokuveliswa kwezinto zokuthambisa ezinemibala yaseJapan mde kwaye utyalo-mali nalo lukhulu. Uluntu lwaseJapan lubona ukubaluleka okukhulu ekuthembekeni kweshishini, kwaye ukuba iimpawu zokuthambisa zaseTshayina ezixhomekeke kakhulu ekuthunyelweni kwempahla zasekhaya zifuna ukuphuhliswa eJapan ixesha elide, kufuneka ziphume "kwiimveliso eziya phesheya" zibe "ziimpawu eziya phesheya."

Nokuba kunjalo, njengoko ubuhle baseTshayina busiya buthandwa ngakumbi eJapan, kukho izinto ezininzi ekufuneka zifundwe kwaye zihlengahlengiswe ziinkampani zaphesheya.

“Izithambiso zaseTshayina zintle kakhulu!” UYukina, umbhali webhlog yobuhle osebenze kwishishini lobuhle laseJapan kangangeminyaka eli-16, wabhala kwiphepha lakhe lasekhaya. “Umzekelo, i-INTO U's lip balm entsha sisithambiso esidumileyo saseTshayina esitsale ingqalelo enkulu. Ithengise iibhotile ezingaphezu kwezigidi ezili-10 eJapan naseAsia, kwaye nemisebenzi yayo ilungile kakhulu.Izithambiso zaseTshayinaziya zithandwa ngakumbi nangakumbi!