Kua tae te ao hanga-kanohi Hainamana ki te ao koura!

E ai ki te matapae a te China Business Industry Research Institute, ko te rahi o te mākete o ngā mea hanga turanga (turanga wai,paura wetewete, me ētahi atu) i roto i tōku whenua ka tata ki te 40 piriona yuan i te tau 2022. E ai ki ngā raraunga mai i te Beauty Industry Research Institute, i te marama o Oketopa 2021,whakapaipai kanohie 36.7% te wāhanga mākete o te wāhanga whakapaipai tae.

Heoi, mō te wā roa, i runga i te ara whakapaipai e tino hiahia ana ngā kaihoko ki te whakapau moni, he mārama te painga o ngā waitohu o tāwāhi pērā i a Armani, Estee Lauder me YSL i runga i te hītori o te waitohu me te mōhiotanga o te kaihoko. Heoi, kāore e taea te pakaru i tēnei arai. I ēnei rā, kei te hopu ake ngā waitohu ataahua o te motu i te ara whakapaipai taketake, e hoki ana ki te mauri o ngā hua, me te whakapakari tonu i te kaha hangarau me te R&D o ngā hua whakapaipai taketake, me te whakaaro ki te whakatairanga i te whakapaipai taketake o te motu i runga i te whai huatanga me te kounga ki tētahi taumata whanaketanga teitei ake.

I tēnei tau, kua kaha ake te whakataetae i roto i te ara whakapaipai turanga o te motu, ā, kua whakangaohia hoki e ngā waitohu pēnei i a Perfect Diary, UNNY CLUB, me Mistine he nui ngā rauemi ki te waihanga i ngā kāwai whakapaipai turanga.

01

Ngā Hua: he nui ake te haumi R&D, he arotahi ake ki ngā hua hokohoko

Mai i te tau kua hipa, kua piki ake te haumitanga a Yixian e-commerce, nāna i hanga angitu ngā papatae atarangi kanohi me ngā rīpene ngutu kararehe, ki te rangahau me te whakawhanake i ngā mea hanga taketake. I kī a Huang Jinfeng, te heamana me te Tumu Whakarae o Yixian E-commerce, "He rite tonu ngā tauira tae o ngā hua. Ki te huri noa koe i ngā tae o te wā, me pupuri tonu e koe he auau hou, engari ka puhoi te tere o te whakaputanga o ngā hua mea hanga taketake."

"He pai ake te tere hoko anō o ngā hua whakapaipai taketake i ērā o ngā hua tae, ā, he pai ake ngā hua tiaki kiri i ngā hua whakapaipai taketake." Koinei te whakatau a Huang Jinfeng, ā, koinei anō hoki te māramatanga whānui o te umanga ki ngā āhuatanga ote hanga-ā-papa. E ahu mai ana i tēnei whakaaro, i raro i te taiao mākete e piki haere ana te utu o ngā kaihoko, ā, e heke ana te pai o te hokohoko tuihono, kua arohia te wāhanga whakapaipai taketake e te maha o ngā kamupene whakapaipai, ā, kua noho hei huarahi nui mō te whakawhiti waitohu. Ko UNNY CLUB, te hua whakapaipai taketake, kua whiriwhiria hoki kia whakanuia te ara whakapaipai taketake.

He mea hanga mō te wā roa, he mea whakahaere hinu me te whakamakuku, he mea ārai i te waikura, he mea ārai i te pōuri… He rerekē tēnei i te mea hanga tae i te nuinga o te wā, he maha atu ngā kōrero ka taea e ngā hua mea hanga taketake te kōrero i roto i te tukanga rangahau me te whanaketanga. I roto i te rangahau me te whanaketanga o ngā hua mea hanga taketake, he mea tino kitea te ia o ngā kamupene whakapaipai e aro ana ki ngā āhuatanga uaua o te tono, e huri ana i ngā hua rangahau me te whanaketanga hei āhuatanga hokohoko hua, me te hono i te pūnaha rangahau me te whanaketanga ki te uara waitohu.

Hei tauira, i roto i te whanaketanga o UNNYturanga hanga-ake roa, i arotahi te tīma rangahau me te whakawhanake motuhake a UNNY ki ngā āhuatanga mamae o ngā kaihoko kāore i te whai turanga whakapaipai mō te kiri hinuhinu. I muri i te neke atu i te 100 ngā whakatakotoranga arotau me te whakarerekētanga me te wā whakawhanake tae atu ki te 376 ngā rā, i angitu ai tā rātou hanga i tēnei hua.

I te tau kua hipa, i te aro atu ki ngā āhuatanga uaua o te whakamahi i ngā hua whakapaipai mō te kiri hinuhinu, kiri whakauru rānei, i whakawhanakehia, i whakarewahia hoki e Yixian E-Commerce me te Institute of Chemistry of the Chinese Academy of Sciences te hangarau SmartLOCK™. E kiia ana ka taea e tēnei hangarau te mimiti i te hinu nui e tukuna ana e te kiri, engari kāore e tangohia te hinu e tika ana i roto i te whakapaipai turanga, kia tutuki ai te pānga o te whakahaere hinu ahunga. I tēnei wā, kua whakamahia te hangarau SmartLOCK™ i roto i te paura whakapaipai pearl lock tino pai, te urunga hau whakaata hiriwa iti me ētahi atu hua.

02

Waitohu: te whakanoho i te hanga-ake Āhia, me te whai i te tino māmā

Hei whakapai ake i te raruraru o "te turanga taketake me te matotoru o te tae he tino rerekē i te tae kiri o ngā kaihoko Hainamana", i whakaarohia e MISTINE, e kaha ana te whakawhanake i te mākete Haina, te "Pūnaha Tae Rangahau Āhia". E ai ki ngā pūrongo, he hangarau motuhake tēnei pūnaha nā COSMAX. Hei kapi i te whānuitanga o ngā mara tae, kāore te pūnaha e whakamahi i ngā atarangi e toru o W, N me C i whakamahia i mua i te mākete o te ao, engari ka wehea ngā atarangi kia 7 ngā atarangi. I roto i te mara, hei tāpiri atu ki te tūnga o "rangahau Āhia", mai i te takai ki ngā kai, ko te whai i te māmā me te taiao mai roto ki waho tētahi atu āhuatanga o ngā waitohu whakapaipai ā-rohe. 

Hei tauira, e whakaatu ana a UNNY i te waitohu hei ataahua taiao minimalist, ā, ko te tirohanga a te waitohu me te momo takai hua whakapaipai taketake e whakahaerehia ana e ngā tae pango me te mā minimalist; e whakaaro ana a Dewy Lab ki te ariā o te "hoa-toru" - he hoa-kaiwhakamahi, he hoa-ora, he hoa-taiao. Kua titoa e ia te paerewa DCBS mō ngā whakapaipai tae parakore, ā, kei te whakamahere hoki ki te whakakapi i ngā rauemi takai ki ngā takai hangarua, te whakamahi i ngā mangumangu taiao me ngā mangumangu whakahou, me te haere tonu ki te whakaiti i ngā tukunga waro.

03

Te hongere hokohoko: tūāpapa ipurangi, ko te nuinga e hangai ana ki ngā tauira

Mō ngā āhuatanga o te kāwai, ki te whakatauritea ki ngā hua tiaki kiri, he rerekē te pānga o te meikitanga taketake i ia tangata, ā, ka kitea te pānga i roto i te wā poto; ki te whakatauritea ki te meikitanga tae, he ngoikore ake te pānga tirohanga o te meikitanga taketake, ā, me whakamātauria kia kitea. Nō reira, he mea tino nui te hanga meikitanga whakamātautau mō ngā hua meikitanga taketake.

Mō te utu, kei te tata atu, kei te hipa atu rānei ngā waitohu whakapaipai hou i ngā waitohu o te ao. I te nuinga o te wā, kei te tere whakawhāiti haere te rerekētanga i waenga i ngā waitohu o te rohe me ngā waitohu o te ao e pā ana ki ngā waitohu, ngā hua, me te R&D.

Hei ngā rā kei te heke mai, ko te tirohanga ā-ao me te piripono ki ngā mea whakapaipai o te rohe te painga nui rawa atu. He nui te wāhi mō te whakaaro auaha mō ngā hua whakapaipai o te rohe i hangaia i runga i te kounga o te kiri, ngā tae e pai ana ki a rātou, me ngā tikanga kai a te iwi Haina.