Imitako yo mu bwoko bwa fondasiyo y’Abashinwa yinjiye mu gihe cy’izahabu!

Dukurikije ibyahanuwe n’Ikigo cy’Ubushakashatsi ku Nganda z’Ubucuruzi mu Bushinwa, ingano y’isoko ry’ibikoresho by’ibanze (fondasiyo y’amazi,ifu idafite ifu, nibindi) mu gihugu cyanjye bizaba hafi miliyari 40 z'amayuan mu 2022. Dukurikije imibare yavuye mu kigo cy’ubushakashatsi ku nganda z’ubwiza, guhera mu Ukwakira 2021,kwisiga mu masobingana na 36.7% by'isoko ry'icyiciro cy'amavuta yo kwisiga afite amabara.

Ariko, mu gihe kirekire, ku mbuga zo kwisiga aho abaguzi biteguye gukoresha amafaranga menshi, ibigo by’amahanga nka Armani, Estee Lauder na YSL bifite inyungu igaragara mu mateka y’ibirango no kumenyekanisha abaguzi. Ariko, iyi mbogamizi ntabwo idashobora gucika. Muri iki gihe, ibigo by’ubwiza byo mu gihugu birimo kugera ku mbuga zo kwisiga, bigaruka ku gaciro k’ibicuruzwa, kandi bikomeza gushimangira imbaraga za tekiniki n’ubushakashatsi ku bicuruzwa byo kwisiga, hagamijwe guteza imbere kwisiga byo mu gihugu mu bijyanye n’ubushobozi n’ubwiza, ku rwego rwo hejuru rw’iterambere.

Muri uyu mwaka, irushanwa mu ndirimbo zo kwisiga zo mu gihugu ryarushijeho kwiyongera, kandi ibigo nka Perfect Diary, UNNY CLUB, na Mistine nabyo byashoye amafaranga menshi mu gukora ibyiciro byo kwisiga byo kwisiga.

01

Ibicuruzwa: ishoramari ryinshi mu bushakashatsi no mu iterambere, ingingo zo kugurisha zigamije cyane

Kuva umwaka ushize, ubucuruzi bwa elegitoroniki bwa Yixian, bwakoze neza irangi ry’amaso y’inyamaswa n’iminwa yo ku ruhu, bwongereye ishoramari mu bushakashatsi no guteza imbere kwisiga. Huang Jinfeng, perezida akaba n’umuyobozi mukuru wa Yixian E-commerce, yigeze kugira ati: “Inzira z’ibicuruzwa by’amabara ni zimwe. Iyo uhinduye amabara y’igihe runaka gusa, ugomba gukomeza gukoresha inshuro nshya, ariko umuvuduko wo kwisiga ugabanuka.”

“Igipimo cyo kugura ibikoresho byo kwisiga bisanzwe ni cyiza kurusha ibyo kwisiga bisanzwe, kandi ibikoresho byo kwita ku ruhu ni byiza kurusha ibyo kwisiga bisanzwe.” Uku ni ko Huang Jinfeng abibona, kandi ni uko uru rwego rusobanukiwe muri rusange imiterere yakwisiga bisanzwe. Ishingiye kuri iki gitekerezo cy'uko mu gihe isoko rikomeje guhenda cyane kandi imikorere myiza yo kwamamaza kuri interineti igenda igabanuka, icyiciro cy'ibicuruzwa by'ibanze byakunzwe cyane n'ibigo byinshi by'ubwiza kandi byabaye icyerekezo cy'ingenzi cyo guhindura ikirango. UNNY CLUB, ibicuruzwa by'ibanze by'ubwiza, na yo ihitamo gukoresha uburyo bwinshi bwo kwisiga.

Amavuta yo kwisiga aramba, kugenzura amavuta no koroshya, kurwanya ogisijeni, kurwanya ububobere… Bitandukanye n'amabara yo kwisiga muri rusange, ibikoresho byo kwisiga bishobora kuvuga inkuru nyinshi mu bushakashatsi no mu iterambere. Mu bushakashatsi no mu iterambere ry'ibicuruzwa byo kwisiga, icyerekezo cy'ibigo by'ubwiza byibanda ku bintu bibabaza, guhindura ibyavuye mu bushakashatsi no mu iterambere mu bintu bigurisha ibicuruzwa, no guhuza uburyo ubushakashatsi n'iterambere n'agaciro k'ikirango ni cyo kigaragara cyane.

Urugero, mu iterambere rya UNNYfondasiyo yo kwisiga iramba, itsinda ryigenga ry’ubushakashatsi n’iterambere rya UNY ryibanze ku bubabare bw’abaguzi badafite ishingiro ryo kwisiga ku ruhu rufite amavuta. Nyuma y’inshuro zirenga 100 zo kunoza no guhindura ikoreshwa ry’imiti ndetse n’igihe cyo kuyitunganya kigera ku minsi 376, bakoze iki gicuruzwa neza.

Umwaka ushize, hagamijwe kugabanya ububabare bwo gukoresha ibikoresho byo kwisiga ku ruhu rufite amavuta menshi cyangwa avanze, Yixian E-Commerce n'Ikigo cy'Ubutabire cy'Ishuri Rikuru ry'Ubumenyi ry'Abashinwa bateguye banatangiza ikoranabuhanga rya SmartLOCK™. Bivugwa ko iri koranabuhanga rishobora kwinjiza amavuta arenze aturuka ku ruhu mu cyerekezo, ariko ntirizakuraho amavuta akenewe mu byuma byo kwisiga, kugira ngo rigere ku ngaruka zo kugenzura amavuta ajyanye n'icyerekezo. Kuri ubu, ikoranabuhanga rya SmartLOCK™ ryakoreshejwe mu gushushanya ifu nziza ya pearl lock, umusego muto w'umwuka wa silver mirror n'ibindi bicuruzwa.

02

Ikirango: gushyira ibintu byo kwisiga byo muri Aziya, gukurikirana uburyo bworoshye bworoshye

Kugira ngo hakorwe ikibazo cy'uko "fondasiyo y'umwimerere ifite ibara ryinshi itandukanye cyane n'uruhu rw'abaguzi b'Abashinwa", MISTINE, irimo guteza imbere isoko ry'Ubushinwa cyane, yatanze igitekerezo cya "Asian Research Color System". Nk'uko raporo zibivuga, iyi sisitemu ni ikoranabuhanga ryihariye rya COSMAX. Kugira ngo ikoreshwe mu buryo bwagutse bw'amabara, iyi sisitemu ntikoresha amabara atatu ya W, N na C yakoreshwaga mbere ku isoko mpuzamahanga, ahubwo igabanya amabara mo amabara 7. Muri urwo rwego, uretse aho "Asian Research" iherereye, kuva ku gupakira kugeza ku bikoresho, gushakisha uburyo bworoshye no kuba karemano uhereye imbere kugeza inyuma ni ikindi kintu kiranga ibirango byo kwisiga byo mu gace. 

Urugero, UNY ishyira ikirango mu mwanya wa minimalistic naturalism, kandi icyerekezo cy’ikirango n’uburyo bwo gupakira ibikoresho byo kwisiga byiganjemo amabara y’umukara n’umweru; Dewy Lab itanga igitekerezo cy’ “ibintu bitatu byiza” - byoroshye gukoresha, byoroshye ubuzima, byoroshye ibidukikije, Yashyizeho amahame ya DCBS ku bijyanye n’ubwiza bw’amabara meza, kandi inateganya gusimbuza ibikoresho byo gupakira ibikoresho byo kongera gupakira, gukoresha wino karemano n’iy’umwimerere, no gukomeza kugabanya imyuka ihumanya ikirere.

03

Umuyoboro wo kugurisha: urubuga rwo kuri interineti, ahanini rushingiye ku ngero

Ku bijyanye n'imiterere y'ibyiciro, ugereranyije n'ibicuruzwa byo kwita ku ruhu, ingaruka z'ibicuruzwa byo kwisiga ziratandukanye bitewe n'umuntu ku giti cye, kandi ingaruka zishobora kugaragara mu gihe gito; ugereranyije n'amabara yo kwisiga, ibicuruzwa byo kwisiga bifite ingaruka nke ku maso kandi bigomba kugeragezwa imbonankubone kugira ngo biboneke. Kubwibyo, gukora ibicuruzwa byo kwisiga byageragejwe ni ingenzi cyane ku bicuruzwa byo kwisiga byagenwe.

Ku bijyanye n'igiciro, ibigo bigezweho byo kwisiga birimo kwegera, cyangwa ndetse no kurenga, ibigo mpuzamahanga. Muri rusange, icyuho kiri hagati y'ibigo byo mu gihugu n'ibigo mpuzamahanga kiri kugenda kigabanuka cyane mu bijyanye n'ibigo, ibicuruzwa, n'ubushakashatsi n'iterambere.

Mu gihe kizaza, icyerekezo mpuzamahanga no kuba hafi bizaba ari byo byiza cyane ku birango byo kwisiga byo mu gihugu. Ibikoresho byo kwisiga byo mu gihugu byakozwe hashingiwe ku bwiza bw'uruhu, amabara akunda ndetse n'uburyo Abashinwa bakoresha bifite umwanya munini wo gutekereza.