Estee Lauder, kambani yemafashoni yeBalmain, inosimudzira runako rwepamusoro-soro!

Musi wa26 Gunyana, Estee Lauder Group yakazivisa kuti yakanga yasvika pachibvumirano cherezinesi nekambani yefashoni yekuFrance yeBalmain kuti vagadzire pamwe chete, vagadzire uye vagovere zvigadzirwa zvitsva zverunako zveBalmain Beauty. Kushandira pamwe uku kunotarisirwa kutanga mumatsutso a2024.

Panguva imwe chete, Estee Lauder akazivisawo kugadzwa kwevashandi vatsva - Guillaume Jesel seMutungamiriri weGlobal Brand weTom Ford Beauty, Balmain Beauty and Luxury Business Development Department. Guillaume ndiye achange aine basa rekutungamira Balmain Beauty, budiriro yepasi rose, manejimendi, uye kukura, pamwe chete nehutungamiriri hweBalmain mukuva kambani yerunako rwepamusoro.

Uku kushanda pamwe chete kunopa vose mukana. Kune rumwe rutivi, runako rwemafashoni rwakasiyana-siyana rune mukana wezvipfeko zvechisikigo, zvakaita saTom Ford, Christian Louboutin, nezvimwewo, zvakaita saTom Ford, Christian Louboutin, nezvimwewo, izvo zvave zvichibatanidzwa muindasitiri yerunako pakutanga kweindasitiri yerunako yepamusoro. Zvakagadzira muenzaniso wakabudirira wekuwedzera bhizinesi rerunako.

Ruzivo rweveruzhinji runoratidza kuti Balmain yakavambwa muna 1945 naPierre Balmain uye ikambani ine fashoni ine muzinda wayo muParis. Muna 2016, kambani iyi yakatengwa neMayhola Investments Fund nemari inosvika mamiriyoni mazana mashanu emaeuro, uye parizvino ine nzvimbo dzekutengesa dzepasi rose dzinosvika mazana matatu nemakumi mashanu nenomwe.

Muna 2017 na2021, kambani iyi yakatanga chigadzirwa chekunaka pamwe chete neL'Oreal. Muna Gunyana 2019, Balmain yakashandawo neKylie Cosmetics, kambani yekunaka iri yeCoty Group kutanga Kylie Cosmetics X Balmain makeup series. Zvisinei, munyaya yekunaka, Balmain haina kuva nesimba guru. Kushanda pamwe chete naEstee Lauder kunotarisirwa kuti Balmain beauty line brand iwedzere kunaka uye kuchinja mhando.

"Kwemakore anopfuura gumi, timu yangu yeBalmain yave ichisimudzira mikana isingaperi yeindasitiri yemafashoni," akadaro Olivier Rousteing, mutungamiriri wehunyanzvi weBalmain, "kubva pakutanga, timu yeEstee Lauder yakaratidza pachena kuti inotsigira chiono chakasiyana cheBalmain, uye zvinangwa zvedu zveUS zveumbozha hwepasi rose nerunako."

Kune rumwe rutivi, Balmain inogona kuunza mapoinzi matsva ekukura kwekushanda kuna Estee Lauder, zvichiwedzera kuwedzera kunaka kwekambani yayo yepamusoro.

Mugore remari ra2022, kutengesa kwaEstee Lauder kwakawedzera ne9% pagore kusvika pa17.737 bhiriyoni yemadhora ekuAmerica (inenge RMB 126.964 bhiriyoni), uye purofiti yakaderera ne16% kusvika paUS $2.408 bhiriyoni (inenge 17.237 bhiriyoni yeyuan). Estee Lauder anofungidzirawo kuti kutengesa muchikamu chekutanga chegore remari kuchaderera ne8%-10% pagore. Vamwe vanhu vari muindasitiri iyi vanotenda kuti Estee Lauder Group inoronga kuita kuti Balmain beauty ive "Tom Ford Beauty" yechipiri kuti iwedzere kugona kwayo kukura kwakasimba uye kwakasimba kwenguva refu.

Zvinonzi chinangwa chinotevera chaEstee Lauder chingave chiri cheumbozha. Pakutanga, mamwe mishumo yaiti Estee Lauder ari kutaurirana mabhiriyoni matatu emadhora ekuAmerica (anenge mabhiriyoni makumi maviri nerimwe nemana emadhora ekuAmerica) kuti awane mabhizinesi ese anosanganisira Tom Ford, kusanganisira mafashoni, uye mari inowanikwa nebhizinesi rerunako reBalmain.