Kayan shafa harsashin kasar Sin ya shiga zamanin zinare!

A cewar hasashen Cibiyar Bincike ta Masana'antar Kasuwanci ta China, girman kasuwa na kayan shafa harsashi (ruwa tushe,foda mai laushi, da sauransu) a ƙasata za ta kasance kusan yuan biliyan 40 a shekarar 2022. A cewar bayanai daga Cibiyar Binciken Masana'antar Kyau, ya zuwa watan Oktoba na 2021,kayan shafa fuskaya kai kusan kashi 36.7% na kasuwar kayan kwalliyar launi.

Duk da haka, na dogon lokaci, a kan hanyar kwalliya inda masu sayayya ke son kashe kuɗi, samfuran ƙasashen waje kamar Armani, Estee Lauder da YSL suna da fa'ida a bayyane dangane da tarihin alama da kuma sanin masu sayayya. Duk da haka, wannan shingen ba zai iya karyewa ba. A yau, samfuran kwalliya na cikin gida suna kama hanyar kwalliya ta asali, suna komawa ga ainihin samfuran, kuma suna ci gaba da ƙarfafa ƙarfin fasaha da bincike na kayan kwalliya na asali, da nufin haɓaka kayan kwalliya na cikin gida dangane da inganci da inganci. zuwa babban matakin ci gaba.

A wannan shekarar, gasa a fagen kwalliyar gida ta yi ƙarfi, kuma kamfanoni kamar Perfect Diary, UNNY CLUB, da Mistine sun kuma zuba jari mai yawa wajen ƙirƙirar nau'ikan kwalliyar asali.

01

Kayayyaki: ƙarin saka hannun jari a R&D, wuraren sayar da kayayyaki masu mahimmanci

Tun shekarar da ta gabata, kasuwancin yanar gizo na Yixian, wanda ya yi nasarar ƙirƙirar paletin ido na dabbobi da lipsticks, ya ƙara saka hannun jari a cikin bincike da haɓaka kayan shafa na tushe. Huang Jinfeng, shugaban kuma babban jami'in gudanarwa na Yixian E-commerce, ya taɓa cewa, "Dabaru na samfuran launi iri ɗaya ne. Idan ka canza launuka na yanayi kawai, har yanzu kana buƙatar kiyaye sabon mita mai yawa, amma saurin maimaita samfuran kayan shafa na tushe zai ragu."

"Yawan sayen kayan kwalliya na asali ya fi na kayayyakin launi kyau, kuma kayayyakin kula da fata sun fi kayayyakin kwalliya na asali kyau." Wannan shine hukuncin Huang Jinfeng, kuma shine fahimtar masana'antar gabaɗaya game da halayenkayan shafa na asaliYa dogara ne akan wannan ra'ayi cewa a ƙarƙashin yanayin kasuwa inda zirga-zirgar ababen hawa ke ƙara tsada kuma ingancin tallan kan layi ke raguwa, nau'in kayan shafa na asali ya sami kulawar kamfanonin kwalliya da yawa kuma ya zama muhimmin alkibla don sauya alamar kasuwanci. UNNY CLUB, samfurin kayan shafa na asali, shi ma ya zaɓi ya wuce gona da iri kan hanyar kayan shafa na asali.

Kayan shafa mai na dogon lokaci, sarrafa mai da danshi, hana iskar oxygen, hana rashin haske… Sabanin kayan shafa mai launi a ma'anar gabaɗaya, kayayyakin shafa mai na asali na iya ba da ƙarin labarai a cikin tsarin bincike da haɓakawa. A cikin bincike da haɓaka samfuran shafa mai tushe, yanayin kamfanonin kwalliya da ke mai da hankali kan wuraren damuwa na buƙata, canza bincike da haɓakawa zuwa wuraren sayar da samfura, da haɗa tsarin bincike da haɓakawa da ƙimar alama ya fi bayyana musamman.

Misali, a cikin ci gaban UNNYtushe na kayan shafa na dogon lokaci, ƙungiyar bincike da ci gaba mai zaman kanta ta UNNY ta mayar da hankali kan matsalolin masu amfani da kayan shafa waɗanda ba su da tushe na kayan shafa don fata mai mai. Bayan ingantawa da daidaitawa fiye da 100 na kayan shafawa da kuma lokacin haɓakawa har zuwa kwanaki 376, sun ƙirƙiri wannan samfurin cikin nasara.

A bara, da nufin magance matsalolin amfani da kayan kwalliya don fata mai mai ko gauraye, Yixian E-Commerce da Cibiyar Kimiyya ta Kwalejin Kimiyya ta Sin sun ƙirƙiro kuma sun ƙaddamar da fasahar SmartLOCK™. An ​​ce wannan fasaha za ta iya shan man da ya wuce kima da fata ke fitarwa ta hanyar alkibla, amma ba za ta ɗauke man da ake buƙata a cikin kayan shafa ba, don cimma tasirin sarrafa mai a alkibla. A halin yanzu, an yi amfani da fasahar SmartLOCK™ a cikin ingantaccen makullin lu'u-lu'u na diary, ƙaramin matashin iska na madubi na azurfa da sauran kayayyaki.

02

Alamar: sanya kayan shafa na tushen Asiya, bin ƙa'idar sauƙi mafi girma

Domin inganta matsalar "asalin tushe mai cike da launuka ya bambanta da launin fata na masu amfani da Sin", MISTINE, wacce ke haɓaka kasuwar Sin sosai, ta gabatar da "Tsarin Launi na Bincike na Asiya". A cewar rahotanni, tsarin fasaha ce ta musamman ta COSMAX. Domin rufe fannoni daban-daban na launuka, tsarin ba ya amfani da launuka uku na W, N da C waɗanda aka yi amfani da su a baya a kasuwar duniya, amma yana raba launuka zuwa launuka 7. A fagen, ban da matsayin "binciken Asiya", daga marufi zuwa sinadaran, neman sauƙi da na halitta daga ciki zuwa waje wani abu ne na samfuran kayan shafa na gida. 

Misali, UNNY ta sanya alamar a matsayin kyakkyawar dabi'ar minimalist ta halitta, kuma hangen nesa da salon kayan shafa na asali sun mamaye launuka baƙi da fari masu sauƙi; Dewy Lab ta gabatar da manufar "masu abokantaka uku" - masu sauƙin amfani, masu sauƙin rayuwa, masu sauƙin muhalli. Ta tsara ƙa'idar DCBS don kayan kwalliya masu launi, kuma tana shirin maye gurbin kayan marufi da marufi masu sake amfani da su, amfani da tawada na halitta da masu sabuntawa, da kuma ci gaba da rage fitar da hayaki mai gurbata muhalli.

03

Tashar tallace-tallace: dandamali na kan layi, galibi bisa ga samfura

Dangane da halayen rukuni, idan aka kwatanta da kayayyakin kula da fata, tasirin kayan shafa na asali ya bambanta daga mutum zuwa mutum, kuma tasirin zai iya bayyana a cikin ɗan gajeren lokaci; idan aka kwatanta da kayan shafa na launi, kayan shafa na asali yana da raunin tasirin gani kuma yana buƙatar a gwada shi da ido don gani. Saboda haka, ƙirƙirar kayan shafa na gwaji yana da matuƙar muhimmanci musamman ga kayayyakin kwalliya na asali.

Dangane da farashi, kamfanonin kayan shafa na zamani suna ƙara kusantowa, ko ma sun zarce, samfuran ƙasashen duniya. Gabaɗaya, gibin da ke tsakanin samfuran gida da samfuran ƙasashen duniya yana raguwa cikin sauri dangane da samfuran, samfura, da bincike da ci gaba.

Nan gaba, hangen nesa da kusanci na ƙasashen duniya za su zama manyan fa'idodin samfuran kayan shafa na gida. Kayayyakin kayan shafa na gida da aka haɓaka bisa ga ingancin fata, fifikon launi da halayen cin abincin mutanen China suna da babban sarari don tunani.