I-makeup yaseTshayina ingene kwixesha legolide!

Ngokoqikelelo lweZiko loPhando loShishino lwaseTshayina, ubungakanani bemarike yokwakheka kwesiseko (isiseko solwelo,umgubo okhululekileyo, njl.) kwilizwe lam liya kuba kufuphi ne-40 yeebhiliyoni ze-yuan kwi-2022. Ngokutsho kwedatha evela kwiZiko loPhando lwe-Beauty Industry, ukususela ngo-Oktobha 2021,ukwakheka kobusoithatha malunga ne-36.7% yesabelo semarike sodidi lwezithambiso zemibala.

Nangona kunjalo, ixesha elide, kwi-makeup track apho abathengi bazimisele kakhulu ukuchitha imali, iimveliso zangaphandle ezifana ne-Armani, u-Estee Lauder kunye ne-YSL zinenzuzo ecacileyo ngokwembali ye-brand kunye nokwazisa abathengi.Nangona kunjalo, lo mqobo awunakwaphulwa.Namhlanje, iimpawu zobuhle basekhaya zibamba umkhondo wesiseko, zibuyela kwisiseko seemveliso, kwaye zihlala ziqinisa ubuchwephesha kunye nokuqina kwe-R&D yeemveliso zokwakheka kwesiseko, ngenjongo yokukhuthaza ukwakheka kwesiseko sasekhaya ngokwemigaqo yokusebenza kunye nomgangatho.ukuya kwinqanaba eliphezulu lophuhliso.

Kulo nyaka, ukhuphiswano kwingoma ye-makeup yasekhaya luye lwaqina, kwaye iimpawu ezifana ne-Perfect Diary, i-UNNY CLUB, kunye ne-Mistine nazo zityale imali eninzi ekudalweni kweendidi ze-makeup.

01

Iimveliso: utyalo-mali oluthe kratya lwe-R&D, iindawo zokuthengisa ezigxile kakhulu

Ukusukela kunyaka ophelileyo, i-Yixian e-commerce, eyenze ngempumelelo i-eyeshadow palettes kunye ne-lipstick, inyuse utyalo-mali kwisiseko sophando lwe-makeup kunye nophuhliso.U-Huang Jinfeng, usihlalo kunye ne-CEO ye-Yixian E-commerce, wakhe wathi, "Iifomula zeemveliso zemibala ziyafana.Ukuba utshintsha kuphela imibala yamaxesha onyaka, kusafuneka ugcine i-frequency entsha ephezulu, kodwa isantya sokuphindaphinda kweemveliso zokuzihombisa siya kuthoba. ”

"Inqanaba lokuthengwa kwakhona kweemveliso zokuzihombisa lingcono kuneemveliso zombala, kwaye iimveliso zokhathalelo lolusu zingcono kuneemveliso zokuthambisa ezisisiseko."Esi sisigwebo sikaHuang Jinfeng, kwaye ikwalulwazi oluphangaleleyo lweshishini lweempawu zeisiseko makeup.Isekelwe kulo mbono wokuba phantsi kweemeko zemarike apho i-traffic ibiza kakhulu kwaye ukuthengiswa kwe-intanethi kuyancipha, icandelo le-makeup yesiseko lifumene ingqwalasela yeenkampani ezininzi ze-cosmetic kwaye ibe yindlela ebalulekileyo yokuguqula uphawu.I-UNNY CLUB, imveliso ye-makeup yesiseko, iphinda ikhethe ukugqithisa i-makeup track yesiseko.

I-makeup ehlala ixesha elide, ukulawula i-oyile kunye nokuthambisa, ukuchasana ne-oxidation, ukuchasana nobuthuntu ... Ukwahluka kwi-makeup yemibala ngengqiqo eqhelekileyo, iimveliso ze-makeup ezisisiseko zingabalisa amabali amaninzi kuphando kunye nenkqubo yophuhliso.Kuphando kunye nophuhliso lweemveliso ze-makeup yesiseko, umkhwa weenkampani zokuthambisa ezigxile kwiimfuno zentlungu, ukuguqula iziphumo zophando kunye nophuhliso zibe ngamanqaku okuthengisa imveliso, kunye nokudibanisa inkqubo yophando kunye nophuhliso kunye nexabiso lophawu lubalaseleyo.

Umzekelo, kuphuhliso lwe-UNNYixesha elide makeup isiseko, Uphando oluzimeleyo lwe-UNNY kunye neqela lophuhliso ligxile kwiintlungu zabathengi abangenalo isiseko se-makeup yesikhumba esinamafutha.Emva kokuqulunqwa okungaphezulu kwe-100 kunye nokuhlengahlengiswa kunye nexesha lophuhliso ukuya kwiintsuku ze-376, badale ngempumelelo le mveliso.

Kulo nyaka uphelileyo, kujoliswe kwiintlungu zokusebenzisa iimveliso ze-makeup zesikhumba esinamafutha okanye esixubeneyo, i-Yixian E-Commerce kunye neZiko leKhemistry le-Chinese Academy of Sciences yaphuhlisa kwaye yasungula iteknoloji ye-SmartLOCK™.Kuthiwa le teknoloji inokuthatha i-oyile engaphezulu efihliweyo eluswini, kodwa ayizukuyisusa ioyile eyimfuneko kwi-makeup yesiseko, ukuze ifezekise isiphumo solawulo lweoyile.Okwangoku, itekhnoloji yeSmartLOCK™ isetyenzisiwe kwidayari egqibeleleyo yeperile yokutshixa iMakeup powder, isipili esincinci esisipili somoya kunye nezinye iimveliso.

02

I-brand: ukubeka i-makeup yase-Asia, ukulandela ukulula kokugqibela

Ukuze kuphuculwe ingxaki "yesiseko sokuqala esinombala ophezulu wokugcwala sihluke kakhulu kwithoni yesikhumba sabathengi baseTshayina", i-MISTINE, ephuhlisa ngamandla imarike yaseTshayina, iphakamise "iNkqubo yeMbala yoPhando lwaseAsia".Ngokweengxelo, inkqubo yitekhnoloji ekhethekileyo ye-COSMAX.Ukuze ugubungele uluhlu olubanzi lwamabala ombala, inkqubo ayisebenzisi i-shades emithathu ye-W, N kunye ne-C eyayisetyenziswa ngaphambili kwimarike yehlabathi, kodwa ihlula i-shades kwi-7 shades.Kwintsimi, ukongeza ekubekweni "kophando lwase-Asia", ukusuka kwipakethe ukuya kwizithako, ukuphishekela ukulula kunye nendalo ukusuka ngaphakathi ngaphandle kolunye uphawu lweempawu ze-makeup zasekhaya. 

Umzekelo, i-UNNY ibeka uphawu njengobuhle bendalo obuncinci, kwaye umbono webhrendi kunye nesiseko sokupakisha imveliso yesitayile zilawulwa ngamathoni amancinci amnyama namhlophe;I-Dewy Lab iphakamisa ingqikelelo "ezintathu ezinobuhlobo" --umsebenzisi-friendly, ubomi-friendly, indawo-friendly, Iqulunqe umgangatho we-DCBS wezinto zokuthambisa ezinombala ococekileyo, kwaye uceba ukubuyisela izinto zokupakisha ngokupakishwa okunokuphinda kusetyenziswe, sebenzisa indalo kunye nokuhlaziywa. ii-inks, kwaye uqhubeke nokunciphisa ukukhutshwa kwekhabhoni.

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Ishaneli yokuthengisa: iqonga le-intanethi, elisekelwe ikakhulu kwiisampuli

Ngokweempawu zecandelo, xa kuthelekiswa neemveliso zokunakekelwa kwesikhumba, umphumo we-base makeup uyahluka ukusuka kumntu ukuya kumntu, kwaye umphumo unokubonakaliswa ngexesha elifutshane;xa kuthelekiswa ne-makeup yombala, i-base makeup inempembelelo yembonakalo ebuthathaka kwaye ifuna ukuzanywa ngokobuqu ukuze uyibone.Ke ngoko, ukuyilwa kovavanyo lokuzilungisa kubaluleke kakhulu kwiimveliso zokwakheka kwesiseko.

Ngokwexabiso, i-cutting-edge base base brands bemakeup basondela kufutshane, okanye bade bagqithise, iibrendi zamazwe ngamazwe.Lilonke, umsantsa phakathi kweebrendi zasekhaya kunye neebrendi zamazwe ngamazwe uya ucutheka ngokukhawuleza ngokweempawu, iimveliso, kunye neR&D.

Kwixesha elizayo, umbono wamazwe ngamazwe kunye nokusondelana kuya kuba yeyona nto iluncedo kwiimpawu ze-makeup zasekhaya.Iimveliso zokwenziwa zasekhaya eziphuhliswe ngokusekwe kumgangatho wolusu, ukhetho lombala kunye neendlela zokusebenzisa abantu baseTshayina banegumbi elikhulu lokucinga.