Maybelline: Amaduka yose acuruza ibintu bitari kuri interineti mu Bushinwa azafungwa!

Ku itariki ya 26 Nyakanga, byatangajwe ko Maybelline, ikirango cy’ubwiza gifite amateka y’imyaka irenga 100, kizafunga amaduka yose yo mu Bushinwa adafite aho ahuriye n’ubucuruzi.

Ku baguzi bo mu Bushinwa, Maybelline irahendutse ugereranyije n'ibigo bikomeye, ariko ubwiza bwayo ntiburi hasi ugereranyije n'ibigo bikomeye. Amatangazo y'igishushanyo yafashwe na Maybelline mu bihe byashize akunze kugaragara n'abakoresha interineti kugira ngo agaragaze ko ahora atekereza ku bihe byashize.

Dukurikije amakuru, Maybelline ni ikirango cya kera cy’ubwiza cyo muri Amerika gifite amateka y’imyaka irenga 100.Ubwo iki kimenyetso cyashingwaga mu 1917, cyakoze ubwiza bwa mbere ku isi ku bijyanye n'amaso bugezweho - Maybelline New York Block Mascara; cyaguzwe na L'Oreal Group mu 1996 maze kiba ikirango cya L'Oreal ku mugaragaro; mu 2004 cyahinduriwe izina ku mugaragaro "Maybelline New York", icyicaro gikuru cyimurirwa i Memphis muri New York.

Uburyo Maybelline yashyize amavuta yo kwisiga mu mwanya munini ni uburyo abaguzi benshi b'Abashinwa basobanukiwe n'ibyo kwisiga. Buri wese azi intero igira iti “Ubwiza buva mu mutima, ubwiza buva muri Maybelline New York”.

Byongeye kandi, iyi kirango y’ubwiza, imaze imyaka irenga 20 mu Bushinwa, izagumana gusa amakarita ya Watsons adakoresha interineti, naho andi mashanyarazi yo kugurisha azoherezwa kuri interineti. Serivisi yemewe ku bakiliya bayo yavuze ko hakurikijwe imikorere y’isoko ritari kuri interineti n’imibare y’ibicuruzwa, interineti ishobora kuba ikwiriye kugurishwa kwa Maybelline.

Bivugwa ko gahunda ya Maybelline yo gufunga amaduka yose acuruza ibicuruzwa mu Bushinwa atari igikorwa cy'agateganyo.Mu 2018, Maybelline yatangiye kugabanya no gufunga imiyoboro y’amaduka make, ibyo bikaba byaratangiye gutangaza ko abantu basubira inyuma mu buryo butari kuri interineti. Icyo gihe, bitewe n’izamuka ry’imiyoboro y’ubucuruzi bw’ikoranabuhanga mu gihugu ndetse n’irushanwa rikomeye ku isoko ry’ubwiza,Maybelline yiyemeje gushaka icyabateza imbere. Iri vugurura ry’ingamba ni ukugira ngo harusheho kugurishwa ibicuruzwa.

Ubushobozi bwa Maybelline mu guteza imbere no gushushanya ingamba zo kugurisha ibicuruzwa byose birakwiye kwigirwaho n'inganda zikora ibijyanye no kwisiga mu Bushinwa.