Zvishongo zvepasi zveChinese zvapinda munguva yegoridhe!

Zvinoenderana nefungidziro yeChina Business Industry Research Institute, saizi yemusika ye foundation makeup (liquid foundation,upfu hwakareruka, nezvimwewo) munyika yangu zvichave pedyo ne40 bhiriyoni yuan muna 2022. Zvichienderana nedata kubva kuBeauty Industry Research Institute, kubva muna Gumiguru 2021,kumesoinokwana 36.7% yemusika wechikamu chezvizoro zvemavara.

Zvisinei, kwenguva yakareba, vari panhandare yekuzora apo vatengi vanoda kushandisa mari, mabrandi ekune dzimwe nyika akadai seArmani, Estee Lauder neYSL vane mukana wakajeka maererano nenhoroondo yebrand uye ruzivo rwevatengi. Zvisinei, chipingamupinyi ichi hachigone kuputsika. Nhasi, mabrandi ekuzora emuno ari kufambira mberi panhandare yekuzora, achidzokera kune zvakakosha zvezvigadzirwa, uye achiramba achisimbisa simba rehunyanzvi neR&D rezvigadzirwa zvekuzora zvemuno, nechinangwa chekusimudzira zvigadzirwa zvekuzora zvemuno maererano nekushanda uye mhando kusvika padanho repamusoro rekusimudzira.

Gore rino, makwikwi munzimbo yekuzora makeup yemuno akawedzera, uye mabrandi akadai sePerfect Diary, UNNY CLUB, naMistine akaisawo mari yakawanda mukugadzira mhando dzezvizoro zvekuzora makeup.

01

Zvigadzirwa: mari yakawanda yekudyara muR&D, nzvimbo dzekutengesa dzakanangana

Kubva gore rapera, Yixian e-commerce, iyo yakabudirira kugadzira mavara emavara emhuka uye miromo, yakawedzera mari mukutsvaga nekugadzirisa makeup. Huang Jinfeng, sachigaro uye CEO weYixian E-commerce, akamboti, "Mafomula ezvigadzirwa zvemavara akafanana. Kana ukangochinja mavara emwaka chete, uchiri kuda kuchengetedza nguva itsva, asi kumhanya kwezvigadzirwa zvemakeup zvebase kuchaderera."

"Mwero wekutengwazve kwezvigadzirwa zvekuzora zviri pasi uri nani pane wezvigadzirwa zvemavara, uye zvigadzirwa zvekuchengetedza ganda zviri nani pane zvigadzirwa zvekuzora zviri pasi." Uku ndiko kufunga kwaHuang Jinfeng, uye zvakare kunzwisisa kweindasitiri nezvehunhu hwemakeup yepakutanga. Zvakavakirwa papfungwa iyi yekuti pasi pemamiriro emusika uko vanhu vari kudhura zvakanyanya uye kushanda zvakanaka kwekushambadzira paindaneti kuri kudzikira, chikamu chezvizoro zvepakutanga chave chichitariswa nemakambani mazhinji ezvizoro uye chave chinhu chakakosha pakuchinja mhando yezvigadzirwa. UNNY CLUB, chigadzirwa chezvizoro zvepakutanga, inosarudzawo kuwedzera huwandu hwezvizoro zvepakutanga.

Kuzora kwenguva refu, kudzora mafuta uye kunyorovesa, kudzivirira oxidation, kudzivirira kusviba… Kusiyana nekuzora nemavara mupfungwa yakajairika, zvigadzirwa zvekuzora zvebase zvinogona kutaura nyaya dzakawanda mukutsvaga nekugadzira. Mukutsvaga nekugadzira zvigadzirwa zvekuzora zvebase, maitiro emakambani ekuzora anotarisa pamatambudziko anodiwa, kushandura mhedzisiro yekutsvaga nekugadzira kuita nzvimbo dzekutengesa zvigadzirwa, uye kubatanidza hurongwa hwekutsvagisa nekugadzira nemutengo wechiratidzo zvinonyanya kuzivikanwa.

Semuenzaniso, mukuvandudzwa kweUNNYnheyo yekuzora inogara kwenguva refu, chikwata cheUNY chakazvimiririra chekutsvagisa nekugadzira chakatarisa pamatambudziko evatengi vasina hwaro hwekuzora ganda rine mafuta. Mushure mekugadzirisa nekugadzirisa kwekugadzira kwemafuta anopfuura zana uye nguva yekugadzirwa kwemazuva anosvika mazana matatu nemakumi manomwe nematanhatu, vakabudirira kugadzira chigadzirwa ichi.

Gore rapera, vachivavarira kurwadzisa kushandisa zvigadzirwa zvekuzora paganda rine mafuta kana rakasanganiswa, Yixian E-Commerce neInstitute of Chemistry yeChinese Academy of Sciences vakagadzira nekutanga tekinoroji yeSmartLOCK™. Zvinonzi tekinoroji iyi inogona kunwisa mafuta akawandisa anoburitswa neganda zvakananga, asi haizobvisi mafuta anodiwa muzvigadzirwa zvekutanga, kuitira kuti iwane simba rekudzora mafuta akananga. Parizvino, tekinoroji yeSmartLOCK™ yave ichishandiswa mukugadzira poda yeMakeup yepearl lock, cushion diki yesirivha yegirazi nezvimwe zvigadzirwa.

02

Brand: kuisa makeup yeAsia, kutevera nyore kwekupedzisira

Kuti dambudziko rekuti "hwaro hwepakutanga hune ruvara rwakawanda hwakasiyana zvakanyanya neganda revatengi vekuChina", MISTINE, iyo iri kusimudzira musika wekuChina zvine simba, yakakurudzira "Asian Research Color System". Maererano nemishumo, hurongwa uhwu itekinoroji yakasarudzika yeCOSMAX. Kuti ifukidze nzvimbo dzakasiyana-siyana dzemavara, hurongwa uhwu hahushandisi mavara matatu eW, N neC aimboshandiswa mumusika wepasi rose, asi hunopatsanura mavara aya kuita mavara manomwe. Mumunda uyu, kuwedzera pakuiswa kwe "Asian research", kubva pakurongedza kusvika kune zvinosanganiswa, kutsvaga nyore uye hunhu kubva mukati kuenda kunze chimwe chinhu chinowanikwa mumabrandi ezvizoro emuno. 

Semuenzaniso, UNY inoisa kambani iyi semhando yerunako rwechisikigo, uye chiono chekambani uye maitiro ekurongedza zvigadzirwa zvemakeup zvinotongwa nemavara matema nemachena; Dewy Lab inopa pfungwa yekuti "zvitatu zvine hushamwari" - zvine hushamwari, zvine hushamwari muhupenyu, zvine hushamwari kune nharaunda, Yakagadzira DCBS standard yezvizoro zvine mavara akachena, uye inorongawo kutsiva zvinhu zvekurongedza nekurongedza zvinogona kushandiswazve, kushandisa inki dzechisikigo uye dzinogona kushandiswazve, uye kuramba ichideredza kuburitswa kwecarbon.

03

Nzira yekutengesa: puratifomu yepamhepo, yakavakirwa zvakanyanya pamasampuli

Panyaya yehunhu hwemhando, zvichienzaniswa nezvigadzirwa zvekuchengetedza ganda, mhedzisiro yezvizoro zvepasi inosiyana kubva pamunhu kuenda kumunhu, uye mhedzisiro yacho inogona kuratidzwa munguva pfupi; zvichienzaniswa nezvizoro zvemavara, zvizoro zvepasi zvine simba rekuona uye zvinoda kuyedzwa pachako kuti zvionekwe. Nokudaro, kugadzirwa kwezvizoro zvekuyedza kwakakosha zvikuru kune zvigadzirwa zvezvizoro zvepasi.

Panyaya yemutengo, mhando dzezvizoro dzemazuva ano dziri kuswedera pedyo, kana kutopfuura, mhando dzepasi rose. Kazhinji, musiyano uripo pakati pemhando dzemuno nedzepasi rose uri kudzikira nekukurumidza maererano nemhando, zvigadzirwa, uye R&D.

Mune ramangwana, kuonana kwenyika dzakawanda uye kuva pedyo zvichave zvakanakira zvikuru zvemakambani ekuzora emuno. Zvigadzirwa zvekuzora zvemuno zvakagadzirwa zvichibva pamhando yeganda, ruvara rwazvo uye tsika dzekudya dzevanhu vekuChina zvine mukana mukuru wekufungidzira.