Maybelline: Zonke izitolo ezingaxhunyiwe ku-inthanethi eShayina zizovalwa!

NgoJulayi 26, kwabikwa ukuthi iMaybelline, inkampani yobuhle enomlando weminyaka engaphezu kweyikhulu, izovala zonke izitolo ezingaxhunyiwe ku-inthanethi eShayina ngokulandelana.

Kubathengi baseShayina, iMaybelline ishibhile kunemikhiqizo emikhulu, kodwa ikhwalithi yayo ayiphansi kunemikhiqizo emikhulu. Izikhangiso zomklamo ezathathwa yiMaybelline esikhathini esidlule zivame ukuphendulwa ngabasebenzisi be-inthanethi ukuze zikhumbule isikhathi esidlule.

Ngokusho kwedatha, iMaybelline iwuphawu lobuhle lwaseMelika oludala olunomlando weminyaka engaphezu kweyikhulu.Lapho lo mkhiqizo usungulwa ngo-1917, wakhiqiza isimonyo samehlo sokuqala emhlabeni – iMaybelline New York Block Mascara; yathengwa yi-L'Oreal Group ngo-1996 futhi yaba ngokusemthethweni uhlobo lwe-L'Oreal; ngo-2004 yaqanjwa ngokusemthethweni ngokuthi “iMaybelline New York”, indlunkulu yathuthela eNew York isuka eMemphis.

Indlela uMaybelline abeka ngayo izimonyo eziningi iwukukhanyisela abathengi abaningi baseShayina izimonyo. Wonke umuntu uyazi isiqubulo esithi “Ubuhle buvela enhliziyweni, ubuhle buvela eMaybelline eNew York”.

Ngaphezu kwalokho, lo mkhiqizo wobuhle, osekuphele iminyaka engaphezu kwengu-20 useShayina, uzogcina amakhawunta eWatsons engaxhunyiwe ku-inthanethi kuphela, kanti ezinye iziteshi zokuthengisa zizodluliselwa ku-inthanethi. Insizakalo yamakhasimende esemthethweni ithe ngokwezibalo zokusebenza kwemakethe engaxhunyiwe ku-inthanethi kanye nokusebenza kokuthengisa, i-inthanethi ingase ifaneleke kakhulu ekuthengisweni komkhiqizo weMaybelline.

Kubikwa ukuthi uhlelo lukaMaybelline lokuvala zonke izitolo ezingaxhunyiwe ku-inthanethi eShayina aluyona into yesikhashana.Ngo-2018, iMaybelline yaqala ukunciphisa nokuvala kancane kancane iziteshi zezitolo ezinkulu, esezikhiphe isignali yokuhoxa okungaxhunyiwe ku-inthanethi. Ngaleso sikhathi, ngaphansi kwesizinda sokukhula kweziteshi ze-e-commerce zasekhaya kanye nokuncintisana okuqinile emakethe yobuhle,UMaybelline waqala ukuthola intuthuko. Lokhu kulungiswa okunesu kuhlose ukukhuthaza kangcono ukuthengiswa komkhiqizo.

Amakhono kaMaybelline okuthuthukisa nokuklama amasu okuthengisa imikhiqizo konke kufanelekile ukukufunda embonini yezimonyo yaseShayina.