Izithambiso zesiseko saseTshayina zingene kwixesha legolide!

Ngokwengqikelelo ye-China Business Industry Research Institute, ubungakanani bemarike ye-foundation makeup (i-liquid foundation,umgubo okhululekileyo, njl. njl.) kwilizwe lam kuya kuba kufutshane ne-40 yeebhiliyoni zeerandi ngo-2022. Ngokwedatha evela kwi-Beauty Industry Research Institute, ukusukela ngo-Okthobha 2021,izimonyo zobusoibandakanya malunga ne-36.7% yesabelo semarike kudidi lwezithambiso zombala.

Nangona kunjalo, ixesha elide, kumzila wokwenza izimonyo apho abathengi bazimisele kakhulu ukuchitha imali, iimpawu zangaphandle ezifana ne-Armani, i-Estee Lauder kunye ne-YSL zinenzuzo ecacileyo ngokwembali yomzila wokwenza izimonyo kunye nokwazi abathengi. Nangona kunjalo, lo mqobo awunakuphuncuka. Namhlanje, iimpawu zobuhle zasekhaya ziyafikelela kumzila wokwenza izimonyo osisiseko, zibuyela kwisiseko seemveliso, kwaye ziqinisa rhoqo amandla obuchwephesha kunye nophando kunye nophuhliso lweemveliso zokwenza izimonyo ezisisiseko, ngenjongo yokukhuthaza umzila wokwenza izimonyo wasekhaya ngokubhekiselele ekusebenzeni kakuhle kunye nomgangatho. ukuya kwinqanaba eliphezulu lophuhliso.

Kulo nyaka, ukhuphiswano kwingoma yasekhaya yokwenza izithambiso luye lwanda, kwaye iimpawu ezifana nePerfect Diary, i-UNNY CLUB, kunye neMistine nazo zityale imali eninzi ekudalweni kweendidi zezithambiso ezisisiseko.

01

Iimveliso: utyalo-mali olongezelelekileyo kwi-R&D, iindawo zokuthengisa ezigxile ngakumbi

Ukususela kunyaka ophelileyo, i-Yixian e-commerce, eyenze ngempumelelo iipalethi ze-animal eyeshadow kunye neelipsticks, inyuse utyalo-mali kuphando kunye nophuhliso lwe-base makeup. UHuang Jinfeng, usihlalo kunye ne-CEO ye-Yixian E-commerce, wakha wathi, "Iifomyula zeemveliso zemibala ziyafana. Ukuba utshintsha imibala yexesha lonyaka kuphela, kusafuneka ugcine isantya esitsha, kodwa isantya sokuphindaphinda kweemveliso ze-base makeup siya kuncipha."

“Ixabiso lokuthengwa kwakhona kweemveliso zokuthambisa ezisisiseko lingcono kuneleemveliso zombala, kwaye iimveliso zokhathalelo lolusu zingcono kuneemveliso zokuthambisa ezisisiseko.” Esi sisigqibo sikaHuang Jinfeng, kwaye kukuqonda ngokubanzi kweshishini ngeempawu zalo.izimonyo ezisisisekoIsekelwe kule ngcamango yokuba phantsi kwemeko yemarike apho ithrafikhi ibiza kakhulu kwaye ukusebenza kakuhle kokuthengisa kwi-intanethi kuyehla, udidi lwezithambiso ezisisiseko luye lwafumana ingqalelo yeenkampani ezininzi zezithambiso kwaye luye lwaba yindlela ebalulekileyo yokuguqula uphawu. I-UNNY CLUB, imveliso yezithambiso ezisisiseko, ikwakhetha ukugqithisa umda wezithambiso ezisisiseko.

Izithambiso ezihlala ixesha elide, ulawulo lweoyile kunye nokufuma, ukuthintela i-oxidation, ukuthintela ukufiphala… Ngokungafaniyo nezithambiso zombala ngokubanzi, iimveliso zezithambiso ezisisiseko zinokuxela amabali amaninzi kwinkqubo yophando nophuhliso. Kuphando nophuhliso lweemveliso zezithambiso ezisisiseko, umkhwa weenkampani zezithambiso ezigxila kwiindawo ezibangela iintlungu, ukuguqula iziphumo zophando nophuhliso zibe ziinkalo zokuthengisa iimveliso, kunye nokudibanisa inkqubo yophando nophuhliso kunye nexabiso lophawu kubaluleke kakhulu.

Umzekelo, kuphuhliso lwe-UNNYisiseko sokuzilungisa esihlala ixesha elideIqela elizimeleyo lophando nophuhliso le-UNNY ligxile kwiindawo ezibuhlungu zabathengi abangenaso isiseko sokuthambisa ulusu olunamafutha. Emva kokulungiswa nokulungiswa kwefomyula okungaphezulu kwe-100 kunye nexesha lokuphuhliswa elifikelela kwiintsuku ezingama-376, baphumelele ukuyila le mveliso.

Kunyaka ophelileyo, bejolise kwiindawo ezinzima zokusebenzisa iimveliso zokuthambisa ulusu olunamafutha okanye oluxutyiweyo, iYixian E-Commerce kunye ne-Institute of Chemistry ye-Chinese Academy of Sciences baphuhlise kwaye baqalisa itekhnoloji yeSmartLOCK™. Kuthiwa le teknoloji inokufunxa ioyile egqithisileyo ekhutshwa lusu, kodwa ayiyi kuyisusa ioyile efunekayo kwi-makeup esisiseko, ukuze kufezekiswe isiphumo solawulo lweoyile eqondisiweyo. Okwangoku, itekhnoloji yeSmartLOCK™ isetyenzisiwe kwi-diary pearl lock Makeup powder egqibeleleyo, i-small silver mirror air cushion kunye nezinye iimveliso.

02

Uphawu: ukubeka izimonyo zaseAsia, ukulandela ubulula bokugqibela

Ukuze kuphuculwe ingxaki yokuba "isiseko sokuqala esinombala ophezulu sahluke kakhulu kwithoni yesikhumba sabathengi baseTshayina", i-MISTINE, ephuhlisa ngamandla imakethi yaseTshayina, iphakamise "iNkqubo yoMbala yoPhando lwaseAsia". Ngokweengxelo, le nkqubo yiteknoloji ekhethekileyo ye-COSMAX. Ukuze igubungele uluhlu olubanzi lweendawo zombala, le nkqubo ayisebenzisi imibala emithathu ye-W, N kunye ne-C eyayisetyenziswa ngaphambili kwimarike yehlabathi, kodwa yahlulahlula imibala ibe yimithunzi esi-7. Kwintsimi, ukongeza ekubekweni "kophando lwaseAsia", ukusuka ekupakishweni ukuya kwizithako, ukuphishekela ubulula kunye nendalo ukusuka ngaphakathi ukuya ngaphandle lolunye uphawu lweempawu zezithambiso zasekuhlaleni. 

Umzekelo, i-UNY ibeka uphawu njengobuhle bendalo obuncinci, kwaye umbono wophawu kunye nesitayile sokupakisha imveliso ye-makeup esisiseko silawulwa ziithoni ezimnyama nezimhlophe ezincinci; iDewy Lab icebisa ingcamango "yezinto ezintathu ezinobuhlobo" - ezisebenziseka lula, ezisebenziseka lula ebomini, nezinobuhlobo nokusingqongileyo, Iqulunqe umgangatho we-DCBS wezinto zokuthambisa ezinombala ococekileyo, kwaye ikwaceba ukutshintsha izinto zokupakisha ngezo ziphinde zisetyenziswe, ukusebenzisa ii-inki zendalo nezihlaziyekayo, kunye nokuqhubeka nokunciphisa ukukhutshwa kwekhabhoni.

03

Itshaneli yokuthengisa: iqonga elikwi-intanethi, elisekelwe ikakhulu kwiisampuli

Ngokuphathelele iimpawu zodidi, xa kuthelekiswa neemveliso zokhathalelo lolusu, isiphumo se-base makeup siyahluka kumntu nomntu, kwaye isiphumo sinokubonakala kwixesha elifutshane; xa kuthelekiswa ne-color makeup, i-base makeup inempembelelo ebuthathaka yokubona kwaye kufuneka izanywe ubuso ngobuso ukuze ibonwe. Ke ngoko, ukudalwa kwe-test makeup kubaluleke kakhulu kwiimveliso ze-base makeup.

Ngokuphathelele amaxabiso, iimpawu zokuthambisa ezisemgangathweni ophezulu ziyasondela, okanye zidlule, iimpawu zamazwe ngamazwe. Ngokubanzi, umsantsa phakathi kweempawu zasekuhlaleni kunye neemveliso zamazwe ngamazwe uncipha ngokukhawuleza ngokweempawu, iimveliso, kunye nophando kunye nophuhliso.

Kwixesha elizayo, umbono wamazwe ngamazwe kunye nokusondelana kuya kuba zezona nzuzo zinkulu zeempawu zokuthambisa zasekuhlaleni. Iimveliso zokuthambisa zasekhaya eziphuhliswe ngokusekelwe kumgangatho wolusu, ukhetho lombala kunye nemikhwa yokutya yabantu baseTshayina zinendawo enkulu yokucinga.