Ụdị ejiji Balmain, Estee Lauder, nke na-akwalite ịma mma okomoko dị elu!

Na Septemba 26, Estee Lauder Group kwupụtara na ha na ụlọ ejiji French bụ Balmain enwetala nkwekọrịta ikike ijikọta aka mepụta, mepụta ma kesaa usoro ngwaahịa mma ọhụrụ nke Balmain Beauty. A na-atụ anya na mmekorita a ga-amalite na mgbụsị akwụkwọ nke afọ 2024.

N'otu oge ahụ, Estee Lauder kpọsara ọkwa ọhụrụ maka ndị ọrụ - Guillaume Jesel dịka onye isi ụlọ ọrụ Global Brand nke Tom Ford Beauty, ngalaba mmepe azụmaahịa okomoko na okomoko nke Balmain. Guillaume ga-ahụ maka nduzi atụmatụ zuru oke nke Balmain Beauty, mmepe ụwa, njikwa, na uto, yana ndị isi Balmain n'ime akara mma okomoko.

Nke a bụ mmekorita mmeri na mmeri. N'otu aka, ịma mma nke ụdị ejiji nwere uru ejiji ebumpụta ụwa, dịka Tom Ford, Christian Louboutin, wdg., dịka Tom Ford, Christian Louboutin, wdg., nke sonyere na ụlọ ọrụ ịma mma na mbido ụlọ ọrụ ịma mma dị elu. O guzobela ihe atụ na-aga nke ọma nke ịgbatị azụmaahịa ịma mma.

Ozi ọha na eze na-egosi na Pierre Balmain hiwere Balmain n'afọ 1945, ọ bụkwa ụlọ ọrụ ejiji nke isi ụlọ ọrụ ya dị na Paris. Na 2016, Mayhola Investments Fund zụtara ụlọ ọrụ ahụ maka nde euro 500, ma ugbu a ọ nwere isi ahịa mba ofesi 357.

N'afọ 2017 na 2021, ụlọ ọrụ ahụ wepụtara ngwaahịa mma ọnụ na L'Oreal. Na Septemba 2019, Balmain na Kylie Cosmetics, otu ụlọ ọrụ mma nke Coty Group nwere jikọrọ aka wepụta usoro etemeete Kylie Cosmetics X Balmain. Agbanyeghị, n'ihe gbasara ịma mma, Balmain enwebeghị mmetụta dị ukwuu. A na-atụ anya na mmekorita ya na Estee Lauder ga-eme ka akara ngosi mma Balmain dị mma ma gbanwee àgwà ya.

“Ruo ihe karịrị afọ iri, ndị otu m na Balmain anọwo na-akwalite ohere na-enweghị ngwụcha nke ụlọ ọrụ ejiji,” ka Olivier Rousteing, onye nduzi nka nke Balmain kwuru, “site na mbido, ndị otu Estee Lauder mere ka o doo anya na ha na-akwado ọhụụ pụrụ iche nke Balmain, na ebumnuche ebumnuche anyị nke okomoko na ịma mma zuru ụwa ọnụ.”

N'aka nke ọzọ, Balmain nwere ike iweta isi ihe ọhụrụ maka mmụba arụmọrụ na Estee Lauder, na-eme ka matriks akara ya dị elu baa ọgaranya.

N'afọ ego nke afọ 2022, ahịa Estee Lauder mụbara site na pasentị itoolu ruo ijeri dọla US 17.737 (ihe dị ka ijeri RMB 126.964), uru ya dakwara site na pasentị iri na isii ruo ijeri dọla US $2.408 (ihe dị ka ijeri yuan 17.237). Estee Lauder na-ekwukwa na ahịa ya na nkeji mbụ nke afọ ego ga-ebelata site na pasentị asatọ ruo pasentị iri kwa afọ. Ụfọdụ ndị mmadụ n'ọrụ ahụ kwenyere na Estee Lauder Group na-eme atụmatụ ime ka mma Balmain bụrụ "Tom Ford Beauty" nke abụọ iji mee ka ikike ya inwe uto kwụsiri ike ma na-adịgide adịgide dịkwuo elu ruo ogologo oge.

A kọrọ na ihe mgbaru ọsọ ọzọ nke Estee Lauder nwere ike ịbụ ubi okomoko. Na mbụ, ụfọdụ akụkọ kwuru na Estee Lauder na-eme nkwekọrịta ijeri dọla US atọ (ihe dị ka RMB ijeri 21.4) iji nweta azụmaahịa niile gụnyere Tom Ford, gụnyere ejiji, na ego azụmaahịa ịma mma Balmain. Akpa ahụ ga-abụ akụkụ nke atụmatụ mgbasawanye a.