IMaybelline: Zonke iivenkile ezikwi-intanethi eTshayina ziza kuvalwa!

Ngomhla wama-26 kuJulayi, kwaxelwa ukuba iMaybelline, uphawu lobuhle olunembali engaphezu kwe-100 leminyaka, luza kuvala zonke iivenkile ezingaxhunyiwe kwi-intanethi eTshayina emva kwenye.

Kubathengi baseTshayina, iMaybelline ibiza kancinci kuneebhrendi ezinkulu, kodwa umgangatho wayo awukho ngaphantsi kuneebhrendi ezinkulu. Iintengiso zoyilo ezathathwa yiMaybelline kwixesha elidlulileyo zihlala zisenziwa ngabantu be-intanethi ukuze zikhumbule ixesha elidlulileyo.

Ngokwedatha, iMaybelline luphawu lobuhle lwaseMelika oludala olunembali engaphezu kwe-100 leminyaka.Xa olu phawu lwasungulwa ngo-1917, lwavelisa izithambiso zamehlo zokuqala zanamhlanje kwihlabathi – iMaybelline New York Block Mascara; yathengwa yiL'Oreal Group ngo-1996 yaza yaba luphawu lweL'Oreal ngokusesikweni; ngo-2004 yathiywa ngokusemthethweni igama elithi "Maybelline New York", ikomkhulu lasuka eMemphis laya eNew York.

Indlela uMaybelline abeka ngayo izinto zokuthambisa ezininzi yindlela ekhanyisela ngayo abathengi abaninzi baseTshayina ngokuzithambisa. Wonke umntu uyayazi isiqubulo esithi “Ubuhle buvela entliziyweni, ubuhle buvela eMaybelline eNew York”.

Ukongeza, olu phawu lobuhle, olube luseTshayina iminyaka engaphezu kwama-20, luza kugcina kuphela iikhawuntara zeWatsons zingasebenzi kwi-intanethi, kwaye ezinye iindlela zokuthengisa ziya kudluliselwa kwi-intanethi. Inkonzo yabathengi esemthethweni ithi ngokwentsebenzo yemarike engasebenzi kwi-intanethi kunye nezibalo zokuthengisa, i-intanethi isenokuba yeyona ifanelekileyo kwintengiso yophawu lweMaybelline.

Kubikwa ukuba icebo likaMaybelline lokuvala zonke iivenkile ezingaxhunyiwe kwi-intanethi eTshayina asilonyathelo lexeshana.Ngowama-2018, iMaybelline yaqala ukunciphisa nokuvala kancinci kancinci iitshaneli zeevenkile ezinkulu, esele ikhuphe uphawu lokurhoxa ngaphandle kwe-intanethi. Ngelo xesha, phantsi kwemvelaphi yokwanda kweetshaneli zorhwebo lwe-e-commerce lwasekhaya kunye nokhuphiswano oluqinisiweyo kwimarike yobuhle,UMaybelline wayezimisele ukufumana inkqubela phambili. Olu hlengahlengiso olucwangcisiweyo lokukhuthaza ngcono ukuthengiswa kweemveliso.

Uphuhliso lukaMaybelline kunye nobuchule bokuyila amaqhinga okuthengisa imveliso konke kufanelekile ukukufunda kwishishini lokuthambisa laseTshayina.