Ibikoresho byo kwisiga byo mu Bushinwa ntibikeneye "ibyamamare kuri interineti" mu Buyapani

Sinigeze ntekereza ko umunsi umwe nzashobora kugura ikirango cyo mu gihugu nkaIndabyo Irabizimu maduka yo mu Buyapani. “Xiaoqi, umukobwa wize mu Buyapani, yakundaga gufasha bashiki bacu bo mu rugo kugura ibyo kwisiga buri munsi, ariko mu myaka ibiri ishize, yasanze abakobwa benshi bo mu Buyapani bakoresha ibyo kwisiga byo mu rugo.” Ku bigo byo kwisiga nka Flower Knows, hari ibikoresho byihariye muri LoFt mu Buyapani. Izina rikoreshwa ni flower knows.”

Mu gihe gito gishize, hagaragaye ibara ry'amaso ry'ikirango cy'ubwiza cy'Abashinwa Florasis mu kiganiro cyo mu Buyapani cyitwa "ANIMALS". Iki gicuruzwa cy'ubwiza bw'imbere mu gihugu cyamaze gushyira amatangazo mu ikinamico zikunzwe cyane zo mu Buyapani, kandi igicuruzwa nyamukuru ni "Icyuma cyo kwisiga cy'inyoni ijana cya Chaofeng". Imiterere y'ibishushanyo mbonera by'Abashinwa hamwe n'ibintu bya kera byo kuri ecran, hamwe n'amabara y'umutuku n'izahabu, byatumye Abashinwa barebye ikinamico bamenya Florasise mu buryo butunguranye, bavuga bati: "Igicuruzwa cyo mu gihugu cyarazimye!"

Nyuma y'uko ikirango cy'imitako cyo mu Bushinwa kigiye mu Buyapani mu mahanga, ntabwo cyakunzwe cyane gusa, ahubwo cyanakubye kabiri agaciro kacyo. Ni n'umuti wo mu bwoko bwa lipstick ukomoka ku kirango gishya cyo mu gihugu. Igiciro cyo mu gihugu kiri hagati ya yuan 60-70, ariko nyuma yo kujya mu Buyapani mu mahanga, igiciro cyazamutse kigera kuri yen 2,200 (hafi yuan 110).

Bimaze kuba nk'aho ibicuruzwa by'ubwiza byo mu gihugu bikoreshwa mu mahanga. Dukurikije imibare ituruka muri China Customs, agaciro k'ubwiza n'ibikoresho byo kwisiga byo mu Bushinwa mu mahanga mu 2021 kazagera kuri miliyari 4.852 z'amadolari y'Amerika (hafi miliyari 30.7 z'amayuani), ni ukuvuga ukwiyongera kwa 14.4% ugereranyije n'umwaka.

Bitewe n'ikibazo cy'ubu aho ubucuruzi bwo kuri interineti mu gihugu bugenda burushaho "guhinduka", kandi ibirango byo kwisiga mu gihugu birimo "guhinduranya",ibirango by'ubuhanga bikiri bitonka colorkey na Florose byamaze gutangiza "outbound" kugira ngo bigere ku masoko y'Ubuyapani n'Aziya y'Amajyepfo y'Amajyepfo. . Ndetse no mu Buyapani, ahantu ubwiza buteye imbere cyane, kwisiga bifite imiterere ikomeye y'Abashinwa byarushijeho gukundwa cyane.

Mu by’ukuri, kuva mu 2019, ibigo by’ubucuruzi byo mu Bushinwa byatangiye inzira yo "kujya mu mahanga".Kuva ku iduka rya mbere ry’ibimera kugeza i Burayi, iduka ryafunguwe mu Bufaransa, MarieDalgar yinjiye mu isoko rya Singapuru, One leaf, ZEESEA, nibindi byabaye ubwoko bwa mbere bw’ibicuruzwa byo mu Bushinwa "biribwa" mu isoko ry’ubwiza bw’Abayapani.

Ugereranyije n'amasoko yo mu Burayi no muri Amerika afite ipiganwa rikomeye ku bicuruzwa by'ubwiza mpuzamahanga, Ubuyapani na Aziya y'Amajyepfo y'Uburasirazuba byagiye biba amasoko akunzwe cyane yo kwisiga mu gihugu mu mahanga.

Cyane cyane mu Buyapani, kugurisha mu iduka rimwe gusa no kwakira kuri interineti kw'ibicuruzwa byo kwisiga by'Abashinwa byinjiye mu Buyapani mu myaka ibiri ishize byari byiza.Itsinda ry’urubyiruko rwo muri ako gace rifite imbaraga nyinshi mu gukoresha amafaranga, kandi umuco w’ubwiza uragaragara cyane. Inzira zo kugurisha hanze y’urubuga nazo zirakungahaye cyane, kandi ibirango byo kwisiga byo mu Bushinwa byoroshye kwemerwa.

Kuva aho ibishushanyo mbonera by’umwanditsi w’Umuyapani “鹿の間” byo mu Bushinwa byasakaye kuri interineti mu mpera za 2019, imbuga nkoranyambaga z’Abayapani zamamaje “ibishushanyo mbonera by’Abashinwa”, ubusanzwe birangwa n’amaso meza cyane n’iminwa yera cyane.

"Han maquillage" yagiye ihinduka icyiciro cy'imitako ishobora guhangana na "maquillage y'Abayapani" na "maquillage yo muri Koreya".Kuri ubu, amasosiyete y’ubwiza yo mu Bushinwa yafunguye ku isoko ry’Ubuyapani arimo Florose, colorkey, Flower Knows n’ibindi.

Guo Xiruo, washinze Mold Breaking Moke, umaze imyaka myinshi amenyekanisha ibirango by’ubwiza byo mu Bushinwa kugira ngo bijye mu Buyapani, yabwiye Xiaguang Club ati: “Nubwo ibi ari ibirango by’ubwiza byo mu Bushinwa bigurishwa cyane ku isoko ry’Ubuyapani, mu by’ukuri, icyo ibi birango bigaragaza Imico y’ingenzi ikurura abaguzi b’Abayapani iratandukanye cyane.”

Nubwo kwisiga mu ngo bishingiye ku gishushanyo gishya no ku bunararibonye bushya bwo kubikoresha, abakobwa b'Abayapani barasaze cyane mu "gutera ubwatsi". Hari kandi n'ibirango byinshi byo kwisiga byo mu Bushinwa byagiye mu Buyapani neza bikaba "itsinda rya mbere ry'abarya ibikara", ariko "igisenge kitagaragara" cy'ibirango byinshi bito byo kwisiga byo mu ngo kiracyahari.

Imbuga zo mu Buyapani ziracyari nziza cyane, ariko ubucuruzi bwo kuri interineti ni inyongeramusaruro. Mu Buyapani, ibirenga 90% by'ibicuruzwa byo kwisiga bigurishwa mu maduka acuruza ibintu bitandukanye. Abakobwa b'Abayapani biteguye kujya mu maduka acuruza ibintu bitandukanye buri munsi kugira ngo bahitemo ibikoresho byo kwisiga bigurishwa mu buryo bunyuranyije n'amabara. Ku muryango w'amaduka acuruza ibintu bitandukanye, akenshi haba hari ibikoresho byinshi byo kwamamaza ibicuruzwa kugira ngo bagurishe ibintu bitandukanye.

Muri icyo gihe, ibigo by’ubucuruzi byo mu Buyapani byibanda cyane ku gukoresha neza abakiriya babyo no kumva ko bakomeza kuba abakiriya ba kera. Urugero, ibigo byinshi byohereza ubutumwa bwa elegitoroniki ku bakiriya ba kera kugira ngo bagaragaze amarangamutima yabo binyuze mu butumwa bumwe na bumwe bwo kubasuhuza.

Bigaragara ko "kugurisha ibicuruzwa" ari intangiriro gusa y'ibirango by'ubwiza byo mu Bushinwa bijya mu Buyapani mu mahanga. Niba ushaka kugira aho uhagarara ku isoko ry'ubwiza bwo mu mahanga igihe kirekire, ugomba gutekereza ku ishyirwaho n'izamuka ry'ingufu z'ikirango.

Mu rwego rwo gukora, ubushakashatsi n'iterambere n'ikorwa ry'amavuta yo kwisiga yo mu Buyapani ni birebire kandi ishoramari naryo ni rinini. Umuryango w'Abayapani uha agaciro gakomeye icyizere cy'ubucuruzi, kandi niba ibigo by'ubwiza byo mu Bushinwa bishingiye ku bicuruzwa byo mu gihugu bishaka gutera imbere mu Buyapani igihe kirekire, bigomba kuva mu "bicuruzwa bijya mu mahanga" bikaba "ibirango bijya mu mahanga."

Uko byagenda kose, uko ubwiza bw'Abashinwa bugenda burushaho gukundwa mu Buyapani, hari ibintu byinshi ibigo byo mu mahanga bigomba kwiga no kumenyera.

“Amavuta yo kwisiga yo mu Bushinwa ni meza cyane!” Yukina, umwanditsi w’inyandiko z’ubwiza w’Abashinwa umaze imyaka 16 akora mu nganda z’ubwiza z’Abayapani, yanditse ku rubuga rwe rwa interineti. “Urugero, amavuta mashya yo kwisiga ku minwa ya INTO U ni amavuta yo kwisiga akunzwe cyane mu Bushinwa yakuruye abantu benshi. Yagurishijwe amacupa arenga miliyoni 10 mu Buyapani no muri Aziya, kandi imikorere yayo nayo ni myiza cyane.Ibikoresho byo kwisiga by'Abashinwabarimo bararushaho gukundwa cyane!