Maybelline: Duk shagunan da ba sa aiki a China za a rufe su!

A ranar 26 ga Yuli, an ruwaito cewa Maybelline, wata alama ta kwalliya mai tarihi sama da shekaru 100, za ta rufe dukkan shagunan da ba sa aiki a China daya bayan daya.

Ga masu sayayya a China, Maybelline ta fi manyan kamfanoni araha, amma ingancinta bai kai na manyan kamfanoni ba. Tallace-tallacen ƙira da Maybelline ta ɗauka a baya galibi ana yin su ne ta hanyar intanet don su zama abin mamaki.

A cewar bayanai, Maybelline tsohuwar alama ce ta kwalliya ta Amurka wacce ke da tarihin sama da shekaru 100.Lokacin da aka kafa wannan alama a shekarar 1917, ta samar da kayan kwalliya na ido na zamani na farko a duniya - Mascara na Mascara na Maybelline na New York; Kamfanin L'Oreal ne ya saye ta a shekarar 1996 kuma a hukumance ta zama alamar L'Oreal; a shekarar 2004 aka sake mata suna a hukumance "Maybelline New York", hedikwatar ta koma daga Memphis zuwa New York.

Matsayin Maybelline na kayan kwalliyar da aka yi amfani da su a masana'antar kwalliya ya zama abin da ya bai wa masu amfani da kayan kwalliyar kasar Sin da yawa damar fahimtar kwalliya. Kowa ya san taken "Kyakkyawa ta fito ne daga zuciya, kyau ta fito ne daga Maybelline New York".

Bugu da ƙari, wannan alamar kwalliya, wadda ta shafe sama da shekaru 20 tana China, za ta riƙe jerin sunayen Watsons ne kawai a layi, kuma sauran hanyoyin tallace-tallace za a canja su ta yanar gizo. Sabis ɗin abokin ciniki na hukuma ya ce bisa ga aikin kasuwa ta layi da ƙididdigar tallace-tallace, intanet na iya zama mafi dacewa ga tallace-tallacen alamar Maybelline.

An ruwaito cewa shirin Maybelline na rufe dukkan shagunan da ba na intanet ba a China ba wani shiri ne na wucin gadi.A shekarar 2018, Maybelline ta fara ragewa da rufe hanyoyin manyan kantuna a hankali, wanda ya riga ya fitar da alamar komawa baya a intanet. A wancan lokacin, a ƙarƙashin tasirin hanyoyin kasuwancin e-commerce na cikin gida da kuma ƙaruwar gasa a kasuwar kyau,Maybelline ta yi niyyar neman wani ci gaba. Wannan gyara na dabarun shine don inganta tallace-tallacen samfura.

Ci gaban Maybelline da dabarun ƙira na tallata kayayyaki duk sun cancanci a koya daga masana'antar kayan shafa ta China.